myCrew

What myCrew does

myCrew is described in the firmographic header as a social fitness platform founded in 2018, headquartered in Los Angeles, California, and classified as a private for-profit company with 11–50 employees. The company is identified as co-founded by Christian Dörffer, who holds the position of co-founder and executive chairman. The company's primary web presence is anchored at mycrew.com, and two funding rounds are recorded — June 1, 2018 and April 22, 2021 — both with disclosed amounts of $0 and Acequia Capital (AceCap) listed as investor in each, with no lead investor disclosed.

The source-level data paints a materially different picture from the firmographic header. The only substantive source provided is a listing on the Atom.com premium domain marketplace (formerly Squadhelp) for the domain mycrew.com. The listing confirms verified seller ownership and offers the domain at a $98,000 one-time purchase price or via a 48-month lease-to-own at $2,487 per month with a $2,500 down payment. No information about any operating company, product, service, technology stack, app, API, integrations, customer base, pricing model for a company offering, partnership, certification, regulatory action, AI capability, or revenue is provided in the source material. Structured data fields for products and services, technology, revenue model, customer segments, headcount detail, marketing channels, awards, patents, subsidiaries, M&A, and management beyond the single co-founder are all empty.

The divergence between the firmographic header (an operating social fitness platform with 11–50 employees) and the source-level evidence (a premium domain listed for sale on a marketplace with no associated operating data) is material. For an investor, this should be treated as a data-integrity flag: the company either (a) is not actively operating in any material sense, (b) has pivoted away from the 'social fitness platform' positioning in the firmographic header, or (c) is in a divestiture or wind-down phase. No disclosed revenue, no disclosed pricing for a product or service, no disclosed customer relationships, and no disclosed AI or technology capability can be verified from the supplied input.

Name

myCrew

Website

https://mycrew.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

myCrew is described in firmographic records as a Los Angeles-based social fitness platform founded in 2018 by co-founder and executive chairman Christian Dörffer. Its primary domain, mycrew.com, is currently listed for sale on the Atom.com marketplace, and no operating, product, or financial data is disclosed in the source material.

Ownership category

akta.pro rank

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Pricing tiers

Distribution channels1 record

Core offering

myCrew is described in third-party data as a social fitness platform, founded in 2018 and based in Los Angeles. The company's primary domain mycrew.com is currently listed for sale on the Atom.com domain marketplace at a $98,000 buy-now price, with a lease-to-own option of $2,487 per month for 48 months and a $2,500 down payment. The current operating status of the fitness platform itself is not clearly indicated in the available input.

Differentiator

Problem solved

Functional benefit

Products and services

• myCrew Social Fitness Platform A social fitness platform described in third-party data, intended for individuals interested in community-based and crew-based fitness experiences. The specific features, functionality, pricing, and current availability of this platform are not detailed in the available input, as the company's primary domain mycrew.com is currently listed for sale on the Atom.com domain marketplace.

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves3 records

Expansion highlights3 records

Direct peers

• ClassPass: ClassPass connects users to a network of fitness studios and classes with a subscription and social booking model, representing a directly comparable crew/group-based social fitness experience targeting urban consumers.
• Strava: Strava is a leading social fitness platform for runners and cyclists that combines activity tracking with community/social feeds, segments, and clubs — directly comparable to what a "social fitness platform" like myCrew would offer, including the team-based community framing that aligns with the "crew" brand.
• MyFitnessPal: MyFitnessPal is a consumer fitness and nutrition tracking platform with social/community features (friends, feed, forums), positioned as a directly comparable social fitness tool for everyday users.
• Zwift: Zwift is a social/group fitness platform combining virtual training with multiplayer community events (group rides and runs), making it a directly comparable peer for any crew-based virtual fitness experience.

Broad incumbents

• Fitbit / Google Fit Community: Fitbit (now part of Google) provides activity tracking with social challenges and friend-based features, serving as a broad incumbent analog to the social fitness platform positioning myCrew has stated.
• Peloton (App and Community): Peloton operates a connected fitness ecosystem with strong social features (leaderboards, tags, group rides/runs) that compete for the same social fitness user attention, functioning as a broad incumbent benchmark.
• Nike Run Club: Nike Run Club is a free social running platform with guided runs, community leaderboards, and group challenges, operated by a major athletic brand. It's a relevant broad incumbent demonstrating the social fitness model myCrew has described.

Market position

Strengths3 records

Weaknesses4 records

Competitive moat1 record

Key risks4 records

Key highlights3 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds2 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about myCrew