Synertrade
Synertrade is an enterprise procurement software vendor founded in 2000 that sells Synertrade 5, an AI-powered Source-to-Pay platform covering supplier management, sourcing, and procure-to-pay workflows. It serves 250+ mid-market and large enterprise customers across manufacturing, retail, healthcare, insurance, energy, media, and pharmaceuticals through a direct enterprise field-sales model with operations across Europe, the Americas, and Asia.
- Company typePrivate
- Founded2000
- HeadquartersNew York, United States
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What Synertrade does
Synertrade is an enterprise procurement software vendor founded in 2000 that builds and sells Source-to-Pay (S2P) platforms. The flagship product, Synertrade 5 (launched July 2025), is an AI-powered, integrated suite composed of three modules — Supplier Relationship Management (SRM), Source-to Contract (S2C), and Procure-to-Pay (P2P) — covering the full procurement lifecycle from supplier onboarding, qualification, and risk screening through spend analytics, RFx sourcing, reverse auctions, contract management, catalog management, eProcurement, invoicing, and budget controls. The platform's AI layer supports predictive supplier risk scoring across financial, supply chain, cybersecurity, and ESG dimensions, anomaly detection, and automated workflows, with persona-based interfaces for buyers, suppliers, and finance teams.
The company operates a direct enterprise field-sales motion targeting mid-market and large organizations with complex, risk-exposed procurement functions, supported by Customer Success Managers and an inside-sales team for mid-market inquiries. Revenue is generated through three streams: SaaS subscriptions for Synertrade 5 (annual billing, quote-based pricing), professional services for implementation and consulting delivered by in-house procurement experts, and tiered support plus Application Managed Services. Synertrade serves 250+ customers across manufacturing, retail, healthcare, insurance, energy, media, and pharmaceuticals, with marquee relationships including Auchan, METRO (nearly 20 years), OBI (15+ years), Mediaset, Recordati, and Tubacex. The company operates from eight offices across the US (New York HQ), France (Courbevoie), Germany (Munich), Italy (Milan), Romania (Brasov), Spain (Madrid), Brazil (Barueri-SP), and India (Noida), and was recognized in the Gartner Magic Quadrant for Source-to-Pay Suites in both 2025 and 2026.
In April 2026, Synertrade completed a strategic transaction establishing it as an independent, management-led organization backed by a consortium of investors specializing in B2B software platforms, following its March 2026 divestiture from Econocom. Laurent Jeanmaire was appointed CEO and Fabien Guionnet became COO as part of the transition. The company's go-to-market is fully direct with no channel partners, and all software development, implementation, and support are delivered in-house across Europe, the Americas, and Asia.
Synertrade firmographics
Firmographics- Name
- Synertrade
- Legal name
- Synertrade S.A.
- Website
- https://synertrade.com
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Synertrade is an enterprise procurement software vendor founded in 2000 that sells Synertrade 5, an AI-powered Source-to-Pay platform covering supplier management, sourcing, and procure-to-pay workflows. It serves 250+ mid-market and large enterprise customers across manufacturing, retail, healthcare, insurance, energy, media, and pharmaceuticals through a direct enterprise field-sales model with operations across Europe, the Americas, and Asia.
- Ownership category
- akta.pro rank
Synertrade industry classification
Industry- Product category
- Procurement Software
- NAICS
- Custom Computer Programming Services (541511), Computer Systems Design and Related Services (54151)
- SIC
- Services-Prepackaged Software (7372), Services-Computer Integrated Systems Design (7373), Services-Management Consulting Services (8742)
- akta.pro primary industry
- Procurement, Vendor Management & Purchase-to-Pay (P2P) (FSAGAJAK)
- akta.pro secondary industries
- Vendor & Contract Management (Software/Cloud) (BPAEAOAD), Third-Party/Vendor Risk & Due Diligence (TPRM, continuous monitoring) (FSAGAFAJ), Contract Administration Support (PO/Contract Compliance) (BPAAAJAE)
Keywords
Where Synertrade is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices8 records
Markets served
Synertrade business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D
Revenue model
- Software Subscription (SaaS): Cloud-based subscription model for Synertrade 5 platform covering SRM, S2C, and P2P modules. Software development, implementation, configuration, onboarding and support entirely delivered in-house.
- Professional Services: Implementation & onboarding services, functional consulting, integration services, business intelligence transformation. Services delivered by experienced procurement experts in France, Germany, Italy, United States, and India.
- Support & Managed Services: Multi-tiered support (L1, L2, L3) with dedicated support consultants, Application Managed Services (AMS) for outsourced administration, and premium support options with dedicated consultants.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise Platform License |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels6 records
Synertrade product offering
Product offeringCore offering
Synertrade sells an AI-powered Source-to-Pay (S2P) cloud platform called Synertrade 5 that integrates three modules: Supplier Relationship Management (SRM), Source to Contract (S2C), and Procure to Pay (P2P). The platform covers supplier onboarding, risk management, sourcing events, contract management, eProcurement, invoice processing, and real-time budget control. Synertrade also delivers implementation, consulting, integration, and multi-tier support services entirely in-house.
Product overview
Synertrade offers Synertrade 5, a unified Source-to-Pay (S2P) AI-powered platform that connects all procurement processes. The platform architecture consists of three integrated modules: SRM (Supplier Relationship Management) for supplier onboarding, evaluation, risk management, and strategic collaboration; S2C (Source to Contract) for spend analytics, RFx sourcing, reverse auctions, and contract lifecycle management; and P2P (Procure to Pay) for budget management, catalog management, eProcurement, and invoicing. The platform is designed for organizations where procurement is a strategic, risk-exposed function, particularly those requiring deep integration with legacy systems, complex supplier ecosystems, or global governance with local execution. Key differentiators include AI-powered decision support, persona-based interfaces, real-time supplier risk scoring across financial, supply chain, cyber, and ESG dimensions.
Differentiator
Problem solved
Functional benefit
Products and services
- Synertrade 5 (S2P AI-Platform) Synertrade 5 is the company's flagship AI-powered Source-to-Pay (S2P) cloud platform unifying supplier management, sourcing, contract management, and procurement operations for organizations where procurement is a strategic, risk-exposed function. It integrates three modules (SRM, S2C, P2P) into a single platform delivered with full in-house software development, implementation, configuration, onboarding, and support.
- Procurement Services Professional services covering implementation and onboarding, functional consulting, integration services, and business intelligence transformation for the Synertrade 5 platform. Services are delivered by experienced procurement experts in France, Germany, Italy, the United States, and India.
- Support Services Multi-tiered support offering (L1, L2, L3) with dedicated support consultants, Application Managed Services (AMS) for outsourced platform administration, and premium support options with dedicated consultants, supporting approximately 25,000 support requests per year across the global customer base with 95%+ customer satisfaction.
Quantifiable outcome
- 20% of existing customer base planned migration to Synertrade 5 within 6 months of launch
- +2 more outcomes
Companies that use Synertrade
Customer profileNamed customers13 records
Segments2 records
Ideal customer profiles2 records
Synertrade technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability7 records
Feature6 records
Synertrade partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- AltarescoreStrategic partnership combining Synertrade's SRM platform with Altares' financial and risk intelligence. Enables Auchan and other customers to integrate supplier financial risk data directly into procurement decision-making workflows. Converts supplier risk data into operational confidence by combining internal procurement data with external financial risk signals.
Scale indicators6 records
Recent moves7 records
Expansion highlights5 records
Synertrade competitors and assessment
Company assessmentDirect peers
- Basware: P2P and invoice automation specialist with strong European footprint. Overlaps significantly with Synertrade's P2P module and invoices management features, particularly among European enterprise customers.
- Ivalua: Unified S2P platform with SRM, sourcing, contract, and P2P modules — direct competitor to Synertrade 5 across the same procurement lifecycle. Frequently cited alongside Synertrade in Gartner S2P evaluations.
- Corcentric: Procurement and finance automation provider combining source-to-pay with AP automation. Notable because Synertrade's CEO Laurent Jeanmaire previously led EMEA Advisory & Consulting Services at Corcentric, signalling close market overlap.
- GEP (GEP SMART): AI-powered procurement and supply chain platform competing in the same Gartner MQ for S2P Suites. Comparable breadth across sourcing, contract, supplier management, and P2P.
- Proactis: Source-to-Pay and supplier management platform targeting mid-market European organizations. Direct overlap with Synertrade's mid-market positioning and indirect procurement focus.
- Zycus: AI-driven S2P suite with autonomous procurement capabilities, competing head-to-head with Synertrade in mid-market and large enterprise segments, particularly in Europe.
- Coupa Software: Leading independent S2P/Business Spend Management platform (now under Thoma Bravo). Direct head-to-head competitor to Synertrade with overlapping AI-enabled procurement, sourcing, and supplier risk capabilities.
- Jaggaer: Independent S2P platform covering SRM, sourcing, contract management, and P2P. Strong direct competitor in mid-market and enterprise procurement, with comparable AI-driven supplier intelligence features.
Broad incumbents
- SAP Ariba: SAP's procurement cloud offering the largest installed base of S2P and P2P customers globally. Directly competes with Synertrade 5's SRM, S2C, and P2P modules but as part of SAP's broader enterprise suite.
Emerging players
- Determine (now part of Corcentric): Contract lifecycle and supplier management platform with adjacent S2P capabilities. Comparable to Synertrade's contract management and supplier risk modules, serving a similar mid-market enterprise base.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Synertrade social profiles
Digital presenceSynertrade compliance and trust
Trust signalCompliance1 record
Synertrade financial estimates
Financial estimateRevenue estimate
Valuation estimate
Synertrade leadership team
Management profileNumber of profiles
Profiles4 records
Synertrade subsidiaries and ownership
Company hierarchySubsidiaries1 record
Synertrade funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Synertrade M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Synertrade
What does Synertrade do?
Synertrade sells an AI-powered Source-to-Pay (S2P) cloud platform called Synertrade 5 that integrates three modules: Supplier Relationship Management (SRM), Source to Contract (S2C), and Procure to Pay (P2P). The platform covers supplier onboarding, risk management, sourcing events, contract management, eProcurement, invoice processing, and real-time budget control. Synertrade also delivers implementation, consulting, integration, and multi-tier support services entirely in-house.
Is Synertrade a public or private company?
Synertrade is a private company. It is classified as private equity controlled and is currently operating.
When was Synertrade founded?
Synertrade was founded in 2000. It employs 101 to 250 people.
Where is Synertrade based?
Synertrade is headquartered in New York, United States, in the North America region.
How does Synertrade make money?
Three revenue lines are on record. Software Subscription (SaaS) is the primary driver. The others are professional Services and support & Managed Services.
Who are Synertrade's main competitors?
Direct peers on record are Basware, Ivalua, Corcentric, GEP (GEP SMART), Proactis, Zycus, Coupa Software and Jaggaer. SAP Ariba is listed as a broad incumbent. Determine (now part of Corcentric) is listed as an emerging player.
Does Synertrade have an API?
No public API is recorded for Synertrade.
What industry is Synertrade in?
Synertrade's product category is Procurement Software. Its primary akta.pro industry code is FSAGAJAK, Procurement, Vendor Management & Purchase-to-Pay (P2P), with a secondary code of BPAEAOAD, Vendor & Contract Management (Software/Cloud). Its NAICS code is 541511 and its SIC code is 7372.