Okido

What Okido does

Okido Horeca B.V., trading as Okido and Project Totaal Okido, is a Dutch private limited company founded in 2005 and headquartered at Uranus 8, 8448 CR Heerenveen, Netherlands. The company operates as a horeca (hospitality) furniture wholesaler, supplying indoor and outdoor furniture, lighting, accessories and decor to restaurants, bars, hotels, brasseries, healthcare facilities, sports associations, schools and churches. Operations are anchored by a 2,500 m2 inspiration showroom in Heerenveen, open weekdays 09:00-17:00 and Saturdays 09:00-12:00, complemented by a B2B webshop at okidobv.nl/webshop/ for direct ordering of stocked items and a parallel outlet store at okidooutlet.nl for discounted inventory. Product unit prices range from approximately €32.50 for basic table legs to €725 for premium outdoor bar tables, with stock items available for immediate pickup and non-stock items ordered via a quote-based system (offerte) typically requiring 30% deposits.

The company employs 11-50 staff (with one open warehouse/assembly role listed) and runs a hybrid go-to-market: direct telephone advisory, expert in-showroom consultation, and project-based quoting for custom or larger orders. Distribution is direct delivery to customer ground-floor entrances (customer-arranged appointments) or self-pickup from the Heerenveen warehouse. Marketing is conducted through an online product catalog, project portfolio, newsletter, and physical showroom visits; the customer base is fragmented across many SMB hospitality and institutional buyers in the Netherlands with episodic international projects in Belgium, France, Germany and Sint Maarten. Pricing is wholesale, excluding Dutch BTW (VAT), with quote validity of 30 days and a 14-day withdrawal period on orders.

Okido has no disclosed revenue, no external funding, no parent company, no subsidiaries, and no AI/technology stack beyond standard e-commerce. The underlying 'technology' is physical: a stocked warehouse, a large showroom, logistics, and a webshop-driven quote/offerte system. Revenue is generated one-time per furniture sale rather than via subscription or licensing.

Name

Okido

Legal name

Okido Horeca B.V.

Website

https://okidobv.nl

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

Okido Horeca B.V. is a Dutch horeca (hospitality) furniture wholesaler based in Heerenveen, supplying indoor and outdoor furniture, lighting and accessories at wholesale prices to restaurants, bars, hotels, healthcare facilities, sports clubs, schools and churches in the Netherlands and select international markets.

Ownership category

akta.pro rank

Headquarters

HQ city

Heerenveen

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Furniture Product Sales: Okido generates revenue through one-time sales of horeca furniture products, including indoor furniture, outdoor/terrace furniture, and accessories. They operate as a wholesaler, selling at wholesale prices directly to businesses. A significant portion of their furniture collection is stocked in inventory, enabling quick delivery. The company also maintains an outlet section for discounted items.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Okido B.V. (trading as Project Totaal Okido) is a Dutch hospitality (horeca) furniture wholesaler that supplies new indoor and outdoor furniture — including chairs, tables, bar stools, benches, parasols, lighting, and accessories — at wholesale prices to hospitality establishments, healthcare facilities, sports clubs, schools, and churches. A large portion of the assortment is held in stock for fast delivery, supported by a 2,500 m² inspiration showroom in Heerenveen and a B2B webshop.

Product overview

Okido BV is a hospitality furniture wholesaler operating under the trade name 'Project Totaal Okido'. The company offers an extensive collection of hospitality furniture including indoor meubilair (chairs, tables, bar stools, benches, bar tables, sofa's, lighting, accessories) and outdoor terrasmeubilair (terrace chairs, tables, bar stools, bar tables, lounge furniture, parasols, benches, table bases, lighting). Products are sold at wholesale prices, with a large portion available from stock for fast delivery in the Netherlands. The company operates a B2B webshop and has a 2500m2 inspiration showroom in Heerenveen. Key product lines include: Tafelonderstellen (table bases) such as Jim, Genua, Paris, Berlin, and RVS series; Terrastafelbladen (table tops) including White Marble Messing; Barkrukken (bar stools) from the Ariane series (Siesta brand) and Madrid/Teddy/Rimini models; Ligbed Pacific Sunlounger for pool and beach use; and complete terrace tables. The company also maintains an outlet for discounted items.

Differentiator

Problem solved

Functional benefit

Brands

• Okido Outlet: Separate outlet store for discounted furniture products, accessible via okidooutlet.nl

Products and services

• Horeca Meubilair (Indoor Hospitality Furniture) Wholesale indoor hospitality furniture range (chairs, tables, bar stools, bar tables, benches, fauteuils, folding furniture, table tops/bases, transport trolleys, lighting, and accessories) sold to hospitality and institutional buyers at wholesale prices.
• Terrasmeubilair (Terrace / Outdoor Furniture) Wholesale outdoor terrace and patio furniture range (lounge sets, terrace chairs and tables, outdoor bar stools and bar tables, benches, parasols, terrace screens, table bases and tops, lighting) for horeca terraces and outdoor venues.
• Horecaparasols (Hospitality Parasols) Commercial parasols supplied for hospitality terraces as part of the outdoor furniture assortment.
• Horeca Verlichting en Accessoires (Hospitality Lighting and Accessories) Hospitality lighting (indoor and terrace) and supporting accessories, sold as complementary items to furniture orders to complete the venue atmosphere.
• Okido Outlet (Discounted Furniture) Sub-brand outlet offering discounted horeca furniture items, accessible via okidooutlet.nl, providing budget-priced options to business buyers.
• Okido B2B Webshop (Direct-from-Stock Ordering) Self-service B2B online ordering platform that lets business customers purchase stocked furniture items directly without going through the quote-based sales process.

Named customers15 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Koninklijke Ahrend: Larger Dutch office furniture manufacturer and wholesaler with a much wider portfolio; overlaps with Okido on the healthcare, education and corporate-canteen segments but is not specialized in horeca.
• vidaXL: Netherlands-headquartered, pan-European online retailer offering large-volume indoor and outdoor furniture. Competes on price and assortment scale but with a self-service, non-advisory model.
• Wayfair: Global e-commerce furniture and home furnishings platform. Relevant as a price-discovering online alternative for SMB horeca buyers, though it lacks a localized Dutch B2B advisory and showroom layer.
• IKEA for Business: Global furniture giant with a dedicated B2B arm serving hospitality and small-business buyers. Competes with Okido on price-sensitive SMB horeca orders but lacks the curated, advisory-led showroom model.

Direct peers

• Gispen: Dutch manufacturer and supplier of office and institutional furniture serving healthcare, education and corporate clients — comparable on the project-based furnishing of healthcare, schools and sports facilities.
• Horeca Megastore: Netherlands-based B2B horeca supplier of furniture, tableware and equipment. Directly comparable in vertical focus and customer base, with a stronger emphasis on non-furniture horeca supplies.
• Markant: Dutch furniture wholesale group serving hospitality and project markets with branded and private-label ranges — comparable B2B wholesale model and product breadth in the Benelux horeca segment.
• Westport: Dutch horeca furniture specialist supplying indoor and outdoor furniture to restaurants, cafés and hotels in the Netherlands — direct overlap with Okido's product range, channel mix and target customer.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/okidobv
• Facebookfacebook.com/okidobv

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Okido