Thouy

What Thouy does

Thouy is a privately-held French supplier of professional cleaning products, hygiene consumables, disposable tableware, and food packaging, founded around 1994 and headquartered in Castres in the Occitanie region. The company operates a hybrid distribution model combining a proprietary e-commerce platform (thouy.net), two physical retail stores in Castres and Puygouzon (Albi), and a distribution center in Tarn holding 4,500 pallets of permanent inventory that supports 4-6 day delivery across France, with a parallel Spanish storefront (thouy.es) launched around 2014. Its product portfolio spans roughly a dozen catalog categories including kitchen and surface cleaning products, paper wiping, body hygiene and PPE, laundry care, waste collection, cleaning equipment, disposable tableware, paper cups, napkins and tablecloths, food packaging, and customized/printed products for branded hospitality use, with Écolabel and Écocert certifications across key SKUs.

The company serves a diversified customer base including CHR (cafés, hotels, restaurants, caterers), public institutions (schools, EHPADs, municipal buildings), artisans and industries, professional cleaning services, automotive/vehicle fleets, and individual consumers, functioning as a one-stop B2B and B2C distributor for SMB hygiene and food-service supply. Revenue is generated through one-time product sales across all catalog categories, with unit pricing augmented by volume discounts of up to 35%, free shipping from a 100 EUR HT order threshold, a first-order promo code (NVX10), and a higher-margin customization service for branded cups, napkins, and packaging. The go-to-market relies on content marketing through a blog covering cleaning techniques, product selection, and French hygiene regulations (including Certibiocide), bilingual operations, and a commercial team handling B2B quotes for larger orders.

Operationally, Thouy appears to be a bootstrapped, founder-controlled SME with no disclosed external capital, no subsidiaries, and no acquisition activity in its 30-year history. The competitive position rests on its distribution scale (permanent stock + dual-channel retail), eco-certified product range, and customization offering, while its principal constraints are a regional French footprint and limited technology differentiation versus larger national distributors.

Name

Thouy

Legal name

Thouy

Website

https://www.thouy.net

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

11–50 employees

Short description

Thouy is a privately-held French e-commerce and retail supplier of professional cleaning products, hygiene consumables, disposable tableware, and food packaging, serving CHR businesses, public institutions, artisans, cleaning services, and individuals across France and Spain with 30 years of operating history.

Ownership category

akta.pro rank

Product category

Professional Cleaning and Food Packaging Supplies

NAICS

Soap and Cleaning Compound Manufacturing (32561), Sanitary Paper Product Manufacturing (322291), Broom, Brush, and Mop Manufacturing (339994)

SIC

Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840), Papers & Allied Products (2600)

akta.pro primary industry

Napkins, Tableware & Foodservice Disposables (Plates, Cups, Cutlery) (CRADALAD)

akta.pro secondary industries

Paper Towels & Napkins (Disposable Wipes) (CRAJAGAH), Away-from-Home (AFH) Tissue & Wipers (Commercial/Institutional) (IMAMAGAB)

Keywords

• Professional cleaning products
• Food packaging supplies
• Disposable tableware
• Commercial hygiene supplies
• Cleaning equipment

Headquarters

HQ city

Castres

HQ country

France

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales

Revenue model

1. Product Sales - Professional Cleaning Products: Sale of professional cleaning products including degreasers, disinfectants, dishwashing liquids, floor cleaners, sanitizing products, and related equipment for commercial kitchens, hygiene facilities, and industrial use.
2. Product Sales - Disposable Tableware and Food Packaging: Sale of disposable tableware including paper cups, plates, cutlery, napkins, tablecloths, and food packaging containers (boxes, trays, bags) for restaurants, caterers, and food service professionals.
3. Customized/Personalized Products: Custom branding and personalization services for cups, napkins, bags, and packaging products, allowing restaurants and businesses to feature their branding.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels2 records

Core offering

Thouy is a French supplier selling professional cleaning products (degreasers, disinfectants, dishwashing liquids, floor and surface cleaners), food packaging (containers, meal boxes, bags, films), disposable tableware (cups, plates, cutlery, napkins, tablecloths), paper hygiene products, body hygiene supplies, waste collection items, and cleaning equipment. The company also offers customized/personalized products with digital printing for branding purposes, serving CHR professionals, public institutions, artisans, cleaning companies, and individuals through e-commerce and two physical retail stores.

Product overview

Thouy is a French supplier of professional cleaning products and food packaging, operating for 30 years with 4,500 permanent pallets in stock. The company offers a comprehensive product portfolio organized into distinct categories: Cleaning Products (produits d'entretien) covering kitchen, bathroom, floor, and surface care with degreasers, disinfectants, and sanitizers; Paper Products (essuyage papier) including toilet paper, paper towels, and wiping rolls; Body Hygiene (hygiène corporelle) with soaps, gels, and protective equipment; Laundry Care (entretien du linge); Waste Collection (collecte des déchets); Equipment/Materials (matériel) for cleaning operations; Disposable Tableware (vaisselle jetable) in cardboard, plant fibers, and palm; Cups (gobelets) in various materials; Napkins & Tablecloths (serviettes & nappes); Food Packaging (emballage) including containers, pots, meal boxes, and films; and Customized Products (produits personnalisés) offering personalized versions of many items. The company operates physical stores in Castres and Puygouzon (Albi) and serves professionals, communities, associations, and individuals through thouy.net.

Differentiator

Problem solved

Functional benefit

Products and services

• Waste Collection Products (Collecte des déchets) Waste collection products including trash bags (light, standard, heavy duty, compostable), bins and containers, and waste picker tools.
• Cleaning Products (Produits d'entretien) Professional cleaning products including degreasers, disinfectants, multi-surface cleaners, glass cleaners, sanitary products, deodorizers, and insecticides for kitchens, bathrooms, floors, and surfaces, targeted at professional facilities and food service operations.
• Paper Wiping Products (Essuyage papier) Paper wiping products including toilet paper (household rolls, jumbo rolls, sheet-by-sheet), paper towels, wiping rolls, examination sheets, and electric hand dryers for commercial and institutional facilities.
• Body Hygiene Products (Hygiène corporelle) Body hygiene products including hand washing and disinfection soaps, disinfectant gels, dispensers, paper towels, hand dryers, and personal protective equipment (gloves, disposable protections).
• Laundry Care Products (Entretien du linge) Laundry care products including liquid detergents, powder detergents, fabric softeners, stain removers and additives, doses, and ecological detergents for professional laundry operations.
• Cleaning Equipment (Matériel) Cleaning equipment including floor scrubbers, sweepers, single-disc pads, sweeping materials, floor washing equipment, cleaning carts and buckets, mops and brooms, wipes and sponges, window cleaning tools, and hand dryers.
• Disposable Tableware (Vaisselle jetable) Disposable tableware including single-use plates (cardboard, plant fibers, palm), bowls, cutlery (wood, plant fibers), reusable cutlery, cups (cardboard, reusable, plastic shakers, beer cups), stirrers, verrines, and eco-certified disposable tableware for food service professionals and events.
• Paper Cups (Gobelets) Paper cups including single-wall and triple-wall corrugated cardboard cups, 100% cardboard options, personalized cups, cup lids, reusable cups, stemware, carafes, beer cups, and accessories (straws, stirrers) for food service and events.
• Napkins & Tablecloths (Serviettes & Nappes) Napkins and tablecloths including cocktail napkins, snack napkins, restaurant napkins, folding napkins, personalized napkins, roll tablecloths, round tablecloths, table sets, and finger bowls for restaurants and events.
• Food Packaging (Emballage) Food packaging including containers (charcuterie, cardboard kraft, PET cold use, PP hot use, aluminum), pots (soup, sauce, food, ice cream), meal boxes (poke bowls, salad, burger, hot dog), trays, film and food paper, bags, sachets, thermal rolls, and industrial packaging for food service businesses.
• Customized/Personalized Products (Produits personnalisés) Customized/personalized products including personalized paper bags, sachets, plastic food pots with lids, boxes, meals and pots, greaseproof packaging, reusable cups and glasses, cardboard cups, ice cream pots, refreshing wipes, paper tablecloths and table sets, and personalized kraft bags with digital printing for branding purposes.

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• CPIE (Centre Permanent d'Initiatives pour l'Environnement)minorStrategic or Co-development PartnerEnvironmental partnership for sustainability initiatives. Thouy collaborates with CPIE on environmental actions as part of its RSE (Corporate Social Responsibility) commitments.

Scale indicators5 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Manutan International: French-headquartered B2B distributor of workplace, cleaning, and hospitality supplies across Europe. Directly comparable to Thouy in product breadth (cleaning, disposables, equipment), B2B customer base, and omnichannel distribution model.
• RAJA Group: French B2B distributor specializing in packaging, cleaning, and workplace supplies. Comparable to Thouy across cleaning products, disposable tableware, and food packaging with a similar SMB and mid-market focus.
• Lyreco: French-origin B2B distributor of office, cleaning, and hygiene supplies across Europe. Overlaps with Thouy on cleaning chemicals, paper products (AFH tissue), and workplace hygiene equipment for institutional and CHR buyers.

Broad incumbents

• Bunzl plc: UK-listed global distribution specialist in cleaning, hygiene, foodservice disposables, and safety products. Comparable as a scaled distributor of the same core categories Thouy serves, but operating at much larger scale and breadth.
• Ecolab: Global leader in water, hygiene, and infection prevention solutions serving foodservice, hospitality, and healthcare. Comparable to Thouy's professional cleaning chemicals (degreasers, disinfectants, dishwashing) but at much larger industrial scale with direct service contracts.
• Kimberly-Clark Professional: Division of Kimberly-Clark supplying away-from-home tissue, wipers, and dispensers to commercial and institutional buyers. Comparable to Thouy's AFH paper products (toilet paper, paper towels, dispensers) and hygiene categories.
• Diversey Holdings: Global manufacturer of professional cleaning, sanitizing, and hygiene products for foodservice, hospitality, and healthcare. Overlaps with Thouy's professional cleaning range (degreasers, disinfectants, dishwashing) and serves similar CHR/customer verticals.
• Essity (Tork): Global hygiene and health company whose Tork brand is a leading AFH tissue, napkin, and dispenser supplier. Comparable to Thouy's napkins, tablecloths, and AFH paper products category.

Regional players

• Sutter Professional: Italian manufacturer and supplier of professional cleaning products for hospitality, foodservice, and healthcare. Comparable product portfolio to Thouy's cleaning chemicals but concentrated in Italian/Southern European markets.

Emerging players

• Werner & Mertz Professional: European professional cleaning brand with strong eco-certified positioning (Ecolabel). Comparable to Thouy's sustainable cleaning assortment targeting CHR and institutional buyers, particularly in DACH region.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Thouy81
• LinkedInlinkedin.com/company/thouy

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Thouy