IT City

What IT City does

IT City Public Company Limited (บริษัท ไอที ซิตี้ จำกัด (มหาชน)) is a publicly listed Thai retailer of IT products, trading on the Stock Exchange of Thailand under the ticker IT. Its headquarters are located at The Palladium World Shopping Mall in central Bangkok, at 5 Ratchaprarop Road, Ratchathewi District. The company operates a one-stop-shop IT retail model spanning physical store branches across Thailand, an owned e-commerce storefront at itcity.in.th, and a dedicated Corporate Sales Unit handling enterprise, government, and educational institution accounts.

The core business is the resale of computers, accessories, and electronics to individual consumers, corporations, government agencies, and schools and universities. Customer acquisition is multi-channel: walk-in retail, online ordering with nationwide delivery, and direct enterprise sales via a dedicated B2B/government team. Pricing is not publicly disclosed and varies by product configuration, consistent with standard IT retail economics rather than SaaS or contract-based revenue.

Revenue mechanics are anchored in unit volume across SKUs and customer segments rather than disclosed subscription or platform fees. IT City has invested in corporate governance and ESG positioning, holding SET ESG Rating AA in 2025 (upgraded from A in 2024), a 5-star CGR "Excellent" rating from the Thai Institute of Directors, and a perfect 100-point AGM Checklist score. Strategic partnerships include an NVIDIA "Powering AI" educational outreach program and an AIS collaboration for e-waste collection at branch locations.

Name

IT City

Legal name

IT City Public Company Limited (บริษัท ไอที ซิตี้ จำกัด (มหาชน))

Website

https://itcity.co.th

Company type

Public

Founded year

1996

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

IT City Public Company Limited is a publicly listed Thai IT product retailer offering computers, accessories, and electronics through physical branches, the itcity.in.th online store, and a dedicated corporate sales unit serving enterprises, government, and educational institutions across Thailand.

Ownership category

akta.pro rank

Headquarters

HQ city

Bangkok

HQ country

Thailand

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Distribution channels3 records

Core offering

IT City Public Company Limited operates as a comprehensive IT product retailer under a one-stop-shopping model, distributing computers, accessories, and electronics through physical retail branches and online channels (itcity.in.th). The company maintains dedicated units serving corporate clients, government agencies, and educational institutions for bulk IT procurement. Headquartered in Bangkok, Thailand, IT City combines omnichannel retail with dedicated B2B sales to address IT purchasing needs across multiple buyer segments.

Product overview

IT City Public Company Limited is a leading IT products retailer operating on a one-stop shopping model, offering comprehensive IT products through physical store branches and online channels. The company serves both individual consumers and corporate customers, including government agencies and educational institutions. Their online shopping platform is accessible at itcity.in.th.

Differentiator

Problem solved

Functional benefit

Products and services

• One Stop Shopping IT Products (Retail) Comprehensive IT product retail offering including computers, accessories, and electronics, distributed through physical store branches and online channels. Targets individual consumers and walk-in customers across Thailand.
• Online Shopping Platform (itcity.in.th) Online e-commerce store accessible at itcity.in.th enabling nationwide delivery of IT products to individual consumers and SMB buyers in Thailand.
• Corporate and Government IT Procurement Services Dedicated business unit handling bulk IT procurement and corporate technology solutions for corporate clients, government agencies, state enterprises, and educational institutions in Thailand.

Segments4 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core and minor.

• NVIDIAcoreStrategic or Co-development PartnerIT City partnered with NVIDIA to launch the 'NVIDIA Powering AI' program aimed at inspiring Thai students in the world of AI. This partnership focuses on educational outreach and building AI awareness among Thailand's youth through workshops and technology demonstrations.
• AIS (Advanced Info Service)minorStrategic or Co-development PartnerCollaboration with AIS to install e-Waste collection points at IT City's branch locations. This initiative supports proper collection, segregation, and recycling of electronic waste, ensuring valuable materials are recovered and reintroduced into the recycling process in an environmentally responsible manner.

Recent moves4 records

Expansion highlights4 records

Others

• Shopee Thailand: Shopee is Thailand's leading e-commerce marketplace where a significant share of IT product purchases now occur. It competes with IT City's online channel (itcity.in.th) by offering lower prices and broader selection, but is a marketplace rather than a direct retailer.
• OfficeMate: OfficeMate is Thailand's leading office supplies and equipment retailer with physical branches and online channels serving both consumers and corporate customers. Adjacent to IT City with overlap in corporate sales and IT accessory categories but not a direct competitor in core IT products.
• Lazada Thailand: Lazada is a major Southeast Asian e-commerce platform with significant Thai IT product listings. It competes with IT City for online IT sales and is increasingly used by enterprise buyers for procurement, but operates as a marketplace rather than a first-party retailer.

Direct peers

• Power Buy: Power Buy is Thailand's largest consumer electronics and IT retail chain, operated by Central Retail. It directly competes with IT City across physical stores and online in selling computers, accessories, and IT products to both consumers and corporate customers in Thailand.
• Jaymart (JIB Computer Group): Jaymart operates JIB, one of Thailand's largest IT retail chains selling computers, IT products, and electronics across physical branches and online. Direct head-to-head competitor to IT City in Thai IT retail with comparable B2B and B2C offerings.
• Advice IT: Advice is a long-standing Thai IT retail chain with physical branches and online channels selling computers, accessories, and IT products. Directly comparable to IT City in the Thai IT product retail segment with similar omnichannel and corporate sales capabilities.
• Banana IT: Banana IT is a leading Thai IT retail chain with multi-branch physical stores and online channels offering computers, IT products, and accessories. It competes head-to-head with IT City in the same Bangkok and provincial Thai markets.
• Harvey Norman Thailand: Harvey Norman operates electronics, IT, and home appliance superstores in Thailand under the Australian parent brand. Competes with IT City in IT products and consumer electronics retail with multi-branch presence in Bangkok and major Thai cities.

Broad incumbents

• Best Buy: Best Buy is the largest dedicated consumer electronics and IT retailer in the US with a comparable big-box IT product assortment, omnichannel model, and dedicated business-to-business sales teams. Useful international benchmark for IT City's strategic and operational model.
• Central Retail Corporation: Central Retail is Thailand's largest retail conglomerate and parent of Power Buy. Operates department stores, electronics retail, and broader consumer retail across Thailand and Southeast Asia — overlapping with IT City primarily through its Power Buy electronics business.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/ITCityThailand
• Xx.com/it_city

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about IT City