Synertrade

What Synertrade does

Synertrade is an enterprise procurement software vendor founded in 2000 that builds and sells Source-to-Pay (S2P) platforms. The flagship product, Synertrade 5 (launched July 2025), is an AI-powered, integrated suite composed of three modules — Supplier Relationship Management (SRM), Source-to Contract (S2C), and Procure-to-Pay (P2P) — covering the full procurement lifecycle from supplier onboarding, qualification, and risk screening through spend analytics, RFx sourcing, reverse auctions, contract management, catalog management, eProcurement, invoicing, and budget controls. The platform's AI layer supports predictive supplier risk scoring across financial, supply chain, cybersecurity, and ESG dimensions, anomaly detection, and automated workflows, with persona-based interfaces for buyers, suppliers, and finance teams.

The company operates a direct enterprise field-sales motion targeting mid-market and large organizations with complex, risk-exposed procurement functions, supported by Customer Success Managers and an inside-sales team for mid-market inquiries. Revenue is generated through three streams: SaaS subscriptions for Synertrade 5 (annual billing, quote-based pricing), professional services for implementation and consulting delivered by in-house procurement experts, and tiered support plus Application Managed Services. Synertrade serves 250+ customers across manufacturing, retail, healthcare, insurance, energy, media, and pharmaceuticals, with marquee relationships including Auchan, METRO (nearly 20 years), OBI (15+ years), Mediaset, Recordati, and Tubacex. The company operates from eight offices across the US (New York HQ), France (Courbevoie), Germany (Munich), Italy (Milan), Romania (Brasov), Spain (Madrid), Brazil (Barueri-SP), and India (Noida), and was recognized in the Gartner Magic Quadrant for Source-to-Pay Suites in both 2025 and 2026.

In April 2026, Synertrade completed a strategic transaction establishing it as an independent, management-led organization backed by a consortium of investors specializing in B2B software platforms, following its March 2026 divestiture from Econocom. Laurent Jeanmaire was appointed CEO and Fabien Guionnet became COO as part of the transition. The company's go-to-market is fully direct with no channel partners, and all software development, implementation, and support are delivered in-house across Europe, the Americas, and Asia.

Name

Synertrade

Legal name

Synertrade S.A.

Website

https://synertrade.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

101–250 employees

Short description

Synertrade is an enterprise procurement software vendor founded in 2000 that sells Synertrade 5, an AI-powered Source-to-Pay platform covering supplier management, sourcing, and procure-to-pay workflows. It serves 250+ mid-market and large enterprise customers across manufacturing, retail, healthcare, insurance, energy, media, and pharmaceuticals through a direct enterprise field-sales model with operations across Europe, the Americas, and Asia.

Ownership category

akta.pro rank

Product category

Procurement Software

NAICS

Custom Computer Programming Services (541511), Computer Systems Design and Related Services (54151)

SIC

Services-Prepackaged Software (7372), Services-Computer Integrated Systems Design (7373), Services-Management Consulting Services (8742)

akta.pro primary industry

Procurement, Vendor Management & Purchase-to-Pay (P2P) (FSAGAJAK)

akta.pro secondary industries

Vendor & Contract Management (Software/Cloud) (BPAEAOAD), Third-Party/Vendor Risk & Due Diligence (TPRM, continuous monitoring) (FSAGAFAJ), Contract Administration Support (PO/Contract Compliance) (BPAAAJAE)

Keywords

• Source-to-pay software
• Procurement software
• Supplier relationship management
• Contract lifecycle management
• Procure-to-pay platform

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices8 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D

Revenue model

1. Software Subscription (SaaS): Cloud-based subscription model for Synertrade 5 platform covering SRM, S2C, and P2P modules. Software development, implementation, configuration, onboarding and support entirely delivered in-house.
2. Professional Services: Implementation & onboarding services, functional consulting, integration services, business intelligence transformation. Services delivered by experienced procurement experts in France, Germany, Italy, United States, and India.
3. Support & Managed Services: Multi-tiered support (L1, L2, L3) with dedicated support consultants, Application Managed Services (AMS) for outsourced administration, and premium support options with dedicated consultants.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels6 records

Core offering

Synertrade sells an AI-powered Source-to-Pay (S2P) cloud platform called Synertrade 5 that integrates three modules: Supplier Relationship Management (SRM), Source to Contract (S2C), and Procure to Pay (P2P). The platform covers supplier onboarding, risk management, sourcing events, contract management, eProcurement, invoice processing, and real-time budget control. Synertrade also delivers implementation, consulting, integration, and multi-tier support services entirely in-house.

Product overview

Synertrade offers Synertrade 5, a unified Source-to-Pay (S2P) AI-powered platform that connects all procurement processes. The platform architecture consists of three integrated modules: SRM (Supplier Relationship Management) for supplier onboarding, evaluation, risk management, and strategic collaboration; S2C (Source to Contract) for spend analytics, RFx sourcing, reverse auctions, and contract lifecycle management; and P2P (Procure to Pay) for budget management, catalog management, eProcurement, and invoicing. The platform is designed for organizations where procurement is a strategic, risk-exposed function, particularly those requiring deep integration with legacy systems, complex supplier ecosystems, or global governance with local execution. Key differentiators include AI-powered decision support, persona-based interfaces, real-time supplier risk scoring across financial, supply chain, cyber, and ESG dimensions.

Differentiator

Problem solved

Functional benefit

Products and services

• Synertrade 5 (S2P AI-Platform) Synertrade 5 is the company's flagship AI-powered Source-to-Pay (S2P) cloud platform unifying supplier management, sourcing, contract management, and procurement operations for organizations where procurement is a strategic, risk-exposed function. It integrates three modules (SRM, S2C, P2P) into a single platform delivered with full in-house software development, implementation, configuration, onboarding, and support.
• Procurement Services Professional services covering implementation and onboarding, functional consulting, integration services, and business intelligence transformation for the Synertrade 5 platform. Services are delivered by experienced procurement experts in France, Germany, Italy, the United States, and India.
• Support Services Multi-tiered support offering (L1, L2, L3) with dedicated support consultants, Application Managed Services (AMS) for outsourced platform administration, and premium support options with dedicated consultants, supporting approximately 25,000 support requests per year across the global customer base with 95%+ customer satisfaction.

Quantifiable outcome

• 20% of existing customer base planned migration to Synertrade 5 within 6 months of launch
• +2 more outcomes

Named customers13 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability7 records

Feature6 records

Partnerships

One partnership is on record.

• AltarescoreTechnology or Integration · 1 December 2025Strategic partnership combining Synertrade's SRM platform with Altares' financial and risk intelligence. Enables Auchan and other customers to integrate supplier financial risk data directly into procurement decision-making workflows. Converts supplier risk data into operational confidence by combining internal procurement data with external financial risk signals.

Scale indicators6 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Basware: P2P and invoice automation specialist with strong European footprint. Overlaps significantly with Synertrade's P2P module and invoices management features, particularly among European enterprise customers.
• Ivalua: Unified S2P platform with SRM, sourcing, contract, and P2P modules — direct competitor to Synertrade 5 across the same procurement lifecycle. Frequently cited alongside Synertrade in Gartner S2P evaluations.
• Corcentric: Procurement and finance automation provider combining source-to-pay with AP automation. Notable because Synertrade's CEO Laurent Jeanmaire previously led EMEA Advisory & Consulting Services at Corcentric, signalling close market overlap.
• GEP (GEP SMART): AI-powered procurement and supply chain platform competing in the same Gartner MQ for S2P Suites. Comparable breadth across sourcing, contract, supplier management, and P2P.
• Proactis: Source-to-Pay and supplier management platform targeting mid-market European organizations. Direct overlap with Synertrade's mid-market positioning and indirect procurement focus.
• Zycus: AI-driven S2P suite with autonomous procurement capabilities, competing head-to-head with Synertrade in mid-market and large enterprise segments, particularly in Europe.
• Coupa Software: Leading independent S2P/Business Spend Management platform (now under Thoma Bravo). Direct head-to-head competitor to Synertrade with overlapping AI-enabled procurement, sourcing, and supplier risk capabilities.
• Jaggaer: Independent S2P platform covering SRM, sourcing, contract management, and P2P. Strong direct competitor in mid-market and enterprise procurement, with comparable AI-driven supplier intelligence features.

Broad incumbents

• SAP Ariba: SAP's procurement cloud offering the largest installed base of S2P and P2P customers globally. Directly competes with Synertrade 5's SRM, S2C, and P2P modules but as part of SAP's broader enterprise suite.

Emerging players

• Determine (now part of Corcentric): Contract lifecycle and supplier management platform with adjacent S2P capabilities. Comparable to Synertrade's contract management and supplier risk modules, serving a similar mid-market enterprise base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCXuNK0e5fYRLVsKAdcNWEsw
• LinkedInlinkedin.com/company/synertrade
• Xx.com/synertrade

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Synertrade