Katitas

What Katitas does

Katitas Co., Ltd. (株式会社カチタス, TYO: 8919) is a Japanese public company founded in 1978 and headquartered in Kiryu, Gunma Prefecture, that operates the leading used-home purchase-and-resale business in Japan. The company buys pre-owned homes directly from individual sellers — typically owners of inherited, aging, or hard-to-sell properties — renovates them to its own proprietary quality and construction standards, and resells them to individual buyers at price points predominantly below ¥15 million. The business model is essentially a buy-fix-sell spread operator in residential real estate, with the dual value proposition of providing sellers a guaranteed cash exit within three weeks (and elimination of post-sale defect liability) and providing buyers renovated, warrantied, move-in-ready homes with monthly mortgage payments comparable to or below typical rent.

The company operates a B2C direct-to-consumer model through a national network of 130+ physical retail stores covering all 47 Japanese prefectures, supported by a toll-free call center, a property listing website (home.katitas.jp), regional newspaper insert flyers, and TV advertising. Customer acquisition for sellers is largely driven by newspaper inserts and word-of-mouth referrals; buyer acquisition runs primarily through the online property portal and store visits. Each store executes the full transaction lifecycle — on-site assessment, purchase negotiation, renovation oversight (via a nationwide contractor network), resale, and post-sale warranty support. The company sells 5,000+ units annually, has completed 80,000+ cumulative transactions, and has held the #1 ranking in Japan's used-home renovation-resale market for 12 consecutive years (Reform Industry Newspaper ranking).

Katitas monetizes primarily through the gross margin between its acquisition price and its resale price on each property, augmented by the velocity advantage of cash deals (no agent commissions, no financing contingencies). The company offers a 2-year structural/plumbing warranty and a 5-year termite guarantee on every resold property, and provides mortgage brokerage support targeting buyers with non-standard income profiles (household income as low as ¥2M/year). It holds a 2016 METI Minister of Economy, Trade and Industry Award for its construction and quality standards, maintains a business partnership with Nitori Holdings for post-sale interior referrals, and operates a wholly-owned subsidiary (Repprise) in the same used-home resale vertical. As of the latest fiscal data, revenue is approximately ¥864B (~$5.7B USD), EBITDA ~¥96B, and net income ~¥64B, with a flat-to-mildly-declining top-line trajectory over the past five years.

Name

Katitas

Legal name

株式会社カチタス (KATITAS Co., Ltd.)

Website

https://katitas.jp

Company type

Public

Founded year

1978

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Katitas is Japan's leading used-home purchase-and-resale company, buying aged or hard-to-sell properties directly from individual sellers, renovating them to proprietary standards, and reselling them at sub-¥15M price points through 130+ stores nationwide. It sells 5,000+ units annually to individual first-time and middle-income buyers, and has held the #1 market position for 12 consecutive years.

Ownership category

akta.pro rank

Product category

Used Home Renovation and Resale

NAICS

Real Estate Property Managers (53131)

SIC

Real Estate Dealers (For Their Own Account) (6532)

akta.pro primary industry

Affordable Housing & First-Time Buyer Brokerage (BPAJAAAD)

akta.pro secondary industries

Traditional Residential Brokerage (Existing Homes) (BPAJAAAA), Buyer Representation Services (BPAJAAAJ)

Keywords

• Used home resale
• Home renovation services
• Real estate direct purchase
• Residential property buy-and-sell
• Secondhand housing market

Headquarters

HQ city

Kiryu

HQ country

Japan

HQ region

Asia

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Used Home Purchase and Resale (Buy-and-Sell): Katitas purchases pre-owned homes directly from sellers at an agreed price, renovates them to its proprietary standards, and resells them to buyers. Revenue is generated as the margin between the purchase price (paid to sellers) and the resale price (received from buyers). This is a one-time transaction model, not recurring. Katitas provides cash payment to sellers at closing and collects the full sale price from buyers upon handover.
2. Property Assessment (Appraisal) Services: Free property assessments are offered to sellers as a lead-generation service. Assessment includes on-site inspection of the building structure, boundaries, parking, interior conditions, and legal status. The assessment leads to a purchase offer from Katitas.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Katitas purchases pre-owned homes directly from individual owners, renovates them to its proprietary internal standards (including structural, plumbing, electrical, termite, and boundary checks), and resells them to buyers as move-in-ready properties. Properties are typically priced below ¥15 million, with the company providing a 2-year structural warranty, a 5-year termite guarantee, and mortgage/financing support to buyers, while offering sellers cash settlement within approximately 3 weeks of agreement.

Product overview

カチタスは"中古住宅買い取り再販"を行うリアル estate PropTech企業。主力事業"カチタス中古住宅"は、土地と建物を一体化して買収した中古住宅を自社基準{"水回り中心"}で全面改装し"清潔・快適・低価格"{"1,500万円以下中心"}な状態で再販する"買い取り→リフォーム→再販"モデル。顧客向けサービス"買う"と"売る"{"カチタスに直接売却"}の2軸展開是全国130店舗以上の"ネットワーク"{"営業スタッフ"}と"無料訪問査定"\/"住宅ローン\/減税サポート"\/"引渡後2年間の瑕疵保証"等の伴走支援で構成。"いごこち"は中古住宅{"第4の選択肢"}の价值浸透を狙ったコンテンツマーケティング{"ウェブマガジン"}住的品牌。12期連続で"中古住宅買い取り再販事業者No.1"（出典：のリフォーム産業新聞）を維持し、東証プライム上場{"証券番号8919"}。

Differentiator

Problem solved

Functional benefit

Products and services

• Katitas Used Home Buy-and-Resale (カチタス中古住宅 買い取り＆再販) Direct purchase and renovation-resale service in which Katitas acquires pre-owned homes (land and building together), fully renovates them under its proprietary "water-circulation-centered" quality standards, and resells them to individual buyers at affordable price points. The company sells more than 5,000 renovated homes per year through this model.
• Used Home Buying Service (for Buyers) Sales-side service offering renovated pre-owned homes through Katitas's nationwide store network, supported by property search, financing/loan support, tax reduction assistance, and a 2-year structural warranty and 5-year termite guarantee. Pricing is positioned so mortgage payments equal or are below typical rent.
• Used Home Selling Service (Direct Purchase from Owners) Acquisition-side service where Katitas directly purchases pre-owned homes from owners using its own "self-purchase" format. Sellers receive an assessment price within as little as 3 days and cash settlement within approximately 3 weeks, with Katitas assuming post-sale defect liability. Properties rejected by other buyers can be purchased, and properties can be sold as-is with belongings still inside.
• Free Property Assessment Service Free on-site property assessment for owners considering selling to Katitas. Includes inspection of exterior walls, building structure, neighboring boundaries, parking, and interior conditions (plumbing, underfloor, rain leaks, structural tilt), with a "fair price" presented based on the checklist results.
• Home Loan and Tax Support Service Buyer-facing loan arrangement and tax-reduction support service. Katitas introduces suitable financial institutions from its network of partners across regions, enabling loan structuring for non-standard income profiles (including household income as low as ¥2 million per year) and supporting mortgage/tax reduction procedures.
• Igokochi Web Magazine (いごこち) Katitas-operated web magazine centered on the theme of "comfortable everyday living" (住みつなぐくらし). Introduces the lifestyles and stories of owners who purchased renovated homes, positioning used housing as a "fourth housing option" through content marketing.

Quantifiable outcome

• Assessment price presentation within 3 days; cash settlement within 3 weeks of agreement
• +4 more outcomes

Named customers9 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Nitori Holdings (ニトリホールディングス)coreStrategic or Co-development PartnerKatitas and Nitori Holdings have a business partnership (業務提携). Nitori serves as a referral channel for customers who want to renovate their purchased Katitas properties — Katitas redirects renovation inquiries to Nitori's reform window, as Nitori specializes in interior furnishing and home renovation. The partnership is highlighted on Katitas's corporate site and consumer-facing website.

Scale indicators5 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Daiwa House Industry: Japan's largest homebuilder with extensive real estate operations including detached housing, rental, and commercial. Has the capital, scale, and brand to enter or expand into the affordable renovation-resale segment where Katitas specializes.
• Zillow Group: US residential real estate marketplace that previously operated Zillow Offers (an iBuying service) and continues to operate adjacent real estate services. Comparable customer segment and operational category, though with a much broader portfolio.
• Redfin: US residential real estate brokerage with iBuying capabilities through RedfinNow. Operates a broader residential real estate marketplace but shares the technology-enabled direct-buy-and-resell approach.

Direct peers

• Repprise (株式会社リプライス): Katitas's group company and the #2 player in Japan's used-home renovation-resale market for detached houses. Combined with Katitas, the two hold approximately 17x the sales of the next competitor, making them the most directly comparable Japanese operator in the same category.
• Ando Housing (安藤ハザマ系・中古住宅再販業者): Japanese housing construction and renovation firm with used-home buy-and-resell operations. Comparable business model and customer base to Katitas in the Japanese affordable housing segment.
• Opendoor Technologies: US-based iBuyer that purchases homes directly from sellers, makes light renovations, and resells. Closely comparable buy-and-resell model with similar operational mechanics, though operating in a higher price-point segment and a different regulatory and housing market.
• Offerpad Solutions: US iBuyer that purchases homes directly from sellers, renovates them, and resells. Comparable business model and customer proposition to Katitas, though serving a different geography and price tier.
• Village House (ビレッジハウス): Japanese affordable housing operator focused on acquiring and repurposing dormitories and rental housing for the low-income segment. Comparable customer segment (affordability-constrained households) and Japanese residential market focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/watch?v=FJMyk2t5HeY&feature=youtu.be
• Instagraminstagram.com/katitas_recruit

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Katitas