Mercury Securities

What Mercury Securities does

Mercury Securities Group Berhad (MSGB) is a Malaysian investment holding company listed on the ACE Market of Bursa Malaysia (stock code 0285, MERSEC) that operates through its wholly-owned subsidiary Mercury Securities Sdn Bhd (established 1984). The group provides a comprehensive suite of capital markets services including stockbroking on Bursa Malaysia, corporate finance advisory (IPOs, rights issues, private placements, takeovers, M&A, restructuring), underwriting and placement, share margin financing, nominee and custodian services, and equity research distributed via Bloomberg, FactSet, and Bursa platforms under the CMDF Bursa Research Scheme. The company holds multiple regulatory accreditations: Participating Organisation of Bursa Malaysia Securities Berhad, Authorised Depository Agent, Trading Clearing Participant, and Recognised Principal Adviser by the Securities Commission Malaysia, making it one of only a handful of entities licensed to act as principal adviser for IPOs in Malaysia.

The group's technology stack centers on Mercury StraightThru, a proprietary trading platform accessible via web and mobile (iOS and Android) offering real-time order processing, automated workflows, and risk management tools. In February 2024, MSGB expanded into retail wealth management with Mercury Gold, a separate precious metals platform offering physical bullion from LBMA-certified mints (PAMP Suisse and sovereign mints from the US, Canada, and Australia) and a Mercury Bullion Savings program with RM50 minimum entry points. Distribution is hybrid: 7 branch offices across Malaysia (Kuala Lumpur, Butterworth, Penang, Melaka, Johor Bahru, Sarawak) coexist with self-service digital platforms, targeting retail investors seeking accessible trading, corporate clients needing capital markets advisory, and precious metals investors seeking low-entry-point gold/silver exposure.

Monetization is multi-stream with no single dominant revenue line: stockbroking generates transaction fees on Bursa executions, corporate finance and underwriting earn professional-services fees (mandate-based), margin financing produces recurring interest income, nominee/custodian and research operate on subscription or fee-per-service bases, and Mercury Gold generates transaction fees on precious metals. In Q4FY2023, stockbroking contributed RM6.35M and corporate finance RM2.36M of the RM8.71M quarterly revenue, with a 57.93% gross profit margin. The group completed its IPO on 19 September 2023, raising RM39.27M at RM0.25 per share with a post-money market cap of RM223.25M, becoming the first stockbroking company to list on Bursa in 20 years. IPO proceeds are deployed primarily to margin financing expansion (RM26.86M, 68%) and digitalization initiatives (RM2.88M).

Name

Mercury Securities

Legal name

Mercury Securities Group Berhad

Website

https://mercurysecurities.com.my

Company type

Public

Founded year

2021

Operating status

Operating

Headcount range

51–100 employees

Short description

Mercury Securities Group Berhad is a Malaysian-listed (MERSEC, 0285) investment holding company operating through Mercury Securities Sdn Bhd, providing stockbroking, corporate finance advisory, margin financing, underwriting, and nominee/custodian services to retail and corporate clients on Bursa Malaysia, plus a new precious metals platform (Mercury Gold).

Ownership category

akta.pro rank

Product category

Stockbroking and Securities Services

NAICS

Securities, Commodity Contracts, and Other Financial Investments and Related Activities (523)

SIC

Security Brokers, Dealers & Flotation Companies (6211), Security & Commodity Brokers, Dealers, Exchanges & Services (6200)

akta.pro primary industry

Capital Markets Advisory (IPO Readiness, SPAC, ECM/DCM Advisory) (BPAHAOAL)

Keywords

• Stockbroking services
• Corporate finance advisory
• Margin financing
• Online trading platform
• Precious metals investment

Headquarters

HQ city

Butterworth

HQ country

Malaysia

HQ region

Asia

Offices6 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Stockbroking: Core stockbroking services providing trading execution on Bursa Malaysia Securities Berhad for retail and institutional investors
2. Corporate Finance Advisory: Full range of corporate finance advisory services including IPOs, rights issues, private placements, take-overs, mergers and acquisitions, and corporate restructuring
3. Margin Financing: Share margin financing facilities enabling clients to leverage their portfolios for additional purchasing power
4. Underwriting and Placement Services: Underwriting and placement services for IPOs and secondary fund raising exercises
5. Nominee and Custodian Services: Provision of nominee and custodian services for securities held on behalf of clients
6. Mercury Gold - Precious Metals: Physical bullion sales and Mercury Bullion Savings program for gold and silver investment products
7. Research Services: In-depth research on economy, companies, and technical analytics published for clients covering small and medium cap companies via CMDF Bursa Research Scheme

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

Mercury Securities is an investment holding company engaged in stockbroking, corporate finance advisory, margin financing, underwriting and placement, nominee and custodian services, and equity research on Bursa Malaysia. The company operates the Mercury StraightThru proprietary web and mobile trading platform for self-directed retail investors and the Mercury Gold platform offering physical gold and silver bullion investment starting from RM50. It is a Participating Organisation of Bursa Malaysia, Recognised Principal Adviser by the Securities Commission Malaysia, and operates 7 branches across Malaysia.

Product overview

Mercury Securities offers a dual-platform architecture consisting of Mercury StraightThru (a web and mobile stock trading platform with real-time order processing and risk management capabilities) and Mercury Gold (a separate precious metals investment platform offering physical bullion and savings programs). Beyond its digital platforms, the company provides a comprehensive suite of financial services including stockbroking, corporate finance advisory, margin financing, nominee and custodian services, underwriting and placement, and equity research. Mercury StraightThru and Mercury Gold operate as distinct product lines serving different investment needs.

Differentiator

Problem solved

Functional benefit

Brands

• Mercury Gold: Precious metals investment platform offering physical bullion (sourced from PAMP Suisse and other LBMA-certified mints) and Mercury Bullion Savings (MBS) program for buying gold and silver from as little as RM50.
• Mercury StraightThru

Products and services

• Mercury StraightThru
• Mercury Gold
• Stockbroking Services
• Corporate Finance Advisory
• Share Margin Financing
• Underwriting and Placement Services
• Nominee and Custodian Services
• Equity Research Services

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered core and strategic.

• PAMP Suisse (and other LBMA-certified mints)coreOthers · 19 February 2024Mercury Gold's physical bullion is sourced from renowned global mints including PAMP Suisse and sovereign mints from the United States, Canada, and Australia. All bullion is certified by the London Bullion Market Association (LBMA), the global authority for precious metals.
• Bursa Malaysia Securities BerhadcoreOthers · 19 September 2023Mercury Securities Sdn Bhd is a Participating Organisation of Bursa Malaysia Securities Berhad, Authorised Depository Agent of Bursa Malaysia Depository Sdn Bhd, and Trading Clearing Participant of Bursa Malaysia Clearing Sdn Bhd. The company listed on the ACE Market of Bursa Malaysia in September 2023 under stock name 'MERSEC' with stock code '0285'.
• Securities Commission MalaysiacoreOthers · 19 September 2023Mercury Securities Sdn Bhd is a Recognised Principal Adviser by the Securities Commission Malaysia and Principal Adviser, Sponsor, Approved Adviser accredited by Bursa Malaysia Securities Berhad for corporate finance advisory services.
• CMDF Bursa Research Scheme (CBRS)strategicStrategic or Co-development Partner · 1 January 2022Mercury Securities conducts research on small and medium cap companies listed on Bursa Malaysia through the CMDF Bursa Research Scheme to improve their visibility and share liquidity. This partnership with Bursa Malaysia strives to improve capital market efficiency and build a comprehensive trading and investment platform.

Scale indicators9 records

Recent moves7 records

Expansion highlights8 records

Emerging players

• Rakuten Trade: Digital-first Malaysian stockbroker targeting self-directed retail investors via a low-cost online platform — overlapping with Mercury's Mercury StraightThru offering on the retail self-directed segment but competing more aggressively on commission pricing.
• iFAST Capital (Malaysia): Wealth and investment platform in Malaysia offering online trading, research and distribution for retail investors — overlapping with Mercury Securities on the digital retail investing and research distribution front.

Direct peers

• Hong Leong Investment Bank: Malaysian investment bank with stockbroking, ECM advisory and margin financing capabilities competing in the same Bursa Malaysia segments and corporate client pool as Mercury Securities.
• Kenanga Investment Bank: Malaysian investment bank focused on retail and institutional stockbroking, ECM advisory and wealth — a similarly-sized full-service peer competing for the same Bursa Malaysia broking and corporate finance mandates.
• TA Securities Holdings: Bursa Malaysia Participating Organisation offering stockbroking, margin financing, underwriting and corporate finance advisory — a closely comparable Malaysian broker competing head-to-head with Mercury in retail and SME ECM.
• Affin Hwang Investment Bank: Malaysian investment bank providing equity broking, ECM sponsorship, margin financing and nominee services — directly comparable to Mercury Securities across both retail broking and corporate finance.
• Public Investment Bank Berhad: Malaysian stockbroker and Recognised Principal Adviser that acted as Mercury Securities' IPO principal adviser, sponsor, sole underwriter and sole placement agent — competing in the same Bursa Malaysia broking, ECM advisory and margin financing segments with overlapping corporate finance mandates.

Broad incumbents

• RHB Investment Bank: Full-service Malaysian investment bank with stockbroking, ECM advisory, margin financing and nominee/custodian services that directly compete with Mercury's product portfolio across retail and corporate segments.
• Maybank Investment Bank: Investment banking arm of Malayan Banking Berhad providing equity broking, IPO sponsorship, underwriting, M&A advisory and margin financing across Bursa Malaysia — a much larger incumbent in the same product set Mercury Securities serves.
• CIMB Securities: Securities arm of one of Malaysia's largest banking groups, offering retail and institutional stockbroking, ECM advisory, margin financing and research — overlapping directly with Mercury Securities' full-service offerings but at materially larger scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/MercurystraightThru
• LinkedInlinkedin.com/company/74074870
• Instagraminstagram.com/mercurystraightthru
• Xx.com/Mercury_Sec

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mercury Securities