Splash-n-Dash Aqua Park

What Splash-n-Dash Aqua Park does

Splash-n-Dash Aqua Park is a privately held, seasonal outdoor recreation business operating North America's largest floating inflatable water park across over 200,000 square feet on Lake McSwain in Snelling, California. Founded in 2018 by Mary Gathman-Kent and operated under the legal entity "Splash n Dash Aqua Park McSwain, LLC," the park runs seasonally from approximately May through September and serves local Central California families, birthday party groups, corporate outings, youth organizations, and tourists. The park is organized into three experience zones — Colossal Splash (with the All-in-One tower, Mega Blob, and Big Chivo slide), Big Splash (Action Tower, Relay Dash Trax, and 150-foot Alligator), and Lil' Splash (a 5,500 sq ft supervised area for children under 7).

The company monetizes through a layered ticketing and ancillary revenue model. Core admission products include All Day Splash tickets ($34.99-$49.99), 1 Hour Splash tickets ($24.99-$29.99), discounted group tickets for 10+ visitors, and individual ($129.99) and family-of-four ($369.96) Season Passes, the latter now offering a FlexPay 3-month installment option. Premium and ancillary revenue comes from cabana rentals ($99.99-$179.99), watercraft rentals (paddle boards, kayaks, plus 2026 additions of E-Bikes and Pontoon Boats), the on-site Reel Deal Market & Cafe, the Splash Attack! water tag arena, and Mega Splash Bash birthday party packages ($520-$570 for up to 10 guests).

Go-to-market is direct-to-consumer, with online booking through a Roller.app-powered storefront and at-the-park walk-up sales at a $5-$10 price premium versus online. Marketing relies on organic social (TikTok, Instagram, Facebook, X), a notable influencer-driven YouTube feature (Shiloh & Bros, 54M+ views), SEO targeting regional water-park queries, and customer testimonials. Recent strategic activity has focused on expanding the on-site amenity stack, adding 2026 product launches (E-Bike Rentals, Pontoon Boat Rentals at Barrett Cove, Big Chivo Extended Slide, paid WiFi), bundling Splash Attack! with general admission, and introducing FlexPay to broaden the recurring-customer base.

Name

Splash-n-Dash Aqua Park

Legal name

Splash n Dash Aqua Park McSwain, LLC

Website

https://mysplashndash.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

Splash-n-Dash Aqua Park operates North America's largest floating inflatable water park on Lake McSwain in Snelling, California, serving families, birthday groups, and corporate outings with ticket sales, season passes, cabanas, watercraft rentals, and on-site food and beverage during a May–September season.

Ownership category

akta.pro rank

Product category

Recreational Water Park Services

NAICS

Amusement and Theme Parks (713110), Amusement Parks and Arcades (7131)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Inflatable Water Parks (Floating Obstacle Courses) (THAAABAF)

akta.pro secondary industries

Outdoor Water Parks (Wave Pools, Lazy Rivers, Slides) (THAAABAA), Water Parks (Outdoor/Indoor, Wave Pools & Slides) (THAJAEAB), Aqua Adventure Parks (Water-Based Adventure Courses, Climbing/Zip Over Water) (THAAABAG)

Keywords

• Inflatable water park
• Aquatic recreation services
• Water-based attractions
• Season pass recreation
• Watercraft rentals

Headquarters

HQ city

Snelling

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. Day Tickets: All Day Splash and 1 Hour Splash tickets providing access to Colossal Splash and Big Splash areas. Weekend pricing higher than weekday pricing.
2. Season Passes: Individual ($129.99) and Family of 4 ($369.96) season passes valid every operating day. Can pay for itself in less than two visits. FlexPay option allows payment over 3 months.
3. Birthday Party Packages: Mega Splash Bash packages for up to 10 guests including all-day tickets, reserved party tent, dedicated party host, decorations, food, drinks, and gifts. Weekend $570, Weekday $520.
4. Group Discount Tickets: Group discount tickets for groups of 10 or more at reduced per-person rates for both 1 Hour and All Day Splash tickets.
5. Cabana & Seating Rentals: Water View Cabana ($129.99-$179.99), Sideline Cabana ($99.99-$149.99), and Premier Seating ($24.99-$34.99) available on weekday/weekend basis.
6. Watercraft Rentals: Paddle boards and kayaks available for 60-minute, 4-hour, and full-day rentals. Double kayaks available.
7. Splash Attack! Water Tag: Public sessions at $8.99 per person for 45 minutes. Private 45-minute rental for up to 30 players at $99.99.
8. Food & Beverage (Reel Deal Market & Cafe): On-site cafe serving hot food, snacks, drinks, beer. Market selling ice, bait, campground supplies, slushies.
9. WiFi Access: WiFi available for purchase at beach area. Season pass holders get 50% discount.
10. E-Bike & Pontoon Boat Rentals: E-bike rentals at Lake McSwain and pontoon boat rentals at Barrett Cove (15 minutes from park) for 2026.
11. Gift Cards: Gift cards available in $25, $50, and $100 denominations.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

Splash-n-Dash Aqua Park operates North America's largest floating inflatable water park on Lake McSwain in Snelling, California, providing paid public access to over 200,000 square feet and 35+ inflatable attractions across three age-appropriate zones (Colossal Splash, Big Splash, Lil' Splash). The business sells day tickets, hourly tickets, season passes, group tickets, birthday party packages, premium cabanas, watercraft rentals, and on-site food and beverage, supported by a Splash Attack! water tag arena. All attractions are physical inflatable water-based experiences secured on a freshwater lake.

Product overview

Splash-n-Dash Aqua Park is North America's Largest Floating Inflatable Waterpark located at Lake McSwain, California, spanning over 200,000 square feet with over 35 attractions. The company offers a unified outdoor recreation platform organized around three main areas: Colossal Splash (featuring the All-in-One tower with water slides, jump platforms, rock wall, and the Big Chivo giant slide), Big Splash (with the Action Tower, Mega Blob, and Relay Dash Trax racing), and Lil' Splash (a 5,500 sq ft mini-obstacle course for young children). The core ticketing products include All Day Splash and 1 Hour Splash tickets, Season Passes with FlexPay payment options, and Group Tickets. Premium add-on services include Cabanas & Premier Seating, Watercraft Rentals (paddle boards, kayaks, and pontoon boats), E-Bike Rentals, Splash Attack! water tag arena, Birthday Party Packages (Mega Splash Bash), and the on-site Reel Deal Market & Cafe. The integrated experience combines water-based inflatable attractions with lakeside amenities, making it a destination recreation venue rather than a single product.

Differentiator

Problem solved

Functional benefit

Products and services

• Colossal Splash The flagship attraction area at Splash-n-Dash featuring a 20-foot All-in-One tower with 3 large water slides, 2 platforms to jump off, and a Rock Wall, plus a 25-foot tall Action Tower with a 33-foot Mega Blob, and Big Chivo, a 27-foot Giant Slide with the park's tallest jump platform. Included with All Day Splash and 1 Hour Splash admission.
• Big Splash Expansion attraction area with over 30 attractions including 2 Relay Dash Trax where guests race against friends and family and a 150-foot Alligator inflatable. Included with All Day Splash and 1 Hour Splash admission.
• Lil' Splash A 5,500 square foot mini-obstacle course in shallower water designed for children under 7 years old or under 45 inches tall, featuring a Figure 8 Slide, Frog Jump, Slip and Slide Wave, Hurdles, and Tunnel. Requires hands-on adult supervision at all times. Tickets start at $19.99 for the day; supervising parents free.
• Splash Attack! Water Tag California's first extreme water tag experience featuring high-energy water battles in a dedicated arena. Open daily for public 45-minute sessions at $8.99 per person, with private 45-minute rentals for up to 30 players at $99.99. Included free with park admission starting 2026.
• All Day Splash Tickets Full-day admission ticket providing all-day access to Colossal Splash and Big Splash areas. Weekend pricing $39.99 online / $49.99 at park; weekday pricing $34.99 online / $44.99 at park. Best value ticket for day visitors.
• 1 Hour Splash Tickets Single session ticket for one hour of access to Colossal Splash and Big Splash areas. Weekend pricing $29.99 online; weekday pricing $24.99 online.
• Season Passes Unlimited admission passes valid every operating day during the season. Individual pass at $129.99, Family of 4 pack at $369.96. Includes 10% cafe discount, rental discounts, cabana discounts, and WiFi discount. FlexPay option allows payment over 3 months.
• Group Tickets Discounted tickets for groups of 10 or more. Group All Day Splash weekend $36.99 online / $46.99 at park; weekday $31.99 online / $41.99 at park. Group 1 Hour Splash weekend $26.99 online; weekday $21.99 online.
• Cabanas and Premier Seating Premium seating rentals including Water View Cabana with lake views, shaded 13x13 gazebo, cabana host service, and preferred parking ($129.99 weekday / $179.99 weekend, seats up to 10); Sideline Cabana ($99.99 weekday / $149.99 weekend); and Premier Seating for 2 ($24.99 weekday / $34.99 weekend).
• Watercraft Rentals Paddle boards and kayaks available for rent at Lake McSwain and Barrett Cove. Paddle board $23/60 min, $69/4 hrs, $100 full day; Double Kayak $28/60 min, $84/4 hrs, $115 full day.
• E-Bike Rentals New for 2026: E-bike rentals at Lake McSwain allowing guests to explore scenic views with electric-assist cycling around the lake area.
• Pontoon Boat Rentals New for 2026: Pontoon boat rentals at Barrett Cove on Lake McClure, 15 minutes from Splash-n-Dash, for relaxing cruises, fishing, or lakeside picnics with family and friends.
• Mega Birthday Party Bash All-inclusive birthday party package for up to 10 guests including all-day tickets, reserved party tent, dedicated party host, decorations, food and drinks (deli croissant sandwich, chips, drink, ice cream), and gifts (sunglasses, backpack, t-shirt, free future ticket for guest of honor). Weekend $570, Weekday $520; each additional guest $52-$57.
• Reel Deal Market and Cafe On-site food service and campground store offering hot food (beef hot dogs, sirloin burgers, fries), drinks, snacks, ice, bait, campground supplies, and ice cold slushies. Cafe delivery available to cabana guests. Open on all days Splash-n-Dash is open.
• Gift Cards Gift cards available in $25, $50, and $100 denominations. Can be purchased at the park or by text.

Quantifiable outcome

• Season passes pay for themselves in less than 2 visits
• +3 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Great Wolf Lodge: Great Wolf Lodge is an indoor water park resort chain with birthday party and family stay packages directly comparable to Splash-n-Dash's party/event business. As an indoor operator, it does not directly compete seasonally, but addresses the same family entertainment and birthday occasion market.
• Six Flags Hurricane Harbor: Six Flags Hurricane Harbor is a major U.S. water park chain with multiple California locations, competing for family/group summer outings and birthday events. It is a broad incumbent in the same amusement/recreation category, though it operates fixed water park infrastructure rather than floating inflatables.
• Kalahari Resorts & Conventions: Kalahari operates large indoor water park resorts with group events, birthday packages, and corporate outings. Its event and group revenue model overlaps with Splash-n-Dash's Mega Splash Bash and group bookings, though it competes primarily through indoor year-round operations rather than outdoor seasonality.
• Wet'n'Wild: Wet'n'Wild is a national water park brand with family-friendly attractions and party packages overlapping Splash-n-Dash's core audience. It serves as a broad incumbent competitor for regional family entertainment spend, although at a much larger and more capital-intensive scale.
• Aquatica San Diego (SeaWorld): Aquatica is SeaWorld's California water park brand offering family water attractions, cabana rentals, and season passes. It competes for the same Central California / Southern California family demographic and premium cabana spending, though as a traditional fixed-park operator rather than a floating inflatable park.
• Raging Waters San Dimas: Raging Waters is California's largest traditional water park (wave pools, slides, lazy rivers) and the closest large-scale water park competitor in the California day-trip family segment. It competes for the same discretionary summer family entertainment spend, though its fixed-park asset model differs from Splash-n-Dash's floating format.

Direct peers

• Banana Boat Aquapark: Banana Boat operates franchised floating inflatable aqua parks at multiple U.S. lakes, with a similar value proposition (family water play, season passes, group bookings). It is a directly comparable operating peer competing for the same day-trip family demographic.
• Liquid Zoo (Aqua Park locations): Liquid Zoo runs floating inflatable aqua park attractions on Texas lakes featuring slides, obstacles, and floating courses. It mirrors Splash-n-Dash's core format, seasonal lake-based operating model, and family/party customer base.
• Wibit Sports Park (Wibit licensees): Wibit is the dominant manufacturer and licensor of floating inflatable aqua park courses globally, with operator partners running Wibit-equipped parks on lakes and oceans. Splash-n-Dash runs a directly comparable format (interconnected inflatable obstacles, slides, towers) on a lake, placing it in the same product category and serving similar day-visitor family audiences.
• Zoom Floom: Zoom Floom is a floating inflatable aqua park operator offering Wibit-style obstacle courses on lakes with similar ticketing and birthday-party products. Comparable to Splash-n-Dash in attraction mix, customer demographic, and lake-based seasonal operations.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/mysplashndash
• Facebookfacebook.com/mysplashndash
• Instagraminstagram.com/mysplashndash
• TikToktiktok.com/@mysplashndash
• LinkedInlinkedin.com/company/splash-n-dash-aqua-park

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Splash-n-Dash Aqua Park