Broodjes Catering

What Broodjes Catering does

Broodjes Catering is a Dutch lunch and sandwich catering company founded in 2012, headquartered in Maarssen with a production kitchen in Houten. It serves both corporate/business clients and private individuals, offering filled sandwiches (Ciabatta, Sandwich, Pistolet, Cornbol, Soft Rolls, Wraps), lunchboxes, and full catering packages. The company operates under the De Mobiele Kok brand umbrella and runs its primary go-to-market through a direct-to-consumer webshop accepting iDEAL payments.

The business model combines a 15km hyperlocal delivery radius around Utrecht with a separate nationwide delivery service (Landelijke Lunchbezorging), reaching additional cities including Amsterdam, Rotterdam, Den Haag, Leiden, Tilburg, Haarlem, and Eindhoven. Pricing for lunchboxes is positioned at €9.35 to €14.85 excluding VAT, indicating a transactional, per-order B2B-plus-B2C model rather than long-term contracted catering. Product extensions include a premium Luxe Lunch tier and a dedicated office-lunch ("Lunch op Kantoor") service aimed at recurring workplace orders.

Technology infrastructure is limited to the e-commerce webshop and standard cooled-logistics operations; no proprietary software platform, data assets, or AI-driven tooling is disclosed. The company is privately held, has 11–50 employees, no disclosed funding rounds, no named management team, and a modest public footprint of 22 verified Google reviews, consistent with a small, internally funded Dutch SME.

Name

Broodjes Catering

Legal name

Broodjes Catering

Website

https://cateringpuur.nl

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Broodjes Catering is a Dutch lunch and sandwich caterer founded in 2012, serving corporate clients and private individuals in the Netherlands via a webshop offering filled sandwiches, lunchboxes, and full catering with hyperlocal Utrecht delivery and nationwide shipping.

Ownership category

akta.pro rank

Product category

Lunch and Sandwich Catering Services

NAICS

Caterers (722320), Mobile Food Services (72233)

akta.pro primary industry

Drop-Off Catering & Boxed Meals (HSACAGAB)

akta.pro secondary industries

Full-Service Catering (Off-Premise) (HSACAGAA), Catering & Large-Order Food Delivery (TLAAAHAI)

Keywords

• Sandwich catering services
• Lunch delivery
• Corporate lunch catering
• Event catering
• Office lunch delivery

Headquarters

HQ city

Maarssen

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Catering lunch and broodjes delivery: Direct sales of fresh filled sandwiches (belegde broodjes), lunch boxes, and catering services to businesses and private customers. Orders are placed via their webshop with payment through iDEAL. Revenue is generated through one-time transaction-based orders for food products and catering services.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Broodjes Catering delivers fresh, artisanal filled sandwiches (belegde broodjes), pre-packaged lunch boxes, and full lunch catering to businesses and private individuals in the Netherlands. Primary focus is the Utrecht region with free delivery within 10km of Houten, plus a separate nationwide lunch delivery service. Orders are placed via an online webshop with iDEAL payment, and full-service catering includes plates, cutlery, serving spoons, and pickup of dirty dishes.

Product overview

Broodjes Catering is a Dutch lunch and sandwich catering company operating as part of the De Mobiele Kok (The Mobile Chef) culinary brand. The company offers a single unified catering platform providing filled sandwiches in multiple bread varieties (Ciabatta, Sandwich, Pistolet, Cornbol, Soft Rolls, Wraps) with various fillings, pre-packaged Lunchbox options, and full catering services. Core offerings include regional catering delivery in Utrecht and nationwide lunch delivery throughout the Netherlands. Additional services encompass office lunch programs, luxury lunch options, event locations, and hiring/rental services. The product portfolio centers on fresh, artisanal food preparation with dietary accommodations (halal, vegetarian, vegan).

Differentiator

Problem solved

Functional benefit

Products and services

• Belegde Broodjes (Filled Sandwiches)

Named customers5 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

One partnership is on record.

• De Mobiele KokcoreStrategic or Co-development PartnerDe Mobiele Kok is the parent brand/culinary solution for Broodjes Catering. Broodjes Catering operates under the De Mobiele Kok umbrella, offering filled sandwiches and lunch catering. The brands share customer service contact (Michelle van Essen), phone number, and website infrastructure, with Broodjes Catering specializing in bread/sandwich catering while De Mobiele Kok provides broader mobile cooking and event catering services.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Sodexo Netherlands: Multinational food services and facilities management company with significant Dutch operations serving corporate, healthcare, and education clients. Comparable because it offers Dutch workplace catering and food service contracts at a larger scale and broader portfolio than Broodjes Catering.
• Compass Group Netherlands: Global contract food services group operating across Dutch corporate, institutional, and event catering segments. Comparable because it serves the same Dutch workplace and event catering market at multinational scale, with overlapping lunch and event catering capabilities.
• Thuisbezorgd.nl (Just Eat Takeaway): Leading Dutch online food delivery marketplace serving consumers across the Netherlands, including lunch and meal orders. Comparable because it competes for the same Dutch lunchtime food delivery demand as Broodjes Catering, but as an aggregator rather than a direct operator.
• Deliveroo: Major food delivery aggregator operating across Dutch cities including Amsterdam, Rotterdam, Utrecht, and The Hague. Comparable because it operates the same Dutch lunchtime food delivery use case as Broodjes Catering, though at much broader scale and as a third-party platform rather than a direct caterer.

Direct peers

• Albron: Dutch food service provider operating corporate restaurants, school catering, healthcare food service, and event catering across the Netherlands. Comparable because both serve Dutch corporate and institutional clients with off-premise catering and lunch delivery offerings.
• Hutten: Dutch hospitality and catering group specializing in corporate dining, event catering, and food service at business locations. Comparable because both deliver fresh catered food to Dutch workplaces and events with full-service elements (equipment, service staff).
• Vermaat Groep: Major Dutch contract caterer providing onsite food services, corporate catering, and event hospitality across the Netherlands. Comparable because both operate Dutch catering delivery and on-site food service for corporate clients, though Vermaat is significantly larger and more diversified.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Sams-Broodjes-Catering-100027942679018

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Broodjes Catering