What Sniezka does

Sniezka (Śnieżka) is a Polish manufacturer of paints and construction chemicals founded in 1984, headquartered in Brzeźnica, Poland, and publicly listed on the Warsaw Stock Exchange under the FFiL Śnieżka SA parent. The company produces decorative and protective coatings across the full surface-treatment value chain — interior and facade emulsions, enamels, wood finishes, primers, putties (spackles), spray paints, thinners, and pigment concentrates — organized around the core Farby Śnieżka brand and sub-brands ACRYL-PUTZ (putties/primers), Supermal (enamels), and Urekor (primers). Notable proprietary technology includes the LCI (Liquid Corrosion Inhibitor) 4-in-1 anti-corrosion system used in the Na rdzę spray line, and the COLOREX pigment concentrate / Barwy Natury 195+ color palette that anchors a proprietary tinting ecosystem.

The business sells primarily through a horizontal go-to-market targeting two segments: DIY consumers and professional painters/contractors. Distribution combines a Polish retail network (paint specialty stores, DIY/home-improvement chains), the company-owned Dekoratorium e-commerce storefront, a consumer-facing website with store locator and infoline (801 500 801), and a regional distribution footprint across Central, Eastern, and Baltic Europe plus Central Asia (Czech Republic, Slovakia, Hungary/Poli-Farbe, Ukraine, Lithuania, Moldova, Armenia, Kazakhstan). Revenue is generated almost entirely through one-time unit-priced retail sales of branded paint and building-chemistry products, with no disclosed subscription, licensing, or enterprise-anchor model.

Scale indicators include 1,100+ employees, production of millions of kilograms of decorative products annually, dedicated regional websites in 8+ countries, and a 2026 step to register operating units in the Czech Republic and Slovakia. The company holds registered trademarks across Śnieżka, ACRYL-PUTZ, and Supermal brands, and products carry the Atest Higieniczny hygiene certification. Founder Jerzy Pater is named in the source data.

Name

Sniezka

Legal name

ŚNIEŻKA TRADE OF COLOURS Sp. z o.o.

Website

https://sniezka.pl

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

1,001–5,000 employees

Ownership category

akta.pro rank

Product category

Architectural Paints and Coatings

NAICS

Paint and Coating Manufacturing (325510)

SIC

Paints, Varnishes, Lacquers, Enamels & Allied Prods (2851)

akta.pro primary industry

Pigments & Dyes (IMAEAHAJ)

Keywords

• Decorative paints
• Construction chemicals
• Interior wall paints
• Facade coatings
• Metal wood enamels

Headquarters

HQ city

Brzeznica

HQ country

Poland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Technology or R&D, Marketing or Sales

Revenue model

1. Paint and decorative coatings sales: Sniezka generates revenue primarily through the sale of its own branded paint and building chemistry products, including interior emulsions, facade paints, metal coatings, wood finishes, primers, spackling compounds, and pigments. Products are sold through retail channels and directly to consumers.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

ŚNIEŻKA TRADE OF COLOURS Sp. z o.o. manufactures and sells branded paints and construction chemicals — interior emulsions, facade paints, primers, spackling compounds, metal enamels, wood finishes, pigment concentrates (COLOREX), and thinners — under the Śnieżka, ACRYL-PUTZ, Supermal, and Urekor sub-brands. Products are sold through retail networks, the proprietary Dekoratorium online store, and regional export distributors across Central and Eastern Europe.

Product overview

Sniezka is a Polish construction chemistry company (chemia budowlana) that manufactures a comprehensive portfolio of paints, primers, plasters, and protective coatings. The product line centers on the core Farby Śnieżka (Sniezka Paints) brand which includes interior paints like Śnieżka Barwy Natury (available in 50 ready-made colors), Śnieżka Eko (low VOC), Śnieżka beColour, and specialty products like Śnieżka Super Sufit for ceilings. The ACRYL-PUTZ sub-brand provides finishing plasters (FS20 FINISZ, ST10 START, FX23 Flex, RV13 Renova) and primers (GU40, GK42). Metal protection is handled through the Supermal enamel line (acrylic, chlororubber, oil-phthalic, alkyd types) and the Na rdzę (on rust) spray system. Wood products include varnishes, stains, and primers under the Urekor and Lakierobejca Expert brands. Supporting products include COLOREX pigment concentrates and the Grunt primer line. The company has been operating for nearly 40 years, producing millions of kilograms of decorative products annually with a team of over 1,100 people.

Differentiator

Problem solved

Functional benefit

Brands

• ACRYL-PUTZ: Sub-brand for spackles, fillers, and gypsum products including ST10 START, FS20 FINISZ, FX23 Flex, and related construction chemical products.
• Supermal
• Urekor

Products and services

• Śnieżka Barwy Natury Emulsion latex paint for interior walls and ceilings with high coverage, durability, scrub and wash resistance, wall breathability, no-splatter application, and super yield of up to 14 m²/l. Available in 50 ready-made colors. For homeowners and professional painters.
• Śnieżka Eko Low-VOC emulsion paint for interior walls and ceilings with easy application, excellent coverage, optimal efficiency of 13 m²/l, and a snow-white finish. For homeowners and professional painters.
• Śnieżka Eko Plus Scrub-resistant paint for walls and ceilings providing wall breathability, recommended for large surfaces with coverage in 1-2 layers and optimal efficiency up to 14 m²/l. For homeowners and professional painters.
• Śnieżka Grunt Primer that increases the efficiency of emulsion topcoats, evens out absorption and substrate appearance, and improves topcoat coverage. For surface preparation prior to interior emulsion topcoats.
• Grunt Ekspresowy Głęboko Penetrujący Hybrid formula primer that adapts to substrate and strengthens it by penetrating at various depths and binding loose particles. Efficiency up to 15 m²/l. For professional and DIY surface preparation.
• Śnieżka Barwy Natury Plus Stain-resistant, scrub-resistant, and washable paint for walls and ceilings producing a high-quality latex coating with a matte finish. For homeowners seeking premium interior performance.
• Śnieżka beColour Emulsion latex paint with a modern formula guaranteeing excellent coverage, painting comfort, and durable deep color. Resistant to scrubbing and repeated washing. For homeowners and professional painters.
• Śnieżka Colour Up High-quality tinting base product for creating matched wall colors in the Śnieżka tinting system. Features Comfort Paint Formula for excellent coverage. For tinting retailers and consumers seeking custom colors.
• Śnieżka Colour Up Biała High-quality white paint that serves as both a classic white and a base for tinting. Features Comfort Paint Formula for excellent coverage and no splashing. For retail and DIY use.
• Śnieżka Super Sufit Latex paint recommended for ceiling painting inside rooms; ensures easy painting with a smooth, deeply matte coating without smudges and light reflections. For homeowners and professional painters.
• Śnieżka Extra Fasadowa Facade and interior paint providing matte, durable, weather-resistant coatings that allow walls to breathe. For protective and decorative painting of building facades and interior walls.
• Śnieżka Beton Posadzka Paint for concrete substrates with increased abrasion resistance and high weather resistance, for decorative-protective painting of concrete surfaces inside and outside. For contractors and DIY users on concrete floors and surfaces.
• Na rdzę (Multispray) Anti-corrosive enamel spray for metal surfaces using a 4-in-1 LCI system (primer, anti-corrosion protection, high coverage, protective layer); can be applied directly to rust or old paint coatings, with full anti-corrosion protection after 24 hours. For DIY users, contractors, and metalwork applications.
• Śnieżka COLOREX Pigment concentrate for tinting emulsion, glue, oil, phthalic, chlororubber and other paints. Universal product for water-based and solvent-based paints. For tinting retailers and consumers using the System kolorowania.
• ACRYL-PUTZ ST10 START White finishing putty with excellent adhesion to substrates; does not shrink, dries quickly, does not crack even in thick layers (up to 3 cm for single gaps), and is easy to sand. For surface preparation of walls and ceilings.
• ACRYL-PUTZ FS 20 FINISZ Ready-to-use highest-quality finishing putty for final smoothing of walls and ceilings by hand and machine application. For professional contractors and DIY surface preparation.
• ACRYL-PUTZ FX 23 Flex Ready-to-use flexible repair compound with glass fiber additive; after drying leaves a transparent coating with visible fibers and can be covered with ACRYL-PUTZ ST10 START, FS20 FINISZ, or FD12 FASADA. For repair of cracks and flexible substrates.
• ACRYL-PUTZ RV 13 Renova Lime finishing putty that can be applied using the 'wet on wet' technique without sanding and shows disinfecting properties. For surface preparation in renovation projects.
• ACRYL-PUTZ GU 40 Grunt Polimerowy Uniwersalny Universal polymer primer that increases adhesion and ensures proper drying of subsequently applied products; penetrates substrates and binds loose aggregates. For surface preparation under ACRYL-PUTZ finishing products.
• Supermal Emalia Akrylowa Acrylic enamel for decorative-protective painting of wood, wood-based materials, plasters, and steel/cast iron elements used inside and outside; recommended for toys and playground equipment. Mild odor, water-thinnable, fast-drying. For DIY users and contractors.
• Supermal Emalia Chlorokauczukowa Enamel with increased resistance to weather conditions and impacts/scratches for decorative-protective painting of steel and cast iron elements outdoors. For contractors and industrial metal applications.
• Supermal Emalia Olejno-Ftalowa Enamel resistant to disinfectants meeting public utility and healthcare facility requirements; fire-retardant coating with excellent efficiency and coverage. For public utility, healthcare, and contractor use.
• Urekor S Podkład Antykorozyjny Anti-corrosive primer for metal surfaces used under topcoat enamels. For metal preparation by DIY users and contractors.
• Urekor C Podkład Chlorokauczukowy Chlororubber primer for metal protection. For industrial metal preparation by contractors.
• Urekor D Grunt do drewna Primer for wood surfaces used under topcoat wood finishes. For wood preparation by DIY users and contractors.
• Śnieżka Lakierobejca Expert Wood varnish stain (impregnate and lacquer) for wood protection. For DIY users and contractors treating and finishing wood.
• Śnieżka Podłoga Paint specifically designed for floor applications. For DIY users and contractors finishing wood and concrete floors.

Quantifiable outcome

• Super yield of up to 14 m²/l for the Barwy Natury line, reducing product consumption per square meter.
• +1 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Market position

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/sniezkasa
• Facebookfacebook.com/sniezkafarby

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sniezka