Krepel

What Krepel does

Krepel is a Netherlands-headquartered, family-owned manufacturer of custom luxury wooden presentation packaging, founded in 1870 and now in its eighth generation of family ownership, with operational headquarters in Klarenbeek, Netherlands and production in Krotoszyn, Poland. The company designs and produces bespoke wooden presentation cases, boxes, and a newer hybrid wood-and-board line for premium European brands across luxury spirits and whiskies, cigars, jewelry and watches, premium confectionery and tea, cosmetics, and fine art materials, with named customers including Glenfarclas, Villiger, Chocolissimo, Chopinvodka, colArt, and La Maison du Pastel. Its production platform combines proprietary 3D UV printing (six-color with transparent lacquer for raised 3D effects), an automated sustainable spraying line that finishes 20-30 cases per cycle with near-zero lacquer waste, multiple wood species (okoume, cedar, beech, poplar, alder, mahogany, walnut), and customizable interiors and finishes including the proprietary Krepel Soft Touch varnish, supported by FSC certification and a biomass furnace for waste wood.

Krepel operates a sales-led, direct go-to-market with two regional sales managers covering Poland, West/East Europe, Netherlands, Germany, and Austria, supplemented by a content-driven marketing funnel (website, blog, YouTube, quarterly newsletter). The business model is project-based and one-time in nature: clients move through a four-step process of design and material selection, sample creation and approval, full production, and quality check before shipping, with quote-based (non-public) pricing and no recurring revenue stream. Recent strategic emphasis has been on extending the product surface (Wood & Board hybrid line, personalized cardboard covers), investing in finishing technology (3D UV printer, sustainable spraying line), and broadening verticals such as cosmetics and fine art, all while serving the entire European market from its Poland-Netherlands footprint.

Name

Krepel

Legal name

Krepel B.V.

Website

https://krepel.com

Company type

Private

Founded year

1870

Operating status

Operating

Headcount range

51–100 employees

Short description

Krepel is a family-owned Dutch-Polish manufacturer of custom luxury wooden presentation packaging serving premium European brands in spirits, cigars, confectionery, jewelry, cosmetics, and fine art through bespoke design and proprietary UV printing and finishing technologies.

Ownership category

akta.pro rank

Headquarters

HQ city

Klarenbeek

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Others

Revenue model

1. Custom Wooden Packaging Manufacturing: Custom-made luxury wooden presentation boxes and cases produced to individual client specifications. Revenue is generated through one-time project-based orders with no recurring revenue component.
2. Wood-Board Hybrid Packaging: New product line combining 3-layer solid colored board with wooden elements, offering more accessible pricing while maintaining premium aesthetics.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Krepel designs and manufactures custom-made luxury wooden presentation cases and packaging for premium brands. Each box is crafted to individual client specifications using a range of wood types (okoume, cedar, beech, poplar, alder, mahogany, walnut), customizable interior linings (leather, velour, foam), and finishing options including proprietary Soft Touch varnish. The company also offers a wood-and-board hybrid packaging line for more accessible sustainable options, and serves industries such as spirits, cigars, chocolate, watches, jewelry, tea, and cosmetics across Europe.

Product overview

Krepel is a luxury wooden packaging manufacturer with over 150 years of heritage (founded 1870), serving premium brands across Europe. Their core product is custom-made luxury wooden presentation boxes crafted with various wood types (okoume, cedar, beech, poplar, alder, mahogany, walnut), customizable interiors (leather, velour, foam), and finishing options including their proprietary Soft Touch varnish. They complement this with the New Era wood-and-board hybrid packaging line for more accessible sustainable options, plus add-on cardboard covers. Services include 3D visualization design and sample creation. Industries served include cigars, tobacco, coffee, tea, jewelry, watches, spirits, textiles, and chocolates.

Differentiator

Problem solved

Functional benefit

Products and services

• Luxury Wooden Presentation Boxes

Quantifiable outcome

• Spraying robot can paint 20-30 cases at once, improving delivery speed
• +2 more outcomes

Named customers9 records

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered minor and core.

• Staatsbosbeheer (Dutch Forestry Commission)minorStrategic or Co-development PartnerKrepel collaborates with the Dutch Forestry Commission on sustainable forest management projects. As part of this collaboration, Krepel supports the Bentwoud nature reserve project near Zoetermeer, contributing to the planting of one hectare of woodland.
• FSC (Forest Stewardship Council)coreOthersKrepel holds FSC certification enabling them to supply FSC-certified luxury wooden cases. The certification confirms wood comes from responsibly managed forests considering ecological, social, and economic aspects throughout the entire supply chain.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• McLaren Packaging: UK-based luxury and premium packaging producer serving spirits, cosmetics, and gifting markets with rigid boxes and decorative finishing. Directly comparable to Krepel in product type (luxury rigid boxes), target verticals (spirits, beauty), and emphasis on sustainability.
• GPA Global: Global luxury packaging supplier producing rigid boxes, bags, and accessories for premium spirits, beauty, and fashion brands. Comparable to Krepel in custom luxury rigid-box manufacturing, though operating at a much larger multi-region scale.
• Pusterla 1880: Italian luxury packaging manufacturer producing rigid boxes, presentation cases, and books for jewelry, watches, and premium spirits. Closest functional peer to Krepel: custom-made wooden and paper-based luxury packaging for the same European premium brand customers.
• Curtis Packaging: US-based luxury folding carton and rigid box manufacturer serving cosmetics, spirits, and confectionery. Comparable to Krepel in product category (luxury rigid packaging) and customer verticals, though primarily serving North American brands rather than European.
• Karl Knauer KG: German packaging manufacturer specializing in premium folding cartons, rigid boxes, and luxury presentation packaging. Comparable to Krepel in serving European premium brands with custom decorative finishing and a focus on sustainability-driven packaging solutions.

Broad incumbents

• Smurfit Kappa: Global paper-based packaging incumbent with extensive European operations. Overlaps with Krepel in packaging manufacturing and sustainability positioning, but operates at vastly larger scale across corrugated, folding carton, and other categories rather than specializing in luxury wooden cases.
• DS Smith: European-listed sustainable packaging incumbent with strong rigid and corrugated packaging capabilities, recently expanded into luxury and premium segments. Comparable to Krepel in European footprint and sustainability messaging, but operating across a much broader packaging portfolio.
• Coveris Holdings: European packaging manufacturer producing rigid, flexible, and paper-based packaging for food, beverage, and consumer brands. Adjacent incumbent to Krepel with overlapping customer verticals (spirits, food, beauty) and European manufacturing footprint.
• Mondi plc: Major European-listed packaging and paper group with significant operations in kraft paper, corrugated, and consumer packaging. Comparable to Krepel as a European packaging manufacturer with sustainability certifications, but at portfolio scale across many packaging formats.

Emerging players

• Arsbox: Italian specialist in luxury rigid boxes and packaging for jewelry, watches, and fashion accessories. Comparable to Krepel as a niche European custom luxury packaging manufacturer with overlapping target verticals, though typically smaller-scale than Krepel.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/KrepelWoodenBoxes
• LinkedInlinkedin.com/company/krepel-cassettes

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Krepel