What Persuade does

Persuade is a Dutch creative agency headquartered in 's-Hertogenbosch with an additional hub in Amsterdam, operating as a trademark of Rijshouwer BV. The company specializes in brand strategy, brand identity development, brand activation campaigns, and brand conversation management, serving primarily retail, corporate, and challenger brand clients across the Netherlands and broader Western Europe. Persuade offers an end-to-end service suite spanning strategic brand positioning, creative campaign development, media planning, data analysis, online environment management, and complete cross-media campaign execution. The agency's client roster includes major Dutch enterprise accounts such as Zeeman, Scapino, Intratuin, Primera, Kia Netherlands, Tony's Chocolonely, BDO, Heijmans, Transavia, Hoogvliet, Leen Bakker, Xenos, Electro World, Welkoop, Monuta, and others, with campaigns deployed across TV, radio, online video, social, OOH, DOOH, cinema, print, in-store, narrowcasting, and folders.

The agency's production stack combines traditional creative tooling (Photoshop, Illustrator, InDesign, Premiere Pro, After Effects) with generative AI platforms (Midjourney, Kling, Runway, Google Veo 3, Nano Banana, Higgsfield, Topaz, ChatGPT) for AI-generated image, video, and text content, formalized through a dedicated AI Creator role. Persuade generates revenue through project-based professional services engagements acquired via direct sales relationships and business development, with international delivery enabled through membership in the Nexxus Group agency network across Belgium, France, Spain, Germany, and Luxembourg. The agency has won multiple industry awards including Esprix, Effie, Lamp, SAN Accent, Dutch Creativity Award, and Epica, and is positioned as an award-winning top 10 creative bureau in the Netherlands.

Name

Persuade

Legal name

Rijshouwer BV

Website

https://persuade.nl

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Persuade is a Dutch creative agency specializing in brand strategy, brand identity, activation campaigns, and brand conversation management for retail and enterprise clients. Headquartered in 's-Hertogenbosch with an Amsterdam hub, the agency delivers cross-media campaigns across the Netherlands and broader Europe via the Nexxus Group network.

Ownership category

akta.pro rank

Product category

Creative Advertising Services

NAICS

Advertising Agencies (54181), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Creative & Brand Campaign Development (BPAFAAAB)

akta.pro secondary industries

Creative Concepting & Campaign Development (BPAFAEAD), Content Strategy & Planning (BPAFAIAG)

Keywords

• Brand strategy services
• Creative advertising agency
• Campaign development
• Brand identity design
• Retail marketing services

Headquarters

HQ city

's-hertogenbosch

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D

Revenue model

1. Creative Agency Services: Persuade generates revenue through providing strategic brand development, creative campaign development, content creation, and campaign execution services to retail, corporate, and challenger brand clients. Services include brand identity, brand activation, brand conversation management, media strategy and planning, data analysis, online environment management, and complete campaign management.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels14 records

Core offering

Persuade is a creative advertising agency that sells brand strategy, brand identity, brand activation campaigns, and brand conversation management services to enterprise clients. The agency develops cross-media campaigns (TV, online video, social, OOH, radio, print, cinema, in-store, digital) end-to-end, supported by media strategy and planning, data analysis, and full campaign management. It is a professional services firm, not a software or product company, and delivers custom-quoted projects to clients such as Zeeman, Scapino, Kia, Tony's Chocolonely, Primera, and BDO.

Product overview

Persuade is a creative advertising agency offering a unified suite of marketing and branding services rather than a software product. The core offerings consist of Brand Identity (strategic brand development and visual identity), Brand Activation (campaign development and execution), and Brand Conversation (content marketing and social media management). Supporting services include media strategy and planning, data analysis, online environment management, and complete campaign management. The agency serves clients across retail, corporate, and challenger brands including Zeeman, Kia, Tony's Chocolonely, Scapino, Intratuin, Primera, BDO, Heijmans, and many others.

Differentiator

Problem solved

Functional benefit

Products and services

• Brand Identity Development

Quantifiable outcome

• Zeeman campaign reversed declining sales within one year and grew nearly twice as fast as the market within three years.
• +3 more outcomes

Named customers27 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Partnerships

One partnership is on record.

• Nexxus GroupcoreChannel Partner/ Reseller/ DistributorPersuade is part of the Nexxus Group bureau network, which enables them to serve clients across European countries beyond the Netherlands. This partnership provides international reach for clients needing cross-border campaign support. The Nexxus Group connection is specifically mentioned as enabling Persuade to 'also be of service to our clients in other European countries.'

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Dept Agency: Larger Amsterdam-headquartered digital agency combining creative, technology, and marketing services. Comparable to Persuade in creative and brand work, but broader in scale, digital capabilities, and service portfolio.
• Publicis Groupe Netherlands: Dutch operations of global holding company Publicis, offering full-service advertising, media, and creative services. Comparable as a competitor for Dutch enterprise creative briefs, though broader and more diversified than Persuade.
• The Brand Union (now Superunion): Brand consultancy and creative agency within WPP with strong presence in the Netherlands. Comparable to Persuade in brand strategy and creative work for enterprise clients, though part of a much larger global network.

Direct peers

• KesselsKramer: Independent Amsterdam creative agency with a strong brand-strategy and campaign-development heritage for Dutch and European clients. Closely comparable to Persuade in independent creative positioning, brand storytelling, and multi-channel campaign delivery.
• Achtung!: Dutch creative agency operating from Amsterdam and Haarlem with brand strategy, campaign development, and content production capabilities. A direct peer to Persuade in service scope and Dutch enterprise client mix.
• Selmore: Amsterdam-based independent creative agency known for brand strategy and creative campaigns for major Dutch brands. Direct peer to Persuade in scale, focus on brand strategy, and Dutch enterprise client portfolio.
• Wieden+Kennedy Amsterdam: Amsterdam office of the independent Wieden+Kennedy network, focused on creative campaigns and brand storytelling for global and European brands. Direct peer in creative-led brand work and campaign execution.
• TBWA\Neboko: One of the largest Dutch creative agencies, headquartered in Amsterdam and part of the TBWA network. A direct peer to Persuade given its full-service creative offerings for major Dutch and international brands across retail and corporate sectors.
• Anomaly Amsterdam: Amsterdam creative partner of Anomaly, with brand strategy, campaign development, and content production for consumer-facing brands. Comparable to Persuade in offering integrated creative work for major consumer and retail clients.
• DDB Amsterdam: Amsterdam-based full-service creative agency within the DDB Worldwide network. Directly comparable to Persuade as a Dutch creative agency serving major retail and corporate clients with brand strategy, campaign development, and cross-media execution.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/persuadenews
• Facebookfacebook.com/100087374363114
• LinkedInlinkedin.com/company/persuade-brand-interaction

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Persuade