Tire Shield

What Tire Shield does

Tire Shield, Inc. is a Las Vegas, Nevada-based provider of tire and wheel road hazard protection products serving automotive dealers and vehicle owners in the United States. Its core offering addresses unexpected tire and wheel damage from road hazards by providing protection products designed to manage these repair costs for vehicle owners, distributed primarily through automotive dealership networks. The company is small (11-50 employees) and operates as a specialist in a narrow product category rather than a broad warranty or insurance platform.

On August 13, 2025, Brown & Brown, Inc. acquired the assets of Tire Shield and integrated the business into Brown & Brown Dealer Services (BBDS), a division of Brown & Brown that has delivered F&I training and dealer-services support since 1982. Post-acquisition, Tire Shield operates from Las Vegas as part of BBDS, gaining access to a multi-vertical dealer footprint spanning Automotive, RV, Marine, and Power Sports, along with BBDS's training and certification infrastructure (F&I Pro, Sales Pro, SIM365, F&I Management Certification).

The business model centers on dealer-channel distribution of a road hazard protection product; pricing is not publicly disclosed, and no revenue figures, funding history, or product-level technology architecture have been disclosed. As a sub-50-employee specialist absorbed into a large diversified insurance brokerage's dealer-services arm, Tire Shield now functions as a focused product line within BBDS rather than an independent growth-stage company.

Name

Tire Shield

Legal name

Tire Shield

Website

https://tire-shield.com

Company type

Private

Operating status

Acquired

Headcount range

11–50 employees

Short description

Tire Shield is a Las Vegas-based provider of tire and wheel road hazard protection products serving automotive dealers and vehicle owners, now operating as part of Brown & Brown Dealer Services following its August 2025 acquisition by Brown & Brown, Inc.

Ownership category

akta.pro rank

Product category

Automotive Protection Services

NAICS

Tire Dealers (44134)

akta.pro primary industry

Retail Tire Sales & Installation (Consumer) (TLAKADAA)

akta.pro secondary industry

Tire Repair (Puncture, Patch/Plug, Section Repair) (TLAKADAD)

Keywords

• Tire road hazard protection
• Wheel protection plans
• Automotive dealer services
• Vehicle protection products
• F&I aftermarket services

GTM type

B2B

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Infrastructure

Core offering

Tire Shield provides tire and wheel road hazard protection products and administrative services to automotive dealers and agents. Its products are designed to protect vehicles from road-related damage to tires and wheels, helping vehicle owners manage unexpected repair costs. Following its August 2025 acquisition by Brown & Brown, Inc., Tire Shield operates as part of Brown & Brown Dealer Services from Las Vegas, Nevada.

Product overview

Tire Shield is a provider of tire and wheel road hazard products. Following its acquisition by Brown & Brown in August 2025, Tire Shield joined Brown & Brown Dealer Services and operates from Las Vegas, Nevada. No additional product or service details are available in the current data sources.

Differentiator

Problem solved

Functional benefit

Products and services

• Tire and Wheel Road Hazard Protection Products Protection products designed to cover tire and wheel damage caused by road hazards, sold to and administered for automotive dealers and their vehicle-buying customers.
• Dealer and Agent Administrative Services Administrative services for automotive dealers and agents, supporting the rollout and ongoing management of tire and wheel road hazard protection products.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves3 records

Expansion highlights3 records

Direct peers

• RoadVantage: Specialist provider of tire and wheel road hazard protection and related F&I products sold through automotive dealers. Direct competitor to Tire Shield with overlapping product set, dealer distribution model, and target customer.
• National Auto Care: Third-party administrator of F&I products for automotive dealers, including tire and wheel road hazard protection and limited warranty products. Closely comparable to Tire Shield in product mix, distribution model, and customer base.
• Safe-Guard Products International: One of the largest U.S. third-party administrators of F&I products for automotive dealers, including tire and wheel road hazard protection. Directly comparable business model — admin services for dealer-sold protection products — and a primary competitor in the same dealer channel as Tire Shield.
• Easycare (APCO Holdings): Long-standing administrator of F&I service contracts and protection products for auto dealers, including tire and wheel coverage. A direct peer based on shared dealer-distribution model and overlapping protection-product lineup.

Broad incumbents

• Assurant: Large, diversified provider of vehicle protection products (warranties, service contracts, F&I products) including tire-related coverage. Overlaps with Tire Shield at the dealer protection-product level but operates across many product lines and geographies.
• Allstate Dealer Services: Insurance-led provider of vehicle protection plans and dealer services, including tire/wheel and other F&I products. A broad incumbent competing with Tire Shield for dealer relationships and F&I menu placement.
• Zurich North America (F&I / Dealer Products): Global insurer offering vehicle service contracts and dealer protection products including tire and wheel coverage. Comparable to Tire Shield through its dealer-channel F&I offerings, though Zurich serves a far broader product portfolio.
• Fidelity Warranty Services (Cox Automotive): Provider of vehicle service contracts and protection products distributed through auto dealers as part of Cox Automotive's dealer-services platform. Comparable to Tire Shield via dealer channel and tire/wheel protection offerings, scaled by Cox Automotive ownership.

Emerging players

• Dent Wizard: Provider of vehicle appearance and minor-damage protection products (including wheel-related coverage) sold through dealer F&I channels. Adjacent peer to Tire Shield with overlapping F&I distribution and protection-product positioning.

Others

• Mechanical Breakdown Protection / service contract administrators: Broader ecosystem of vehicle service contract and limited warranty administrators (e.g., Ford Premium Care, GM Extended Protection) that compete for F&I menu real estate alongside tire/wheel road hazard products. They represent the indirect competitive set influencing dealer attention and attach rates for Tire Shield's category.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks4 records

Key highlights4 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tire Shield