Wicked Vision
London-based toy manufacturer founded in 2000 that designs, sells, and supplies indoor and outdoor boomerangs to consumers primarily through its wickedvision.co.uk e-commerce platform.
- Company typePrivate
- Founded2000
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Wicked Vision does
Wicked Vision is a London-based toy manufacturing and retail company founded in 2000 that specializes in the design, sale, and supply of indoor and outdoor boomerangs. The firm operates as a private for-profit business with 11-50 employees and conducts its commercial activity primarily through its e-commerce website, wickedvision.co.uk. Its core product portfolio is narrowly focused on a recreational sporting good category — boomerangs — with both indoor and outdoor variants indicating some product-line breadth within the niche.
The company's digital footprint reflects a small-scale direct-to-consumer operation. The website's Privacy Policy is compliant with the EU General Data Protection Regulation (Regulation EU 2016/679), indicating a European user base or operational footprint, and the company employs cookies for site functionality, advertising, and aggregated/anonymised consumer engagement research. Email newsletter marketing is used as a top-of-funnel channel, with subscribers receiving updates and able to unsubscribe via embedded links.
No pricing model, revenue figure, customer segments, or technology stack disclosures are available in the source materials. Ownership structure, founders, investors, and corporate hierarchy are also undocumented. The business model is consistent with a niche specialty retailer monetising through online unit sales of boomerangs, but specific revenue mechanics — average order value, gross margin profile, repeat-purchase rate, or channel mix beyond email — are not evidenced.
Wicked Vision firmographics
Firmographics- Name
- Wicked Vision
- Legal name
- WICKEDVISION
- Website
- https://wickedvision.co.uk
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- London-based toy manufacturer founded in 2000 that designs, sells, and supplies indoor and outdoor boomerangs to consumers primarily through its wickedvision.co.uk e-commerce platform.
- Ownership category
- akta.pro rank
Wicked Vision industry classification
Industry- Product category
- Sporting Goods
- NAICS
- Doll, Toy, and Game Manufacturing (33993), Doll, Toy, and Game Manufacturing (339930)
- SIC
- Games, Toys & Children's Vehicles (No Dolls & Bicycles) (3944), Retail-Hobby, Toy & Game Shops (5945)
- akta.pro primary industry
- Hobby Games & Miniatures Retail (Tabletop RPGs, Wargaming) (CRALAFAH)
Keywords
Where Wicked Vision is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Markets served
Wicked Vision business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales
Marketing channels1 record
Wicked Vision product offering
Product offeringCore offering
Wicked Vision is a UK-based toy manufacturing company that designs, produces, sells, and supplies a wide collection of indoor and outdoor boomerangs. The London-based firm operates as a niche recreational-product manufacturer focused on boomerang products for hobbyists and sports enthusiasts.
Differentiator
Problem solved
Functional benefit
Products and services
- Boomerangs A wide collection of indoor and outdoor boomerangs designed, manufactured, and supplied by Wicked Vision for recreational use by hobbyists and sports enthusiasts.
Companies that use Wicked Vision
Customer profileIdeal customer profiles1 record
Wicked Vision technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Wicked Vision partnerships and signals
Strategic signalRecent moves2 records
Wicked Vision competitors and assessment
Company assessmentRegional players
- Lakeshore Learning: US-based retailer and manufacturer of educational toys and active-play products. Comparable in carrying specialty indoor/outdoor toys but anchored in US schools and retail rather than UK/Europe.
- Fat Brain Toys: US-based specialty toy retailer carrying a curated selection of indoor and outdoor toys. Comparable in product mix (specialty/active-play toys) but primarily US-focused rather than UK/EU.
Broad incumbents
- Ravensburger: Major German games, puzzles, and toy manufacturer with broad retail distribution. Comparable in market category (specialty toys/games) but vastly larger scale and broader product line.
- Schleich: Large German toy manufacturer known for detailed figurine and play worlds. Comparable as a European toy manufacturer with established global distribution, though with a much broader product portfolio.
- Decathlon: Global sporting-goods retailer/manufacturer carrying a wide range of outdoor and active-play equipment including throwing and catching toys. Comparable in that it competes for the same outdoor/end-consumer dollar but with vastly broader catalog.
Emerging players
- Mudpuppy: Specialty toy and puzzle brand focused on design, craft, and active-play products. Comparable as a niche, design-driven toy maker with a predominantly DTC and specialty-retail model.
- Areaware: Design-led lifestyle and toy brand offering novelty outdoor and play objects. Comparable in spirit as a small, design-forward specialty toy company selling curated niche products DTC.
Direct peers
- DJECO: European designer and manufacturer of wooden toys, puzzles, and outdoor games. Comparable as a specialty toy maker with a similar Europe-centric distribution footprint and curated product line.
- Plan Toys: Manufacturer of eco-friendly wooden toys including outdoor and active-play products. Comparable as a small specialty toy manufacturer with DTC and wholesale distribution.
- Aardvark Boomerangs: Australian boomerang manufacturer and retailer specializing in indoor and outdoor boomerangs. Closest comparable peer given identical product category, specialization, and direct-to-consumer model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat2 records
Key risks5 records
Key highlights5 records
Customer concentration
Wicked Vision social profiles
Digital presenceWicked Vision financial estimates
Financial estimateRevenue estimate
Valuation estimate
Wicked Vision leadership team
Management profileNumber of profiles
Wicked Vision funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Wicked Vision M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Wicked Vision
What does Wicked Vision do?
Wicked Vision is a UK-based toy manufacturing company that designs, produces, sells, and supplies a wide collection of indoor and outdoor boomerangs. The London-based firm operates as a niche recreational-product manufacturer focused on boomerang products for hobbyists and sports enthusiasts.
When was Wicked Vision founded?
Wicked Vision was founded in 2000. It employs 11 to 50 people.
Where is Wicked Vision based?
Wicked Vision is headquartered in London, United Kingdom, in the Europe region.
Who are Wicked Vision's main competitors?
Regional players on record are Lakeshore Learning and Fat Brain Toys. Broad incumbents are Ravensburger, Schleich and Decathlon. Emerging players are Mudpuppy and Areaware. Direct peers are DJECO, Plan Toys and Aardvark Boomerangs.
Does Wicked Vision have an API?
No public API is recorded for Wicked Vision.
What industry is Wicked Vision in?
Wicked Vision's product category is Sporting Goods. Its primary akta.pro industry code is CRALAFAH, Hobby Games & Miniatures Retail (Tabletop RPGs, Wargaming). Its NAICS code is 33993 and its SIC code is 3944.