The Lifestyle Group

What The Lifestyle Group does

The Lifestyle Group is an Indianapolis-based residential remodeling contractor founded in 1999 by Geoff Horen that serves homeowners across Central Indiana, including Indianapolis, Carmel, Fishers, and surrounding suburbs. The company delivers whole-home remodeling, kitchen and bathroom renovations, basement finishes, and room additions, with specialized offerings in aging-in-place modifications (CAPS-certified) and Eze-Breeze porch/enclosure rooms through a 20+ year supplier partnership. The business operates from an Indianapolis showroom at 6230 Southeastern Avenue, with a second Carmel showroom announced, and runs a small core staff supplemented by trade subcontractors typical of the regional remodeling segment. Customer engagement is project-based and one-time, with no subscription or recurring revenue components; the company has served more than 1,400 customers over its operating history.

Revenue mechanics depend entirely on discretionary residential remodeling spend in the Indianapolis metro, with pricing structured per project rather than via subscription or contract. The go-to-market combines showroom-driven consultation, content marketing (podcast and blog), referral networks, and sustained third-party recognition — including Angie's List Super Service Awards every year since 1999, Best of Houzz since 2014, Indiana Builders Association 2022 Remodeler of the Year, Remodeling Magazine Big 50, Qualified Remodeler Top 500, and Professional Remodeler Top 100/200 — as the primary demand-generation moats. The underlying technology stack is conventional residential construction: design consultation, trade subcontracting, and project management, with no disclosed digital platform, proprietary software, or automation tooling. The operating model is best characterized as a craft-led, owner-operated regional remodeler with strong local brand equity rather than a scaled, technology-enabled contractor.

Name

The Lifestyle Group

Legal name

The Lifestyle Group, Inc.

Website

https://lifestylegroup.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

1–10 employees

Short description

The Lifestyle Group is an Indianapolis-based residential remodeling contractor founded in 1999 that serves Central Indiana homeowners with kitchens, bathrooms, basements, room additions, and aging-in-place modifications from its Indianapolis and planned Carmel showrooms.

Ownership category

akta.pro rank

Product category

Home Remodeling Services

NAICS

Residential Remodelers (236118)

SIC

Services-To Dwellings & Other Buildings (7340)

akta.pro industry

PRIMARYIMAFANAE

Residential Interior Fit-Out (Multi-Family & High-End)

Industrials, Manufacturing & Construction/Construction & Civil Engineering/Interior Fit-Out & Finishing Contractors

SECONDARYHSAPADAJ

Family Room / Great Room Additions

Home & Personal Services/Residential Renovation Services/Room Additions & Home Extensions

Keywords

• Residential remodeling services
• Kitchen remodeling
• Bathroom renovation
• Home additions
• Basement finishing

Headquarters

HQ city

Indianapolis

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Residential Remodeling Services: The Lifestyle Group generates revenue through one-time project-based fees for residential remodeling services including kitchen remodeling, bathroom remodeling, basement finishing, room additions, and whole-home renovations. Projects are priced based on scope, materials selected, and labor requirements. The company charges a small design fee for comprehensive design work on larger projects. Revenue is project-based with no recurring revenue stream.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

The Lifestyle Group is a residential home remodeling contractor founded in 1999 and based in Indianapolis, Indiana. The company provides design-and-build remodeling services for kitchens, bathrooms, basements, room additions, exteriors, decks, and window/door replacements, primarily serving Central Indiana homeowners through an in-house design team, a physical showroom, and a structured P.L.A.N. design process.

Product overview

The Lifestyle Group is a Central Indiana premium residential remodeling company offering a comprehensive suite of services centered on three core areas: Kitchen Remodeling, Bathroom Remodeling, and Home Remodeling. The company operates as a full-service design-build firm with specialty offerings including Basement Remodeling, Room Additions, Interior/Exterior Remodeling, and the proprietary 26 Entries entry door service. Their product portfolio encompasses both service offerings (remodeling, installation) and tangible product components (cabinets, countertops, showers, vanities). Key differentiators include their experiential showroom centers, Eze-Breeze certified installations, Universal Design/Aging-In-Place specialization, and the company's P.L.A.N. methodology (Prepare, Lead, Adapt, No Surprises) for client project management. The company serves homeowners in Carmel, Indianapolis, Fishers, Broad Ripple, Geist, Westfield, Zionsville, Irvington, Meridian Kessler, and surrounding Central Indiana communities.

Differentiator

Problem solved

Functional benefit

Brands

• 26 Entries: A service offering focused on entry door replacement and exterior door solutions.
• Remodeling Unscripted

Products and services

• Kitchen Remodeling Full kitchen renovation service covering layout design, cabinetry, countertops, backsplashes, lighting, and installation, delivered by an in-house design team and build crews for residential homeowners in Central Indiana.
• Bathroom Remodeling Full bathroom renovation service including design, demolition, shower and bathtub replacement, vanity installation, tile work, and accessibility upgrades, targeted at residential homeowners in the Indianapolis metro.
• Basement Remodeling Basement finishing and remodeling service that converts unfinished basements into living areas such as family rooms, game rooms, home theaters, or additional bedrooms for residential homeowners.
• Room Additions

Quantifiable outcome

• Home value increase through remodeling projects
• +1 more outcomes

Named customers4 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Eze-BreezecoreChannel Partner/ Reseller/ DistributorThe Lifestyle Group has been a certified Eze-Breeze retailer and installer for over 20 years. Eze-Breeze is an innovative window and door system that converts screened porches into three-season living spaces. The partnership allows the company to offer exclusive products for expanding indoor/outdoor living functionality.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Renuity: Multi-brand residential remodeling platform (parent of Re-Bath, FHIA, etc.) operating bath, kitchen, and window replacement services; comparable customer segments and product overlap but operates at significantly larger scale.
• Power Home Remodeling: Large national exterior and interior home remodeling company with overlapping kitchen, bath, window, and siding offerings; significantly larger scale with similar field-sales and consultation-led GTM.

Others

• Kohler Co. Major kitchen and bath fixture/appliance manufacturer whose products (cabinetry, surfaces, plumbing fixtures) are directly specified and installed by The Lifestyle Group; adjacent ecosystem participant rather than direct competitor.

Direct peers

• DreamMaker Bath & Kitchen: Franchised residential bath and kitchen remodeling network with comparable service mix, design-center/showroom model, and project-based pricing approach.
• Case Design/Remodeling: Multi-location design-build residential remodeling firm with similar full-service kitchen, bath, and addition offerings; comparable premium positioning and similar reliance on showroom-driven sales and project-based revenue.
• Bath Fitter: Bath and shower renovation specialist with comparable in-home consultation sales motion, though narrower scope (bath-only) and larger national scale.
• Mosby Building Arts: St. Louis-based residential design-build remodeler offering kitchen, bath, basement, and whole-home renovations with a similarly long operating history, showroom model, and award-driven brand positioning.
• Re-Bath: National bathroom remodeling specialist with comparable bath-focused product offering, design consultation process, and showroom-driven customer experience.
• Jackson Design & Remodeling: San Diego-based design-build residential remodeler with comparable premium positioning, showroom, in-house design team, and full-service kitchen/bath/addition offerings.

Emerging players

• Leaf Home Remodeling: Direct-to-homeowner home remodeling company with overlapping bath, window, and gutter offerings; comparable in-home consultation sales motion and mid-market homeowner target.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/TLGRemodeling
• YouTubeyoutube.com/channel/UCmTbWkilv-Cnp0X2Aj2dSuQ
• Facebookfacebook.com/lifestylegroupindy
• LinkedInlinkedin.com/company/the-lifestyle-group
• Instagraminstagram.com/lifestylegroupindy
• Pinterestpinterest.com/tlgremodeling/pins

Compliance12 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Lifestyle Group