De Brakke Grond
De Brakke Grond is a Dutch non-profit foundation and the official Flemish Cultural House in Amsterdam, presenting contemporary Flemish performing arts, visual arts, and music to Dutch audiences through two performance halls, exhibitions, residencies, and an on-site café.
- Company typePrivate
- Founded1986
- HeadquartersAmsterdam, Netherlands
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What De Brakke Grond does
De Brakke Grond (legally Stichting Vlaams Cultuurhuis de Brakke Grond) is a Dutch non-profit cultural institution founded in 1986 and headquartered at Nes 45, Amsterdam. It operates as the official Flemish Cultural House in the Netherlands, presenting contemporary Flemish performing arts (theater, dance, music), visual arts, and experimental programming to Dutch audiences. The venue comprises two performance halls (Rode Zaal and Grote Zaal), exhibition spaces, an on-site Flemish-themed Eetcafé, and operates artist residency programs plus the Beyond the Black Box festival. The organization serves three core customer segments: Dutch art lovers seeking innovative Flemish cultural experiences, Flemish artists seeking international platforms and cross-border collaboration, and arts professionals engaging in programming, curating, and production across the Flemish-Dutch cultural landscape.
Its business model rests on four revenue streams: annual recurring subsidies from Flemish and Dutch government cultural authorities (the primary institutional revenue), ticket sales through the VoordeMensen third-party ticketing platform, café and catering revenues from the Eetcafé, and venue rental income from external hirers of the performance halls. Distribution is primarily through the own Amsterdam venue, supplemented by touring programs and collaborations reaching other Dutch locations. Marketing channels include a bi-weekly email newsletter, the main website, social media, festival programming, and a bi-monthly printed season brochure distributed in Amsterdam. Starting with the 2026/2027 season, De Brakke Grond adopted a Pay What You Can pricing model for all own activities to broaden accessibility. Operational technology is limited to standard third-party SaaS: VoordeMensen for ticketing, EM Cultuur for email newsletters, and Google Analytics for web traffic measurement. No proprietary technology, AI/ML capabilities, or mobile applications are disclosed.
De Brakke Grond firmographics
Firmographics- Name
- De Brakke Grond
- Legal name
- Stichting Vlaams Cultuurhuis de Brakke Grond
- Website
- https://brakkegrond.nl
- Company type
- Private
- Founded year
- 1986
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- De Brakke Grond is a Dutch non-profit foundation and the official Flemish Cultural House in Amsterdam, presenting contemporary Flemish performing arts, visual arts, and music to Dutch audiences through two performance halls, exhibitions, residencies, and an on-site café.
- Ownership category
- akta.pro rank
De Brakke Grond industry classification
Industry- Product category
- Performing Arts Venue
- NAICS
- Theater Companies and Dinner Theaters (711110), Musical Groups and Artists (71113), Dance Companies (71112), Other Performing Arts Companies (711190), Arts, Entertainment, and Recreation (71)
- SIC
- Retail-Eating & Drinking Places (5810)
- akta.pro primary industry
- Performing Arts & Cultural Event Venues (Theaters, Museums) (THAHAAAG)
- akta.pro secondary industries
- Nightclub & Small Live Venue Operations (Clubs, Bars with Stages) (MPAGALAF), Live Music Bars & Venues (CRANACAH)
Keywords
Where De Brakke Grond is headquartered
LocationHeadquarters
- HQ city
- Amsterdam
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
De Brakke Grond business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Others
Revenue model
- Ticket Sales: Revenue from selling tickets for performances, shows, and events at the venue.
- Café Operations: Revenue from the on-site Eetcafé serving Flemish cuisine, beverages, and catering services.
- Government Funding: Annual subsidies from Flemish and Dutch governments supporting cultural operations.
- Venue Rental: Income from renting out performance spaces (Rode zaal and Grote zaal) to external parties.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Pay What You Can admission |
Distribution channels3 records
Marketing channels5 records
De Brakke Grond product offering
Product offeringCore offering
De Brakke Grond operates a Flemish cultural house in Amsterdam presenting contemporary Flemish performing arts and visual arts through two performance halls (Rode Zaal and Grote Zaal). It supplements this programming with an on-site Flemish-themed café (Eetcafé de Brakke Grond), artist residency programs, the Beyond the Black Box festival, venue rental for external producers, and ticketed performances sold via the VoordeMensen platform.
Product overview
De Brakke Grond operates as a single cultural venue with multiple integrated services rather than a platform-plus-modules architecture. The core offering consists of two performance halls (Rode Zaal and Grote Zaal) for performing arts and visual arts programming. Supporting services include an in-house café (Eetcafé), venue rental opportunities, and ticket sales. The organization runs residency programs for artists and organizes the 'Beyond the Black Box' festival. As of 2026/2027, a new 'Pay What You Can' pricing initiative makes all activities more accessible. All services are unified under the Flemish Cultural House branding, serving as a bridge between Flemish and Dutch arts communities.
Differentiator
Problem solved
Functional benefit
Brands
- Eetcafé de Brakke Grond: An on-site café serving Flemish cuisine, acting as a cultural living room for artists, visitors, and locals.
Products and services
- Podiumkunsten (Performing Arts) programming A core programming line presenting contemporary Flemish theater, dance, and music performances at the Amsterdam venue, with ticketed access via the VoordeMensen platform. Aimed at Dutch art lovers and visiting arts professionals.
- Beeldende Kunst (Visual Arts) programming A core programming line presenting exhibitions and visual arts presentations by Flemish artists at the Amsterdam venue and other locations across the Netherlands. Targeted at Dutch audiences interested in contemporary Flemish visual arts.
- Residenties (Artist Residencies) Residency programs enabling Flemish artists to develop work in collaboration with Dutch cultural professionals, providing international platforms and cross-border collaboration opportunities. Aimed at Flemish performing and visual artists.
- Festival Beyond the Black Box A festival initiative by De Brakke Grond focused on bringing contemporary arts beyond traditional venues, part of the institution's regular programming. Open to Dutch audiences and visiting arts professionals.
- Locatie Huren (Venue Rental) - Rode Zaal and Grote Zaal Rental of the Rode Zaal and Grote Zaal performance halls for external events, performances, meetings, and presentations, with downloadable technical specifications and drawings available for production planning. Targeted at external producers and event organizers.
- Eetcafé de Brakke Grond An on-site Flemish-themed café and restaurant serving Flemish cuisine, Belgian beers, coffee, and meals, functioning as a cultural living room for artists, visitors, and locals, with free WiFi. Open to café-goers and groups.
Companies that use De Brakke Grond
Customer profileSegments3 records
Ideal customer profiles3 records
De Brakke Grond technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
De Brakke Grond partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- JINCminorJINC is an organization fighting for a society where background does not determine future. Through JINC programs, schoolchildren (ages 10-12) visit De Brakke Grond 4-5 times per year to learn about various professions and discover which work suits their talents.
Scale indicators2 records
Recent moves5 records
Expansion highlights5 records
De Brakke Grond competitors and assessment
Company assessmentMarket position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
De Brakke Grond social profiles
Digital presenceDe Brakke Grond financial estimates
Financial estimateRevenue estimate
Valuation estimate
De Brakke Grond leadership team
Management profileNumber of profiles
De Brakke Grond funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
De Brakke Grond M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about De Brakke Grond
What does De Brakke Grond do?
De Brakke Grond operates a Flemish cultural house in Amsterdam presenting contemporary Flemish performing arts and visual arts through two performance halls (Rode Zaal and Grote Zaal). It supplements this programming with an on-site Flemish-themed café (Eetcafé de Brakke Grond), artist residency programs, the Beyond the Black Box festival, venue rental for external producers, and ticketed performances sold via the VoordeMensen platform.
Is De Brakke Grond a public or private company?
De Brakke Grond is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was De Brakke Grond founded?
De Brakke Grond was founded in 1986. It employs 11 to 50 people.
Where is De Brakke Grond based?
De Brakke Grond is headquartered in Amsterdam, Netherlands, in the Europe region.
How does De Brakke Grond make money?
Four revenue lines are on record. Ticket Sales are the primary driver. The others are café Operations, government Funding and venue Rental.
Does De Brakke Grond have an API?
No public API is recorded for De Brakke Grond.
What industry is De Brakke Grond in?
De Brakke Grond's product category is Performing Arts Venue. Its primary akta.pro industry code is THAHAAAG, Performing Arts & Cultural Event Venues (Theaters, Museums), with a secondary code of MPAGALAF, Nightclub & Small Live Venue Operations (Clubs, Bars with Stages). Its NAICS code is 711110 and its SIC code is 5810.