Samjin

Name

Samjin

Legal name

(주)삼진

Website

https://samjin.com

Company type

Public

Founded year

1975

Operating status

Operating

Headcount range

1,001–5,000 employees

Ownership category

akta.pro rank

Product category

Consumer Electronics OEM/ODM Manufacturing

NAICS

Other Communications Equipment Manufacturing (33429), Other Measuring and Controlling Device Manufacturing (334519)

SIC

Electronic Components & Accessories (3670), Electronic & Other Electrical Equipment (No Computer Equip) (3600)

akta.pro primary industry

Industrial Electronics Original Design Manufacturing (ODM) (IMAGAGAB)

akta.pro secondary industries

Industrial IoT/Edge Electronics Manufacturing (Gateways, Edge Controllers) (IMAGAGAC), Embedded & HMI Electronics Manufacturing (Industrial PCs, HMIs, Panel PCs) (IMAGAGAD)

Keywords

• OEM/ODM remote controllers
• RF communication modules
• IoT smart home devices
• Speaker components manufacturing
• Wireless control electronics

Headquarters

HQ city

Anyang

HQ country

South Korea

HQ region

Asia

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Electronics Manufacturing (OEM/ODM): B2B manufacturing of remote controllers, RF modules, speakers, and IoT components for major electronics brands including Samsung Electronics
2. IoT/Smart Home Products: Sale of IoT devices, smart controllers, sensors, and smart home solutions to consumers and manufacturers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Samjin designs and manufactures remote controllers, RF modules, IoT devices (hubs, sensors, smart outlets), and speaker components for major consumer electronics brands as an OEM/ODM supplier. The company has specialized in wireless control electronics for over 50 years and is a primary long-term supplier to Samsung Electronics. Its portfolio also includes the consumer-facing WELLFIRS lifestyle brand for products such as heated water mats and air purifiers.

Product overview

Samjin is a Korean electronics manufacturer specializing in remote controls, IoT devices, RF modules, and speaker components. The company operates as a primary supplier to Samsung Electronics and offers a diversified product portfolio spanning Smart Controllers and Remote Controllers for TVs and set-top boxes, IoT products including hubs, sensors (motion, button, multipurpose, water leak), and smart outlets, RF modules supporting Zigbee, WiFi, BLE, and proprietary protocols, speaker drivers and units, and the consumer lifestyle brand WELLFIRS. Samjin's IoT ecosystem centers on the IoT Hub supporting multiple protocols (Zigbee 3.0, WiFi, BT 4.1, Zwave) and integrates with SmartThings and Google Home platforms. The company also produces RF modules for wireless communication applications and development tools based on Samsung ARTIK platforms.

Differentiator

Problem solved

Functional benefit

Brands

• WELLFIRS (웰퍼스): Consumer electronics brand launched in 2018, starting with heated water mats and expanding to other home appliance products.

Products and services

• IoT Hub Central hub supporting Zigbee 3.0, WiFi, BT 4.1, and Z-Wave protocols for smart home connectivity, covering up to 1,000 sq ft range. Designed for smart home integrators and OEM/ODM customers.
• IoT Sensors (Button, Motion, Multipurpose, Water Leak) Compact IoT sensors for triggering automated actions in smart home setups, including CR2450 battery-powered water leak detection with approximately 1 year battery life, motion detection for presence triggers, multipurpose sensors for varied monitoring, and button sensors for manual triggers.
• Power Outlet (Smart Plug) Zigbee 3.0 enabled smart power outlet with 40M range, supporting SmartThings hub integration for home automation.
• WiFi IR Blaster Outlet Dual-function smart outlet combining WiFi IR blaster for TV/AC remote control with power monitoring, scheduling, and Google Home voice control.
• IoT Dongle IEEE 802.15.4 USB dongle for IoT connectivity extension, powered via USB.
• ThingsOne Smart Card Tag BLE 5.1 smart card tracker with wireless charging, IPx8 water resistance, and up to 5 months battery life.
• Smart Controller (TM Series) Advanced remote controllers with IR/Bluetooth/WiFi capabilities for smart TV and home appliance control.
• Remote Controller (TM Series) Traditional remote controllers for TVs and set-top boxes from various manufacturers including Samsung, LG, MITSUBISHI, HUMAX, and others.
• RF Modules (WIC210S, WIC213S, WID210S, TP1X PF1, TP2X PF1) Family of RF modules including IEEE 802.15.4 Zigbee modules with dimensions 71.3 x 105.5 x 5.5mm (WIC213S) and 25.1 x 57.1 x 3.8mm (WID210S), and WiFi modules with IEEE 802.11/b/g/n and BT-LE capabilities (TP1X PF1, TP2X PF1) for wireless communication applications.
• BLE Module (WBA210M) BLE module in PCBA form factor supporting BLE communication protocol with 3.3V operation.
• Central BLE Module (CBAS210R) Central BLE module for centralized Bluetooth connectivity with dimensions 20.0 x 35.0 x 5.2mm.
• Audio Transceiver (MV60001) Proprietary RF audio transceiver module for wireless audio transmission.
• IoT Module (WIC212S) IEEE 802.15.4 Zigbee IoT module for device connectivity with 5V operation.
• Speaker Units Speaker driver units in various sizes including full range speakers for TVs, monitors, and multimedia applications.
• TIGER Air Purifier Air purifier product line with ETL (US Electrical Testing Laboratory) and AHAM (Association of Home Appliance Manufacturers) certifications for the US market.
• Artik Development Kits (053, 530, 710) Samsung ARTIK development kits (053, 530, 710) for IoT product development with GPIO interfaces.
• WELLFIRS Heated Water Mat Health-focused heated water mat launched as the first product under the WELLFIRS consumer lifestyle brand in 2018.

Quantifiable outcome

• Achieved 233% increase in operating profit year-over-year (9.2 billion KRW)
• +1 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature4 records

Partnerships

Two partnerships are on record, tiered core and minor.

• Samsung ElectronicscoreStrategic or Co-development PartnerPrimary customer and strategic partner since 1975. Supplies remote controllers, speakers, IoT modules, and components for Samsung Electronics products including TVs, digital imaging products, and displays. Participates in Samsung's Global Strong Enterprise program and co-development initiatives.
• 3AniI&S (주)쓰리애니아이앤시)minorOthersWebsite and system management (hosting/maintenance) service provider for company website and internal systems

Scale indicators5 records

Recent moves8 records

Expansion highlights5 records

Broad incumbents

• Flex (Flextronics): Global EMS/ODM competitor serving consumer electronics, IoT, and connected device OEMs. Comparable business model of contract manufacturing and design services for major consumer electronics brands.
• Jabil: Global electronics manufacturing services (EMS) provider offering design, manufacturing, supply chain and aftermarket services across consumer electronics, IoT, audio components and connected devices, overlapping with Samjin's ODM scope for Samsung and other major brands.
• Wistron: Taiwanese ODM/EMS serving consumer electronics, computing, IoT and connected device customers. Comparable contract manufacturing and design services for major OEM brands in consumer electronics.
• Pegatron: Major Taiwanese EMS/ODM serving consumer electronics, computing, and connected device OEMs globally. Comparable contract manufacturing scope for major consumer electronics brands, including remote and audio component categories.

Emerging players

• Tuya Smart: IoT platform provider offering smart home device modules, cloud connectivity, and app services for OEMs. Emerging competitor in the same IoT hub/sensor category where Samjin's smart home products compete.
• Lumi United Technology (Aqara): Smart home sensor and IoT device manufacturer offering Zigbee-based hubs, sensors, and controllers. Directly comparable in smart home IoT sensors, hubs, and automation products.

Direct peers

• Crestron Electronics: Smart home control and AV automation solutions provider offering remotes, touch panels, and IoT integration platforms. Directly comparable in remote controllers and smart home integration products targeting residential and commercial markets.
• Universal Electronics: Direct competitor in remote controls and smart home control devices. Universal Electronics supplies universal remotes and sensing/control platforms to subscription broadcast, OEM, and smart home customers globally, mirroring Samjin's remote controller and IoT control product lines.

Regional players

• LG Innotek: Korean electronics component maker specializing in camera/sensor modules, substrates, and communication modules. Comparable Korean ODM with similar customer profiles in LG/Samsung consumer electronics supply chains.
• Samsung Electro-Mechanics: Korean electronics component manufacturer producing MLCCs, camera modules, substrates, and communication modules. Regional peer in Korean electronics components with similar Samsung ecosystem exposure and overlapping customer base.

Market position

Weaknesses5 records

Competitive moat5 records

Key risks4 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/samjin-co-ltd

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Samjin