Kaplan International
- Company typePrivate
- Founded1938
- HeadquartersLondon, United Kingdom
- Headcount5,001–10,000
- GTM typeB2C
- OfferingServices
Kaplan International firmographics
Firmographics- Name
- Kaplan International
- Legal name
- Aspect Education UK Ltd
- Website
- https://kaplaninternational.com
- Company type
- Private
- Founded year
- 1938
- Operating status
- Operating
- Headcount range
- 5,001–10,000 employees
- Ownership category
- akta.pro rank
Kaplan International industry classification
Industry- Product category
- Language Education Services
- NAICS
- Other Schools and Instruction (6116), Exam Preparation and Tutoring (611691)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Teacher Training & Professional Development for Adult ESL (TESOL/TEFL/CELTA for Adult Ed) (EDAAACAM)
- akta.pro secondary industries
- Private Pathway & Foundation Providers (EDAIAJAB), University-Affiliated Pathway & Foundation Programs (EDAIAJAA)
Keywords
Where Kaplan International is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices4 records
Markets served
Kaplan International business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Language Tuition Fees: Core revenue from tuition fees for language courses including English, French, and German programs. Fees vary by program type (intensive, semi-intensive, general), duration, and destination country. Tuition includes lessons, orientation, computer/internet access, placement testing, and a Kaplan certificate.
- Accommodation Services: Revenue from arranging accommodation including homestay, residential housing, and apartments. Accommodation fees are charged separately from tuition and include various options across all school destinations.
- Additional Services: Fees for additional services including airport transfers, exam bookings, course materials (books), courier services, medical insurance, and excursion activities.
- Junior Summer Camps: Dedicated summer language camps for juniors aged 8-17, offering immersive language learning experiences in various destinations including France, Germany, Switzerland, Malta, and the UK.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | Academic Year Abroad Program |
| Subscription | Weekly | Standard Language Courses (Flexible/Intensive/Semi-Intensive) |
| Subscription | Monthly | Online English Courses (Kaplan Online 123, Exam Prep) |
| Subscription | Multi-year contract | Junior Summer Camps |
| Subscription | Weekly | Business English Courses |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
Kaplan International product offering
Product offeringCore offering
Kaplan International operates a global network of physical language schools and online learning platforms delivering English, French, and German language instruction to individuals worldwide. The company offers flexible-length courses, long-term programs (Academic Year Abroad, Gap Year), professional/Business English, exam preparation (Cambridge, TOEFL, IELTS, CELTA), and junior summer camps, taught under its proprietary K+ Teaching Methodology. All programs are supported by accommodation services, visa assistance, and a Guaranteed Progress outcome pledge for eligible bookings.
Product overview
Kaplan International is a global language education company offering in-person and online language instruction primarily in English, French, and German for adults and juniors. The core product portfolio includes flexible-length English courses (Intensive, Semi-Intensive, General English), long-term programs (Academic Year Abroad, Gap Year), professional courses (Business English), exam preparation (Cambridge, TOEFL, IELTS, CELTA), and online learning (Online English 123, Online Exam Preparation). The offering extends to dedicated programs for adults 30+ and 50+, junior language camps for ages 8-17, and higher education pathway services (University Placement, University Pathways). The company operates physical schools across 8 countries (USA, UK, Ireland, Canada, Australia, France, Germany, Switzerland) under its K+ Teaching Methodology, supported by the Guaranteed Progress feature for eligible bookings.
Differentiator
Problem solved
Functional benefit
Brands
- K+ Teaching methodology: Proprietary teaching methodology used across Kaplan language schools
- Guaranteed Progress
- Online English 123
Products and services
- English Courses for Adults (16+) Primary English language instruction program for adult learners aged 16 and older, offering flexible-length courses including Intensive English, Semi-Intensive English, General English, and specialized tracks. Delivered across schools in 8 countries and supported by the K+ Teaching Methodology.
- Academic Year Abroad
- Gap Year Language Courses Long-term English language program designed for students taking a gap year, offering extended immersive language learning experiences abroad.
- Online English 123 Online English language learning subscription program allowing students to study English remotely with access to live sessions with teachers.
- Online English Exam Preparation Online exam preparation courses for English language proficiency tests, accessible remotely through Kaplan's online learning platform.
- Business English Course Professional English language course focused on business communication skills, vocabulary, and terminology for workplace settings.
- Cambridge English Exam Preparation Exam preparation course for Cambridge English qualifications, helping students prepare for Cambridge certification tests.
- TOEFL Exam Preparation Test of English as a Foreign Language exam preparation course for students seeking U.S. and international university admission.
- IELTS Exam Preparation International English Language Testing System exam preparation course for academic and immigration purposes.
- CELTA Exam Preparation
- French Courses for Adults French language instruction programs for adult learners, including flexible-length courses, academic year abroad, and exam preparation.
- German Courses for Adults German language instruction programs for adult learners, including flexible-length courses and academic year abroad programs.
- Classes for 30+ (Adults Over 30) Tailored English classes and experiences designed specifically for adult learners aged 30 and older, with dedicated school locations in New York, Toronto, London, Liverpool, and Bournemouth.
- Classes for 50+ (Adults Over 50) English language programs designed for adults aged 50 and older, offering age-appropriate learning environments and experiences.
- Junior Language Camps (Ages 8-17) Summer and seasonal language camps for young learners aged 8-17, offering English, French, and German instruction across multiple countries including France, Germany, Switzerland, Malta, and UK.
- English for Academic Pathways in Canada Specialized English course designed to prepare international students for academic study in Canadian universities and colleges.
- University Placement Service Higher education advisory service helping students with applications and placement at universities worldwide.
- University Pathway Programs Academic pathway programs designed to prepare international students for entry into undergraduate and graduate degree programs at partner universities.
Quantifiable outcome
- Over 40,000 students enrolled annually from 150 countries
- +2 more outcomes
Companies that use Kaplan International
Customer profileNamed customers1 record
Segments5 records
Ideal customer profiles4 records
Kaplan International technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability3 records
Feature5 records
Kaplan International partnerships and signals
Strategic signalScale indicators6 records
Recent moves7 records
Expansion highlights7 records
Kaplan International competitors and assessment
Company assessmentDirect peers
- Berlitz Corporation: Berlitz is a long-established global language training provider with immersive in-person and online courses for adults and corporate clients, plus CELTA-equivalent teacher training. Comparable on product breadth and global footprint.
- EF Education First: EF is the largest global private education company specializing in language training abroad, with schools in dozens of countries and similar adult ESL, academic year, and junior camp offerings. EF is the closest direct competitor to Kaplan International in scope and target market.
- Study Group: Study Group is a global higher education and pathway provider offering university foundation programs and English language preparation. Overlaps with Kaplan on pathway programs and English-for-academic-prep.
- EC English Language Centres: EC operates English language schools across multiple countries (US, UK, Ireland, Canada, Malta, South Africa) targeting the same adult and junior study-abroad segments. Overlaps directly with Kaplan on course types, destinations, and student demographics.
- LSI (Language Studies International): LSI runs English language schools in the US, UK, Canada, Australia, and New Zealand serving adult and junior study-abroad learners. Direct overlap with Kaplan on destinations, course types, and target demographics.
- Oxford International Education Group: Oxford International operates English language schools, junior summer programs, and university pathway/foundation programs across the UK, US, Canada, and Ireland. Closely comparable to Kaplan's pathway and junior camp offerings.
- International House: International House is a global network of independent language schools teaching English and other languages to adult learners abroad, with CELTA teacher training as a core offering. Directly comparable to Kaplan on curriculum, accreditations, and target customers.
- inlingua International: inlingua operates a franchised network of language schools worldwide teaching multiple languages to adult learners, with a similar premium-course positioning. Comparable to Kaplan on franchise/multi-country model and adult language learning focus.
- St Giles International: St Giles is a UK-founded chain of English language schools in the UK, US, and Canada offering adult, junior, and teacher training (CELTA) programs. Directly comparable to Kaplan on product mix and accreditations.
Broad incumbents
- Kaplan Higher Education (remaining parent): The remaining Kaplan International entity (post-KLG divestiture) focuses on higher education and professional training under Graham Holdings. Related through shared brand heritage and historical ownership, but operates a distinct, non-overlapping business in postsecondary education.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Kaplan International social profiles
Digital presenceKaplan International compliance and trust
Trust signalCompliance5 records
Kaplan International financial estimates
Financial estimateRevenue estimate
Valuation estimate
Kaplan International leadership team
Management profileNumber of profiles
Profiles3 records
Kaplan International subsidiaries and ownership
Company hierarchySubsidiaries5 records
Kaplan International funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Kaplan International M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Kaplan International
What does Kaplan International do?
Kaplan International operates a global network of physical language schools and online learning platforms delivering English, French, and German language instruction to individuals worldwide. The company offers flexible-length courses, long-term programs (Academic Year Abroad, Gap Year), professional/Business English, exam preparation (Cambridge, TOEFL, IELTS, CELTA), and junior summer camps, taught under its proprietary K+ Teaching Methodology. All programs are supported by accommodation services, visa assistance, and a Guaranteed Progress outcome pledge for eligible bookings.
Is Kaplan International a public or private company?
Kaplan International is a private company. It is classified as private equity controlled and is currently operating.
When was Kaplan International founded?
Kaplan International was founded in 1938. It employs 5,001 to 10,000 people.
Where is Kaplan International based?
Kaplan International is headquartered in London, United Kingdom, in the Europe region.
How does Kaplan International make money?
Four revenue lines are on record. Language Tuition Fees are the primary driver. The others are accommodation Services, additional Services and junior Summer Camps.
Who are Kaplan International's main competitors?
Direct peers on record are Berlitz Corporation, EF Education First, Study Group, EC English Language Centres, LSI (Language Studies International), Oxford International Education Group, International House, inlingua International and St Giles International. Kaplan Higher Education (remaining parent) is listed as a broad incumbent.
Does Kaplan International have an API?
No public API is recorded for Kaplan International.
What industry is Kaplan International in?
Kaplan International's product category is Language Education Services. Its primary akta.pro industry code is EDAAACAM, Teacher Training & Professional Development for Adult ESL (TESOL/TEFL/CELTA for Adult Ed), with a secondary code of EDAIAJAB, Private Pathway & Foundation Providers. Its NAICS code is 6116 and its SIC code is 8200.