Store Brands VIP

What Store Brands VIP does

Store Brands VIP is a private B2B fashion distribution platform headquartered in Prague, Czech Republic, with an additional entity in Tallinn, Estonia. The company operates a multi-channel model comprising three service lines: Private Sales, an Online Store (B2B), and a Distribution Agency. It curates overstock, off-price, and licensed fashion inventory from 112+ brands across more than 100,000 SKUs and distributes it to 90+ private shopping clubs and a broader base of fashion resellers and wholesalers at pricing positioned at up to 90% off wholesale/retail.

In addition to third-party distribution, the company holds licenses to eight proprietary fashion brands — Roberta M, Mangotti, Isabella Rhea, Carla Ferreri, Luisa Vannini, Renata Corsi, Sofia Cardoni, and Anna Luchini — providing a layer of owned-asset inventory that complements the aggregated supplier base. The platform is operated by a small team of 11–50 employees and is led by founder/CEO Claudia Negru.

The business model is a combination of wholesale distribution margins on overstock and licensed-brand inventory, agency commissions on behalf of brands seeking off-price channels, and proprietary private-sale events for member shopping clubs. The company operates without a public mobile app, API, or disclosed third-party integrations, and there is no public evidence of funding rounds, external investors, or revenue disclosure. The go-to-market is relationship-driven, targeting European private shopping clubs and resellers seeking differentiated, deeply discounted fashion assortments.

Name

Store Brands VIP

Legal name

Store Brands VIP s.r.o.

Website

https://storebrandsvip.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Store Brands VIP is a Prague-based B2B fashion distribution platform serving 90+ private shopping clubs and resellers across Europe, distributing overstock and licensed inventory from 112+ brands at up to 90% off wholesale/retail pricing.

Ownership category

akta.pro rank

Product category

Fashion Wholesale Distribution

akta.pro primary industry

Wholesale/B2B Generalist Marketplaces (CRAFAAAF)

akta.pro secondary industry

B2B Marketplaces & Wholesale Platforms (BPAMAGAD)

Keywords

• Private shopping club sourcing
• B2B fashion wholesale
• Designer brands distribution
• Overstock inventory distribution
• Branded fashion marketplace

Headquarters

HQ city

Prague

HQ country

Czechia

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. B2B Online Store Sales: Revenue generated from selling branded fashion products (clothing, shoes, bags, accessories, kids, home & deco) to fashion resellers and e-commerce businesses through the company's B2B online platform. Products are offered at wholesale prices up to 70% below standard wholesale pricing.
2. Private Sales Services: Full-service offering for Private Shopping Clubs including high-resolution product images, brand logos, descriptions, and technical specs in HTML format. Services provided to help clubs launch sales campaigns efficiently.
3. Distribution Agency Fees: Store Brands VIP acts as distribution channel for brands with overstock inventory, taking over sales to private shopping clubs and fashion resellers. Services provided based on pre-negotiated fee on sales volume, with brands bearing no financial risks.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Store Brands VIP is a B2B fashion distribution platform that sells branded and designer fashion products (clothing, shoes, bags, accessories, kids, home & deco) at wholesale prices up to 90% off retail to worldwide fashion resellers, e-commerce retailers, and private shopping clubs. The company operates three service lines: a self-serve B2B Online Store, full Private Sales campaign services for shopping clubs, and a Distribution Agency that helps fashion brands offload overstock inventory with no financial risk.

Product overview

Store Brands VIP operates as a B2B fashion wholesale platform with three core services: Private Sales (providing fully-compatible offers for private shopping clubs with best brands at up to 90% discount including ready-to-launch campaign content), Online Store/B2B (fashion brands distribution platform offering clothing, shoes, bags, accessories, kids, home & deco categories at wholesale prices), and Distribution Agency (overstock inventory management service with zero costs and no financial risks). The company also licenses eight owned fashion brands including Roberta M, Mangotti, Isabella Rhea, Carla Ferreri, Luisa Vannini, Renata Corsi, Sofia Cardoni, and Anna Luchini specializing in luxury leather bags and fashion accessories.

Differentiator

Problem solved

Functional benefit

Brands

• Roberta M: Luxury leather bags brand; license owned by StoreBrandsVip
• Mangotti
• Isabella Rhea
• Carla Ferreri
• Luisa Vannini
• Renata Corsi
• Sofia Cardoni
• Anna Luchini

Products and services

• Private Sales Service Full-service offering for Private Shopping Clubs that supplies ready-to-launch flash-sale campaigns with best brands at up to 90% discount off retail, including high-resolution product images, brand logos, detailed descriptions, and technical specs in HTML format.
• Online B2B Store Self-serve e-commerce platform for fashion resellers and e-commerce retailers to browse and purchase branded and designer fashion products (clothing, shoes, bags, accessories, kids, home & deco, underwear) at wholesale prices up to 70% below standard wholesale, with dynamic stock updates and a 200 EUR minimum order.
• Distribution Agency Outsourced distribution service for fashion brands with overstock inventory, enabling brands to clean stock, boost sales volume, and gain worldwide exposure through Store Brands VIP's network of 90+ private shopping clubs and hundreds of fashion resellers, with brands bearing no financial risk.
• Roberta M Italian luxury leather bag brand whose license is owned by Store Brands VIP, featuring handbags and fashion accessories distributed through the company's B2B channels.
• Isabella Rhea Italian handbag brand licensed to Store Brands VIP, offering roomy totes, convertible cross-body styles, classic shoulder bags, and clutches distributed through B2B channels.
• Anna Luchini Italian handbag brand licensed to Store Brands VIP featuring backpacks, waist bags, top handle bags, and everyday elegant designs distributed through B2B channels.
• Mangotti Fashion brand licensed to Store Brands VIP specializing in leather goods and accessories distributed through B2B channels.
• Carla Ferreri Fashion brand licensed to Store Brands VIP featuring handbags including top handle bags and everyday purses distributed through B2B channels.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered core.

• Roberta McoreOEM/ Whitelabel/ Licensing PartnerStoreBrandsVip is the license owner for Roberta M, a luxury leather bag brand. This is one of the company's proprietary licensed brands included in their portfolio of owned fashion brands.
• MangotticoreOEM/ Whitelabel/ Licensing PartnerStoreBrandsVip is the license owner for Mangotti brand. This is one of the company's proprietary licensed brands included in their portfolio of owned fashion brands.
• Isabella RheacoreOEM/ Whitelabel/ Licensing PartnerStoreBrandsVip is the license owner for Isabella Rhea, a luxury fashion brand. This is one of the company's proprietary licensed brands included in their portfolio of owned fashion brands.
• Carla FerrericoreOEM/ Whitelabel/ Licensing PartnerStoreBrandsVip is the license owner for Carla Ferreri brand. This is one of the company's proprietary licensed brands included in their portfolio of owned fashion brands.
• Luisa VanninicoreOEM/ Whitelabel/ Licensing PartnerStoreBrandsVip is the license owner for Luisa Vannini brand. This is one of the company's proprietary licensed brands included in their portfolio of owned fashion brands.
• Renata CorsicoreOEM/ Whitelabel/ Licensing PartnerStoreBrandsVip is the license owner for Renata Corsi brand. This is one of the company's proprietary licensed brands included in their portfolio of owned fashion brands.
• Sofia CardonicoreOEM/ Whitelabel/ Licensing PartnerStoreBrandsVip is the license owner for Sofia Cardoni brand. This is one of the company's proprietary licensed brands included in their portfolio of owned fashion brands.
• Anna LuchinicoreOEM/ Whitelabel/ Licensing PartnerStoreBrandsVip is the license owner for Anna Luchini brand. This is one of the company's proprietary licensed brands included in their portfolio of owned fashion brands.

Scale indicators5 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Veepee: European flash-sale private shopping club operator (formerly Vente-privee) that is a key customer type for Store Brands VIP's Private Sales service. Comparable as a downstream channel operator in the same off-price fashion ecosystem, though it is a buyer rather than a competitor.
• Gilt: Flash-sale private shopping club that historically sourced overstock and last-season inventory from brands. Comparable as a downstream channel buying the same type of inventory that Store Brands VIP distributes.
• 24S: LVMH-owned private shopping club offering discounted designer fashion, often sourced from overstock. Comparable as a downstream channel in the off-price fashion ecosystem and a potential customer profile for Store Brands VIP.
• Faire: Large B2B wholesale marketplace connecting independent brands with retailers across many categories including fashion. Comparable as a B2B wholesale platform serving retailers, though it spans many categories beyond fashion.

Direct peers

• BrandsGateway: B2B wholesale platform supplying authentic luxury and designer fashion brands to online retailers and resellers at wholesale prices. Operates the same three-sided model (brands, resellers, shopping clubs) as Store Brands VIP and is one of its closest direct competitors.
• B2B GRIFFATI: Italian B2B wholesale platform for branded fashion overstock, supplying online retailers and private shopping clubs with apparel and accessories. Shares the same overstock-distribution business model and European supplier base as Store Brands VIP.
• Joor: Global B2B fashion wholesale marketplace connecting brands and retailers with digital ordering, inventory, and analytics tooling. Comparable as a B2B fashion distribution platform, though Joor is more SaaS-oriented while Store Brands VIP is inventory-led.
• NuOrder: B2B wholesale platform for fashion and apparel brands to manage digital selling, line sheets, and retailer relationships. Directly comparable as a B2B fashion marketplace serving the same brand-supplier and retailer buyer segments.
• Apparel Group: Multi-brand fashion distributor and licensee operating across wholesale and retail channels globally. Comparable as a fashion distribution platform with owned/licensed brand operations and B2B supply to retailers.

Emerging players

• Brandful: B2B apparel marketplace connecting brands with retailers for wholesale ordering. Comparable as a vertical B2B fashion platform with overlapping supplier and buyer segments, though typically smaller and more US-focused.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/StoreBrandsVIP
• Facebookfacebook.com/StoreBrandsVip
• LinkedInlinkedin.com/company/store-brands-vip

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Store Brands VIP