Training Implementation Services
Training Implementation Services (TIS) is a privately held, Exton, Pennsylvania-based consulting firm that designs and delivers accountability-focused sales training programs and customized instructional solutions for enterprise sales organizations, sales managers, and coaches, primarily in financial services and managed care.
- Company typePrivate
- Founded-
- HeadquartersExton, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Training Implementation Services does
Training Implementation Services (TIS) is a privately held, US-based consulting firm founded in 1990 by Frank W. Sarr that designs and delivers performance-focused sales training programs. The company sells a portfolio of three named programs — Dollarization Value Selling, Solution Based Selling, and Foundational Coaching — alongside pre-built "Impact Ready" courses and bespoke Customized Solutions, all built around a proprietary Accountability Performance System (APS) that provides tools for learners, facilitators, and management to measure training outcomes. The underlying technology is described as a performance-based learning system delivered online that combines technology with human intervention, including an oral explanation certification process designed to lift retention from the 10–30% typical of traditional training to 50–80%.
TIS makes money primarily through professional-services engagements (sales training programs and customized instructional design) sold on a quote-based, multi-year contract basis to enterprise buyers and individual coaches. Its go-to-market is consultative and sales-led: the company targets sales organizations, sales managers, and coaches/trainers, with primary verticals in financial services (insurance) and managed care. Distribution occurs through direct enterprise sales, online delivery of impact-ready programs, and content marketing via a WordPress site (performancecounts.com) supplemented by the founder's LinkedIn presence.
Operationally, TIS is a micro-firm with 1–10 employees headquartered at 247 Aberdeen Street, Exton, Pennsylvania, run by founder/President Frank W. Sarr and VP/Director of Operations Brooke S. Salsbury. The company carries no institutional funding, no parent company, no subsidiaries, and no disclosed revenue. Its value proposition is built on 25+ years of methodology refinement and a stated track record of training "thousands of new hires," though no independent third-party validation, awards, or quantifiable outcome data are present in the source material.
Training Implementation Services firmographics
Firmographics- Name
- Training Implementation Services
- Legal name
- Training Implementation Services, Inc.
- Website
- https://performancecounts.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Training Implementation Services (TIS) is a privately held, Exton, Pennsylvania-based consulting firm that designs and delivers accountability-focused sales training programs and customized instructional solutions for enterprise sales organizations, sales managers, and coaches, primarily in financial services and managed care.
- Ownership category
- akta.pro rank
Training Implementation Services industry classification
Industry- Product category
- Sales Training Services
- NAICS
- Professional and Management Development Training (611430), Professional and Management Development Training (61143), Educational Support Services (611710)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Sales, Customer Service & Soft Skills Training (BPACANAD)
- akta.pro secondary industries
- Training Delivery Providers (In-Person, Virtual, Train-the-Trainer) (BPACANAM), Training Delivery Services (Onsite/Virtual Instruction, Workshops, Coaching) (BPAEANAN), Learning & Development (L&D) & Training Management (EDABAIAC)
Keywords
Where Training Implementation Services is headquartered
LocationHeadquarters
- HQ city
- Exton
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Training Implementation Services business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales
Revenue model
- Sales Training Programs: Training Implementation Services generates revenue through providing impact-ready sales training programs including Dollarization Value Selling, Solution Based Selling, and Foundational Coaching. Programs are designed for immediate use and customized solutions are offered for organizations with special training needs.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Impact Ready Programs |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels3 records
Training Implementation Services product offering
Product offeringCore offering
Training Implementation Services (TIS) develops and delivers customized sales training programs and accountability-based learning systems for sales organizations. The portfolio includes pre-designed Impact Ready Courses (Dollarization Value Selling, Solution Based Selling, Foundational Coaching), made-to-order Customized Solutions blending TIS instructional design with client resources, and the Accountability Performance System (APS) that provides measurement tools ensuring training effectiveness and retention.
Product overview
Training Implementation Services (TIS) offers a suite of sales training programs and accountability-based learning systems. The core portfolio includes three main program categories: Impact Ready Courses (pre-designed programs for immediate use), Customized Solutions (tailored training blending TIS methodology with client resources), and specialized training programs including Dollarization Value Selling, Solution Based Selling, and Foundational Coaching. All offerings are underpinned by the Accountability Performance System (APS), which provides structure and measurement tools ensuring training effectiveness. The company was founded in 1990 and focuses on helping organizations maximize training ROI through implementation strategy and accountability rather than just content creation.
Differentiator
Problem solved
Functional benefit
Products and services
- Dollarization Value Selling A unique, live, facilitated, online sales training program that teaches participants how to turn product benefits into customer money, overcome price objections, sell to decision-makers, and shorten the sales cycle. Based on the dollarization concept pioneered by Jeffrey J. Fox.
- Solution Based Selling A sales training process and philosophy focusing on the 'how' skills needed to perform every step of the sales process, providing a customer-driven approach to delivering solutions and addressing legacy issues between newer and senior advisors.
- Foundational Coaching A comprehensive coaching program offering 12 one-hour live coaching sessions covering critical skills including Elevator Speech, Fact Finding, Social Styles, Telephone Techniques, Questioning Techniques, and more.
- Impact Ready Courses Pre-designed training programs ready for immediate use, selected for their ability to make immediate changes in critical areas impacting participant success, accessible by large numbers of people on an as-needed basis at cost savings from reduced travel, trainer fees, and facility costs.
- Customized Solutions Made-to-order training solutions that blend TIS instructional design with client resources to create unique, branded learning experiences targeting specific needs and audiences, including fact-finding, instructional strategy, development, and implementation support.
- Accountability Performance System (APS) A system providing tools to the Learner, Facilitator, and Management to succeed. APS tools hold everyone accountable for performing their learning and training responsibilities, underpinning all TIS training offerings.
Companies that use Training Implementation Services
Customer profileNamed customers3 records
Segments5 records
Ideal customer profiles5 records
Training Implementation Services technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Training Implementation Services partnerships and signals
Strategic signalScale indicators2 records
Recent moves5 records
Expansion highlights4 records
Training Implementation Services competitors and assessment
Company assessmentDirect peers
- Wilson Learning: Global sales and leadership training company founded decades ago. Directly comparable as a sales training methodology provider and is also the prior employer of TIS's founder Frank Sarr.
- Richardson Sales Performance: Sales training and performance improvement company offering customizable sales methodologies and consulting. Closely aligned with TIS's solution-based and consultative sales training offerings.
- Sandler Training: Global sales training franchise offering structured sales methodologies with both online and in-person delivery. Comparable in delivering repeatable, methodology-driven sales training programs to enterprises and individuals.
- Dale Carnegie Training: Long-established sales, leadership, and professional development training provider with global delivery. Comparable as a multi-decade sales and soft skills training brand serving enterprise clients.
- The Brooks Group: Sales training and consulting firm focused on consultative selling and sales management development. Highly comparable in targeting B2B sales organizations with structured, methodology-driven training.
Broad incumbents
- Sales Performance International (now part of Korn Ferry): Provider of Solution Selling methodology — the same conceptual territory as TIS's Solution Based Selling program. Now part of Korn Ferry, making it a broad incumbent competitor with greater resources.
- AchieveGlobal (now part of Accenture): Legacy sales and customer service training firm now operating within Accenture. Comparable as a broader sales training incumbent with significantly larger scale.
- GP Strategies: Large corporate training and performance improvement provider serving global enterprises. Comparable as a scaled training delivery partner with overlapping sales/management training capabilities.
- BTS Group: Global professional services firm specializing in sales force effectiveness and leadership development. Comparable as an enterprise-focused sales training consultancy with international delivery.
Emerging players
- Lessonly (by Seismic): Sales training software platform enabling interactive training delivery and reinforcement. Comparable as a more digital-native approach to the same sales training category TIS serves.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Training Implementation Services social profiles
Digital presenceTraining Implementation Services financial estimates
Financial estimateRevenue estimate
Valuation estimate
Training Implementation Services leadership team
Management profileNumber of profiles
Profiles2 records
Training Implementation Services funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Training Implementation Services M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Training Implementation Services
What does Training Implementation Services do?
Training Implementation Services (TIS) develops and delivers customized sales training programs and accountability-based learning systems for sales organizations. The portfolio includes pre-designed Impact Ready Courses (Dollarization Value Selling, Solution Based Selling, Foundational Coaching), made-to-order Customized Solutions blending TIS instructional design with client resources, and the Accountability Performance System (APS) that provides measurement tools ensuring training effectiveness and retention.
Is Training Implementation Services a public or private company?
Training Implementation Services is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Training Implementation Services founded?
Training Implementation Services was founded in -1. It employs 1 to 10 people.
Where is Training Implementation Services based?
Training Implementation Services is headquartered in Exton, United States, in the North America region.
How does Training Implementation Services make money?
One revenue line is on record: sales Training Programs.
Who are Training Implementation Services's main competitors?
Direct peers on record are Wilson Learning, Richardson Sales Performance, Sandler Training, Dale Carnegie Training and The Brooks Group. Broad incumbents are Sales Performance International (now part of Korn Ferry), AchieveGlobal (now part of Accenture), GP Strategies and BTS Group. Lessonly (by Seismic) is listed as an emerging player.
Does Training Implementation Services have an API?
No public API is recorded for Training Implementation Services.
What industry is Training Implementation Services in?
Training Implementation Services's product category is Sales Training Services. Its primary akta.pro industry code is BPACANAD, Sales, Customer Service & Soft Skills Training, with a secondary code of BPACANAM, Training Delivery Providers (In-Person, Virtual, Train-the-Trainer). Its NAICS code is 611430 and its SIC code is 8200.