What Sports Emotion does

Sports Emotion, operating through the legal entity PORTEROMANÍA, S.L., is a Spanish private sports retail group headquartered in Zaragoza that runs an omnichannel ecosystem of five specialized sub-brands: Fútbol Emotion (football equipment, claimed leader in Spain and top-3 in Europe), Basketball Emotion (basketball equipment), Ekinsport (B2B supply of Nike team-sports products in France), Yulava (sports team-management app and web platform), and Ivanca Custom (clothing, footwear, and accessory customization). The company serves individual athletes, sports teams, coaches, and sports organizations through physical retail storefronts and dedicated e-commerce platforms per brand, with community-building, member engagement, and data-driven personalization cited as core strategic pillars. Underlying technology consists of an integrated 360-degree ecosystem platform linking e-commerce, customer data, and operational tools, complemented by the Yulava application for team organization, communication, and statistics.

The business model combines one-time equipment retail across multiple sports categories, professional services via Ivanca Custom for personalized products, and recurring software subscriptions through Yulava. Distribution is split between regional physical retail, global direct-to-consumer e-commerce, and a regional B2B direct-sales channel in France. Go-to-market is sales-led and omnichannel, with the Ekinsport–Nike channel partnership representing the most concentrated commercial relationship in the portfolio.

The group employs 500+ workers across all brands, holds a registered SPORTS EMOTION® trademark, and has no disclosed parent company, institutional investors, or public funding rounds. Operating geographies are limited to Spain and France within Western Europe, and the company remains privately held with no IPO activity or external capital signals in the source data.

Name

Sports Emotion

Legal name

PORTEROMANÍA, S.L.

Website

https://sportsemotion.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Sports Emotion is a Zaragoza-based Spanish omnichannel sports retail group operating five sub-brands—Fútbol Emotion, Basketball Emotion, Ekinsport, Yulava, and Ivanca Custom—serving athletes, teams, and sports organizations across Spain and France with equipment retail, customization, and team-management software.

Ownership category

akta.pro rank

Product category

Sports Equipment Retail

NAICS

Sporting Goods Retailers (45911)

akta.pro primary industry

Team Sports Training Aids & Coaching Equipment Retail (CRAMAEAL)

akta.pro secondary industry

Team Sports & On-Field Performance Apparel (CRAAAEAE)

Keywords

• Sports equipment retail
• Football apparel
• Basketball equipment
• Team sports management
• Custom sportswear

Headquarters

HQ city

Zaragoza

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Sports equipment retail: Sale of sports equipment and apparel through physical stores and e-commerce platforms across multiple specialized brands (Fútbol Emotion, Basketball Emotion, Ekinsport)
2. Customization services: Customization of clothing, footwear, and accessories through Ivanca Custom brand, creating original personalized products for customers
3. Software/SaaS subscriptions: Yulava app and web platform for sports management, providing team organization, communication, and statistics tools

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Sports Emotion is a Spanish sports retail group that sells sports equipment, apparel, footwear, and accessories through an omnichannel ecosystem of specialized brands (Fútbol Emotion, Basketball Emotion, Ekinsport) operating both physical stores and branded e-commerce platforms. In addition to retail, the group offers a SaaS sports management application (Yulava) for organizing players, coaches, teams, call-ups, and statistics, and provides customization services for clothing, footwear, and accessories (Ivanca Custom). The portfolio targets individual athletes, sports teams, and sports organizations, primarily in Spain and France.

Product overview

Sports Emotion operates as a unified sports retail ecosystem comprising six distinct brands. The parent company (Sports Emotion) provides centralized inbound marketing, productivity tools, and group strategy across the portfolio. Five specialized sub-brands serve distinct sports segments: Fútbol Emotion (football equipment, Spain leader/European top 3), Yulava (sports management app for team/organizational coordination), Basketball Emotion (basketball equipment), Ekinsport (Nike-powered team sports supply in France), and Ivanca Custom (customization of apparel and accessories). The ecosystem is unified by an omnichannel approach, data-driven innovation, and community-building values, with each brand sharing infrastructure and the group's 360-degree consumer ecosystem while maintaining its own branded web presence.

Differentiator

Problem solved

Functional benefit

Brands

• Fútbol Emotion: Leader in Spain and top 3 in Europe in the sale of football equipment. Founded in 2001. Two years awarded eCommerce Awards for best sports shop in Spain.
• Yulava
• Basketball Emotion
• Ekinsport
• Ivanca Custom

Products and services

• Fútbol Emotion Football equipment, training wear, match gear, footwear, and accessories sold through physical stores and e-commerce to football players, clubs, and enthusiasts. Leader in Spain and top 3 in Europe; two consecutive years eCommerce Awards for best sports shop in Spain.
• Basketball Emotion Basketball equipment and team sports gear sold to basketball players, teams, and enthusiasts through physical stores and e-commerce, with a community-focused omnichannel approach.
• Ekinsport B2B supply of Nike team sports products (training wear, match packs, sportswear, footwear, accessories, football boots) to sports clubs, teams, and organizations in France.
• Yulava SaaS application and web platform that organizes players, coaches, teams, communicates call-ups, and tracks statistics for sports teams, coaches, and sports organizations.
• Ivanca Custom Customization service for clothing, footwear, and accessories, creating original personalized products that translate customer imagination and desire into finished goods.

Quantifiable outcome

• Leader in Spain and Top 3 in Europe in football equipment sales
• +1 more outcomes

Named customers1 record

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• Nike (for Ekinsport)coreChannel Partner/ Reseller/ DistributorEkinsport operates as Nike's #1 supplier of team sports products in France, providing training wear, match packs, sportswear, footwear, accessories, and football boots to the French market

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Decathlon: World's largest sporting goods retailer, operating in Spain and France with omnichannel retail of team sports equipment, apparel, and accessories. Directly competes with Fútbol Emotion in football equipment and Basketball Emotion in basketball equipment across overlapping geographies.
• Sprinter: Spain-based sporting goods retailer owned by ISG (Iberian Sports Group) competing directly with Fútbol Emotion in the Spanish market for team sports equipment, apparel, and footwear through physical stores and e-commerce.
• JD Sports: Leading European omnichannel sports fashion and equipment retailer with significant presence in Spain and other European markets. Comparable in selling branded team sports apparel, footwear, and accessories through a multi-brand store and e-commerce model.
• Pro:Direct Sport: UK-based specialist retailer of football and other team sports equipment, footwear, and apparel. Directly comparable to Fútbol Emotion's specialist football equipment focus with strong e-commerce orientation.
• Intersport: Global sporting goods retailer with extensive European footprint, operating shops selling team sports equipment, footwear, and apparel. Directly comparable omnichannel model with multi-brand sports retail and similar football/basketball equipment offerings.

Broad incumbents

• Zalando: Europe's largest online fashion platform with a significant sportswear and team sports equipment category. Comparable e-commerce motion and broad sports audience overlap, though Zalando is a broader platform rather than a specialist.
• Sports Direct (Frasers Group): Europe's largest sports retailer by footprint, operating under Frasers Group with extensive multi-brand sporting goods offering. Comparable team sports equipment and apparel retail model at significantly larger scale.

Regional players

• Sport Zone: Portuguese sporting goods retailer owned by Sonae with strong Iberian presence, selling team sports equipment, apparel, and footwear. Comparable omnichannel model and product mix to Sports Emotion, focused on the Iberian market.
• Bever: Dutch sporting goods retailer with physical stores and e-commerce selling team sports equipment, football boots, and apparel. Comparable specialist team sports retailer model with European footprint.
• Stadium: Swedish sporting goods retailer with Nordic omnichannel presence selling team sports equipment, footwear, and apparel. Comparable multi-brand sporting goods retail model with physical stores and e-commerce.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/sports-emotion

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sports Emotion