AIG Israel

What AIG Israel does

AIG Israel is the Israeli operating subsidiary of American International Group (AIG), headquartered at Habasiv 25, Petah Tikva. The company operates as a digital-first direct insurer without physical customer reception, serving Israeli consumers and businesses through a multi-channel digital platform. Its product portfolio spans personal lines — comprehensive, third-party, mandatory, luxury, and pay-per-kilometer car insurance; structure, contents, combined, and rental home insurance; travel, health, mortgage, life, and personal accident insurance — and commercial lines including cyber, professional liability, D&O, and coverage for VC funds and startups.

Distribution runs through the AIG website, dedicated mobile applications (AIG App, Safe Travel App, and the Ituran-powered Just Drive telematics app), and embedded partnerships with major Israeli financial institutions including Bank Leumi and IsraCard/American Express. The technology stack combines online quote-and-bind workflows, digital claims processing, and telematics-based usage pricing in the motor line, with a partnership with the Accessibility Association of Israel signaling inclusive product design. Revenue mechanics are standard insurance premium collection across the multi-line portfolio, with the Just Drive pay-per-kilometer product introducing usage-based pricing as a differentiator in the Israeli motor market. The company reports hundreds of thousands of insured customers and cites 12 consecutive years of fastest-claims-payment recognition from the Israeli Ministry of Finance, alongside 9 consecutive years as the cheapest mortgage life insurer (self-claimed).

The business is led through a digital and IT leadership structure, including a Vice President of Information Technology and Co-Chief Information Officer role. The Israeli entity's financials are not separately disclosed; the firmographic employee figure of 10,000+ is internally inconsistent with the digital-first, no-physical-reception operating model and appears to reflect the global AIG group rather than the local subsidiary.

Name

AIG Israel

Legal name

AIG Israel Insurance Company Ltd. (איי אי ג'י ישראל חברה לביטוח בע"מ)

Website

https://aig.co.il

Company type

Private

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

AIG Israel is the Israeli subsidiary of American International Group, operating as a digital-first direct insurer in Petah Tikva offering car, home, travel, mortgage, life, health, personal accident, and commercial insurance to Israeli consumers and businesses via digital channels and financial institution partnerships.

Ownership category

akta.pro rank

Product category

Personal Insurance

NAICS

Direct Life, Health, and Medical Insurance Carriers (52411), Direct Health and Medical Insurance Carriers (524114), Insurance Carriers (5241)

SIC

Fire, Marine & Casualty Insurance (6331), Accident & Health Insurance (6321), Life Insurance (6311)

akta.pro primary industry

Travel & Accident (Non-Life) Insurance (FSAJAMAN)

akta.pro secondary industries

Standalone Critical Illness Insurance (FSAIAKAA), International/Expatriate Individual Health Insurance (FSAIAEAH)

Keywords

• Car insurance
• Home insurance
• Travel insurance
• Life insurance
• Digital insurance

Headquarters

HQ city

Petah Tiqva

HQ country

Israel

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Car Insurance Premiums: Comprehensive, third-party, and mandatory vehicle insurance policies sold directly to consumers with discounts up to 50% for new customers.
2. Home Insurance Premiums: Structure, contents, and combined home insurance policies with discounts up to 45% on structure and contents packages.
3. Travel Insurance Premiums: International travel insurance including backpacker coverage, Max travel insurance, and card-linked programs.
4. Health Insurance Premiums: Personalized health coverage including surgery, cancer detection, critical illness, transplants, and medicines outside formulary.
5. Mortgage Insurance Premiums: Life insurance linked to mortgage payments, positioned as cheapest in Israel for 9 consecutive years.
6. Life Insurance Premiums: Personal life insurance providing economic security for families.
7. Commercial Insurance Premiums: Business insurance including cyber risk, professional liability, D&O, crime, kidnapping/ransom, VC funds, and combined policies.
8. Personal Accidents Insurance: AIG Recover and AIG Protect personal accident coverage products.
9. Just Drive Pay-Per-KM: Usage-based pricing at 1 NIS per kilometer for young drivers. Minimum package 500 km, additional purchases 250-2000 km. Cost per km deducted in following calendar month.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

AIG Israel is a digital-first direct insurance company that sells personal and commercial insurance products — car, home, travel, health, mortgage, life, personal accident, and commercial (cyber, D&O, professional liability) — through its website and mobile apps. Customers can obtain online quotes, purchase policies, manage coverage, and file claims via the AIG App, Safe Travel App, and Just Drive (pay-per-km) app without visiting a physical branch.

Product overview

AIG Israel operates as a digital-first insurance company offering a comprehensive portfolio of personal and commercial insurance products. The core product lineup includes car insurance (with comprehensive, third-party, and mandatory options), home insurance (structure, contents, and combined), travel insurance, health insurance, mortgage insurance, life insurance, commercial insurance, and personal accident insurance. The company differentiates through specialized sub-products and digital platforms including Just Drive (pay-per-km insurance for young drivers using Etoran-powered app technology with trip tracking and accident sensors), daily car insurance, luxury car coverage, and dedicated mobile apps (AIG APP for customer self-service, Safe Travel app for abroad medical support). Commercial offerings include cyber risk, professional liability, directors and officers, and venture capital insurance. The company emphasizes digital service delivery with online quote and purchase capabilities, fast claims processing recognized by Israel's Ministry of Finance, and 24/7 WhatsApp support.

Differentiator

Problem solved

Functional benefit

Brands

• Just Drive: Pay-per-km car insurance package for young drivers, using a mobile app with trip-start button and accident sensor, offered in partnership with tracking provider Ituran.
• Safe Travel
• AIG Recover
• AIG Protect
• חופשי יומי (Hofshi Yomi / Daily Freedom)

Products and services

• Car Insurance (ביטוח רכב)

Quantifiable outcome

• Fastest claims payment in Israel for 12 consecutive years according to Ministry of Finance service index
• +4 more outcomes

Named customers2 records

Segments6 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Ituran (איתוראן)coreTechnology or IntegrationIturan (company registration 520043811) operates the Just Drive telematics app for AIG Israel. Ituran provides the technology platform including trip button activation, accident detection sensors, and location tracking services. The app collects driving data including kilometers, driving patterns, accident details via motion sensor, and location information, which is shared with AIG for insurance and claims purposes. Support is available at 03-7796818.
• IsraCard / American ExpressminorChannel Partner/ Reseller/ DistributorCo-branded travel insurance distribution through IsraCard and American Express credit card programs in Israel.
• Bank Leumi (בנק לאומי)minorChannel Partner/ Reseller/ DistributorTravel insurance distribution partnership through Bank Leumi banking channels.
• Accessibility Association of Israel (עמותת נגישות ישראל)minorStrategic or Co-development PartnerPartnership with Accessibility Association of Israel for promoting and advancing accessibility for people with disabilities in alignment with Israeli law requirements.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• AXA: Global multi-line insurance and financial services group with strong personal and commercial lines. Comparable to AIG Israel as a fellow global insurance group's local subsidiary operating in a single country with multi-line offerings.
• GEICO: US direct-to-consumer auto insurer with strong digital self-service. Analogous to AIG Israel's digital-first, low-overhead motor insurance approach, though operating in a much larger and more developed market.
• Liberty Mutual Insurance: Global multi-line insurer offering personal and commercial coverage including the cyber, D&O, and specialty lines that AIG Israel also distributes. Comparable as a broad incumbent with overlapping commercial capabilities.

Emerging players

• Lemonade: AI-driven digital-first insurance company offering renters, homeowners, car, pet, and life insurance through a mobile app. Comparable to AIG Israel's digital-first, app-centric model, though operating in the US and Europe rather than Israel.

Direct peers

• Phoenix Insurance: Leading Israeli insurance group with broad personal and commercial coverage. Comparable to AIG Israel in multi-line depth and Israeli market positioning, with growing digital capabilities.
• Direct Insurance (Bituach Yashir): Israel's flagship direct/digital-first insurer, offering car and home insurance primarily through phone and web channels. The closest comparable to AIG Israel's digital-first, low-cost acquisition model in the Israeli market.
• Migdal Insurance: Major Israeli multi-line insurer providing car, home, life, health, and commercial coverage. A direct competitor to AIG Israel across all major personal lines, with a large agent network and established household brand.
• Menora Mivtachim Insurance: Israeli insurance and financial group with strong life, health, and personal accident coverage alongside car and home lines. Comparable to AIG Israel in life and health product depth and Israeli mid-market focus.
• Clal Insurance: Israeli insurance group offering car, home, life, health, and commercial insurance with both direct and broker channels. Directly comparable to AIG Israel in product portfolio and target customer segments.
• Harel Insurance: One of Israel's largest multi-line insurance groups offering car, home, life, health, and commercial insurance directly and through agents. Comparable to AIG Israel in product breadth and market, but with a more traditional branch-based distribution model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@aigisrael
• Facebookfacebook.com/aigisrael
• Instagraminstagram.com/aig_il
• Xx.com/aigisrael

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AIG Israel