Pure Oil

What Pure Oil does

Pure Oil Ltd is a privately held, family-owned Irish edible oil supplier founded in 2010 and headquartered in Ballyweather, Barntown, Co. Wexford. The company supplies a comprehensive range of cooking oils and fats — including its own Pure Gold (extended-life vegetable oil), Pure Green (GM-free rapeseed), Pure Longlife, Pure Fry Gold, Pure Fry Beef Dripping, Fribel, and Fontolivia olive oils, plus 100% RD palm oil vegetable fat — in bulk, 20L, 10L, and 12.5kg pack sizes. Customers span the catering, hospitality, food manufacturing, and bakery sectors across Ireland, including named accounts such as the Talbot Hotel Collection, Kelly's Resort Hotel, Horse and Jockey Hotel, and Pichet Restaurant Dublin.

The company operates a direct, sales-led go-to-market: specialist field sales executives conduct on-site assessments, quote based on volume, and deliver nationwide using Pure Oil's own fleet, combining fresh oil delivery with used cooking oil collection in the same visit. Underlying technical capability is anchored in BRC Global Standard Grade A food safety accreditation (achieved 2019), HACCP-based quality management, and FSAI 178/852 compliance, plus a newly launched waste-management disposal system using purpose-designed leak- and odour-proof wheelie bins. The product portfolio is supported by a customer login portal hosted at pureoil.datadrivenlogistics.com for ordering and logistics.

Pure Oil generates revenue through two streams: (1) hardware/goods sales of fresh cooking oils and fats sold to business customers, and (2) a professional managed service for collecting used cooking oil, which is then routed to partners that convert it into renewable energy. Pricing is quote-based and not publicly disclosed, with a pay-as-you-go billing cadence. The company is family-controlled with no disclosed institutional investors, no parent company, no subsidiaries, and no funding rounds on record; its scale commentary positions it as one of Ireland's largest edible oil suppliers to the bakery industry, operating on a nationwide basis from a single depot.

Name

Pure Oil

Legal name

Pure Oil Ltd

Website

https://pureoil.ie

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

51–100 employees

Short description

Pure Oil Ltd is a family-owned Irish edible oil supplier, founded in 2010 in Co. Wexford, providing nationwide bulk cooking oil delivery and used oil collection services to catering, hospitality, food manufacturing, and bakery customers across Ireland.

Ownership category

akta.pro rank

Product category

Commercial Cooking Oil & Fats Supply

NAICS

Fats and Oils Refining and Blending (311225), Soybean and Other Oilseed Processing (311224)

SIC

Fats & Oils (2070)

akta.pro primary industry

Vegetable Oil Crushing & Refining (Soy, Canola/Rapeseed, Sunflower, Corn, Cottonseed) (AFAKAEAA)

akta.pro secondary industries

Industrial Frying Oils & Foodservice Oil Blends Manufacturing (AFAKAEAI), Virgin & Cold-Pressed Culinary Oils (AFAJALAB), Edible Oils & Fats Trading/Wholesale (AFAIAKAC)

Keywords

• Cooking oil supply
• Edible vegetable oils
• Used oil collection
• Frying fats
• Bakery oils

Headquarters

HQ city

Wexford

HQ country

Ireland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Fresh Cooking Oil and Fats Sales: Pure Oil sells a comprehensive range of edible vegetable oils and fats including Pure Gold, Pure Green, Pure Longlife, rapeseed oil, frying fats, beef dripping, and olive oils. Products are sold in bulk quantities, 20LTR, 10LTR, and 12.5kg boxes. The company supplies nationwide to catering and food manufacturing sectors.
2. Used Oil Collection Service: The company collects used cooking oil from customers as part of their managed service. Collected waste oil is converted into renewable energy for the sustainable energy sector.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Pure Oil produces and supplies edible vegetable oils and frying fats (including own-brand Pure Gold, Pure Green, Pure Longlife, Pure Fry Gold, Pure Fry Beef Dripping, Fribel, 100% RD Palm Oil Vegetable Fat, and Fontolivia olive oils) to catering and food manufacturing customers across Ireland. In parallel, the company collects used cooking oil from customer premises in purpose-designed leak- and odour-proof containers and routes it to the renewable energy sector, bundling fresh oil delivery with used oil collection in a single managed visit via its own nationwide fleet.

Product overview

Pure Oil is a family-owned Irish edible vegetable oil company supplying a comprehensive range of cooking oils and fats to the catering and food manufacturing sectors. The product portfolio includes Pure Gold Vegetable Oil (soya bean-based), Pure Green Rapeseed Oil (GM-free), and Rapeseed Oil under the frying oils category; Pure Fry Gold, Pure Fry Beef Dripping, Fribel Beef Dripping (various sizes), and 100% RD Palm Oil Vegetable Fat under frying fats; and Fontolivia Extra Virgin Olive Oil and Fontolivia Olive Pomace Oil under olive oils. The company also offers used cooking oil collection services for renewable energy conversion. Pure Oil operates as a managed service provider delivering fresh cooking oils nationwide while simultaneously collecting waste oil for environmental recycling.

Differentiator

Problem solved

Functional benefit

Brands

• Pure Gold: Quality Vegetable Oil produced from soya beans with neutral flavor and aroma. One of the most frequently used fresh cooking oils on the Irish market.
• Pure Green
• Pure Longlife
• Pure Fry Gold
• Pure Fry Beef Dripping
• Fribel
• Fontolivia

Products and services

• Pure Gold Vegetable Oil Extended-life pure vegetable oil produced from soya beans with neutral flavour and aroma, suitable for shallow frying, deep fat frying, and sauces, with reduced saturated fat and extended shelf life. Sold to catering and food manufacturing businesses across Ireland.
• Pure Green Rapeseed Oil GM-free rapeseed oil rich in Vitamin E (natural antioxidant), containing plant sterols and essential fatty acids, suitable for all types of frying. Sold to catering and food manufacturing customers.
• Rapeseed Oil (bucket) Rapeseed oil with the lowest saturated fat content, a source of Vitamin E and Vitamin K, neutral flavour, and higher mono-unsaturated fat levels shown to reduce blood cholesterol. Sold in bucket packaging to catering businesses.
• Pure Fry Gold Premium frying fat in a 12.5kg box that blends fresh vegetable oil and beef fat, delivering flavour and extended fry life. Sold to professional catering and frying operations.
• Pure Fry Beef Dripping Superior beef fat in a 12.5kg box known for golden colour and flavour, delivering extended fry life for professional frying operations.
• Fribel Beef Dripping Extra refined beef dripping of finest quality, ideal for standard frying applications and for professionals seeking the quality and aroma of real Belgian chips. Available in 4x2.5kg and 12.5kg formats.
• 100% RD Palm Oil Vegetable Fat Popular vegetable fat for frying that resists high temperatures, considered one of the best vegetable oils for frying within gas fryers. Sold to professional catering operations.
• Fontolivia Extra Virgin Olive Oil (5 LTR) Spanish Extra Virgin Olive Oil made from the first pressing of selected olives, with a distinctive premium flavour and rich taste. Suitable for shallow frying, griddling, sauteing, and as a base for salad dressings. Sold in 5 LTR format.
• Fontolivia Olive Pomace Oil (5 LTR) Olive pomace oil offering a fine delicate flavour, ideal for griddling, sauteing, basting meats, shallow frying, and roasting. Sold in 5 LTR format.
• Used Cooking Oil Collection Service Managed service that collects used cooking oil from customer premises nationwide in Ireland using purpose-designed leak- and odour-proof bulk tank containers, routing the collected oil to the renewable energy sector. Provided as part of Pure Oil's integrated supply-and-collection service.
• Cooking Oil Delivery Service Nationwide bulk cooking oil delivery service in Ireland where specialist sales executives visit customer premises to assess oil requirements, provide competitive quotes, and deliver fresh oil using Pure Oil's own fleet, typically combined with used oil collection on the same visit.

Quantifiable outcome

• Helps businesses achieve carbon reduction targets by converting waste oil to renewable energy
• +2 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Sustainable Oil SupplierscoreStrategic or Co-development PartnerPure Oil sources their cooking oils from sustainable partners, ensuring quality and sustainability throughout their supply chain. They insist that all suppliers of their products are also BRC accredited.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Musgrave Group: Musgrave is Ireland's largest foodservice and grocery wholesale group, supplying caterers, hotels and retailers across Ireland. While it is a broad-line distributor rather than an edible-oil specialist, it competes for the same Irish catering customers Pure Oil serves.
• Brakes Group: Brakes is a leading UK and Ireland foodservice wholesaler offering an extensive catalogue including cooking oils and fats. As a broad incumbent, it competes for catering spend that Pure Oil targets but at catalogue-distribution scale rather than category-specialist depth.
• Bidfood Ireland: Bidfood is a major foodservice distributor operating across Ireland and the UK. It carries edible oils and fats as part of a broad catalogue sold to hotels, restaurants and bakeries, competing for the same end customers as Pure Oil at a broader range level.
• Cargill: Cargill is one of the world's largest processors and suppliers of refined vegetable oils and specialty fats, including frying oils and bakery fats. As a broad incumbent it could compete with Pure Oil via commodity supply or branded foodservice offerings.
• Bunge: Bunge is a global agribusiness and oilseed processor producing refined edible oils (soya, rapeseed, sunflower) for foodservice and bakery customers. Comparable to Pure Oil at the input and refined-oils category level, though operating at vastly larger scale.
• Kerry Group: Kerry Group is an Irish-headquartered global taste and nutrition company with a significant edible fats and oils portfolio supplying food manufacturers and foodservice. It is a comparable Ireland-based incumbent across the broader oils-and-fats ingredient category.

Direct peers

• Country Choice: Country Choice supplies branded cooking oils, fats and bakery ingredients to UK and Irish caterers and bakeries. It is directly comparable in product range (vegetable oils, frying fats, bakery fats) and customer base (catering and in-store bakeries).
• Olleco: Olleco is an Irish collector and processor of used cooking oil that also supplies fresh cooking oils to foodservice customers. It is the closest direct competitor to Pure Oil, mirroring the supply-plus-collection closed-loop model in the same Irish geography.
• Adams Foods: Adams Foods is a UK-based specialist supplier of edible oils and fats to the foodservice, bakery and food manufacturing sectors. Its product mix and target customer profile overlap heavily with Pure Oil's branded portfolio (Pure Gold, Pure Green, frying fats).

Regional players

• Booker Wholesale: Booker is a UK-based cash-and-carry and foodservice wholesaler serving caterers across the UK. It is comparable as a competing route-to-market for edible oils to UK and cross-border caterers, though it does not specialise in oils and fats the way Pure Oil does.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/pureoilireland
• LinkedInlinkedin.com/company/pureoil-ireland
• Instagraminstagram.com/pureoilltd

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pure Oil