Winspace Cycling

Name

Winspace Cycling

Legal name

Winspace Cycle Co., Limited

Website

https://winspace.cc

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Product category

Carbon Fiber Bicycles

NAICS

Motorcycle, Bicycle, and Parts Manufacturing (336991)

SIC

Motorcycles, Bicycles & Parts (3751)

akta.pro primary industry

Cycling & Bike Retail (Sales, Service & Accessories) (CRAMABAH)

Keywords

• Carbon fiber bicycles
• Complete road bikes
• Carbon bicycle frames
• Carbon wheelsets
• Bicycle components

Headquarters

HQ city

Xiamen

HQ country

China

HQ region

Asia

Offices4 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Complete Bikes: Sale of fully assembled bicycles across Race, Endurance, All-Rounder, Gravel, and Time Trial categories with various Shimano Di2 groupset options ranging from 105 to Dura-Ace
2. Frames and Framesets: Sale of standalone carbon fiber frames for custom builds across Aero Racing, All-Rounder, Superlight, Endurance, and Gravel categories
3. Wheelsets: Sale of carbon fiber wheels under Lún brand including HYPER, MEGA, ROUTTE, ROAD, UNAAS, Kronos, and Gravel (GRAPID) lines with various rim depths
4. Parts and Components: Sale of handlebars including HYPER Integrated, HYPER 2 Riser, Zero K, Zero SL, Adventure, and HYPER TT Cockpit; plus HYPER Carbon Crankset, free hubs, and tubes
5. Bundles: Bundled packages combining frames with complementary components for simplified purchasing

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Winspace Cycling designs and manufactures UCI-approved carbon fiber road, endurance, gravel, and time trial bicycles, selling them direct-to-consumer worldwide through winspace.cc. The product portfolio includes complete bikes (T1600 Ultra, SLC5.0, C5 Aero, G5, TT5 ERX lineups) with Shimano Di2 or SRAM AXS electronic shifting, alongside standalone carbon framesets, Lún and UNAAS brand carbon wheelsets, integrated cockpits, and HYPER Carbon Cranksets, shipped from warehouses in China, the US, the EU, and Canada.

Product overview

Winspace Cycling is a direct-to-consumer carbon fiber bicycle manufacturer offering a comprehensive portfolio of complete bikes, framesets, wheels, and components. The product lineup spans four primary bike categories: Aero Performance (T1600 Ultra, T1600, M6), Superlight/All-Rounder (SLC 5.0, SLC 3.0, Agile), Endurance (C5 Aero), and Gravel (G5, G3). Complete bikes come spec'd with Shimano Di2 electronic shifting (105, Ultegra, Dura-Ace tiers) or SRAM AXS wireless, paired with proprietary Lún and UNAAS carbon wheelsets. The company also offers a full cockpit component line (HYPER Integrated Handlebar, HYPER 2 Riser, Zero K, Zero SL) and the HYPER Carbon Crankset (298g). Products ship from China, US, and EU warehouses with varying lead times and duty-free options.

Differentiator

Problem solved

Functional benefit

Brands

• Lún: Carbon wheelset brand including HYPER, MEGA, ROUTTE, ROAD, and Kronos lines
• UNAAS
• HYPER

Products and services

• C5 Aero Di2 Endurance Road Bike
• T1600 Ultra Aero Race Bike Line
• M6 Aero Performance Road Bike
• SLC5.0 Superlight All-Rounder Bike
• Agile 105 Di2 All-Rounder Bike
• G5 Ultra AXS Gravel Bike
• G3 Gravel Bike Line
• TT5 ERX Time Trial Bike
• T1600 Ultra Carbon Frameset
• SLC 5.0 Carbon Frameset
• C5 Aero Carbon Frameset
• Lún HYPER Carbon Wheelsets
• UNAAS Carbon Wheelsets
• Lún MEGA / ROUTTE / ROAD Carbon Wheelsets
• Lún GRAPID Gravel Wheelsets
• HYPER Integrated Handlebar
• HYPER 2 Riser Handlebar
• HYPER Carbon Crankset
• Frame + Component Bundles

Quantifiable outcome

• 821 verified customer reviews with 4.63 star average rating demonstrating consistent customer satisfaction
• +3 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Four partnerships are on record, tiered core and flagship.

• Service Course USAcoreChannel Partner/ Reseller/ DistributorUS assembler affiliate handling final assembly and quality verification of complete bike builds for the American market. Provides local customer support alongside Winspace team members.
• Official French DistributorcoreChannel Partner/ Reseller/ DistributorExclusive distributor managing French market sales through win space.fr, handling all customer orders within France.
• Authorized DealerscoreChannel Partner/ Reseller/ DistributorNetwork of authorized dealers providing local sales, professional assembly, and bike care services. Referenced in rider care section as recommended partners for optimal bike maintenance.
• Roojai Insurance Winspace TeamflagshipStrategic or Co-development PartnerProfessional cycling team sponsored by Winspace that competes in international races including Tour de France Femmes, providing high-visibility product validation and brand exposure in pro peloton.

Scale indicators4 records

Direct peers

• Yoeleo: China-based direct-to-consumer manufacturer of carbon road, gravel, and TT bikes plus carbon wheelsets. Closely comparable to Winspace in business model (DTC e-commerce, complete bikes, frames, and wheels), target customer (performance-oriented amateur road cyclists), and value proposition (UCI-acceptable carbon at substantially lower prices than legacy European brands).
• Light Bicycle: China-based carbon fiber wheelset and frame manufacturer selling direct to consumers globally. Highly comparable to Winspace's Lún and UNAAS wheelset business, sharing the China manufacturing base, DTC distribution model, and emphasis on rim-depth variety for road and gravel applications.
• Hongfu: China-based carbon fiber frame and complete-bike manufacturer selling directly to consumers and OEMs. Directly comparable to Winspace on manufacturing footprint, carbon frame specialization, and target buyer of performance road cyclists seeking premium carbon at non-premium prices.
• Canyon Bicycles: Germany-headquartered direct-to-consumer premium bike brand offering road, gravel, mountain, and e-bikes. Highly comparable to Winspace in DTC business model, but with deeper brand heritage and broader category coverage, representing the more mature evolution of the channel Winspace is pursuing.

Broad incumbents

• Giant Bicycles: Taiwan-based global bicycle manufacturer with extensive road, gravel, and electric bike lines plus proprietary wheels and components. Comparable to Winspace as a vertically integrated manufacturer of performance bikes, but operating at vastly greater scale with dealer-led distribution and broader category coverage.
• Trek Bicycle: US-based global cycling brand with deep road (Madone, Emonda, Domane), gravel (Checkmate), and component programs (Bontrager). Comparable as a major competitor in the premium road segment Winspace targets, with substantially larger marketing budget, dealer network, and brand heritage.
• Specialized: US-based premium bicycle and component manufacturer offering Tarmac, Roubaix, and Diverge road/gravel lines plus proprietary parts. Comparable to Winspace in targeting performance road cyclists with electronic shifting builds, but with far larger scale, established dealer network, and stronger brand recognition.
• Cervélo: Canadian premium road, gravel, and time trial bike brand owned by Pon Holdings. Directly comparable to Winspace's T1600, M6, and TT5 ERX product positioning, with comparable aero and all-rounder frame categories but stronger racing heritage and dealer presence.
• Pinarello: Italian premium road and time trial bike manufacturer with deep World Tour (INEOS Grenadiers) heritage. Comparable to Winspace's T1600 Ultra and TT5 ERX positioning at the top end of the aero and TT segments, representing the heritage-rich incumbent Winspace is trying to undercut on price.

Emerging players

• Factor Bikes: UK-based premium road, gravel, and TT bike brand offering O2 VAM, Hanzo, and Lando models. Comparable to Winspace as a performance-focused specialist competing for the same premium road cyclist with carbon-only lineups and Shimano/sRAM specs, though with stronger racing pedigree.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@WinspaceBikes
• Facebookfacebook.com/winspacebikes
• Instagraminstagram.com/winspacebikes
• LinkedInlinkedin.com/company/winspace-cycling

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Winspace Cycling