Care Plus

What Care Plus does

Care Plus is a specialist European travel health consumer-products brand operated by Travel Health Group (legal entity: Tropenzorg B.V.), headquartered in Almere, Netherlands, and active since 1992. The company designs, sources and retails a focused SKU portfolio spanning insect protection (DEET and Citriodiol-based repellents, impregnated mosquito nets, head nets, anti-tick socks, textile sprays), water purification (Hadex chlorine disinfectant plus a 0.1 micron hollow-fiber membrane filter with up to 5,000-liter capacity), first aid (five kit variants, blister treatment, itch relief, tick removal tools), hydration (O.R.S. and carbohydrate electrolytes), personal hygiene (bio soap, hand gel, HOCL spray, microfiber travel towels including a silver-thread antibacterial variant), and sun protection (SPF 30/50+ lotions, SPF 30 lip balm, after sun, and a sport-specific SPF 30 gel).

The business model is direct-to-consumer and specialty-retail distribution of physical goods. Pricing is not publicly disclosed; products are sold through the company's own e-commerce webshop (careplus-shop.nl) and through outdoor/specialty retailers across Europe, with the webshop localized in 7 languages (Dutch, English, French, German, Finnish, Swedish, Polish). A mission layer—donating approximately 1% of tropical-disease revenue to malaria prevention and distributing mosquito nets in Uganda (5,600 people protected in 2022)—underpins brand purpose and content marketing through a multilingual blog and a weekly newsletter reaching 11,000 researchers and doctors worldwide.

Care Plus monetizes through one-time purchases of branded consumer goods; there is no subscription, SaaS, or licensing revenue in the disclosed model. The company is privately held with no disclosed external funding rounds; co-founder and CEO Arnoud Aalbersberg departed after 30 years in April 2022, and Travel Health Group cites Care Plus as the European market leader in its travel health category. AI capability is limited to a partnership and minority investment in Diptera.ai for AI-driven genetic mosquito research, which supports the stated 'malaria-free world by 2030' objective but does not yet translate into an in-house AI product surface.

Name

Care Plus

Legal name

Tropenzorg B.V.

Website

https://careplus.eu

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

11–50 employees

Short description

Care Plus is a Netherlands-based specialist consumer brand (operating since 1992 under Travel Health Group) that designs and retails insect repellents, water purification products, first aid kits, hygiene, hydration, and sun protection items for European travelers and outdoor enthusiasts via its own e-commerce shop and outdoor retailers.

Ownership category

akta.pro rank

Product category

Travel Health Products

NAICS

Health and Personal Care Retailers (456), Sporting Goods Retailers (45911)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844), Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840)

akta.pro primary industry

Insect Repellents (Topical & Spatial) (CRAJAHAD)

akta.pro secondary industries

Insect & Pest Control (Indoor/Outdoor Insecticides, Repellents, Traps) (CRADAKAJ), Cleaning Gloves & Protective Accessories (CRAJAIAG)

Keywords

• Travel health products
• Insect repellents
• Water purification
• Portable water filters
• Outdoor first aid

Headquarters

HQ city

Almere

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Personnel, Operations, Technology or R&D

Revenue model

1. Consumer Travel Health Products: Sale of physical consumer products including insect repellents, first aid kits, water purification products, hygiene supplies, and sun protection. Products sold through own e-commerce channels and outdoor retail partners across Europe.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Care Plus manufactures and sells a comprehensive range of consumer travel health and safety products across Europe, including insect repellents (DEET and natural), mosquito nets, anti-tick socks, first aid kits, water purification solutions (Hadex disinfectant and 0.1 micron membrane filters), sun protection lotions, hydration supplements, and personal hygiene items. The portfolio targets travelers, outdoor enthusiasts, and families with products designed to protect against mosquitoes, ticks, contaminated water, sun exposure, and minor injuries during travel.

Product overview

Care Plus is a product portfolio brand of Travel Health Group, specializing in travel health and safety products since 1992. The company offers a comprehensive range of insect protection products (including DEET and DEET-free repellents, mosquito nets, head nets, anti-tick socks, and textile sprays), first aid kits and accessories (blister treatment, tick removal, itch relief), hydration solutions (O.R.S., carbohydrate electrolytes), personal hygiene products (bio soap, hand gel, microfiber travel towels, HOCL spray), water purification solutions (Hadex chlorine disinfectant and 0.1 micron water filters), and sun protection products (SPF 30/50+ lotions, lip balm, after sun, and sport gel). The products are designed for travelers, outdoor enthusiasts, and families seeking protection against mosquitoes, ticks, tropical diseases, and sun exposure during domestic and international travel.

Differentiator

Problem solved

Functional benefit

Brands

• Hadex®: Drink water disinfectant solution containing sodium hypochlorite that deactivates bacteria in water within 30 minutes
• Water Filter
• Travel Towel
• Anti-Insect DEET
• Anti-Insect Natural
• Sun Protection
• EHBO Sets
• O.R.S.

Products and services

• Anti-Insect DEET Insect repellent spray containing DEET, the most researched and proven effective insect-repelling substance for protection against mosquitoes and ticks. Targeted at travelers and outdoor enthusiasts needing protection from insect-borne diseases.
• Anti-Insect Natural DEET-free insect repellent using natural ingredients like Citriodiol for protection against mosquitoes and ticks. Designed for travelers seeking plant-based repellent alternatives.
• Anti-Insect Family DEET-free insect repellent suitable for the whole family including children, for protection against mosquitoes and ticks.
• Anti-Teek (Anti-Tick) DEET-free repellent specifically designed for tick protection during outdoor activities.
• Anti-Teek Sokken (Anti-Tick Socks) Socks treated to provide protection against ticks during outdoor activities.
• Klamboes (Mosquito Nets) Impregnated mosquito nets for protection against mosquito bites during sleep, particularly in tropical regions.
• Hoofdnetten (Head Nets) Protective head nets to shield face and neck from mosquito and insect bites during outdoor travel.
• Textile Spray Spray treatment for clothing and textiles to enhance protection against insects.
• EHBO Sets (First Aid Kits) Travel first aid kits available in Basic, Family, Compact, Emergency, and Light Walker variants for different travel and outdoor needs.
• Medisch Paspoort (Medical Passport) Personal medical documentation for travel carrying important health information about the holder.
• Reddingsdeken (Rescue Blanket) Emergency blanket for thermal protection during outdoor adventures or emergencies.
• Anti-Blister Spray Preventive spray to reduce friction and prevent blisters during walking and outdoor activities.
• Blarenpleisters (Blister Plasters) Treatment plasters for existing blisters providing cushioning and healing support during travel and hiking.
• Jeukverlichting (Itch Relief) Products for effective itch relief without scratching for insect bites.
• Teek Verwijderen (Tick Removal) Tools and guides for safe tick removal to prevent disease transmission following tick bites.
• Hadex (Water Disinfectant) Drinking water disinfectant containing sodium hypochlorite (chlorine solution) that deactivates bacteria in water within 30 minutes. Suitable for disinfecting drinking water from pumps, wells, or taps in areas where water quality is questionable.
• Water Filter Portable water filter with 0.1 micron hollow fiber membrane that filters harmful bacteria, parasites, protozoa, and microplastics from freshwater lakes, rivers, or streams. Available in standard and EVO variants with reusable drinking bags, capacities up to 5,000 liters.
• O.R.S. (Oral Rehydration Salts) Oral rehydration solution for preventing and treating dehydration during travel.
• Carbohydrate Electrolytes Hydration supplement providing carbohydrates and electrolytes for active travelers.
• Biozeep (Bio Soap) Biodegradable soap for personal hygiene during travel and outdoor activities.
• Reinigende Handgel (Cleansing Hand Gel) Hand sanitizer gel for cleaning hands without water and soap, available in 100ml and 30ml sizes.
• Skin Saver Refresh & Care HOCL Spray HOCL (hypochlorous acid) spray for skin refresh and care during travel.
• Handdoeken (Travel Towels) Quick-drying microfiber travel towels available in Small (40x80cm), Medium (60x120cm), and Large (75x150cm) sizes that absorb more than 7 times their own weight. The Travel Towel Microfibre Pro Hygiene includes silver threads that inhibit bacterial growth.
• Handy Wash Wipes Waterless washing wipes for personal hygiene when water is not available.
• Sun Protection Lotion SPF 50+ High SPF sunscreen lotion suitable for normal and sensitive skin with a unique formula that also protects against jellyfish stings.
• Sun Protection Lotion SPF 30+ SPF 30+ sunscreen lotion for everyday sun protection suitable for normal and sensitive skin.
• Sun SPF 30 Lip Balm Lip balm with SPF 30 protection for lips, effective in temperatures from -20 to +40 degrees Celsius.
• Care & Repair After Sun After sun product containing natural ingredients that nourish, soften, and help restore skin after sun exposure.
• Sport Gel SPF30 Water- and sweat-resistant SPF30 gel specifically formulated for athletes and outdoor exercisers. Contains vitamins B & E, provides cooling sensation, absorbs quickly without leaving white residue, and allows skin to breathe.

Quantifiable outcome

• 11,000 newsletters sent weekly to researchers and doctors globally
• +2 more outcomes

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Diptera.aicoreStrategic or Co-development Partner · 11 January 2022Care Plus supports Diptera.ai, an Israeli startup that conducts scientific research on genetic manipulation of male mosquitoes using artificial intelligence. This partnership advances the company's malaria elimination goals through innovative biotechnology research.
• Kenyan Partners (Dutch Malaria Foundation)coreStrategic or Co-development PartnerTravel Health Group partners with Kenyans connected to the Dutch Malaria Foundation to collect and disseminate malaria-related news and research globally, supporting the Equal Playingfield initiative.
• Coffee Farmers in UgandaminorOthersCare Plus distributes free mosquito nets to coffee farmers and their families in Uganda, where coffee plantations serve as intense breeding grounds for malaria-carrying mosquitoes. In 2022, 1,400 nets were distributed protecting 5,600 people.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Katadyn: Swiss specialist in portable water filtration and purification products for outdoor, travel, and expedition use — directly comparable to Care Plus's 0.1 micron water filter and Hadex disinfectant lines.
• Lifesystems: UK-based specialist brand offering insect repellents, water purification, first aid kits, and sun protection for travelers and outdoor users — directly comparable portfolio, channel mix (outdoor retail), and end-customer to Care Plus.
• Sawyer Products: US-based brand best known for permethrin-treated clothing, DEET-based insect repellents, and portable water filtration — comparable to Care Plus across repellents and water purification, both targeting outdoor and travel consumers.
• Adventure Medical Kits: Specialist brand offering travel and outdoor first aid kits, insect bite treatment, and water purification — directly overlaps with Care Plus's first aid and water purification product lines, sold through similar outdoor and travel retail.
• Lifeventure: UK-based travel and outdoor brand offering microfiber towels, water purification, first aid, and insect repellent products — comparable product portfolio and outdoor-retail channel to Care Plus, with overlapping end customer.

Emerging players

• Sea to Summit: Australian outdoor and travel gear brand with overlap in microfiber towels, dry sacks, and travel accessories — partial overlap with Care Plus's hygiene and travel accessories lines, sharing outdoor-retail distribution and travel-customer base.
• Grayl: US-based specialist in portable water purification (press-filter bottles and cups) — directly comparable technology niche to Care Plus's water filtration line, serving the same travel and outdoor consumer.

Broad incumbents

• Jungle Formula (Omega Pharma / Perrigo): Leading European insect repellent brand (DEET and natural), directly comparable to Care Plus's Anti-Insect range in target market, formulation, and European retail distribution, but backed by a large pharma/consumer health parent.
• SC Johnson (OFF! / Autan): Global CPG giant whose OFF! and Autan brands dominate the insect repellent category worldwide. Competes with Care Plus in DEET and topical repellents but operates as part of a much broader household products portfolio with vastly larger distribution and marketing resources.
• Repel (Energizer Holdings): Established US insect repellent brand (DEET and DEET-free sprays, lotions, wipes) competing in the same product category as Care Plus's Anti-Insect range, but backed by a large consumer products parent.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/careplus
• YouTubeyoutube.com/careplusnl
• Facebookfacebook.com/careplus
• LinkedInlinkedin.com/company/careplusnl
• Instagraminstagram.com/carePlus
• TikToktiktok.com/@careplus.eu

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Care Plus