Cairorcs Media
Cairorcs Media is an Italian advertising concessionaire managing over 130 media brands — including Corriere della Sera, La Gazzetta dello Sport, and LA7 — selling cross-media advertising across TV, print, periodicals, and digital to enterprise brands via field sales and to SMBs via the CairoRcs Store self-service platform.
- Company typePrivate
- Founded2021
- HeadquartersMilan, Italy
- Headcount101–250
- GTM typeB2B
- OfferingServices
What Cairorcs Media does
Cairorcs Media S.p.A. is an Italian advertising concessionaire — registered as CAIRORCS MEDIA S.p.A. with €300,000 share capital, headquartered at via Rizzoli 8, Milan, and subject to direction and coordination by Cairo Communication S.p.A. The company was established in 2014 as the joint advertising venture between Cairo Communication and RCS Media Group, consolidating the commercial sales of over 130 media brands across Italy and Spain. Its three flagship "PowerBrands" are Corriere della Sera (150-year-old daily newspaper, #1 Italian newsbrand), La Gazzetta dello Sport (130-year-old sports newspaper, Italy's most-read sports daily), and the LA7 commercial television network; the portfolio also includes a deep set of lifestyle, women's, men's, travel, design, and family periodicals (Io Donna, Amica, Style Magazine, Living, Dove, OGGI, etc.).
The company's core technology stack centers on a first-party data platform covering 300+ thematic audience profiles (Auto, Food, Finance, Fashion, etc.) built from reader behavior, sociodemographic characteristics, ad interactions, interests, and geolocation. A proprietary LA7-to-digital data matching capability links TV viewership with digital network data to identify connected households, enabling cross-media attribution and Connected TV addressable advertising across formats such as Side Skin, Full Skin, Welcome Add, and Video Spot. Cookieless data partnerships enrich profiling with weather, family composition, and business-user variables. The digital footprint comprises 25 websites, 51 social profiles, and a video ecosystem generating 209M+ monthly streamviews.
Cairorcs Media monetizes advertising inventory across four primary streams: TV advertising sales (LA7 and CTV inventory), newspaper and periodical advertising (130+ print titles), digital advertising (display, video, branded content, performance campaigns, social, audio/podcast), and integrated communication projects. GTM is hybrid: a capillary field sales network serves enterprise clients across Italian territory with consultative cross-media planning, branded content production, and event execution, while CairoRcs Store provides a self-service platform for SMEs, professionals, local businesses, and startups to autonomously purchase inventory on corriere.it, gazzetta.it, iodonna.it and LA7 with real-time monitoring. Pricing is quote-based for enterprise clients and pay-as-you-go for SMBs through the store. Customer base spans large enterprise advertisers across automotive, fashion/luxury, food, beverage, energy, utilities, entertainment, and home appliances, with the SMB long-tail accessed via the self-service channel.
Cairorcs Media firmographics
Firmographics- Name
- Cairorcs Media
- Legal name
- CAIRORCS MEDIA S.p.A.
- Website
- https://cairorcsmedia.it
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Cairorcs Media is an Italian advertising concessionaire managing over 130 media brands — including Corriere della Sera, La Gazzetta dello Sport, and LA7 — selling cross-media advertising across TV, print, periodicals, and digital to enterprise brands via field sales and to SMBs via the CairoRcs Store self-service platform.
- Ownership category
- akta.pro rank
Cairorcs Media industry classification
Industry- Product category
- Advertising Services
- NAICS
- Advertising Agencies (54181), Advertising Agencies (541810)
- SIC
- Services-Advertising (7310), Services-Advertising Agencies (7311)
- akta.pro primary industry
- Commercial International Broadcasters (MPABAEAC)
Keywords
Where Cairorcs Media is headquartered
LocationHeadquarters
- HQ city
- Milan
- HQ country
- Italy
- HQ region
- Europe
Offices1 record
Markets served
Cairorcs Media business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- TV Advertising Sales: Sale of advertising spaces on LA7 TV channel and connected TV inventory, including tabular advertising, special initiatives, unconventional formats, branded content, product placement, and addressable ADV.
- Newspaper & Periodical Advertising: Sale of advertising spaces across newspapers and magazines including Corriere della Sera, La Gazzetta dello Sport, and over 130 media brands.
- Digital Advertising: Digital advertising across 25 websites and 51 social profiles, including Display, Video, Branded Content, Performance campaigns (CPC, CPM optimized to CPS, CPL), and audio/podcast advertising.
- CairoRcs Store Self-Service Platform: Self-service advertising platform for SMEs, professionals, local businesses, and startups to purchase spaces on corriere.it, gazzetta.it, iodonna.it and LA7 TV with real-time monitoring.
- Integrated Communication Projects: Custom integrated communication projects including branded content, live events, and cross-media solutions for brands.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Self-service advertising platform for small businesses |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels8 records
Cairorcs Media product offering
Product offeringCore offering
Cairorcs Media is an Italian advertising concessionaire that sells advertising space and integrated communication solutions across a portfolio of over 130 media brands spanning TV, newspapers, periodicals, and digital platforms. It commercializes the advertising inventory of flagship brands including Corriere della Sera, La Gazzetta dello Sport, and LA7 television network, offering cross-media and multi-target campaigns, branded content production, live events, and a self-service advertising platform (CairoRcs Store) for SMEs.
Product overview
Cairorcs Media operates as an advertising concessionaire managing a portfolio of over 130 media brands across Italy and Spain. The core offering consists of three flagship PowerBrands (Corriere della Sera, La Gazzetta dello Sport, and LA7) supplemented by extensive periodical and digital brands. The platform delivers cross-media advertising solutions spanning TV, newspapers, periodicals, and digital channels. The Digital Solutions platform provides programmatic and direct advertising across 25 websites and 51 social profiles, while the CairoRcs Store enables self-service ad purchasing. Brand Solutions offers integrated communication projects combining cross-media campaigns, live events, and branded content. The portfolio includes regional Corriere editions, lifestyle magazines (Io Donna, Amica), sports verticals, and specialized publications covering travel, design, and entertainment.
Differentiator
Problem solved
Functional benefit
Brands
- CairoRcs Store: Self-service advertising platform for SMEs, professionals, local businesses and startups to purchase advertising spaces on corriere.it, gazzetta.it, iodonna.it and LA7 TV channel.
- Vertical Video
- FCP - Giustificativi online
- InPagina
Products and services
- TV Advertising (LA7)
- Newspaper & Periodical Advertising
- Digital Solutions
- CairoRcs Store
- Brand Solutions (Integrated Communication Projects)
- Addressable TV Advertising
- Social Media Advertising
- Podcast & Audio Advertising
Quantifiable outcome
- 209+ million streamviews per month from video ecosystem
- +3 more outcomes
Companies that use Cairorcs Media
Customer profileNamed customers16 records
Segments2 records
Ideal customer profiles2 records
Cairorcs Media technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability2 records
Feature6 records
Cairorcs Media partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered parent company, core, industry association and supporting.
- Cairo Communicationparent companyCairo Communication S.p.A. is the parent company that exercises direction and coordination over CairoRCS Media S.p.A. This is a corporate parent-subsidiary relationship where Cairo Communication controls CairoRCS Media.
- RCS Media GroupcoreRCS Media Group is a sister company within the Cairo Communication ecosystem, sharing ownership with CairoRCS Media. They collaborate on content, advertising and events, combining media assets for integrated solutions.
- RCS Sport & EventscoreRCS Sport & Events is a sister company managing sports events and live experiences that are promoted and covered across CairoRCS Media brands.
- FCP (Federazione Concessionari Pubblicità)industry associationFCP is the Italian Federation of Advertising Concessionaires providing online verification of newspaper and periodical advertising. CairoRCS Media participates in FCP for standardized advertising certification.
- Cookieless Data ProviderssupportingThird-party data providers offering cookieless data solutions to enrich audience profiling with additional variables such as weather, family composition, and business user data.
Scale indicators15 records
Recent moves6 records
Expansion highlights5 records
Cairorcs Media competitors and assessment
Company assessmentBroad incumbents
- MFE-MediaForEurope (Mediaset): MFE-MediaForEurope is Italy's largest commercial broadcaster (formerly Mediaset), operating Italy's leading commercial TV networks with in-house advertising sales (Publitalia '80). Direct competitor for premium Italian TV advertising budgets with substantially larger audience reach than LA7.
- Sky Italia: Sky Italia operates pay-TV channels in Italy with advertising-supported tiers, competing for premium TV advertising budgets. Comparable in monetizing high-value Italian TV audiences through addressable and traditional advertising formats.
- Discovery Italy: Discovery Italy operates thematic TV channels (Real Time, DMAX, Food Network, Discovery Channel) in Italy, competing for the same thematic advertising budgets as LA7. Broader incumbent in Italian TV advertising market with overlapping advertiser base.
Direct peers
- Condé Nast Italy: Condé Nast Italy operates advertising sales for premium Italian editions of Vogue, Vanity Fair, GQ, and Wired across print, digital, and events. Comparable business model in monetizing premium lifestyle/fashion magazine advertising inventory in Italy.
- Il Sole 24 Ore: Il Sole 24 Ore is Italy's leading business newspaper and multimedia publisher with proprietary advertising sales operations across print, digital, and events. Comparable in monetizing premium Italian newsbrand advertising across multiple channels.
- Dentsu Italy: Dentsu is a global media agency network with significant Italian operations providing media planning, buying, and integrated communications. Comparable in offering cross-media advertising solutions and audience targeting capabilities to Italian advertisers.
- Hearst Italy: Hearst Italy operates advertising sales for premium Italian magazine brands (Cosmopolitan, Elle, Marie Claire, Esquire) and digital properties. Comparable as a publisher-led advertising concessionaire monetizing premium Italian magazine inventory.
- Rai Pubblicità: Rai Pubblicità is the advertising sales arm of RAI, Italy's public service broadcaster, monetizing TV, radio, and digital inventory across RAI's channels. Direct competitor for Italian TV and cross-media advertising budgets, with significantly larger audience reach than Cairorcs Media's LA7.
- Mondadori Media: Mondadori is Italy's leading magazine publisher (Panorama, Chi, Grazia, Donna Moderna) with proprietary advertising sales operations across its portfolio. Closely comparable business model as a cross-media advertising sales house for premium Italian magazine and digital brands.
- GroupM Italy: GroupM is WPP's media investment group operating in Italy as a leading media planning and buying agency. Comparable service offerings in cross-media campaign planning, media buying, and audience targeting for Italian advertisers.
Market position
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Cairorcs Media social profiles
Digital presenceCairorcs Media financial estimates
Financial estimateRevenue estimate
Valuation estimate
Cairorcs Media leadership team
Management profileNumber of profiles
Cairorcs Media subsidiaries and ownership
Company hierarchySubsidiaries15 records
Cairorcs Media funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Cairorcs Media M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Cairorcs Media
What does Cairorcs Media do?
Cairorcs Media is an Italian advertising concessionaire that sells advertising space and integrated communication solutions across a portfolio of over 130 media brands spanning TV, newspapers, periodicals, and digital platforms. It commercializes the advertising inventory of flagship brands including Corriere della Sera, La Gazzetta dello Sport, and LA7 television network, offering cross-media and multi-target campaigns, branded content production, live events, and a self-service advertising platform (CairoRcs Store) for SMEs.
Is Cairorcs Media a public or private company?
Cairorcs Media is a private company. It is classified as corporate owned and is currently operating.
When was Cairorcs Media founded?
Cairorcs Media was founded in 2021. It employs 101 to 250 people.
Where is Cairorcs Media based?
Cairorcs Media is headquartered in Milan, Italy, in the Europe region.
How does Cairorcs Media make money?
Five revenue lines are on record. TV Advertising Sales are the primary driver. The others are newspaper & Periodical Advertising, digital Advertising, cairoRcs Store Self-Service Platform and integrated Communication Projects.
Who are Cairorcs Media's main competitors?
Broad incumbents on record are MFE-MediaForEurope (Mediaset), Sky Italia and Discovery Italy. Direct peers are Condé Nast Italy, Il Sole 24 Ore, Dentsu Italy, Hearst Italy, Rai Pubblicità, Mondadori Media and GroupM Italy.
Does Cairorcs Media have an API?
No public API is recorded for Cairorcs Media.
What industry is Cairorcs Media in?
Cairorcs Media's product category is Advertising Services. Its primary akta.pro industry code is MPABAEAC, Commercial International Broadcasters. Its NAICS code is 54181 and its SIC code is 7310.