Viviana Mall

What Viviana Mall does

Viviana Mall, now rebranded as Lake Shore Thane, is a flagship physical retail shopping mall located in Thane within the Mumbai metropolitan area, India. It is part of the Lake Shore portfolio of malls operated across multiple Indian cities (Thane, Vasai, Y Junction, AIRIA in Delhi NCR, North India Mall in Delhi NCR, and The KOPA in Pune). The destination houses over 250 premium retail brands and offers an integrated mix of shopping, dining, entertainment, and community-event programming under one roof.

The mall's core product layers 250+ retail tenants (including international fashion brands such as Zara, H&M, and M&S alongside Indian brands like Pantaloons, Lifestyle, Forever New, Ritu Kumar, Reliance Trends, and Azorte) with curated dining (Foo, Hitchki, Irish House, Social), and entertainment venues. The entertainment technology stack is anchored by a Cinépolis multiplex offering six cinema concepts — 4DX, IMAX, Dolby Atmos, Cinépolis VIP, RealD 3D, and 4K projection — supplemented by Game Palacio (bowling, box cricket, virtual reality experiences, arcade games) and Fun City (family entertainment). Seasonal events such as Santa Land (December 6–28, 2025) are distributed via BookMyShow, and ancillary services include valet parking, baby prams, porter service, wheelchair access, garment alteration, and a baby care room. Operating hours run 11:00 AM to 10:00 PM for shopping, with food court open until 11:00 PM and restaurants until 11:30 PM.

The business model is real-estate-driven: the mall generates revenue primarily by leasing retail, food-court, and restaurant space to tenants (typically base rent plus turnover rent), supplemented by entertainment ticket revenue (Cinépolis, Game Palacio, Fun City), event ticketing (e.g., Santa Land via BookMyShow), and ancillary service fees (valet parking, etc.). The go-to-market motion is direct-to-consumer through physical walk-in foot traffic, driven by location, brand-tenant mix, entertainment differentiation, and event programming. Customer segments span retail shoppers, dining customers, entertainment seekers, and event attendees across the Thane and greater Mumbai metropolitan catchment. The entity operates privately, with no public listing, no disclosed parent company, no disclosed funding rounds, and no disclosed revenue or headcount data in the source material.

Name

Viviana Mall

Legal name

Lake Shore Thane

Website

https://vivianamalls.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

101–250 employees

Short description

Viviana Mall, now rebranded as Lake Shore Thane, is a flagship premium shopping mall in Thane, Mumbai, housing 250+ retail brands, curated dining, and entertainment venues including a Cinépolis multiplex, serving consumers in the Mumbai metropolitan area.

Ownership category

akta.pro rank

Headquarters

HQ city

Thane

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Infrastructure, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Retail Space Rental: Mall generates revenue by leasing retail space to brands and retailers. Tenants include international brands like Zara, H&M, M&S, and local retailers. Revenue structure likely includes base rent plus turnover rent components.
2. Food Court and Restaurant Leases: Leasing food court and restaurant spaces to dining operators. Restaurants include Foo, Hitchki, Irish House, and Social.
3. Entertainment Revenue: Cinépolis multiplex and entertainment attractions like Game Palacio and Fun City generate revenue through cinema tickets and attraction admissions.
4. Events and Activations: Hosting events like Santa Land generates revenue through ticket sales via Book My Show platform.
5. Parking and Ancillary Services: Valet parking and other ancillary services including baby prams, porter service, wheelchair access, garment alteration, and baby care room.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Lake Shore Thane (formerly Viviana Mall) is a physical retail shopping mall in Thane, Mumbai, that leases retail space to 250+ premium brands and operates as a one-stop shopping, dining, and entertainment destination. The mall offers curated dining (Foo, Hitchki, Irish House, Social), premium cinema via Cinépolis (4DX, IMAX, Dolby Atmos, VIP, RealD 3D, 4K), entertainment venues (Game Palacio, Fun City), seasonal community events such as Santa Land, and ancillary services including valet parking, baby prams, porter service, wheelchair access, garment alteration, and baby care room.

Product overview

Lake Shore Thane (formerly Viviana Mall) is a retail shopping center operating as part of the Lakeshore group of malls. The offering is a single unified shopping destination that combines retail shopping with 250+ premium brands (including Zara, H&M, M&S, Pantaloons, Lifestyle, Forever New, Ritu Kumar, Reliance Trends, and Azorte), curated dining experiences (Foo Thane, Hitchki, Irish House, Social), entertainment venues (Cinépolis with multiple cinema formats, Game Palacio arcade, Fun City family entertainment), and seasonal events (Santa Land). The mall provides customer services including valet parking, wheelchair access, baby care facilities, and garment alteration services.

Differentiator

Problem solved

Functional benefit

Products and services

• Lake Shore Thane Mall Destination A flagship shopping mall destination in Thane, Mumbai, aggregating 250+ premium retail brands, dining, entertainment, and community events as a single integrated lifestyle destination for consumers and families.
• Cinépolis Multiplex Premium cinema experience with six screen concepts under one roof, including 4DX, IMAX, Dolby Atmos, Cinépolis VIP, RealD 3D, and 4K projection, targeting moviegoers seeking enhanced viewing formats.
• Game Palacio Entertainment venue featuring bespoke bowling lanes, box cricket, virtual reality experiences, and a wide selection of arcade games for families and groups.
• Fun City Family entertainment center offering amusement and fun options under one roof for families.
• Santa Land Event Seasonal Christmas-themed event featuring Santa experiences, running December 6-28, 2025, with ticketed access via Book My Show for families and community attendees.
• Mall Services Customer services available at the mall including baby prams, porter service, valet parking, wheelchair access, garment alteration, and a baby care room, supporting a family-friendly shopping experience.
• Curated Dining (Foo, Hitchki, Irish House, Social) Curated dining options within the mall operated by Foo, Hitchki, Irish House, and Social, ranging from casual food court to premium sit-down experiences for shoppers and visitors.

Quantifiable outcome

• 250+ premium brands available at single destination
• +1 more outcomes

Named customers14 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators2 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Nexus Select Trust: Nexus Select Trust is India's leading retail REIT operating a portfolio of premium malls including Forum and Nexus formats, serving as a broader publicly-traded comparable for Lake Shore Thane's category.
• Ambience Mall: Ambience Mall in Delhi NCR operates two premium-format malls (Vasant Kunj and Gurgaon) with similar premium fashion and entertainment mix as Lake Shore Thane.
• DLF Mall of India: DLF Mall of India in Noida is one of India's largest premium malls, comparable in scale and tenant positioning to Lake Shore Thane but operated as part of DLF's broader real estate portfolio.

Direct peers

• Phoenix Marketcity: Phoenix Marketcity in Kurla is a premium shopping mall in Mumbai metro offering comparable retail, dining, and entertainment mix, and serves the same upper-middle-class catchment as Lake Shore Thane.
• High Street Phoenix: High Street Phoenix in Lower Parel is one of Mumbai's flagship premium malls, sharing similar premium brand and entertainment positioning with Lake Shore Thane.
• Inorbit Mall: Inorbit Mall in Vashi serves the Navi Mumbai catchment adjacent to Thane, providing directly comparable premium shopping mall positioning and tenant mix.
• Oberoi Mall: Oberoi Mall in Goregaon is a premium Mumbai mall with similar premium fashion, dining, and entertainment tenants, competing for the same metro Mumbai consumer.
• R City Mall: R City Mall in Ghatkopar is a major Mumbai metro mall with similar retail and entertainment offerings, directly competing for the same Thane-adjacent and eastern Mumbai shopper base.

Regional players

• Brigade Orion Mall: Brigade Orion Mall at Brigade Meadows in Bangalore is a regional premium mall comparable in tenant quality and entertainment mix, though serving a South Indian catchment rather than direct Mumbai metro overlap.
• Lulu International Shopping Mall: Lulu Mall operates a portfolio of large-format malls across India (Kerala, Bangalore, Lucknow, Hyderabad) offering similar premium retail and entertainment positioning but concentrated in southern and tier-2 markets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/lakeshorethane
• Xx.com/vivianamall
• Facebookfacebook.com/VivianaMall
• LinkedInlinkedin.com/company/viviana-mall---india

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Viviana Mall