Wheel Collision Center
- Company typePrivate
- Founded1990
- HeadquartersBath, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
Wheel Collision Center firmographics
Firmographics- Name
- Wheel Collision Center
- Legal name
- Wheel Collision Center
- Website
- https://wheelcollision.com
- Company type
- Private
- Founded year
- 1990
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Wheel Collision Center industry classification
Industry- Product category
- Automotive Wheel Repair Services
- NAICS
- Specialized Automotive Repair (811114), Other Automotive Repair and Maintenance (81119), Automotive Body, Paint, and Interior Repair and Maintenance (811121)
- SIC
- Services-Automotive Repair, Services & Parking (7500), Services-Miscellaneous Repair Services (7600), Wholesale-Motor Vehicle Supplies & New Parts (5013)
- akta.pro primary industry
- Wheel & Rim Repair/Refurbishment (TLAKADAG)
- akta.pro secondary industry
- Collision Repair, Bodywork & Paint (Light-Duty) (TLAKAAAK)
Keywords
Where Wheel Collision Center is headquartered
LocationHeadquarters
- HQ city
- Bath
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Wheel Collision Center business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure
Revenue model
- Wheel Repair Services: One-time service fees for alloy wheel repair including refinishing, straightening, remanufacturing, and cosmetic repairs. Customers are charged per wheel or per repair type based on damage assessment.
- Custom Coloring Services: Revenue from powder coating and custom painting services, charged as one-time service fees for color restoration or customization.
- OEM Wheel Sales: Sale of OEM replacement wheels sourced from original manufacturers. Customers purchase wheels when their existing wheels cannot be repaired. The company maintains relationships with multiple suppliers to locate hard-to-find wheels.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Cosmetic Repair (Damage to Face) |
| Unit Pricing | Pay-as-you-go | Cracked Wheel Repair |
| Unit Pricing | Pay-as-you-go | Bent Wheel Repair |
| Unit Pricing | Pay-as-you-go | Custom/Color Powder Coating |
| Unit Pricing | Pay-as-you-go | OEM Wheel Replacement |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Wheel Collision Center product offering
Product offeringCore offering
Wheel Collision Center professionally repairs, refinishes, and remanufactures damaged alloy wheels, including cosmetic refinishing, structural straightening via welding, full remanufacturing for extensively damaged wheels, and custom powder coating or painting. When wheels cannot be safely repaired, the company sells OEM replacement wheels sourced from original manufacturers through its online shop (awrswheels.com).
Product overview
Wheel Collision Center operates as a physical service and retail business offering professional alloy wheel repair and restoration services. The core service portfolio includes wheel refinishing (for cosmetic damage), wheel straightening (for structural repair using welding), wheel remanufacturing (for extensive damage), and wheel custom coloring (via powder coating and custom painting). The company also offers a complementary OEM wheel replacement product line for cases where repair is not feasible, sourcing wheels through supplier relationships to provide exact replicas of original rims. Services are categorized by repair type (cosmetic repair, cracked wheel repair, bent wheel repair, custom/color powder coating) and wheel type (OEM, aftermarket).
Differentiator
Problem solved
Functional benefit
Products and services
- Wheel Refinishing
- Wheel Straightening
- Wheel Remanufacturing
- Wheel Custom Coloring
- OEM Wheel Replacement
Companies that use Wheel Collision Center
Customer profileSegments1 record
Ideal customer profiles1 record
Wheel Collision Center technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Wheel Collision Center partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- OEM Wheel SupplierscoreWheel Collision Center maintains relationships with multiple OEM wheel suppliers to source replacement wheels. These supplier relationships enable the company to locate both common and hard-to-find alloy wheels directly from original manufacturers, ensuring authenticity and quality of replacement parts.
Scale indicators1 record
Recent moves4 records
Expansion highlights3 records
Wheel Collision Center competitors and assessment
Company assessmentBroad incumbents
- Dent Wizard: National provider of automotive cosmetic repair services including paintless dent repair and minor wheel/rim repair. Comparable as a multi-location U.S. light-duty cosmetic and minor structural auto repair operator.
- Tire Rack: National online tire and wheel retailer with installation partner network. Comparable via the OEM and aftermarket wheel e-commerce channel, including direct-to-consumer delivery of replacement wheels.
- Discount Tire: Large U.S. tire and wheel retailer with broad service capabilities including mounting, balancing, and minor repairs. Comparable as a multi-location retailer that competes for the wheel-related service dollar, though not a wheel-repair specialist.
- Caliber Collision: Largest U.S. collision repair chain, handling body, paint, and related structural repairs across many states. Comparable as a multi-site light-duty repair network that includes wheel-related repair within broader collision jobs.
- Fix Auto USA: National collision repair franchise network serving insurance and consumer customers. Comparable as a multi-site light-duty automotive repair network, though its core focus is collision/body rather than wheels specifically.
- Maaco: National franchise network specializing in automotive paint and collision repair. Comparable as a multi-location light-duty repair brand addressing cosmetic damage, with adjacent overlap to wheel refinishing and painting.
- NTW (National Tire & Wheel): U.S. tire and wheel distributor and retailer offering new aftermarket and OEM-style wheels alongside installation services. Comparable on the wheel sales side via distribution to consumers and dealers.
Direct peers
- AWRS (Alloy Wheel Repair Specialists): Alloy wheel repair and OEM replacement specialist operating a service-and-retail model. Highly comparable product portfolio, including OEM wheel sales through an online storefront and in-shop repair services.
- Wheels America: U.S. retailer of aftermarket and OEM-style wheels serving consumers online. Comparable on the direct-to-consumer wheel replacement side of the business.
- Wheel Repair Guys: Direct competitor offering mobile alloy wheel repair including straightening, refinishing, and custom finishes. Closely comparable service portfolio, target customer (individual vehicle owners), and direct-to-consumer model.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat2 records
Key risks5 records
Key highlights5 records
Customer concentration
Wheel Collision Center social profiles
Digital presenceWheel Collision Center financial estimates
Financial estimateRevenue estimate
Valuation estimate
Wheel Collision Center leadership team
Management profileNumber of profiles
Wheel Collision Center funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Wheel Collision Center M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Wheel Collision Center
What does Wheel Collision Center do?
Wheel Collision Center professionally repairs, refinishes, and remanufactures damaged alloy wheels, including cosmetic refinishing, structural straightening via welding, full remanufacturing for extensively damaged wheels, and custom powder coating or painting. When wheels cannot be safely repaired, the company sells OEM replacement wheels sourced from original manufacturers through its online shop (awrswheels.com).
Is Wheel Collision Center a public or private company?
Wheel Collision Center is a private company. It is classified as unknown and is currently operating.
When was Wheel Collision Center founded?
Wheel Collision Center was founded in 1990. It employs 11 to 50 people.
Where is Wheel Collision Center based?
Wheel Collision Center is headquartered in Bath, United States, in the North America region.
How does Wheel Collision Center make money?
Three revenue lines are on record. Wheel Repair Services are the primary driver. The others are custom Coloring Services and OEM Wheel Sales.
Who are Wheel Collision Center's main competitors?
Broad incumbents on record are Dent Wizard, Tire Rack, Discount Tire, Caliber Collision, Fix Auto USA, Maaco and NTW (National Tire & Wheel). Direct peers are AWRS (Alloy Wheel Repair Specialists), Wheels America and Wheel Repair Guys.
Does Wheel Collision Center have an API?
No public API is recorded for Wheel Collision Center.
What industry is Wheel Collision Center in?
Wheel Collision Center's product category is Automotive Wheel Repair Services. Its primary akta.pro industry code is TLAKADAG, Wheel & Rim Repair/Refurbishment, with a secondary code of TLAKAAAK, Collision Repair, Bodywork & Paint (Light-Duty). Its NAICS code is 811114 and its SIC code is 7500.