What Trolltunga Active does

Trolltunga Active is a Norwegian adventure tourism operator founded in 2008 and headquartered in Odda, in the Hardanger region of western Norway. The company runs guided outdoor experiences around the Trolltunga cliff formation and surrounding fjords, glaciers, and mountains, serving individual adventure travelers, corporate groups, students, and special-occasion groups visiting the region. Regional visitor traffic to Trolltunga has grown from under 1,000 per year in 2010 to approximately 85,000 annually, a backdrop the company has helped develop.

The company's product portfolio spans more than 30 distinct activities, including via ferrata climbing routes, glacier hikes, fjord kayaking, RIB safaris, and multi-day packages, supplemented by proprietary offerings such as Arctic Domes cliff-camping accommodations and a planned Sky Ladder via ferrata route launching in spring 2026. Operations rely on a staff of 33 certified guides and direct-to-consumer booking through the company's own website, supported by SEO, a content blog, and active presence on Instagram, Facebook, and TripAdvisor. Pricing ranges from roughly 525 NOK for entry-level experiences to 4,450 NOK for premium multi-day packages.

The business is transaction-based, with revenue generated per participant per activity and supplemented by packaged multi-day offerings and corporate group bookings. The company has no disclosed external funding, no app or platform technology, and no M&A activity; it operates as an independent Norwegian private limited company (AS). Marketing partnerships with Teller AS for payments and ecosystem ties to Kraftmuseet, Fonna Glacier Ski Resort, and Hardanger cider producers support direct demand generation rather than channel intermediation. The company holds a TripAdvisor Travelers' Choice Award.

Name

Trolltunga Active

Legal name

Trolltunga Active AS

Website

https://trolltunga-active.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

Trolltunga Active is a Norwegian adventure tourism operator based in Odda, offering guided outdoor experiences in the Hardanger region. It serves individual travelers, corporate groups, and students with a portfolio of 30+ activities including via ferrata, fjord kayaking, and proprietary cliff-camping.

Ownership category

akta.pro rank

Product category

Outdoor Adventure Tourism

NAICS

Tour Operators (56152), Tour Operators (561520)

akta.pro primary industry

Rock Climbing, Mountaineering & Via Ferrata Guides (THAAADAC)

akta.pro secondary industries

Climbing & Via Ferrata Guiding / Instruction (THAAALAH), Multi-Activity & Expedition Packages (Guided Adventure Trips) (THAJABAL), Mountain, Glacier & Alpine Nature Tours (THAJAIAF)

Keywords

• Guided mountain hiking
• Via ferrata climbing
• Fjord adventure tours
• Winter outdoor activities
• Outdoor equipment rentals

Headquarters

HQ city

Odda

HQ country

Norway

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Adventure Tour Bookings: Direct booking of guided adventure tours including hiking, via ferrata climbing, RIB boat safaris, kayaking, e-biking, and overnight experiences. Customers pay 100% at booking through website with credit card processing via Teller AS.
2. Equipment Rental: Rental of hiking gear including snowshoes, spikes, hiking boots, wind jackets, wind pants, backpacks, and hiking poles for experienced hikers
3. Corporate and Group Bookings: Tailored activity programmes for companies and groups, with special group pricing and private departures available

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

Trolltunga Active books and operates guided outdoor experiences across the Hardanger region, including hiking, Via Ferrata climbing, RIB fjord safaris, kayaking, e-bike tours, and overnight mountain activities. It also provides trip packages, professional guides, and equipment required for the activities.

Product overview

Trolltunga Active is a Norwegian adventure tourism company offering guided outdoor experiences in the Hardanger region, centered around Trolltunga (The Troll's Tongue) and the surrounding fjords, mountains, and glaciers. The company operates a portfolio of over 30 distinct adventure activities including guided Trolltunga hikes (summer and winter), Via Ferrata climbing experiences (Trolltunga and Tyssedal routes), the exclusive Sky Ladder Via Ferrata sunset overnight tours, fjord safaris by RIB boat, kayaking experiences (single-day and multi-day), e-bike tours, hiking trails, winter activities (dogsledding, snowshoeing, skiing), and equipment rentals. The product portfolio spans difficulty levels from easy to expert, operates across all seasons (with winter-specific offerings), and includes package deals combining multiple activities. The company also offers accommodation options including mountain glamping domes and partner hotel packages. With 33 certified guides in full-time positions and over 20 years of local experience, Trolltunga Active serves as the primary operator for Trolltunga region adventures, differentiating through exclusive offerings like the Sky Ladder and cliff camping experiences.

Differentiator

Problem solved

Functional benefit

Products and services

• Trolltunga Sunset-Sunrise Summer A guided summer hike to Trolltunga at sunset or sunrise, providing access to the iconic rock formation away from daytime crowds during Norway's most popular hiking season.
• Trolltunga Summer Hike A standard guided day hike to Trolltunga covering approximately 22-28 km round trip with professional mountain guides for visitors seeking the region's iconic mountain attraction.
• Trolltunga Winter Hike A winter hiking experience to Trolltunga through snowy mountain terrain for travelers seeking a challenging seasonal adventure away from the crowded summer trail.
• Trolltunga Winter Cabin Experience A winter adventure in which guests explore Trolltunga and surrounding ice- and snow-covered mountains, away from the summer trail.
• Trolltunga Zipline A high-speed zipline across a section of the Trolltunga landscape, providing speed and exposure above mountain terrain for adventure travelers.
• Trolltunga Go Viking A late-autumn Trolltunga hiking adventure that combines mountain hiking with Viking-themed experiences in the Norwegian mountains.
• RIB Fjord Safari A high-speed rigid inflatable boat tour of Hardangerfjord with a professional skipper or guide, covering fjord scenery, waterfalls, and inaccessible coastline.
• RIB Fjord Safari with Sider Tasting A combined Hardangerfjord RIB excursion and cider-tasting tour visiting cider producers in Nå village, including Åkre farm, Store Naa Siderkompani, and Alde Sider.
• Tyssedal Via Ferrata A historical Via Ferrata climb along the penstocks of the Tysso I powerplant, combined with a visit to the Norwegian Museum of Hydropower and Industry.
• Tyssedal Via Ferrata & Cliff Camping An overnight Via Ferrata experience that includes the historical Tyssedal climb and a night in a portaledge suspended 400 meters above Sørfjorden overlooking Folgefonna Glacier.
• Via Ferrata without Guide A self-guided Via Ferrata experience on Trolltunga and Tyssedal routes for expert-level experienced climbers with their own equipment, available from June through September.
• E-Bike Tour to Solsevatnet A moderate-difficulty e-bike tour from Ulvik to Solsevatnet lake through apple orchards and a cultural farming landscape, with an optional visit to Syse Gård cider producer.
• E-Bike Tour Ulvik to Ossete An advanced full-day e-bike and hiking trip from Ulvik to Osa along ancient trade trails, combining 20 km of cycling with two 4 km hiking sections.
• Fjord Kayaking in Ulvik A guided kayak tour on Hardangerfjord from Brakanes Hotel in Ulvik, exploring orchards, fruit gardens, and the surrounding mountains.
• Multiday Kayaking on the Hardangerfjord A two-day Hardangerfjord kayaking tour for exploring small remote islands, with wild camping, sunset viewing, fishing, and open-fire cooking.
• Half Day Dogsledding Tour A husky dogsledding experience through snow-covered wilderness in Folgefonna Glacier National Park with local musher Moa and traditional Norwegian snacks.
• Valley of Waterfalls Winter A winter snowshoe walk from Kinsarvik toward Hardangervidda National Park that visits four waterfalls with blue-ice formations.
• Oksen - The Bull A moderate-difficulty nine-hour hike to the 1,241-meter summit of Oksen, offering 360-degree views of Hardangerfjord, Eidfjorden, Kinsarvik, and surrounding national parks.
• Valley of Waterfalls: E-bike & hike A combined e-bike and hiking tour through a waterfall-dense area of Hardangervidda National Park.
• Snowboard Intro Course A beginner snowboard course at Røldal ski center for learning basic snowboarding skills in a winter mountain setting.
• Cross-country Skiing Course A cross-country skiing instruction course in the Hardanger region for developing Nordic skiing skills.
• Snowshoe & Snowracer Adventure A winter activity at Røldal ski center combining snowshoe hiking with snowracer sledding.
• Queen Sonja's Panoramic Trail A guided hike along the panoramic ridge trail named after Norway's queen, with views of mountains, fjords, lakes, and waterfalls.
• Alpine Ski Tour Randonnée An alpine ski-touring experience in the Hardanger backcountry combining ski ascent with downhill skiing.
• Kayak Tour on Sandvin Lake A mountain-lake kayaking experience for exploring waters surrounded by Norwegian mountains, a glacier, and waterfalls.
• Snowracer Excitement An easy, family-friendly winter activity at Røldal ski center using snowracers for downhill sledding.
• The Orchard Hike A journey from the fjord to a waterfall and Norway's largest fruit garden through blossom- or harvest-season landscapes.
• RENTAL Experienced Hiker An equipment-rental service for experienced hikers offering snowshoes, hiking boots, wind jackets, backpacks, and hiking poles.
• RENTAL Kayak or E-bike A self-service rental of e-bikes or kayaks for experienced outdoor enthusiasts exploring Hardanger independently.
• Trolltunga Women's Retreat A weekend package with one night at Trolltunga Hotel and two nights at Trolltunga Domes, combining accommodation, yoga, breathwork, hiking, and the ascent to Trolltunga.
• Trolltunga Winter Wonderland A winter package offering a 10% discount on the Trolltunga Winter Hike and transport between the hotel and the starting point.
• The Hardanger Summer Adventure A multi-activity summer package combining Trolltunga Via Ferrata and an iconic photo point, an overnight mountain camp overlooking Folgefonna Glacier, and a RIB fjord safari with a three-course dinner and cider tasting.
• Arctic Domes Accommodation Mountain glamping accommodation in domes positioned above Ringedalen, used for overnight stays with panoramic views during Trolltunga experiences.

Quantifiable outcome

• Grown from under 1,000 visitors in 2010 to approximately 85,000 visitors annually
• +2 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Teller AScoreTechnology or IntegrationPayment processing partner handling secure credit card transactions through the website. Operates under PCI DSS compliance standards for secure payment processing. Essential infrastructure partner for online booking system.
• Åkre Farm (Edel Sider)minorStrategic or Co-development PartnerLocal cider producer in Nå village visited during RIB Fjord Safari with Sider Tasting. Award-winning sider products served in Michelin restaurants. Part of Hardanger cider experience offering.
• Store Nå SiderkompaniminorStrategic or Co-development PartnerCider producer in Nå village offering guided tours, cider tastings, and cultural landscape walks as part of the RIB Fjord Safari experience.
• Alde Sider (Bleie gard)minorStrategic or Co-development PartnerTraditional cider producer at Bleie gard dating back generations in Hardanger. Provides tastings combined with local food pairings as part of the cider tourism experience.
• Siderhuset Ola K RestaurantminorStrategic or Co-development PartnerRestaurant partner at Nå village providing lunch/dinner options for RIB Fjord Safari with Sider Tasting participants.
• Fonna Glacier Ski ResortminorOthersLocation partner for half-day dogsledding tours. Guests access the resort via toll road (100 NOK per vehicle) operated by Jondal Municipality. Moa and her huskies operate from this location near Folgefonna Glacier National Park.
• Kraftmuseet (Norwegian Museum of Hydropower and Industry)minorStrategic or Co-development PartnerMuseum partner for Tyssedal Via Ferrata tours. Includes historical film session about hydropower development and guided tour of former power station, providing cultural context for the climbing experience.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• 67° North (67 Degrees North): Norwegian adventure tour operator running guided hiking, glacier and Arctic experiences with certified local guides. Closest direct comparable in product mix and target customer (international adventure tourists).
• Active Norway: Specialist Norwegian adventure tour operator running guided hikes, kayaking and fjord activities across multiple regions. Directly comparable product breadth, seasonal mix and target customer.
• Hvitserk Adventures: Norway-based adventure travel company offering guided mountain hikes, summit expeditions and multi-day packages. Highly comparable business model, customer base and activity portfolio.

Broad incumbents

• Norwegian Trekking Association (DNT): National nonprofit providing guided hiking infrastructure, cabins and routes across Norway. Comparable experience category (guided mountain travel) though operated as a member association rather than a commercial operator.
• Fjord Tours: Largest Norwegian tour operator for fjord and scenic experiences, including Hardanger. Comparable as a D2C tour aggregator/seller of guided experiences in the same region, though broader in scope.
• KE Adventure Travel: Established UK-based adventure tour operator running guided trekking, climbing and multi-day expeditions worldwide. Comparable multi-day package adventure tourism model and international customer base.

Emerging players

• Chamonix Experience ( Compagnie du Mont-Blanc ): Alpine adventure operator in Chamonix offering via ferrata, mountaineering, hiking and glacier tours. Comparable via ferrata-led adventure product portfolio to Trolltunga Active's core offering.

Regional players

• Bergen Adventures: Bergen-based guided adventure and fjord experience operator. Comparable guided outdoor tourism offering, geographically adjacent to the Hardanger region with overlapping international clientele.

Others

• Fonna Glacier Ski Resort: Ski resort and location partner near Folgefonna where Trolltunga Active runs dogsledding and snow activities. Comparable winter outdoor tourism offering in the same geographic catchment.
• Norway Travel Guide / Guide to Norway: Norwegian tour booking platform/aggregator connecting travelers with guided experiences including fjord tours and hikes. Comparable as a competing discovery and booking channel for the same international tourist base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/TrolltungaActive
• Instagraminstagram.com/trolltungaactive
• LinkedInlinkedin.com/company/trolltunga-active

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Trolltunga Active