Trust2Connect
Trust2Connect is an AI-powered KYB and risk-scoring platform that unifies 100,000+ data sources to verify 42 million U.S. small businesses. It serves enterprise lenders, merchant acquirers, and insurance carriers via subscription APIs and the Commercial Viability Score.
- Company typePrivate
- Founded2024
- HeadquartersAtlanta, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Trust2Connect does
Trust2Connect (legal entity Better Biz Co d/b/a Trust2Connect) is an AI-powered business identity verification and risk scoring platform purpose-built for U.S. small businesses. Founded in 2024 by the creators of PayNet—including William Phelan, who co-founded PayNet in 2000 and later led Equifax Commercial Information, alongside Andrew Kappel, Prakash Ranade, and PayNet alumni Craig Odegaard, James Brown, and Karolyn Sudler—the company launched its KYB (Know Your Business) platform in March 2025. The platform unifies data from 100,000+ sources, including government filings (courts, municipalities, secretary of state, federal agencies), public web data covering 300M+ website locations, and private payment network data, into single authoritative profiles for 42 million U.S. small businesses. Core products include tiered Business Verification reports (T2C Basic, T2C Plus, T2C Plus Score), the Commercial Viability Score (CVS)—a 0-100 AI-generated risk score with four dimensions (Identity, Active, Financial Health, Management Competency)—and the Merchant Risk Rating™ product that transforms raw transaction history into standardized, industry-benchmarked risk ratings.
Trust2Connect firmographics
Firmographics- Name
- Trust2Connect
- Legal name
- Better Biz Co d/b/a Trust2Connect
- Website
- https://trust2connect.ai
- Company type
- Private
- Founded year
- 2024
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Trust2Connect is an AI-powered KYB and risk-scoring platform that unifies 100,000+ data sources to verify 42 million U.S. small businesses. It serves enterprise lenders, merchant acquirers, and insurance carriers via subscription APIs and the Commercial Viability Score.
- Ownership category
- akta.pro rank
Trust2Connect industry classification
Industry- Product category
- Business Identity Verification & KYB
- SIC
- Miscellaneous Business Credit Institution (6159)
- akta.pro primary industry
- Beneficial Ownership (UBO) & Corporate Registry Verification (KYB) (FSAMAMAK)
- akta.pro secondary industries
- KYC/KYB Identity Verification & Onboarding (FSADALAA), Fintech & Payments Content & Compliance Screening (KYC/AML-related content, fraud signals) (BPAAALAH), AML/KYC, KYB & Identity Verification (VASP/Travel Rule) (FSAPAJAC)
Keywords
Where Trust2Connect is headquartered
LocationHeadquarters
- HQ city
- Atlanta
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Trust2Connect business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Business Verification Subscriptions: Subscription-based access to Business Profile Reports (BPR Basic and Plus) with monthly volume commitments. Members are invoiced for all BPR usage defined as selecting a business entity from List of Similars or data packets delivered via API. Reports archived for 45 days.
- API Usage-Based Access: API access via OAuth 2.0 Client Credentials authentication. Token-based access with client_id and client_secret credentials. Usage billed per API call for business search and report retrieval.
- Proof of Concept (Free Trial): Free trial period requiring enrollment as a Member. Automatic continuation to paid membership unless cancelled. Payment source (credit card) authorized but not charged until trial expiration.
- Data Evaluation Agreement: Restricted Testing Data evaluation agreements for Proof of Concept with test file analysis using customer application records. Governed by Data Evaluation Terms with confidentiality provisions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | T2C Basic: Essential business entity snapshot |
| Subscription | Monthly | T2C Plus: Detailed business verification with government and web data |
| Subscription | Monthly | T2C Plus Score: Full KYB confidence scoring with Commercial Viability Score |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels5 records
Trust2Connect product offering
Product offeringCore offering
Trust2Connect sells an AI-powered business identity verification (KYB) and risk scoring platform that unifies data from 100,000+ government filings, public web sources, and private payment networks into single authoritative business profiles for 42 million U.S. small businesses. Its offerings include tiered subscription business verification reports (T2C Basic, T2C Plus, T2C Plus Score), a behavioral Merchant Risk Rating, and a Commercial Viability Score, all accessible via a REST API Suite with OAuth 2.0 authentication.
Product overview
Trust2Connect is a business identity verification and risk scoring platform built as a unified product with tiered API-accessible modules. The core offering consists of Business Verification (T2C Basic and T2C Plus Score tiers) which provides AI-powered KYB automation for 42 million U.S. small businesses, unified across 100,000+ data sources including government filings, public web data, and private networks. The Merchant Risk Rating™ product extends the platform with transaction behavior-based risk ratings for merchants. The Commercial Viability Score (CVS) is an AI-generated risk scoring component (0-100) with four dimensions (Identity, Active, Health, Management) that can be applied across lending, equipment finance, and insurance use cases. All products are accessible via the T2C API Suite using OAuth 2.0 authentication.
Differentiator
Problem solved
Functional benefit
Products and services
- T2C Basic Entry-level Business Verification product providing essential information about matched entities, including business overview, legal and business addresses, and firmographics on revenues and employees. Delivered via the Trust2Connect web search interface and T2C API Suite.
- T2C Plus Mid-tier Business Verification subscription providing detailed data from government and web sources, including controlling party information, government data (EIN, NAICS, incorporation date, corporate hierarchy), web data (WHOIS, reviews from Yelp/Google/BBB), and detailed match scores across business name, address, city, state, and zip code.
- T2C Plus Score Comprehensive Business Verification product combining government filings, website data, and private information. Includes EIN, NAICS and status, corporate hierarchy and controlling parties, incorporation details, registrations, Commercial Viability Score (0–100 with confidence_score), associations and social media summaries, and full KYB confidence scoring.
- Business Verification AI-powered KYB (Know Your Business) verification platform delivering instant access to verified business profiles for 42 million U.S. businesses. Unifies government filings, public web data, and private networks into a single authoritative profile including controlling parties, ownership, digital footprint, and risk assessment.
- Merchant Risk Rating Proprietary merchant risk assessment product transforming raw transaction history (chargebacks, returns, velocity signals) into standardized, decision-grade risk ratings with industry and total population benchmarking. Covers millions of merchants across e-commerce, healthcare, logistics, and other industries.
- Commercial Viability Score (CVS) AI-generated risk score (0–100) with dimension breakdown covering Identity, Active Status, Financial Health, and Management Competency. Validated in commercial lending and applied to BOP insurance underwriting to enable score-based risk segmentation beyond self-reported firmographic inputs.
- T2C API Suite REST API providing programmatic access to the KYB platform via OAuth 2.0 Client Credentials authentication. Supports Business Search (list-of-similar), Business Report (Best Match and List of Similar workflows), and OAuth token generation. Available across T2C Basic, T2C Plus, and T2C Plus Score tiers with usage-based billing per API call.
Quantifiable outcome
- Reduce churn by identifying high-risk merchants before onboarding; recovered millions in annual loan volume
- +3 more outcomes
Companies that use Trust2Connect
Customer profileNamed customers2 records
Segments4 records
Ideal customer profiles4 records
Trust2Connect technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability5 records
Feature6 records
Trust2Connect partnerships and signals
Strategic signalScale indicators6 records
Recent moves6 records
Expansion highlights6 records
Trust2Connect competitors and assessment
Company assessmentMarket position
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Trust2Connect social profiles
Digital presenceTrust2Connect compliance and trust
Trust signalCompliance1 record
Trust2Connect financial estimates
Financial estimateRevenue estimate
Valuation estimate
Trust2Connect leadership team
Management profileNumber of profiles
Profiles6 records
Trust2Connect subsidiaries and ownership
Company hierarchySubsidiaries1 record
Trust2Connect funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Trust2Connect M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Trust2Connect
What does Trust2Connect do?
Trust2Connect sells an AI-powered business identity verification (KYB) and risk scoring platform that unifies data from 100,000+ government filings, public web sources, and private payment networks into single authoritative business profiles for 42 million U.S. small businesses. Its offerings include tiered subscription business verification reports (T2C Basic, T2C Plus, T2C Plus Score), a behavioral Merchant Risk Rating, and a Commercial Viability Score, all accessible via a REST API Suite with OAuth 2.0 authentication.
Is Trust2Connect a public or private company?
Trust2Connect is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Trust2Connect founded?
Trust2Connect was founded in 2024. It employs 11 to 50 people.
Where is Trust2Connect based?
Trust2Connect is headquartered in Atlanta, United States, in the North America region.
How does Trust2Connect make money?
Four revenue lines are on record. Business Verification Subscriptions are the primary driver. The others are API Usage-Based Access, proof of Concept (Free Trial) and data Evaluation Agreement.
Does Trust2Connect have an API?
Yes. The Trust2Connect API Suite provides programmatic access to a comprehensive Know Your Business (KYB) platform via REST API. It consolidates critical business intelligence including government filings, website data, and proprietary private information into a unified view. API authorization uses OAuth 2.0 Client Credentials flow for server-to-server communication. Available endpoints include: Business Search (list-of-similar), Business Report (best-match and list-of-similar workflows), and OAuth token generation. Products available via API: T2C Basic, T2C Plus, and T2C Plus Score (which includes confidence scoring). Developer documentation is at trust2connect.ai/docs.
What industry is Trust2Connect in?
Trust2Connect's product category is Business Identity Verification & KYB. Its primary akta.pro industry code is FSAMAMAK, Beneficial Ownership (UBO) & Corporate Registry Verification (KYB), with a secondary code of FSADALAA, KYC/KYB Identity Verification & Onboarding. Its SIC code is 6159.