Waardlanden
Waardlanden is a government-owned municipal cleaning service (Reinigingsbedrijf) operating under a four-municipality Joint Arrangement (Gemeenschappelijke Regeling) in the Netherlands, providing household waste collection, recycling-centre access, bulky-waste pickup, and commercial waste services to residents and businesses in Gorinchem, Hardinxveld-Giessendam, Molenlanden, and Vijfheerenlanden.
- Company typePrivate
- Founded2010
- HeadquartersGorinchem, Netherlands
- Headcount51–100
- GTM typeB2C
- OfferingServices
What Waardlanden does
Waardlanden is a government-owned municipal cleaning service (Reinigingsbedrijf) operating under a Gemeenschappelijke Regeling (Joint Arrangement) across four Dutch municipalities — Gorinchem, Hardinxveld-Giessendam, Molenlanden, and Vijfheerenlanden, with selected services extended to the former municipality of Lingewaal. Its primary function is the collection and processing of household waste and raw materials, delivered through a network of six milieustraten (recycling centres), the Ecopark circular-economy facility in Groot-Ammers, the Kringloopplein reuse facility in Nieuw-Lekkerland, communal waste containers distributed across residential areas, and a kerbside grofvuil (bulky waste) collection service. It also provides commercial waste collection, ice-control, terrain sweeping, and a free waste-scan to businesses via a dedicated Binnendienst inside-sales team.
The operational backbone is the Milieupas, an address-linked chip card that residents use to access communal containers and milieustraten. Per-address chip data drives the variable recycletarief pricing model (in effect since 1 January 2024 in three municipalities), which ties a portion of the municipal waste levy to residual-waste disposal frequency, with a policy target of reducing residual waste from 223 kg to 100 kg per person per year. Supporting channels include the Waardlanden website (available in Dutch, English, Ukrainian, Polish, Romanian, Turkish), a mobile app, QR codes on communal containers, and an on-the-ground milieucoach programme that conducts community engagement, litter campaigns, and behavioural-change initiatives.
The revenue model is multi-stream: usage-based collection of the afvalstoffenheffing (waste levy) from the four partner municipalities, transaction fees for kerbside grofvuil (€40/m³), per-visit milieustraat fees for specified waste types after three free annual visits (€7–€20 scales), €15 milieupas replacement fees, €150 emergency emptyings, €206.50 enforcement cost recovery for illegal dumping, and negotiated recurring business contracts. The organisation is financed through municipal waste levies paid by residents and is governed by a board (chairman A.C. Bikker, secretary J.A.P. Rau); Waardlanden Reinigingsbedrijf B.V. is the private commercial entity for business-side contracts. The entity is not VC/PE-investable in the conventional sense but is profiled here on its operating merits.
Waardlanden firmographics
Firmographics- Name
- Waardlanden
- Legal name
- Waardlanden Reinigingsbedrijf
- Website
- https://waardlanden.nl
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Waardlanden is a government-owned municipal cleaning service (Reinigingsbedrijf) operating under a four-municipality Joint Arrangement (Gemeenschappelijke Regeling) in the Netherlands, providing household waste collection, recycling-centre access, bulky-waste pickup, and commercial waste services to residents and businesses in Gorinchem, Hardinxveld-Giessendam, Molenlanden, and Vijfheerenlanden.
- Ownership category
- akta.pro rank
Waardlanden industry classification
Industry- Product category
- Municipal Waste Management Services
- NAICS
- Solid Waste Collection (562111), Waste Collection (5621)
- SIC
- Refuse Systems (4953)
- akta.pro primary industry
- Public Works / In-House Municipal Collection Operations (EUAIAAAF)
- akta.pro secondary industries
- Commercial & Office Waste Collection (Non-hazardous) (EUAIAGAA), Solid Waste & Recycling Services Administration (BPAIACAH)
Keywords
Where Waardlanden is headquartered
LocationHeadquarters
- HQ city
- Gorinchem
- HQ country
- Netherlands
- HQ region
- Europe
Offices7 records
Markets served
Waardlanden business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Infrastructure, Supply Chain, Technology or R&D
Revenue model
- Afvalstoffenheffing (Waste Levy) Collection & Processing: Waardlanden is a municipal cleaning service (Reinigingsbedrijf) commissioned by the four partner municipalities. Revenue is generated through the municipalities' afvalstoffenheffing (waste levy) charged to residents. A portion of this levy is variable (recycletarief), incentivising residents to reduce residual waste and sort materials better. Residents pay per container disposal event.
- Grofvuil (Bulky Waste) Collection Fees: Residents of Gorinchem, Hardinxveld-Giessendam, and Molenlanden pay €40 per cubic metre to have bulky household waste collected at the kerbside (max 1 m³ per appointment). Residents of Vijfheerenlanden are exempt from this charge. Payment is made via iDEAL at the time of booking.
- Milieustraat (Recycling Centre) Disposal Fees: For a limited number of waste types (grof tuinafval, puin, schoon hout, geïmpregneerd hout, gips/cellenbeton, bitumen, grof huishoudelijk afval), residents pay fees at the milieustraten. First 3 visits per year are free; from the 4th visit fees apply (e.g., €7 for up to ½ m³ of garden/furniture waste, €10 for up to ¼ m³ of treated wood/gyp/bitumen, €20 for up to ½ m³ of same). Vijfheerenlanden residents are exempt from these fees.
- Milieupas Replacement Fee: Residents pay €15 for a replacement milieupas in case of loss or damage. This covers the cost of production, processing, shipping, and staff handling.
- Spoedeisende Bestuursdwang (Enforcement Cost Recovery): Waardlanden applies spoedeisende bestuursdwang (urgent administrative enforcement) to recover the costs of cleaning up illegal waste deposits next to communal containers. The fixed cost per violation is €206.50, charged to the perpetrator.
- Noodlediging (Emergency Container Emptying): Residents who accidentally drop personal items into a communal container can request an emergency emptying (noodlediging). This service costs €150, payable in advance by card.
- Business Waste Collection Services: Waardlanden provides commercial waste collection services to businesses in its four municipalities, including restafval, gft, etensresten (swill), and glass containers, with collection frequencies tailored to each business. Fees are negotiated per contract through the Binnendienst (inside sales) team.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Grofvuil (bulky waste) kerbside collection |
| Transaction based/ take rate | Pay-as-you-go | Milieustraat disposal (paid waste types) |
| One time/ perpetual license | Pay-as-you-go | Milieupas (environmental pass) replacement |
| Outcome Based/ Performance | Pay-as-you-go | Spoedeisende bestuursdwang (enforcement for illegal dumping) |
| One time/ perpetual license | Pay-as-you-go | Noodlediging (emergency container emptying) |
| Subscription | Monthly | Business waste collection (roll containers) |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels7 records
Waardlanden product offering
Product offeringCore offering
Waardlanden is a Dutch inter-municipal waste management organization that collects, processes, and recycles household and business waste on behalf of four participating municipalities. Core services include curbside collection of household waste, operation of milieustraten (recycling centers) gated by the milieupas environmental pass, and contracted business waste collection services. Revenue is generated through municipal-funded residential collection and direct commercial contracts for business waste.
Product overview
Waardlanden is a waste collection and environmental services organization serving four Dutch municipalities (Gorinchem, Hardinxveld-Giessendam, Molenlanden, and Vijfheerenlanden). The core offering centers on the Milieupas (environmental access pass) system that controls access to waste collection containers and environmental stations. Key products include Grofvuil Service for bulky waste collection, Milieustraten (environmental stations) across five locations, the Kringloopplein circular economy center, and the multi-facility Ecopark in Groot-Ammers. For businesses, Waardlanden provides commercial waste collection (containers, balers, underground systems), ice prevention services, and sweeping. Supporting initiatives include Repaircafés, kringloopwinkels (secondhand shops), and repair workshops operated through partnerships. The organization also manages the variable waste levy (recycletarief) system and offers a mobile app for residents.
Differentiator
Problem solved
Functional benefit
Products and services
- Curbside Household Waste Collection
Quantifiable outcome
- Reduces residual waste target from 223 kg to 100 kg per person per year
- +3 more outcomes
Companies that use Waardlanden
Customer profileNamed customers5 records
Segments2 records
Ideal customer profiles2 records
Waardlanden technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Waardlanden partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and minor.
- Korevaar GroepcoreKorevaar Groep is a key partner at the Ecopark Groot-Ammers. Together with Waardlanden and De Gezel, Korevaar Groep operates the 2e Kans Bouwmaterialen (2nd-chance building materials depot) on the Ecopark site, enabling the resale and reuse of salvaged construction materials. Waardlanden, Korevaar Groep, and De Gezel jointly serve the four municipalities.
- De GezelcoreDe Gezel operates a social enterprise workshop at the Ecopark Groot-Ammers (Transportweg 3) and also at Arkelse Onderweg 4 in Gorinchem. People who need support are employed under guidance to repair and repurpose goods such as furniture donated to the milieustraat. Repaired items are sold in regional kringloopwinkels or via De Gezel's webshop. De Gezel is a core circular economy partner.
- GAiN KringloopwinkelcoreGAiN Kringloopwinkel operates the reuse shop at Kringloopplein Nieuw-Lekkerland (Pand 83, Planetenlaan 83). The shop is open Tuesday to Friday 10:00-16:00 and alternate Saturdays 11:00-15:00. GAiN also has a separate kringloop location in Nieuw-Lekkerland. The partnership enables donated reusable goods to be resold, diverting items from waste streams.
- KoreNet (Korenet)coreKoreNet is the recycling partner operating at the Ecopark Groot-Ammers. It processes goods that cannot be directly reused into recyclable raw materials — separating wood into reusable wood and wood for the particleboard industry, and sorting mixed materials (wood, plastic, metal) using a sorting installation. KoreNet also accepts ground and sand, and manages the 2e Kans Bouwmaterialen on its site.
- Jij bent in Beeld (Philadelphia)minorJij bent in Beeld, part of Philadelphia (care organisation), is a social partner at the Kringloopplein Nieuw-Lekkerland, providing employment opportunities for people who need support while contributing to the circular economy mission of the facility.
- Repaircafé Nieuw-Lekkerland (Huis van de Waard)minorRepaircafé Nieuw-Lekkerland operates at the Kringloopplein, repairing small electrical appliances and other items brought in by residents. The café is part of the Huis van de Waard community centre. Goods dropped off for repair can be collected during Kringloopplein opening hours.
- VluchtelingenwerkminorVluchtelingenwerk (Refugee Work Netherlands) is a social partner at the Kringloopplein Nieuw-Lekkerland, providing integration and employment opportunities for refugees through participation in the circular economy facility.
- WecycleminorWecycle is the national producer responsibility organisation for electrical waste. Waardlanden partners with Wecycle and KoreNet to enable businesses and schools in the region to dispose of electrical waste (appliances, batteries, lamps) free of charge. Wecycle coordinates collection and recycling through its network and works with Stichting OPEN for business pickups.
- Stichting OPENminorStichting OPEN supports the free pickup service for electrical waste from businesses and schools, coordinating with Wecycle. Contact: 079-7600685.
- Esbi Reclame (Bleskensgraaf)minorEsbi Reclame is a commercial printing and signage company that uses Waardlanden's waste collection services. Beyond paper, wood, and residual waste, Waardlanden also collects dibond plates (aluminium-plastic composite) separately for recycling, as Waardlanden can separate the plastic from the aluminium for independent material streams.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Waardlanden competitors and assessment
Company assessmentDirect peers
- HVC: Dutch municipal waste and energy company owned by multiple municipalities, providing waste collection, processing, and energy-from-waste services. Comparable as a publicly mandated multi-municipality waste utility operating under a joint regulatory arrangement.
- ROVA: Municipal waste collection and processing company serving municipalities in Overijssel and surrounding provinces. Comparable in offering household waste, business waste, recycling centres, and supporting circular economy initiatives.
- Meerlanden: Municipal waste collection and recycling company serving the Haarlemmermeer region in the Netherlands. Direct peer offering household and business waste collection, recycling centres, and circular economy services under a similar public mandate model.
- Spaarnelanden: Municipal waste and cleaning service for Haarlem and surrounding municipalities. Comparable in delivering kerbside waste collection, recycling centres, and circular economy activities to residents of multiple partner municipalities.
- DAR: Waste and cleaning service for municipalities in the Nijmegen region. Comparable in providing kerbside waste collection, milieustraten, business waste services, and community engagement across multiple municipalities.
- Cyclus: Regional waste management company serving multiple Dutch municipalities with collection, recycling, and circular services. Comparable in scale and mandate structure to Waardlanden's multi-municipality service footprint.
- Avalex: Municipal waste collector for The Hague and surrounding municipalities. Comparable in providing household waste collection, milieustraten, business waste services, and community environmental coaching under a Gemeenschappelijke Regeling-like mandate.
- Twente Milieu: Regional waste collector for Twente municipalities in the eastern Netherlands. Comparable in operating a multi-municipality waste collection mandate including kerbside pickup, milieustraten, and resident engagement programmes.
- RMN (Reinigingsbedrijf Midden-Nederland): Municipal cleaning service for several central-Netherlands municipalities. Closely comparable in operating under a shared municipal arrangement with household waste collection and recycling centre services.
Broad incumbents
- Prezero Netherlands: Large commercial waste management operator (Suez subsidiary) active across the Netherlands. Comparable in providing household, commercial, and industrial waste collection services, though operating commercially rather than under a municipal mandate.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Waardlanden social profiles
Digital presenceWaardlanden compliance and trust
Trust signalCompliance2 records
Waardlanden financial estimates
Financial estimateRevenue estimate
Valuation estimate
Waardlanden leadership team
Management profileNumber of profiles
Profiles2 records
Waardlanden funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Waardlanden M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Waardlanden
What does Waardlanden do?
Waardlanden is a Dutch inter-municipal waste management organization that collects, processes, and recycles household and business waste on behalf of four participating municipalities. Core services include curbside collection of household waste, operation of milieustraten (recycling centers) gated by the milieupas environmental pass, and contracted business waste collection services. Revenue is generated through municipal-funded residential collection and direct commercial contracts for business waste.
Is Waardlanden a public or private company?
Waardlanden is a private company. It is classified as state government owned and is currently operating.
When was Waardlanden founded?
Waardlanden was founded in 2010. It employs 51 to 100 people.
Where is Waardlanden based?
Waardlanden is headquartered in Gorinchem, Netherlands, in the Europe region.
How does Waardlanden make money?
Seven revenue lines are on record. Afvalstoffenheffing (Waste Levy) Collection & Processing is the primary driver. The others are grofvuil (Bulky Waste) Collection Fees, milieustraat (Recycling Centre) Disposal Fees, milieupas Replacement Fee, spoedeisende Bestuursdwang (Enforcement Cost Recovery), noodlediging (Emergency Container Emptying) and business Waste Collection Services.
Who are Waardlanden's main competitors?
Direct peers on record are HVC, ROVA, Meerlanden, Spaarnelanden, DAR, Cyclus, Avalex, Twente Milieu and RMN (Reinigingsbedrijf Midden-Nederland). Prezero Netherlands is listed as a broad incumbent.
Does Waardlanden have an API?
No public API is recorded for Waardlanden.
What industry is Waardlanden in?
Waardlanden's product category is Municipal Waste Management Services. Its primary akta.pro industry code is EUAIAAAF, Public Works / In-House Municipal Collection Operations, with a secondary code of EUAIAGAA, Commercial & Office Waste Collection (Non-hazardous). Its NAICS code is 562111 and its SIC code is 4953.