Roshd Sanat Niro Company

What Roshd Sanat Niro Company does

Roshd Sanat Niro Company is an Iranian privately held manufacturer of gearless (brushless) elevator motors, operating under the ROSANI brand and headquartered in Tehran with production at a factory in Hashtgerd Industrial Town, Alborz Province. The company is a wholly owned operating company within the Roshd Sanat Group, a diversified industrial conglomerate that also encompasses EPC/industrial projects (Roshd Sanat) and locomotive rebuilding and traction motor manufacturing (Taam Locomotive Aria). Founded in July 1990, Roshd Sanat Niro holds the highest-tier Knowledge-Based Type 1 certification in Iran and has accumulated 30+ years of experience in electrical machine design.

The company's core product line comprises five barrel-type PMSM (Permanent Magnet Synchronous Motor) gearless elevator motors — ROSANI 600, 800, 1000, 1300, and 1600 — covering 6- to 16-person elevator capacities with 2:1 suspension architecture, plus a recently introduced disc-type 1:1 motor for higher-speed applications. Underlying technology includes neodymium-magnet direct-drive PMSM architecture, VVVF drive control, absolute/incremental encoders, and what the company claims to be Iran's first domestically localized electromagnetic brake system. All motors are designed for MRL (Machine Room-Less) installation and deliver claimed 85-95% efficiency (vs. 50-70% for geared motors) and up to 50% energy savings. The company also offers proprietary magnetic brakes, encoder systems, custom luxury elevator cabin design, and after-sales repair/warranty services.

Roshd Sanat Niro generates revenue primarily through one-time capital-equipment sales of ROSANI gearless motors, distributed via direct B2B sales from Tehran headquarters and an authorized representative network spanning all 31 Iranian provinces. The business model layers on after-sales service revenue (repair, maintenance, warranty activation within a 6-month window from warehouse departure) and franchise/representation rights fees. Customers span residential developers, commercial building owners, healthcare facilities, hospitality, and high-rise construction projects — essentially the full vertical spectrum of Iran's new-build and retrofit elevator market. Marketing relies on educational content (technical blog, Aparat video channel), active participation in Tehran and Tabriz trade exhibitions, and social media engagement (Instagram, Telegram, WhatsApp, LinkedIn). The company holds ISO 9001, ISO 14001, ISO 45001, and ISIRI mandatory three-phase electromotor certifications, and is a member of the Iran Elevator and Escalator Industries Syndicate.

Name

Roshd Sanat Niro Company

Legal name

Roshd Sanat Niro Company (شرکت رشد صنعت نیرو)

Website

https://rsnlift.com

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

101–250 employees

Short description

Roshd Sanat Niro Company is an Iranian manufacturer of ROSANI-brand gearless (PMSM) elevator motors, serving residential, commercial, hospitality, and high-rise elevator markets across all 31 Iranian provinces through direct B2B sales and a nationwide authorized representative network.

Ownership category

akta.pro rank

Product category

Elevator Motors and Drivetrains

SIC

Motors & Generators (3621)

akta.pro primary industry

AC Motors (Induction, Synchronous) (IMAGACAA)

Keywords

• Gearless elevator motors
• Electric motor manufacturing
• Elevator drive systems
• Synchronous PMSM motors
• Industrial motor manufacturing

Headquarters

HQ city

Tehran

HQ country

Iran

HQ region

Middle East

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Gearless Elevator Motor Sales: Primary revenue stream from design and manufacture of gearless elevator motors under the ROSANI brand, sold through direct enterprise sales and a nationwide distributor network. Revenue model is one-time hardware sale (capital equipment) with associated after-sales service and warranty contracts.
2. After-Sales Service and Repair: Revenue generated from repair and maintenance services for various elevator and escalator motors, facilitated through a service request form on the website.
3. Warranty Activation and Management: Warranty activation is mandatory within 6 months of product leaving the warehouse, generating revenue through extended warranty services and post-sale support contracts.
4. Franchise/Representation Rights: The company grants active representation rights (نمایندگی فعال) across Iran's provinces, generating franchise or partnership revenue streams from authorized distributors.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Roshd Sanat Niro Company (branded ROSANI) manufactures gearless electric motors used as elevator drivetrains. Its product range includes five barrel-type PMSM synchronous gearless motors (ROSANI 600, 800, 1000, 1300, and 1600) and one disc-type gearless motor with 1:1 suspension. The company also supplies complementary magnetic brakes and encoders as part of its elevator motor offering.

Product overview

Rosani (روسانی) is a brand under Roshd Sanat Niro Company (شرکت رشد صنعت نیرو), an Iranian knowledge-based enterprise specializing in the design and manufacture of gearless (brushless) elevator motors. The product portfolio centers on five barrel-type (drum) gearless motor models — ROSANI 600 (6-person), ROSANI 800 (8-person), ROSANI 1000 (10-person), ROSANI 1300 (13-person), and ROSANI 1600 (16-person) — all operating on the 2:1 suspension system. A sixth offering, the Disc Gearless Motor with 1:1 suspension system, serves higher-speed applications. Complementary products include proprietary magnetic elevator brakes and absolute/incremental encoder systems. The company also offers custom luxury elevator cabin design services. All motors are engineered for MRL (Machine Room-Less) installation, operate with VVVF (Variable Voltage Variable Frequency) drives, and use neodymium permanent magnets for high efficiency. The company provides associated after-sales services including repair, maintenance, and warranty management.

Differentiator

Problem solved

Functional benefit

Brands

• ROSANI: Gearless motor (گیرلس) brand for elevators, including barrel-type (بشکه‌ای) and disc-type (دیسکی) models for various passenger capacities (6, 8, 10, 13, 16 persons).

Products and services

• ROSANI 600 Gearless Elevator Motor

Quantifiable outcome

• Up to 50% reduction in electrical energy consumption compared to conventional geared elevator motors
• +3 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Roshd Sanat Group (گروه شرکت‌های رشد صنعت)coreStrategic or Co-development PartnerThe parent industrial group includes three main companies: Roshd Sanat Niro (electrical machines and gearless motors), Roshd Sanat (industrial and power plant EPC/PC/EP projects), and Taam Locomotive Aria (locomotive rebuilding and traction motor manufacturing). The group leverages shared engineering expertise across entities.
• Iran Elevator and Escalator Industries Syndicate (سندیکای صنایع آسانسور و پله برقی ایران)minorOthersRosani holds active membership in the Iran Elevator and Escalator Industries Syndicate, indicating participation in industry self-regulation, standards development, and collective industry representation.
• National Elevator Union (اتحادیه کشوری آسانسور)minorOthersThe National Elevator Union and Elevator Parts Manufacturers Association have visited Rosani's booth at exhibitions and production facilities, indicating ongoing industry relationship and peer recognition.

Scale indicators6 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• WEG: Brazilian global manufacturer of electric motors and drives, including industrial PMSM motors applicable to elevator and traction applications. Similar core motor manufacturing capability but at vastly greater scale across many industries.
• KONE: Finland-based global elevator and escalator OEM with proprietary gearless motor technology (EcoDisc). Serves the same end market (residential, commercial, high-rise buildings) but as part of a much broader elevator systems portfolio rather than as a motor specialist.
• ABB: Swiss-Swedish industrial motor and drive manufacturer with broad PMSM/induction motor portfolio including motors for elevators and industrial machinery. Comparable core technology but operates as a diversified industrial conglomerate, not an elevator motor specialist.
• Schindler: Swiss global elevator OEM with proprietary PMSM gearless drive technology (PORT). Targets the same residential/commercial/high-rise elevator segments but as a full elevator systems provider.
• ThyssenKrupp: German industrial group whose elevator technology business (TK Elevator) develops PMSM gearless elevator drives including the MULTI magnetic-levitation system. Same end market and underlying motor technology but with global elevator systems scale.
• Otis Worldwide: Largest global elevator manufacturer with installed base of gearless PMSM machines (Gen2 family). Same end customer and elevator category but operates as a full elevator OEM/service provider rather than a standalone motor manufacturer.

Direct peers

• Ningbo KDS Motor Co., Ltd. Chinese gearless elevator motor manufacturer specializing in PMSM direct-drive motors for MRL elevator systems. Highly comparable in product architecture (PMSM gearless, MRL-compatible) and customer segment (elevator OEMs and modernizations).
• CEME Group: Italian manufacturer of elevator motors and pumps, including gearless PMSM traction machines. Comparable in that it designs and manufactures gearless motors specifically for elevator applications and competes on similar technical and efficiency specifications.
• Shanghai STEP Electric Corporation: Chinese manufacturer of industrial automation and motion control products including PMSM motors and drives for elevator applications. Directly comparable product line (PMSM motor + VVVF drive package for elevators) and similar customer base of elevator OEMs.
• Torin Drive: Chinese specialist manufacturer of permanent magnet synchronous gearless elevator traction machines. Closely comparable product/technology offering (PMSM direct-drive gearless motors for elevators) and similar end-customer base of elevator OEMs and integrators.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeaparat.com/Rosani_gearlessmotor
• LinkedInlinkedin.com/company/rosani

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

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