Kroonint
Kroonint BV is a Rotterdam-based B2B wholesale distributor serving Dutch professional cleaning companies, painters, and industrial buyers with 1,042+ SKUs across cleaning chemistry, coatings, PPE, and equipment, including its own Kroonint Coatings brand and authorized service centers for Kärcher, i-team, and Rotowash.
- Company typePrivate
- Founded1897
- HeadquartersRotterdam, Netherlands
- Headcount51–100
- GTM typeB2B
- OfferingHardware or Manufacturing
What Kroonint does
Kroonint BV is a privately held Dutch B2B wholesale distributor headquartered in Rotterdam, operating under the Kroonint Group umbrella with two core divisions — cleaning products (Kroonint Schoonmaak) and paints/coatings (Kroonint Verf & Coatings) — plus adjacent sustainability subsidiaries Recoservice and Smartroute. The company serves professional buyers across cleaning services, painting contractors, industrial maintenance, healthcare/institutional facilities, and hospitality/food-service, supplying an assortment of 1,042+ SKUs spanning cleaning chemistry, materials, machines, hygiene paper, dispensers, PPE, and coatings, alongside authorized dealer and service-center operations for Kärcher, i-team, and Rotowash cleaning equipment. Approximately 45+ third-party brands are distributed, complemented by the firm's own proprietary Kroonint Coatings platform organized into eight numbered series (1000 Alkyd through 9000 Thinners) plus the KPC 7230 Aqua Rustconverter, which targets maritime, offshore, and industrial corrosion-protection applications with water-based and high-solid formulations.
The business model is wholesale distribution with a digital-first GTM: the kroonint.nl e-commerce site, the portal.kroonint.nl B2B customer portal, and a quote-request system serve as primary sales channels, with unit-level pricing publicly listed and free shipping above €150. Revenue mechanics combine low-margin third-party distribution (volume-based) with higher-margin own-brand coatings and recurring OEM service-center revenue from equipment warranties, parts, and consumables. The operating geography is concentrated in the Netherlands (Western Europe); the firm employs 51–100 people and was founded in 1897, giving it 127 years of continuous operation but no disclosed external funding or M&A activity.
The competitive position rests on assortment breadth, authorized OEM service relationships, and a proprietary coatings brand differentiated for demanding industrial and maritime environments. There is no public API, no disclosed AI/ML capability, and limited observable evidence of geographic expansion; strategic momentum is concentrated in own-brand product development, digital channel build-out, and sustainability-adjacent services rather than cross-border scaling.
Kroonint firmographics
Firmographics- Name
- Kroonint
- Legal name
- Kroonint
- Website
- https://kroonint.nl
- Company type
- Private
- Founded year
- 1897
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Kroonint BV is a Rotterdam-based B2B wholesale distributor serving Dutch professional cleaning companies, painters, and industrial buyers with 1,042+ SKUs across cleaning chemistry, coatings, PPE, and equipment, including its own Kroonint Coatings brand and authorized service centers for Kärcher, i-team, and Rotowash.
- Ownership category
- akta.pro rank
Kroonint industry classification
Industry- Product category
- Industrial Cleaning Supplies & Coatings Distribution
- NAICS
- Paint, Varnish, and Supplies Merchant Wholesalers (424950), Other Chemical and Allied Products Merchant Wholesalers (42469), Soap and Cleaning Compound Manufacturing (32561), Custom Compounding of Purchased Resins (325991)
- SIC
- Adhesives & Sealants (2891), Specialty Cleaning, Polishing And Sanitation Preparations (2842), Wholesale-Professional & Commercial Equipment & Supplies (5040), Wholesale-Hardware & Plumbing & Heating Equipment & Supplies (5070)
- akta.pro primary industry
- Adhesives, Sealants, Caulks & Tapes Retail (CRAIADAL)
- akta.pro secondary industries
- Bleach & Chlorine-Based Cleaners (CRAJAKAA), Acids & Descalers (Muriatic, Phosphoric, Sulfamic) (CRAJAKAD), Dishwashing Powders & Pastes (Hand Wash) (CRAJABAC), Alkaline Cleaners & Heavy-Duty Degreasers (Caustic/Soda Ash) (CRAJAKAE)
Keywords
Where Kroonint is headquartered
LocationHeadquarters
- HQ city
- Rotterdam
- HQ country
- Netherlands
- HQ region
- Europe
Markets served
Kroonint business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | — | Standard retail pricing for B2B customers with free shipping threshold |
Distribution channels1 record
Marketing channels7 records
Kroonint product offering
Product offeringCore offering
Kroonint is a Dutch B2B wholesale distributor that supplies professional cleaning products, paints and coatings, painter's supplies, hygiene paper, dispensers, and personal protective equipment to industrial, shipping, offshore, healthcare, hospitality, and facility-management buyers. The company manufactures its own coatings under the Kroonint Coatings and Kroonint Verf brands across eight numbered series (alkyd, vinyl, acrylic, epoxy, PU, water-based, thinners) and serves as an authorized dealer and service center for Kärcher, i-team, and Rotowash cleaning equipment. Customers order through the kroonint.nl e-commerce platform with account-based B2B pricing and quote requests.
Product overview
Kroonint is a B2B wholesale company based in Rotterdam offering a comprehensive portfolio of professional cleaning products, paints and coatings, and personal protective equipment. The product range is organized into distinct categories: Kroonint Coatings (with multiple series: 1000 Alkyd primers, 2000 Quick-drying alkyd, 3000 Vinyl/CR, 4000 Acrylic/thermolak, 5000 Epoxy, 6000 PU, 7000 Waterborne, 9000 Thinners) and Kroonint Verf (wall paint, spray paints, road marking paints) for paint/coatings needs; Reinigingsmiddelen, Reinigingsmaterialen, Reinigingsmachines, Hygiënepapier, and Dispensers for cleaning operations; and PBM (gloves, masks, clothing, eye protection) for workplace safety. The company also operates authorized dealer and service centers for Kärcher, i-team, and Rotowash, and distributes third-party brands including Wirbel, Clax, Tork, Vileda, and many others.
Differentiator
Problem solved
Functional benefit
Brands
- Kroonint Coatings: Industrial coatings including alkyd, acrylic, epoxy, and polyurethane coatings for various applications including marine, offshore, and industrial use
- Kroonint Verf
- KPC (Kroonint Paint Coatings)
- Recoservice
- Smartroute
Products and services
- Kroonint Coatings Own-brand professional paint and coating product line including alkyd primers, quick-drying coatings, vinyl/CR coatings, acrylic coatings, epoxy coatings, PU coatings, waterborne coatings, and thinners across multiple series (1000-9000), formulated for industrial, maritime, and offshore professional users.
- Kroonint Verf Own-brand wall paint and spray paints including muurverf (wall paint), fluo paints, technical sprays, high-gloss paints, and wegenverf (road marking paints) for professional painters and contractors.
- Reinigingsmiddelen (Professional Cleaning Agents) Comprehensive range of professional cleaning agents covering sanitairreiniging (sanitary), vloerreiniging (floor), interieurreiniging (interior), vaat & keukenreiniging (dish & kitchen), handhygiëne (hand hygiene), and textielreiniging (textile) products for professional cleaning operators.
- Reinigingsmaterialen (Cleaning Materials) Professional cleaning materials including wet wipe systems, dust wipe systems, window washing tools, cleaning cloths, waste collection, sponges, scrubbing/floor pads, and material carts for professional cleaning crews.
- Reinigingsmachines (Cleaning Machines) Professional cleaning equipment including vacuum cleaners, scrubbing machines, high-pressure cleaners, single-disc machines, gum removers, and parts & accessories, sold and serviced through Kroonint's authorized dealer relationships.
- Hygiënepapier (Hygiene Paper) Hygiene paper products including toilet paper, paper towels, cleaning paper, cleaning cloths, kitchen rolls, tissues, and napkins for commercial and institutional facilities.
- Dispensers Dispenser systems including soap dispensers, toilet paper dispensers, towel dispensers, towel roll dispensers, air freshener dispensers, and refill products for commercial washrooms and facilities.
- PBM (Personal Protective Equipment) Personal protective equipment including gloves (general use, disposable, cold-resistant, welding, oil/chemical resistant, cut-resistant), clothing such as regenkleding (rainwear), masks (half-face and dust), and eye/face protection (brillen).
- Schildersbenodigdheden (Painter's Supplies) Professional painter's supplies including brushes (penselen, bokkepoten, platte/rond/radiator kwasten), paint rollers & frames, putty & putty knives, adhesives & sealants (siliconenkitten, polyurethaankitten), tape, degreasers, chemicals & thinners, epoxy & resins, abrasive materials, and paint accessories.
- Kärcher Authorized Dealer & Service Center Official Kärcher dealer and service center offering sales and maintenance of Kärcher professional cleaning equipment to Dutch customers.
Companies that use Kroonint
Customer profileSegments4 records
Ideal customer profiles3 records
Kroonint technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Kroonint partnerships and signals
Strategic signalRecent moves5 records
Expansion highlights5 records
Kroonint competitors and assessment
Company assessmentBroad incumbents
- Sika AG: Sika is a Swiss specialty-chemicals company manufacturing coatings, sealants, and adhesives for construction and industrial applications — overlapping with Kroonint Coatings' epoxy/PU/water-based systems and painter's-supplies adhesives/sealants offering, though at a global specialty-chemical manufacturer scale.
- Diversey: Diversey (now part of Solenis) is a global manufacturer and supplier of professional cleaning, hygiene, and infection-prevention products — overlapping with Kroonint's cleaning-chemicals and institutional-hygiene offering, though at much larger scale and with manufacturing rather than distribution as the core model.
- Ecolab: Ecolab is a global leader in water, hygiene, and infection-prevention solutions serving foodservice, hospitality, healthcare, and industrial customers — directly comparable to Kroonint's healthcare, hospitality and industrial-cleaning customer segments, though at vastly greater scale.
- Bunzl: Bunzl plc is a UK-listed global distribution and supply-chain specialist serving cleaning & hygiene, foodservice, and other B2B end-markets — overlapping with Kroonint's wholesale-distribution model across the cleaning/hygiene/PPE value chain at much greater international scale.
- Buzil: Buzil is a German manufacturer and supplier of professional cleaning chemicals (and equipment), comparable in product mix to Kroonint's cleaning agents and disinfectant range, primarily serving DACH and neighboring European markets.
- Wetrok: Wetrok is a Swiss-headquartered manufacturer and distributor of professional cleaning machines, agents, and accessories across Europe — overlapping with Kroonint's Kärcher/i-team/Rotowash-equivalent equipment distribution and cleaning-chemicals offering.
- CWS International: CWS International (part of Haniel) provides hygiene, washroom, and workplace solutions across Europe — overlapping with Kroonint's dispensers/hygiene paper and increasingly recurring-service model, though primarily through service/rental rather than distribution.
Regional players
- Vermop: Vermop is a German manufacturer and supplier of professional cleaning materials and tools — comparable to Kroonint's Reinigingsmaterialen range (mops, window-cleaning tools, cloths), serving primarily DACH-region professional cleaners.
Direct peers
- BOMA: BOMA is a Netherlands-based B2B distributor of cleaning products, hygiene supplies, and facility services — directly overlapping Kroonint's product categories and target customer segments in the same geography.
Emerging players
- Dr. Schnell: Dr. Schnell is a German manufacturer of hygiene, cleaning, and disinfection products serving institutional and industrial customers — directly comparable in chemistry offerings to Kroonint's Reinigingsmiddelen range, primarily serving German-speaking markets.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Kroonint social profiles
Digital presenceKroonint financial estimates
Financial estimateRevenue estimate
Valuation estimate
Kroonint leadership team
Management profileNumber of profiles
Kroonint subsidiaries and ownership
Company hierarchySubsidiaries4 records
Kroonint funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Kroonint M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Kroonint
What does Kroonint do?
Kroonint is a Dutch B2B wholesale distributor that supplies professional cleaning products, paints and coatings, painter's supplies, hygiene paper, dispensers, and personal protective equipment to industrial, shipping, offshore, healthcare, hospitality, and facility-management buyers. The company manufactures its own coatings under the Kroonint Coatings and Kroonint Verf brands across eight numbered series (alkyd, vinyl, acrylic, epoxy, PU, water-based, thinners) and serves as an authorized dealer and service center for Kärcher, i-team, and Rotowash cleaning equipment. Customers order through the kroonint.nl e-commerce platform with account-based B2B pricing and quote requests.
Is Kroonint a public or private company?
Kroonint is a private company. It is classified as unknown and is currently operating.
When was Kroonint founded?
Kroonint was founded in 1897. It employs 51 to 100 people.
Where is Kroonint based?
Kroonint is headquartered in Rotterdam, Netherlands, in the Europe region.
Who are Kroonint's main competitors?
Broad incumbents on record are Sika AG, Diversey, Ecolab, Bunzl, Buzil, Wetrok and CWS International. Vermop is listed as a regional player. BOMA is listed as a direct peer. Dr. Schnell is listed as an emerging player.
Does Kroonint have an API?
No public API is recorded for Kroonint.
What industry is Kroonint in?
Kroonint's product category is Industrial Cleaning Supplies & Coatings Distribution. Its primary akta.pro industry code is CRAIADAL, Adhesives, Sealants, Caulks & Tapes Retail, with a secondary code of CRAJAKAA, Bleach & Chlorine-Based Cleaners. Its NAICS code is 424950 and its SIC code is 2891.