Hawthorns London Dry Gin
Hawthorn's London Dry Gin is a London-based craft spirits brand selling a single quadruple gold-medal winning London Dry Gin direct-to-consumer online at £26.95 per bottle, built around a WWII Royal Navy heritage story and global botanical sourcing.
- Company typePrivate
- Founded2014
- HeadquartersLondon, United Kingdom
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Hawthorns London Dry Gin does
Hawthorn's London Dry Gin is a privately held craft spirits brand operating as 180 East Ltd., based in London, United Kingdom. The company produces a single flagship product — a London Dry Gin (70cl, 41% ABV) distilled in a copper pot still using 100% English wheat spirit as the base, with a botanical blend sourced from Macedonia (juniper berries), Seville (orange and lemon peel), the Seychelles (cinnamon), Indonesia (cassia bark), Sri Lanka (nutmeg), and Bulgaria (coriander seeds), plus orris root, liquorice, and angelica. The recipe originates from Royal Navy Commander Michael 'Skip' Wallrock, who distilled gin aboard his ship during WWII; the brand was commercialized after his 2011 death by his grandson Will Turnage and co-founder Nick, who had previously run a flavoured vodka business together for nearly 15 years.
The business operates almost entirely through direct-to-consumer e-commerce on hawthornsgin.com, selling the flagship bottle at £26.95 and a bundled gin-plus-Lixir-tonic option at £27.95. Bulk orders of 12+ bottles are handled ad hoc via a sales email address. There are no disclosed retail, distributor, or marketplace partnerships; geographic distribution is limited to what the DTC storefront can reach (described as Global in scope but with no active market-entry signals). The brand has accumulated four consecutive gold medals at the San Francisco World Spirits Competition and donates a percentage of direct sales to the Royal Navy & Royal Marines Charity, which serves as both a cause-marketing anchor and a reinforcement of the naval heritage narrative.
The customer base is individual gin enthusiasts and craft spirit drinkers seeking a balanced, citrusy London Dry gin at accessible premium pricing — positioned as an antidote to novelty or gimmick-driven craft gins. The company is founder-led with 1–10 employees, no external funding disclosed, and no reported revenue figures, making it a micro-enterprise by any commercial measure.
Hawthorns London Dry Gin firmographics
Firmographics- Name
- Hawthorns London Dry Gin
- Legal name
- 180 EAST LTD.
- Website
- https://hawthornsgin.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Hawthorn's London Dry Gin is a London-based craft spirits brand selling a single quadruple gold-medal winning London Dry Gin direct-to-consumer online at £26.95 per bottle, built around a WWII Royal Navy heritage story and global botanical sourcing.
- Ownership category
- akta.pro rank
Hawthorns London Dry Gin industry classification
Industry- Product category
- Premium London Dry Gin
- NAICS
- Distilleries (31214)
- SIC
- Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)
- akta.pro primary industry
- Spirits Distilling & Brands (CRADAIAC)
Keywords
Where Hawthorns London Dry Gin is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Markets served
Hawthorns London Dry Gin business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Others
Revenue model
- Gin Product Sales: Direct product revenue from selling Hawthorn's London Dry Gin bottles (70cl, 41% ABV) through their e-commerce store. Standard retail price at £26.95 per bottle. A bundled option with 2x200ml Mixed Lixir Tonic is available at £27.95. Bulk orders for 12+ bottles handled via direct sales contact.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Hawthorn's London Dry Gin 70cl bottle |
| Unit Pricing | Pay-as-you-go | Hawthorn's London Dry Gin with Mixed Lixir Tonic bundle |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
Hawthorns London Dry Gin product offering
Product offeringCore offering
Hawthorn's manufactures and sells a single flagship London Dry Gin (70cl, 41% ABV) based on a WWII-era recipe from Royal Navy Commander Michael 'Skip' Wallrock. The gin is distilled in a copper pot still using 100% English wheat spirit and a curated blend of globally sourced botanicals (Macedonian juniper, Seville citrus, Seychelles cinnamon, Indonesian cassia, Sri Lankan nutmeg, Bulgarian coriander, orris root, liquorice, angelica). It is sold direct-to-consumer via the brand's own e-commerce website, with an optional bundle pairing it with two 200ml bottles of Mixed Lixir Tonic.
Product overview
Hawthorns London Dry Gin is a spirits brand offering a single flagship product—a quadruple gold-medal winning London Dry Gin (70cl, 41%)—with an optional bundle pairing it with Lixir Tonic. The brand is built on a WWII-era naval recipe from Royal Navy Commander Michael 'Skip' Wallrock, reconstructed by his grandson Will Turnage and business partner Nick. The gin is positioned as a not-so-classic citrusy London Dry that can be enjoyed as a G&T or neat, and also serves as a cocktail base. The product portfolio consists of the core gin and a gin-plus-tonic bundle.
Differentiator
Problem solved
Functional benefit
Products and services
- Hawthorn's London Dry Gin (70cl, 41% ABV) Quadruple gold-medal winning London Dry Gin made from 100% English wheat spirit and a curated blend of globally sourced botanicals (Macedonian juniper berries, Seville orange and lemon peel, Seychelles cinnamon, Indonesian cassia bark, Sri Lankan nutmeg, Bulgarian coriander seeds, orris root, liquorice, angelica). Distilled in a copper pot still and bottled at 41% ABV in a 70cl format, priced at £26.95 per bottle. Aimed at gin enthusiasts and craft spirit drinkers for enjoying neat, with tonic, or as a cocktail base.
- Hawthorn's London Dry Gin + 2 x 200ml Mixed Lixir Tonic Bundle Bundle combining the flagship Hawthorn's London Dry Gin (70cl, 41% ABV) with two 200ml bottles of Mixed Lixir Tonic. Sold for £27.95 as a ready-to-serve G&T bundle targeted at gin enthusiasts. A portion of direct sales proceeds supports the Royal Navy & Royal Marines Charity.
Companies that use Hawthorns London Dry Gin
Customer profileSegments1 record
Ideal customer profiles2 records
Hawthorns London Dry Gin technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Hawthorns London Dry Gin partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Royal Navy & Royal Marines Charity (RNRMC)minorA percentage of every bottle sold direct through the Hawthorn's website is donated to the Royal Navy & Royal Marines Charity. This aligns with the brand's WWII naval heritage story centered on founder Will Turnage's grandfather, Royal Navy Commander Michael 'Skip' Wallrock. The partnership provides a charitable giving dimension to purchases while reinforcing brand authenticity.
Scale indicators1 record
Recent moves5 records
Expansion highlights4 records
Hawthorns London Dry Gin competitors and assessment
Company assessmentDirect peers
- The Botanist: Islay-based premium craft gin competing directly against Hawthorn's in both SFWSC medals and on retail shelves; comparable on craft positioning, botanical-led recipe, and global distribution ambition.
- Martin Miller's Gin: Premium craft London Dry gin brand competing in the same awards category and price tier as Hawthorn's, with a similar DTC-plus-selective-retail distribution model.
- Silent Pool Gin: Surrey-based premium craft gin distiller with similar botanical-led recipe heritage, award-winning positioning, and DTC-plus-select-retail distribution comparable to Hawthorn's.
- Sipsmith: London-based craft gin distiller frequently cited alongside Hawthorn's in the SFWSC results; directly comparable as a copper-pot, premium-positioned London Dry craft gin sold through DTC, retail, and on-trade channels.
- Whitley Neill: UK craft gin brand also named in the same SFWSC competitive set as Hawthorn's; directly comparable on price tier, craft positioning, and route-to-market through both DTC and major retail.
- Bulldog Gin: London Dry craft gin competing in the same SFWSC bracket; similar premium-but-accessible positioning and comparable global DTC plus on-trade distribution model.
Broad incumbents
- Hendrick's: Major premium gin brand owned by William Grant & Sons; named by Hawthorn's itself as a benchmark competitor and SFWSC rival — comparable category positioning but with vastly greater distribution scale and marketing budget.
- Tanqueray: Iconic London Dry gin brand from Diageo that Hawthorn's explicitly benchmarks itself against in marketing copy and at the SFWSC; comparable product category but with global distribution dominance.
- Beefeater: Pernod Ricard-owned London Dry gin and a direct SFWSC competitor named by Hawthorn's; comparable product type but incumbents' distribution, marketing, and pricing power dwarf Hawthorn's footprint.
Regional players
- Four Pillars Gin: Australian craft gin distiller operating in the same premium botanical-led segment as Hawthorn's but serving primarily APAC markets; useful as a regional benchmark for craft gin scale and DTC-led growth.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat2 records
Key risks5 records
Key highlights5 records
Customer concentration
Hawthorns London Dry Gin social profiles
Digital presenceHawthorns London Dry Gin compliance and trust
Trust signalCompliance1 record
Hawthorns London Dry Gin financial estimates
Financial estimateRevenue estimate
Valuation estimate
Hawthorns London Dry Gin leadership team
Management profileNumber of profiles
Profiles2 records
Hawthorns London Dry Gin funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Hawthorns London Dry Gin M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Hawthorns London Dry Gin
What does Hawthorns London Dry Gin do?
Hawthorn's manufactures and sells a single flagship London Dry Gin (70cl, 41% ABV) based on a WWII-era recipe from Royal Navy Commander Michael 'Skip' Wallrock. The gin is distilled in a copper pot still using 100% English wheat spirit and a curated blend of globally sourced botanicals (Macedonian juniper, Seville citrus, Seychelles cinnamon, Indonesian cassia, Sri Lankan nutmeg, Bulgarian coriander, orris root, liquorice, angelica). It is sold direct-to-consumer via the brand's own e-commerce website, with an optional bundle pairing it with two 200ml bottles of Mixed Lixir Tonic.
Is Hawthorns London Dry Gin a public or private company?
Hawthorns London Dry Gin is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Hawthorns London Dry Gin founded?
Hawthorns London Dry Gin was founded in 2014. It employs 1 to 10 people.
Where is Hawthorns London Dry Gin based?
Hawthorns London Dry Gin is headquartered in London, United Kingdom, in the Europe region.
How does Hawthorns London Dry Gin make money?
One revenue line is on record: gin Product Sales.
Who are Hawthorns London Dry Gin's main competitors?
Direct peers on record are The Botanist, Martin Miller's Gin, Silent Pool Gin, Sipsmith, Whitley Neill and Bulldog Gin. Broad incumbents are Hendrick's, Tanqueray and Beefeater. Four Pillars Gin is listed as a regional player.
Does Hawthorns London Dry Gin have an API?
No public API is recorded for Hawthorns London Dry Gin.
What industry is Hawthorns London Dry Gin in?
Hawthorns London Dry Gin's product category is Premium London Dry Gin. Its primary akta.pro industry code is CRADAIAC, Spirits Distilling & Brands. Its NAICS code is 31214 and its SIC code is 5180.