Project Rozana
Project Rozana is an international health diplomacy nonprofit, founded 2013, that delivers cross-border healthcare programs — patient transport, mobile clinics, specialist training, and peacebuilding initiatives — for Palestinian patients and Israeli-Palestinian healthcare professionals across the Middle East, funded by government grants, donations, and corporate partnerships.
- Company typePrivate
- Founded2013
- HeadquartersCaulfield Junction, Australia
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Project Rozana does
Project Rozana is an international not-for-profit organization founded in 2013 by Ron Finkel AM and headquartered in Switzerland, operating as a network of national affiliates across Australia, Canada, the United States, the United Kingdom, Germany, and Israel/Palestine. Its mission is "health diplomacy" — using healthcare collaboration between Israelis and Palestinians as a vehicle for both improving Palestinian health access and building cross-border relationships. Programs span patient transport (Wheels of Hope, transporting ~100,000 critically ill Palestinian patients annually to Israeli hospitals), mobile clinics (Women4Women in Area C of the West Bank), Gaza community clinics including a 2026-launched rehabilitation clinic, structured training programs (Nursing Hub, ATLS trauma certification, Train Local Sustain Local fellowships, Binational School of Psychotherapy), and peacebuilding forums (Jewish-Arab Dialogue, Health Tech Hackathon).
Revenue is sourced from three streams: individual charitable donations accepted in AUD, CAD, USD, and GBP; government and institutional grants (Australian Department of Home Affairs $4M, USAID via MEPPA/PFPF, European Union); and corporate partnerships. The organization is registered as a charity with ACNC, holds Deductible Gift Recipient status, and is an ACFID signatory. Distribution is direct rather than through intermediaries — services are delivered via mobile clinics in rural West Bank communities, hospital-based training at Israeli medical centers (Wolfson, Hadassah, Tel Aviv Medical Center, Soroka), and Gaza field clinics, with operations coordinated from a Jerusalem regional hub. The 11–50 staff headcount is supplemented by a distributed affiliate network handling fundraising in donor geographies.
The product portfolio is interconnected rather than standalone: capacity-building programs (nursing, ATLS, psychotherapy) feed into the dual mandate of strengthening Palestinian health system self-reliance and sustaining Israeli-Palestinian professional relationships post-training. Notable infrastructure assets include a state-of-the-art electric mobile clinic with telemedicine (funded in-kind by BYU Jerusalem) and a documented 97% improvement in patient care per the 2022–2024 Impact Evaluation. Strategic risk is concentrated exposure to U.S. government funding shifts: the 2025 USAID foreign aid termination placed multiple initiatives at risk and coincided with a CEO transition (Ronit Zimmer to Ran Goldstein in June 2025).
Project Rozana firmographics
Firmographics- Name
- Project Rozana
- Legal name
- The Project Rozana Foundation Limited
- Website
- https://www.rozana.org
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Project Rozana is an international health diplomacy nonprofit, founded 2013, that delivers cross-border healthcare programs — patient transport, mobile clinics, specialist training, and peacebuilding initiatives — for Palestinian patients and Israeli-Palestinian healthcare professionals across the Middle East, funded by government grants, donations, and corporate partnerships.
- Ownership category
- akta.pro rank
Project Rozana industry classification
Industry- Product category
- Humanitarian Healthcare Services
- NAICS
- Social Assistance (624), Voluntary Health Organizations (813212), Human Rights Organizations (813311), Civic and Social Organizations (813410)
- SIC
- Services-Social Services (8300), Services-Health Services (8000), International Affairs (9721)
- akta.pro primary industry
- International & Local Implementing NGOs (HLAJAKAD)
- akta.pro secondary industries
- Global Health Advocacy, Policy & Rights Organizations (HLAJAKAO), Technical Cooperation, Capacity Building & Policy Advisory Programs (BPADABAO), Public Health & Medical Volunteering Programs (EDAIAGAC)
Keywords
Where Project Rozana is headquartered
LocationHeadquarters
- HQ city
- Caulfield Junction
- HQ country
- Australia
- HQ region
- Oceania
Offices4 records
Markets served
Project Rozana business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others
Revenue model
- Donations and Charitable Contributions: Individual donations accepted in multiple currencies (AUD, CAD, USD, GBP) through regional websites. The organization is registered as a charity with the Australian Charities and Not-for-profits Commission (ACNC) and has Deductible Gift Recipient (DGR) status with the Australian Tax Office. Bequests and gifts in honor are also accepted.
- Government and Institutional Grants: Funding from governments including Australian Department of Home Affairs, USAID Partnership for Peace Fund via MEPPA (US$250M investment), and the European Union. These grants fund specific programs like the Nursing Hub, Day After Project, and various training initiatives.
- Corporate Partnerships: Collaboration with businesses for corporate social responsibility initiatives, brand recognition, and sustainable solutions. Partners include organizations in Australia and internationally.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | One-time or recurring | Voluntary donations from individual supporters |
Go-to-market motion1 record
Distribution channels6 records
Marketing channels8 records
Project Rozana product offering
Product offeringCore offering
Project Rozana is an international not-for-profit health diplomacy organization that delivers healthcare services, professional training, and patient transport to Palestinians while building cross-border relationships between Israeli and Palestinian healthcare professionals. Core programs include mobile clinics (Women4Women), patient transport (Wheels of Hope), Gaza community and rehabilitation clinics, hospital-based nursing and trauma training, mental health training, and structured dialogue programs.
Product overview
Project Rozana is a health diplomacy organization that offers a portfolio of interconnected healthcare and peacebuilding programs rather than a single software product. Core service delivery programs include Women4Women (mobile clinics for rural West Bank women), Wheels of Hope (patient transport to Israeli hospitals), and Gaza Community Clinics. Capacity-building programs include the Nursing Hub, Train Local Sustain Local Fund (medical residencies), Binational School of Psychotherapy, and ATLS Training. Peacebuilding initiatives include the Jewish-Arab Dialogue in Hospitals Program and Health Tech Hackathon. The Day After Project provides health system strengthening support. These programs collectively advance Rozana's dual mission of improving Palestinian healthcare access and building trust between Israeli and Palestinian healthcare professionals.
Differentiator
Problem solved
Functional benefit
Products and services
- Women4Women Mobile clinic program delivering primary, maternal, and mental health services including free medications, timely diagnosis, and ongoing follow-up to women in remote and underserved communities in Area C of the West Bank.
- Wheels of Hope Patient transport program facilitating travel for critically ill Palestinian patients, particularly children, who require advanced medical treatment unavailable in the West Bank and Gaza, partnering with local organizations and volunteer drivers.
- Women's Ambulance Drivers Program Program training women in Jerusalem for certified roles in emergency healthcare including paramedics, ambulance drivers, and phlebotomists, implemented in partnership with Magen David Adom and Lissan School.
- Train Local, Sustain Local Fund Fund providing hospital-based residencies and fellowships in Israeli hospitals for Palestinian health professionals, including medical language training, with a commitment to return to referring hospitals upon program completion.
- Jewish-Arab Dialogue in Hospitals Program Program creating protected, facilitated spaces for mixed teams of Israeli and Palestinian healthcare professionals to engage in meaningful dialogue through intensive workshops on medical ethics, identity, communication under stress, and conflict transformation.
- Nursing Hub Program addressing nursing gaps in specialist fields for 500 Palestinian and Israeli nurses from eight prominent healthcare institutions, facilitating clinical training, online theoretical learning, language and peacebuilding training, joint research, and training of trainers.
- Binational School of Psychotherapy Two-year post-graduate training program preparing Israeli and Palestinian psychotherapists together to address the high burden of mental health issues among Palestinian children with under-resourced mental health services.
- Advanced Trauma Life Support (ATLS) Training Certified ATLS training for Palestinian physicians at Wolfson Medical Center, facilitating joint training seminars every two months for Palestinian and Israeli physicians and building a cross-border network of trauma physicians.
- Day After Project Australian government funded 18-month project driving sustainable reform across the Palestinian health sector, equipping Al Rahma Rehabilitation Hospital in Hebron and hosting delegations of Palestinian health officials to Australia for professional development.
- Health Tech Hackathon Innovation event bringing together Israeli and Palestinian healthcare professionals to develop AI-driven and tech-based healthcare solutions addressing patient management, chronic disease care, and personalized medicine.
- Gaza Community Clinics Community health services in Gaza including primary care clinics, specialized field clinics, and a new rehabilitation clinic providing physiotherapy, occupational therapy, pediatric rehabilitation, and post-amputation care, particularly for mothers and children.
Quantifiable outcome
- 97% improvement in patient care
- +4 more outcomes
Companies that use Project Rozana
Customer profileNamed customers6 records
Segments5 records
Ideal customer profiles4 records
Project Rozana technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability1 record
Feature3 records
Project Rozana partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered core and notable.
- ANERA (American Near East Refugee Aid)corePartnership from September 2024 to April 2025 supporting delivery of primary healthcare to tens of thousands of Gazans in need, particularly mothers and children.
- Magen David AdomcoreIsrael's national emergency medical service, Red Cross equivalent. Partnership for Women's Ambulance Drivers Program training women in Jerusalem for certified emergency healthcare roles including paramedics, ambulance drivers, and phlebotomists.
- Lissan SchoolcoreEducational institution partnership for Women's Ambulance Drivers Program providing Hebrew-language instruction, medical terminology, and exam preparation alongside professional certification.
- Green Land Society for Health Development (Hebron)coreLocal partner for Wheels of Hope patient transportation program in Hebron region, collaborating with volunteer drivers and daily buses to transport critically ill Palestinian patients to Israeli hospitals.
- Humans without Borders (Jerusalem)coreJerusalem-based partner for Wheels of Hope transportation network facilitating patient journeys to East Jerusalem hospitals.
- Smile of Hope (Gaza)coreGaza-based partner for Wheels of Hope program providing transportation options for Palestinian patients from Gaza requiring treatment in Israeli hospitals.
- Hadassah Medical CentercoreJerusalem hospital partnership for Binational School of Psychotherapy, training post-graduate Israeli and Palestinian psychotherapists over two years to address mental health needs of conflict-affected children.
- Nurses in the Middle EastcorePartner organization addressing nursing gaps in specialist fields through Rozana's Nursing Hub program.
- Operating Together (Wolfson Medical Center)coreTrauma training initiative providing Palestinian physicians access to certified ATLS courses. Facilitates two-day training seminars every two months for 10 Palestinian and 10 Israeli physicians at Wolfson Medical Center.
- Tech2PeacecoreTechnology partnership for Health Tech Hackathon bringing 30 Israeli and Palestinian healthcare professionals together to develop AI-driven and tech-based healthcare solutions.
- Belgian EmbassynotableCo-hosted 'From Trauma to Healing and Reconciliation' event with WHO at Belgian Ambassador's residence, bringing together diplomats, healthcare professionals, and civil society leaders.
- World Health Organization (WHO)notableWHO Special Representative co-hosted trauma and healing event with Rozana and Belgian Embassy, demonstrating international recognition of health diplomacy approach.
- CoexistencescoreOrganization fostering dialogue by hosting mixed Israeli and Palestinian groups. Partnered for Nursing Hub program sending 20 nurse leaders to Lausanne for intensive peacebuilding and relationship-building.
- Monash UniversitynotableHosting facilitated retreats for Israeli and Palestinian health workers as part of Day After Project, with five-day programs for delegations of Palestinian health professionals.
Scale indicators13 records
Recent moves6 records
Expansion highlights6 records
Project Rozana competitors and assessment
Company assessmentDirect peers
- Physicians for Human Rights Israel: Israeli human-rights medical NGO that delivers healthcare to underserved populations in Israel and the occupied territories and advocates for health rights. Highly comparable as Project Rozana's CEO Ran Goldstein previously led the organization for eight years, and the two share overlapping missions around health access and rights-based care for Palestinians.
- ANERA (American Near East Refugee Aid): US-based nonprofit delivering health, education, and development aid in Palestine, Lebanon, and Jordan. Directly comparable as a current Project Rozana program partner (Gaza primary-care delivery, Sept 2024–April 2025) with overlapping regional health-delivery and humanitarian programming.
- IsraAID: Israeli humanitarian aid organization providing emergency response and long-term recovery in conflict and disaster zones globally. Closely comparable in mission and operating model; Project Rozana's CEO Ran Goldstein previously served as IsraAID's Humanitarian Representative in Washington D.C.
Emerging players
- Hadassah Medical Center: Jerusalem-based hospital system that is a current Project Rozana program partner for the Binational School of Psychotherapy and historically the site that inspired the organization's founding. Comparable as the clinical-training and cross-border care delivery backbone for Rozana programs.
Broad incumbents
- Médecins Sans Frontières / Doctors Without Borders (MSF): Global medical humanitarian organization delivering emergency healthcare in conflict zones worldwide, including active operations in Gaza and the West Bank. Comparable as a larger, established incumbent operating cross-border medical programs in the same region with significantly greater scale.
- International Committee of the Red Cross (ICRC): Global humanitarian organization providing protection and assistance in conflict zones. Project Rozana's CEO previously served as Head of Communications for ICRC's Israel/Occupied Territories delegation; both organizations operate in healthcare delivery and protection in the same conflict region.
- UNRWA (UN Relief and Works Agency for Palestine Refugees): UN agency providing health, education, and social services to Palestinian refugees across the region. Comparable as a much larger institutional actor delivering healthcare and humanitarian services to the same Palestinian beneficiary population.
- World Health Organization (WHO): UN specialized agency for international public health. Comparable as a global health-policy and on-the-ground health-delivery actor; Project Rozana's Medical Director sits on the WHO Technical Advisory Group, and the organizations co-hosted events (e.g., 'From Trauma to Healing and Reconciliation' with the Belgian Embassy).
Regional players
- Magen David Adom: Israel's national emergency medical service and Red Cross society. Comparable as a current Project Rozana program partner for the Women's Ambulance Drivers Program; both engage in emergency medical training and health workforce development in the Israeli context.
Others
- Australian Council for International Development (ACFID): Peak body for Australian international development NGOs, of which Project Rozana is an active member adhering to the ACFID Code of Conduct. Comparable as the industry association governing standards, fundraising, and accountability frameworks relevant to Rozana's Australian operations and donor base.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Project Rozana social profiles
Digital presenceProject Rozana compliance and trust
Trust signalCompliance3 records
Project Rozana financial estimates
Financial estimateRevenue estimate
Valuation estimate
Project Rozana leadership team
Management profileNumber of profiles
Profiles14 records
Project Rozana funding detail
Funding detailFunding overview
Funding rounds
Investors
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Project Rozana M&A and investment
M&A and investmentM&A
Investments
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Frequently asked questions about Project Rozana
What does Project Rozana do?
Project Rozana is an international not-for-profit health diplomacy organization that delivers healthcare services, professional training, and patient transport to Palestinians while building cross-border relationships between Israeli and Palestinian healthcare professionals. Core programs include mobile clinics (Women4Women), patient transport (Wheels of Hope), Gaza community and rehabilitation clinics, hospital-based nursing and trauma training, mental health training, and structured dialogue programs.
Is Project Rozana a public or private company?
Project Rozana is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Project Rozana founded?
Project Rozana was founded in 2013. It employs 11 to 50 people.
Where is Project Rozana based?
Project Rozana is headquartered in Caulfield Junction, Australia, in the Oceania region.
How does Project Rozana make money?
Three revenue lines are on record. Donations and Charitable Contributions are the primary driver. The others are government and Institutional Grants and corporate Partnerships.
Who are Project Rozana's main competitors?
Direct peers on record are Physicians for Human Rights Israel, ANERA (American Near East Refugee Aid) and IsraAID. Hadassah Medical Center is listed as an emerging player. Broad incumbents are Médecins Sans Frontières / Doctors Without Borders (MSF), International Committee of the Red Cross (ICRC), UNRWA (UN Relief and Works Agency for Palestine Refugees) and World Health Organization (WHO). Magen David Adom is listed as a regional player. Australian Council for International Development (ACFID) is listed as an others.
Does Project Rozana have an API?
No public API is recorded for Project Rozana.
What industry is Project Rozana in?
Project Rozana's product category is Humanitarian Healthcare Services. Its primary akta.pro industry code is HLAJAKAD, International & Local Implementing NGOs, with a secondary code of HLAJAKAO, Global Health Advocacy, Policy & Rights Organizations. Its NAICS code is 624 and its SIC code is 8300.