What Molift Group does

Molift Group operates as a product portfolio under Etac AS, a Norwegian private limited company founded in 1992 and headquartered in Oslo. The company manufactures and sells ergonomic patient handling and mobility equipment, with the Molift brand focused on slings, mobile lifters, ceiling-mounted hoists, standing aids, and air-assisted transfer devices. The wider portfolio under Etac spans Immedia transfer and positioning aids, R82 pediatric solutions (including x:panda seating and Crocodile walking aids), Star air-cell seating cushions for pressure ulcer prevention, Ki Mobility manual wheelchairs, Klaxon power-assist units for wheelchairs, HoverTech air-assisted transfer systems (under a joint venture with HoverTech International), and additional categories such as bathroom/toilet aids, ADL small aids, custom molded seating (Formstøp, including 3D-printed cushions), walking aids, vehicle ramps, and institution/ healthcare furniture.

The core technology stack is mechanical and ergonomic — built around safe patient transfer, pressure distribution, and adaptive seating. Products such as the StarLock air cell cushion and HoverMatt air-assisted transfer system represent the most technically differentiated offerings. Molift/Etac operates across 13+ countries (Sweden, Norway, Denmark, UK, Germany, Netherlands, US, Australia, Italy, Belgium, Switzerland, Canada, France) via local websites, associated brands, and direct enterprise/government sales channels. Norwegian public-sector procurement through NAV (Norwegian Labour and Welfare Administration) framework agreements is a material distribution channel, with Etac having secured or renewed framework agreements for slide sheets and custom molded pediatric seating in 2026.

The revenue model is hardware sales of medical and accessibility equipment, with no disclosed subscription, software, or service revenue streams. Customer segments span healthcare facilities (hospitals, nursing homes, institutional care), home care and personal use, and pediatric care providers. Go-to-market combines direct sales, government framework procurement, associated brand distribution, webinars, case studies, and healthcare industry events such as Arendalsuka. Pricing is not publicly disclosed. The company is private with no funding rounds, M&A activity, leadership changes, or revenue figures disclosed in the available source data.

Name

Molift Group

Legal name

Etac AS

Website

https://molift.no

Company type

Private

Founded year

1992

Operating status

Operating

Short description

Molift Group, a product portfolio under Norway's Etac AS, manufactures and globally distributes ergonomic patient handling equipment — including hoists, slings, ceiling lifts, wheelchairs, pediatric seating, and pressure-relief cushions — to hospitals, home care, and pediatric care providers.

Ownership category

akta.pro rank

Product category

Patient Handling and Mobility Equipment

NAICS

Medical, Dental, and Hospital Equipment and Supplies Merchant Wholesalers (423450), Home Health Equipment Rental (532283)

SIC

Orthopedic, Prosthetic & Surgical Appliances & Supplies (3842), Electromedical & Electrotherapeutic Apparatus (3845), Surgical & Medical Instruments & Apparatus (3841)

akta.pro primary industry

Patient Lifts, Transfer & Safe Handling Equipment (Hoists, Slings, Transfer Boards) (HLAHAMAE)

akta.pro secondary industries

Hospital Bed, Lift & Transfer Equipment (Beds, Hoyer Lifts, Slings) (HSABAKAF), Durable Medical Equipment (DME) Sales & Rentals (HSABAKAA), Mobility Device Sales, Rental & Service (Wheelchairs, Scooters, Walkers) (HSABAKAC)

Keywords

• Patient handling equipment
• Ceiling hoist systems
• Mobility and transfer aids
• Pressure ulcer prevention cushions
• Ergonomic medical devices

Headquarters

HQ city

Oslo

HQ country

Norway

HQ region

Europe

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales

Revenue model

1. Medical Equipment Sales: Sale of ergonomic patient handling equipment including hoists, slings, ceiling lift systems, mobile lifters, and related accessories for healthcare facilities and home care

Distribution channels2 records

Marketing channels4 records

Core offering

Molift Group, operating as a product brand portfolio under Etac AS, designs, manufactures, and sells ergonomic patient handling and mobility equipment — including ceiling hoists, mobile patient lifters, slings, sit-to-stand aids, air-assisted transfer systems, pressure-distribution cushions, manual wheelchairs, power-assist units, custom-molded seating, and pediatric solutions. Products are sold to hospitals, nursing homes, institutional care settings, government health agencies, home care users, and pediatric care facilities.

Product overview

Molift Group operates as a product portfolio under Etac, a world-leading manufacturer and supplier of ergonomic patient handling equipment. The core product ecosystem centers on Molift brand hoists, lifters, and slings, complemented by Immedia transfer/positioning aids, and the Star air-cell cushion technology for pressure ulcer prevention. Additional brands include R82 pediatric solutions, HoverTech air-assisted transfer equipment (joint venture with HoverTech International), Ki Mobility wheelchairs, and Klaxon power assists. The portfolio spans manual wheelchairs (Etac Cross, Allround, Active, Transport, Comfort, Junior), pediatric products (R82 x:panda, Crocodile), bathroom/toilet aids, ADL small aids, custom molded seating (Formstøp), walking aids, vehicle ramps, healthcare furniture, and Changing Places accessible toilet solutions. Products are available through Etac's international network covering Sweden, Norway, Denmark, UK, Germany, Netherlands, US, Australia, Italy, Belgium, Switzerland, Canada, and France.

Differentiator

Problem solved

Functional benefit

Brands

• Molift: Ergonomic slings, slings and lifters that enable safe and comfortable transfers in various situations, and that照顾 both caregivers and users.

Products and services

• Molift Patient Lifting and Transfer Equipment Patient hoists, slings, mobile lifters, sit-to-stand aids, and air-assisted transfer equipment for safe and comfortable patient handling in hospitals, nursing homes, and home care settings.
• Immedia Transfer and Positioning Aids User-friendly slide sheets and transfer aids (including SatinSheet BaseSheet elastic fit maxi) that enable safe repositioning for caregivers and patients.
• Etac Manual Wheelchairs Highly adaptable manual wheelchairs (Allround, Active, Transport, Comfort, Junior, Cross 5, Cross 6) designed to preserve user abilities while providing optimal sitting position, support, and maneuverability.
• R82 Pediatric Solutions Innovative pediatric solutions adapted to individual and caregiver needs, including the x:panda modular seating module and Crocodile outdoor mobility aid for children with special needs.
• Star Air Cell Seating Cushions Sophisticated air cell-based seating cushions (including StarLock Air Cell Cushion) that reduce risk of pressure ulcers through excellent pressure distribution, positioning, and stability.
• HoverMatt Air Transfer System Air-assisted transfer and positioning equipment (HoverMatt) that guarantees a safer experience for both caregivers and patients during transfers.
• Klaxon Twist Power Assist Unit Electric power assist unit (Klaxon Twist) that can be mounted front or back on most manual wheelchairs, sold as an associated Klaxon brand product within the Etac portfolio.
• Bathroom and Toilet Aids Mobile shower and toilet chairs, shower stools, freestanding toilet chairs, toilet seat risers, support handles, and bath aids that enable safe and dignified personal care routines.
• Pressure Distribution and Positioning Products Wheelchair backs, seating cushions, positioning cushions, and heel offloaders that reduce risk of pressure ulcers through pressure distribution, positioning, and stability.
• Custom Moulded Seating (Formstøp) Custom molded seating (Formstøp) for sit/stand and shower/toilet applications, including 3D-printed cushions providing individually adapted postural support.
• ADL Small Aids Sock aids, kitchen aids, reachers, and personal care items adapted to the user's body shape for daily activities of living support.
• Institutional Healthcare Furniture Beds, bedside tables, mattresses, department equipment, and examination couches for hospitals, institutions, and home healthcare settings.
• Walking Aids Rollators, walking frames, push chairs, crutches, and walking sticks produced in Norway for indoor and outdoor mobility.
• Vehicle Ramps and Threshold Eliminators Vehicle ramps, portable rails, threshold eliminators, and stationary ramps for accessible travel and home access.
• Changing Places Accessibility Solutions Accessible toilet room solutions designed for people with complex disabilities, deployed in public venues such as McDonald's Norway.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• HoverTech InternationalcoreStrategic or Co-development PartnerJoint venture partnership for HoverTech products developed between Etac and HoverTech International. HoverTech is an associated website brand offering air-assisted transfer and positioning equipment. Products include HoverMatt Air Transfer System designed for safe and comfortable patient transfers.

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Hillrom (Baxter): Large US-based medtech incumbent (acquired by Baxter) offering hospital beds, lifts, surfaces, and patient handling solutions. Competes with Molift in institutional patient handling while also operating across broader medtech categories.
• Stryker (Medical): Major medtech company whose Medical division includes hospital beds, stretchers, and patient handling equipment. Overlaps with Molift's institutional ceiling and mobile lift categories as part of a broader acute-care portfolio.
• Drive DeVilbiss Healthcare: Large diversified DME manufacturer offering patient lifts, slings, beds, wheelchairs, and respiratory products. Overlaps with Molift across multiple DME categories but operates across a much broader portfolio.

Direct peers

• Permobil: Manufacturer of power wheelchairs, manual wheelchairs, seating systems, and power assist products. Comparable to Molift/Etac's Ki Mobility and Klaxon power-assist lines in complex rehab and mobility categories.
• Sunrise Medical: Global manufacturer of manual and power wheelchairs, seating, and mobility products including Quickie and Zippie brands. Directly comparable to Etac's Ki Mobility and manual wheelchair portfolio serving similar institutional and home care customers.
• Arjo: Swedish-headquartered global leader in patient lifts, slings, transfer aids, hospital beds, and pressure injury prevention. Direct competitor to Molift in the same European hospital and long-term care channels, with overlapping product portfolio and similar Nordic heritage.
• Invacare: Global manufacturer of durable medical equipment including patient lifts, slings, wheelchairs, and home care products. Directly comparable to Molift across institutional and home care lift categories.
• Prism Medical: Manufacturer of ceiling lift systems, mobile lifts, and transfer aids for institutional and home care. Closely comparable to Molift in product categories and clinical applications, particularly in North American channels.
• Handicare (Savaria): Provider of patient lifts, transfer aids, stairlifts, and accessibility products, now part of Savaria. Direct competitor to Molift in mobile patient lifts, ceiling hoists, and slings across European and North American markets.

Emerging players

• HoverTech International: US-based developer of air-assisted transfer and repositioning equipment (HoverMatt). Both Etac joint venture partner and partial competitor in air-transfer technology that increasingly overlaps with traditional lift categories.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/EtacSverige/featured

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Molift Group