House of Orange

What House of Orange does

House of Orange is a private creative talent representation agency founded in Amsterdam in October 1995, legally incorporated as House of Orange Agency BV in the Netherlands. The agency represents a curated roster of over 40 stylists, hairstylists, makeup artists, nail artists, set designers, art directors, and production professionals, connecting this talent with the international fashion industry for catwalk shows, commercial campaigns, editorial shoots, and set design projects. Its client base spans luxury houses (Louis Vuitton, Dior, Chanel, Hermès, Givenchy, Van Cleef & Arpels), mass-market retailers (H&M, Zara, Uniqlo, Adidas, Nike), beauty conglomerates (L'Oréal, Estée Lauder, Shiseido, MAC), automotive brands (BMW, Tesla, Porsche, Hyundai, Genesis), and editorial titles across multiple regions (Vogue, Harper's Bazaar, ELLE, GQ, Numéro, L'Officiel, and many independents). Disciplinary categories represented include Hair & Make Up, Style, Nails, Set Design, Green Creator, Fashion Shows, Art Direction, and Talent.

The business model is professional services / commission-based: the agency earns commissions or fees on a per-project basis by brokering engagements between its represented artists and clients in editorial, commercial, and runway contexts. Pricing is not publicly disclosed and is negotiated project by project. The agency operates from a single headquarters at Leidsegracht 6H, Amsterdam, with a small internal staff of 11–50 employees consisting of named agents (Erik van Dillen, Manon Meijerman) and finance personnel (Nina Oliver, Solange Clercx). It relies on direct client relationships, industry reputation built over three decades, and its website as primary go-to-market channels, with no visible digital marketing infrastructure.

In addition to its representation core, House of Orange operates two wholly-owned adjacent subsidiaries — House of Orange Make-up School and House of Orange Education — which function as a talent development and training pipeline feeding into the agency's represented roster. The agency is privately held with no disclosed institutional investors, parent company, funding rounds, or M&A activity.

Name

House of Orange

Legal name

House of Orange Agency BV

Website

https://houseoforange.nl

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

11–50 employees

Short description

Amsterdam-based creative talent agency founded in 1995, representing over 40 stylists, hairstylists, makeup artists, and set designers serving international fashion brands, luxury houses, and editorial publications across catwalk shows, campaigns, and editorial projects.

Ownership category

akta.pro rank

Product category

Fashion Talent Representation

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Editorial/Fashion Makeup (HSALAHAD)

akta.pro secondary industry

Integrated Full-Service Creative Agencies (MPAAAAAA)

Keywords

• Talent representation
• Fashion creative services
• Hair and makeup artists
• Editorial styling
• Catwalk show production

Headquarters

HQ city

Amsterdam

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Talent Representation Services: Acts as the representative agency for creative professionals in the fashion industry, earning commissions or fees from managing their careers and connecting them with clients for editorial, commercial, and fashion show projects.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

House of Orange is a creative talent agency representing over 40 stylists, hairstylists, makeup artists, set designers, and production professionals for the international fashion industry. The agency connects its curated roster with fashion brands, luxury houses, magazines, and publications for projects spanning catwalk shows, commercial campaigns, editorial shoots, and set design, and operates complementary education programs in makeup artistry.

Product overview

House of Orange is a creative talent agency serving the international fashion industry, representing over 40 stylists, hairstylists, makeup artists, and production professionals. The agency's roster spans multiple disciplines including Hair & Make Up, Style, Nails, Set Design, Green Creator, Fashion Shows, Art Direction, and Talent. Rather than operating as a unified technology product, House of Orange functions as a talent representation agency connecting creative professionals with fashion industry clients ranging from high-end to cutting-edge brands, handling projects from catwalk shows to campaigns and set design.

Differentiator

Problem solved

Functional benefit

Products and services

• Creative Talent Representation
• House of Orange Make-up School

Named customers672 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• House of Orange Makeup SchoolcoreOthersRelated educational institution that trains makeup artists and hairstylists. The first student was Mascha Meyer who later became a prominent artist with the agency.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Streeters: London-based talent agency representing hair stylists, makeup artists, set designers, and fashion stylists for editorial, advertising, and runway work globally. Closely comparable boutique competitor serving the same premium fashion client base as House of Orange.
• Atelier Management: Amsterdam-based talent management agency representing models, hair and makeup artists, stylists, photographers, and creative directors. Same city, same fashion-creative disciplines, and similar premium Dutch and international fashion client base as House of Orange.
• Art Partner: International creative talent agency representing photographers, hair and makeup artists, stylists, and set designers for fashion and beauty campaigns. Overlapping disciplines (hair, makeup, set design) and premium fashion-house client list make it a directly comparable boutique competitor.
• The Wall Group: Los Angeles-based talent management firm representing hair stylists, makeup artists, fashion stylists, and nail artists for editorial, advertising, and celebrity work. Same multi-discipline representation model and similar premium client roster as House of Orange.
• Bryan Bantry Agency: Long-established New York talent agency representing hair stylists, makeup artists, and fashion stylists for editorial, advertising, and runway projects. Closely matched boutique representation model serving luxury and editorial fashion clients.
• LGA Management: London-based creative management agency representing hair stylists, makeup artists, fashion stylists, set designers, and creative directors. Same multi-discipline fashion-creative representation model and premium client overlap.
• CLM Agency: London-based talent representation agency for fashion creatives including hair stylists, makeup artists, and stylists. Operates with the same boutique agency model serving editorial and luxury fashion clients.
• Judy Casey Inc. New York-based hair, makeup, and stylist representation agency serving major fashion houses, magazines, and advertising clients. Directly comparable boutique representation model in the same premium fashion-services segment.
• Bridge Artist Agency: Creative talent agency representing stylists, hair and makeup artists, and set designers for fashion, beauty, and editorial projects. Directly comparable boutique representation model with overlapping premium client base.
• Trace Talent Management: Creative talent management agency representing hair stylists, makeup artists, fashion stylists, and production talent for editorial, advertising, and runway work. Comparable boutique representation model serving similar premium fashion clientele.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/house-of-orange-agency

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about House of Orange