Wisconsin EMS Association

What Wisconsin EMS Association does

Wisconsin EMS Association (WEMSA), legally the Wisconsin Emergency Medical Technicians Association, is a 501(c)(6) nonprofit professional trade association founded in 1974 and headquartered in Wind Lake, Wisconsin. It serves the Emergency Medical Services (EMS) workforce across Wisconsin and the broader Midwest, with a stated base of 6,000+ individual members and 330+ member departments. The association operates as the collective voice for EMS providers in the state, delivering advocacy at the legislative level, accredited continuing education, workforce development programming, and group purchasing power on behalf of its members.

WEMSA's product portfolio is centered on a multi-platform member services stack rather than a single software offering. Core platforms include the WEMSA Learning Portal (accredited and non-accredited online courses with on-demand webinar access), the WEMSA Cloud Portal, the WEMSA Data Center (department-level data and analytics), the WEMSA Career Center (job board), and a WEMSA e-commerce store. The annual WEMSA Conference & Expo, held at Resch Expo in Green Bay, is a flagship event described as one of the largest EMS conferences in the United States. Monthly educational webinars are CAPCE-accredited for CE credit, and monthly member forums deliver operational and legislative updates. The WEMSA Direct Discount Program and Savvik Partner Program deliver group purchasing contracts with vendors including Stryker, ZOLL Medical, Bound Tree Medical, Henry Schein EMS, Airgas, and 5.11 Tactical, providing member departments with negotiated pricing on supplies, equipment, and services. Supporting products include the EMS Professionals print publication, the WEMSA Connection bi-weekly newsletter, and the WEMSA Community EMS Network.

Revenue is generated through tiered annual membership subscriptions (Individual at $53, Department memberships tiered from $420 to $2,415 based on roster size with 5% annual price increases, Business memberships at $525 for 2026, and free Student memberships), conference registration and sponsorship revenue, and vendor/affiliate partnership arrangements. The go-to-market model is community-led and event-driven: member acquisition runs through statewide forums, educational webinars, the annual conference, vendor relationships, and targeted workforce development programming (e.g., High School EMS Student Day, HOSA State Leadership Conference participation). An affiliated nonprofit entity, the WEMSA Foundation, distributes free equipment and supplies to member departments through donations and grants.

Name

Wisconsin EMS Association

Legal name

Wisconsin Emergency Medical Technicians Association, dba Wisconsin EMS Association

Website

https://wisconsinems.com

Company type

Private

Founded year

1974

Operating status

Operating

Headcount range

11–50 employees

Short description

Wisconsin EMS Association is a nonprofit 501(c)(6) trade association founded in 1974 serving 6,000+ individual members and 330+ EMS departments across Wisconsin with advocacy, CAPCE-accredited continuing education, group purchasing contracts, and a flagship annual conference.

Ownership category

akta.pro rank

Product category

Professional Association Services (EMS)

NAICS

Business Associations (813910), Professional Organizations (81392), Convention and Trade Show Organizers (561920)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

LMS Integrations, Interoperability & Identity (LTI/SCORM/xAPI, SSO, APIs) (EDAFAAAI)

akta.pro secondary industry

Vendor Management System (VMS) & MSP-Led Contractor Programs (BPACAGAF)

Keywords

• EMS professional association
• Continuing education EMS
• Group purchasing EMS
• EMS advocacy services
• Workforce development EMS

Headquarters

HQ city

Lake

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Individual Membership Fees: Individual membership at $53 annually provides access to member benefits except group purchasing contracts. This recurring annual revenue stream targets EMS professionals not affiliated with a department membership.
2. Department Membership Fees: Tiered pricing based on department size and roster count. Ranging from $420/year (1-10 members) to $2,415/year (76+ members). Prices increase 5% annually. Provides full access including group purchasing contracts.
3. Business Membership Fees: Annual fee of $525 (2026) designed for enterprises including local firms, national corporations, and health networks to demonstrate support for the EMS community.
4. Student Membership: Free for 1 year for students enrolled in Wisconsin-based Emergency Medical programs. After expiration, students must convert to individual or department membership.
5. Conference and Event Revenue: Annual Conference & Expo, educational webinars, and other events generate revenue through registration fees and sponsor partnerships.
6. Vendor Partnership Programs: WEMSA Contracts provide value to members through discounted vendor programs while creating partnership relationships with suppliers including Bound Tree Medical, Stryker, ZOLL Medical, and others.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels10 records

Core offering

WEMSA is a nonprofit professional membership association that provides EMS departments, individual providers, and corporate partners across Wisconsin with tiered membership benefits, including accredited continuing education, statewide legislative advocacy, group purchasing discounts on supplies and equipment, an annual conference and expo, an online learning portal, a career center, and workforce development programming. The association is funded primarily through annual membership dues and conference/vendor revenue, and delivers services through online portals, in-person events, and vendor partnerships.

Product overview

Wisconsin EMS Association (WEMSA) is a professional membership organization for EMS providers and departments in Wisconsin, offering a unified suite of member services rather than a single software product. The core offerings include the WEMSA Learning Portal (accredited online courses and CE credits), WEMSA Career Center (job board), monthly educational webinars (CAPCE-accredited), the annual WEMSA Conference & Expo (major Midwest EMS event), and the WEMSA Community EMS Network. Supporting infrastructure includes the WEMSA Cloud Portal and WEMSA Data Center for member resources and data. The organization operates group purchasing programs through the WEMSA Direct Discount Program and exclusive Savvik Partner Program contracts. Workforce Development and High School EMS Student Day programs support recruitment into the EMS profession. The association also publishes the EMS Professionals print magazine and delivers the WEMSA Connection bi-weekly newsletter to members.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Thousands of dollars in budget savings for member departments through WEMSA Contracts on supplies, equipment, employee services and benefits
• +2 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles3 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

15 partnerships are on record, tiered core, major and minor.

• Savvik Buying GroupcoreChannel Partner/ Reseller/ DistributorSavvik Partner Program is WEMSA's primary group purchasing program. Members login to Savvik.com and select 'Wisconsin EMS Association' as their association to access discounted pricing on medical supplies, equipment, and emergency vehicles from multiple vendors including Stryker, ZOLL Medical, Bound Tree Medical, Henry Schein EMS, and many others.
• Bound Tree MedicalcoreChannel Partner/ Reseller/ DistributorDirect Discount Program partner providing medical supplies and equipment to WEMSA members at discounted rates through the WEMSA Contracts program.
• StrykercoreChannel Partner/ Reseller/ DistributorSavvik Partner Program vendor offering emergency medical equipment including stretchers and patient handling equipment to WEMSA members at negotiated pricing.
• ZOLL Medical CorporationcoreChannel Partner/ Reseller/ DistributorSavvik Partner Program vendor providing cardiac equipment, defibrillators, and monitoring devices to WEMSA members at discounted pricing.
• Henry Schein EMSmajorChannel Partner/ Reseller/ DistributorSavvik Partner Program vendor offering medical supplies and equipment to WEMSA members through the group purchasing program.
• 5.11 TacticalminorChannel Partner/ Reseller/ DistributorStaff discount program offering tactical apparel and gear to WEMSA members through Savvik Partner Program.
• Andres Medical BillingmajorChannel Partner/ Reseller/ DistributorDirect Discount Program partner providing medical billing services to WEMSA member departments.
• AirgasmajorChannel Partner/ Reseller/ DistributorSavvik Partner Program vendor offering industrial gases and welding supplies to EMS departments through the group purchasing program.
• USCellular BusinessminorGTM or Marketing PartnerCorporate sponsor of WEMSA, providing staff discount programs for members.
• Penn Care, Inc.minorGTM or Marketing PartnerFeatured Business Partner supporting WEMSA and the EMS industry, headquartered in Niles, OH.
• Columbia Southern UniversityminorGTM or Marketing PartnerEducational partner offering 10% tuition discount to WEMSA members for online EMS, Emergency Management, and Fire Science degree programs.
• EMS WorldminorGTM or Marketing PartnerPartnership providing exclusive conference discounts to WEMSA members: FREE Exhibit Hall-Only Pass and $100 OFF 3-Day Conference Pass for EMS World Expo 2025.
• CAPCEcoreStrategic or Co-development PartnerContinuing Education accreditation provider for WEMSA's monthly educational webinars, enabling members to earn CE credit.
• HOSAmajorStrategic or Co-development PartnerStrategic partnership for workforce development - WEMSA attends annual HOSA State Leadership Conference to promote EMS careers and collaborates on High School EMS Student Day recruitment.
• WEMSA FoundationcoreStrategic or Co-development PartnerNon-profit foundation affiliated with WEMSA that provides free equipment and supplies to member departments through donations and grants.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• American Heart Association (Emergency Cardiovascular Care): Major national health organization providing CAPCE-equivalent CE training for EMS through ECC programs. Comparable as an accredited training provider competing for the same CE hours.
• International Association of Fire Fighters (IAFF): National union and advocacy organization for fire-based EMS personnel. Adjacent in the EMS professional ecosystem with overlapping membership base and similar advocacy, education, and benefits services.
• National Association of Emergency Medical Technicians (NAEMT): National EMS professional association providing advocacy, education, and CE courses to EMS providers. Direct comparator to WEMSA's role, but at the national rather than Wisconsin state level.

Emerging players

• EMS World (Clarion Events): Operates the national EMS World Expo and media brand. Directly comparable on the conference and education front, with WEMSA already offering cross-discount partnerships with EMS World.
• Journal of EMS (JEMS) / EMS1: Leading EMS media brands publishing news, training content, and career resources. Comparable to WEMSA's publication and career-center products, with national reach and online learning adjacencies.
• American Red Cross (Training Services): National training provider delivering CE and certification courses competing for the same EMS learner wallet share and CE-credit hours that WEMSA packages through its Learning Portal.

Direct peers

• National EMS Management Association (NEMSMA): Professional association for EMS leaders and managers offering advocacy and education - directly comparable in mission and member services to WEMSA's departmental leadership segment.
• American Ambulance Association: National trade association representing EMS providers and ambulance services. Comparable in association structure, advocacy focus, and member benefits model to WEMSA at the national level.
• National Association of State EMS Officials (NASEMSO): Membership organization for state EMS officials focused on policy, data, and workforce development. Comparable in association model and EMS-policy focus though oriented to government officials rather than field providers.
• Savvik Buying Group: Group purchasing organization for public safety/EMS agencies. Already a WEMSA channel partner, and a direct peer in the EMS GPO space serving overlapping members.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/WisconsinEMS
• Xx.com/WEMSA

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wisconsin EMS Association