Sund + Co

What Sund + Co does

Sund + Co (legal entity: Sund and Company) is a privately held advertising and design studio founded in 1998 by Mark Sund and headquartered in Milford, Ohio, within the Cincinnati metropolitan area. The studio provides four core service lines: Customer Acquisition (data-driven lead generation and sales support via search, social, blogs, and email), Web + Mobile (website design and development on Squarespace, WordPress, and Shopify), Sales Materials (print and PDF collateral, packaging, point-of-sale, and trade show displays), and Branding + Design (logo and brand identity systems). Its core technology stack is platform-agnostic, integrating Squarespace, WordPress, and Shopify for web delivery and Zoho CRM, Crelate, HubSpot, Caspio, Google Analytics, and Site24x7 for client-side marketing operations; the studio has won AMA Pinnacle and PRSA Blacksmith awards for market research, insights, and global communications work, most notably for client Control Bionics.

The studio serves a diverse base of B2B, consumer goods, professional services, and dining/local clients (including Control Bionics, RiverHills Bank, Energy Alliances, Beneficial Talent Source, Melink Solar, Retirement Plan Advisors, 1TaxFinancial, Padrino Italian, and Books by the Banks), delivered entirely through direct client engagement without project managers. Headcount is intentionally small, with three named core practitioners: Mark Sund (Founder and Studio + Advertising Director, formerly an academic research chemist with an MS in Chemistry from the University of Chicago), Sarah Crawford (Creative Director since 2009, Applied Science of Design and Computer Graphics from the Art Institute of Cincinnati), and Isaac Morris (Web Specialist since 2025, hired after a 2024 internship, dual degrees from Georgetown College).

Revenue is generated through project-based professional services engagements priced via quote with multi-year contract cadences; pricing is not publicly disclosed. Go-to-market is sales-led through direct relationships, portfolio and case study presentations, and event-driven activity at industry venues. The studio has no disclosed outside investment, no parent company, no subsidiaries, and no acquisition history, and it operates from a single location at 126 Main Street in the Albert Art Collective in downtown Milford, Ohio.

Name

Sund + Co

Legal name

Sund and Company

Website

https://www.sundco.com

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

1–10 employees

Short description

Sund + Co is a privately held Cincinnati-area advertising and design studio, founded in 1998, providing branding, data-driven lead generation, website design, and print collateral services directly to B2B, consumer goods, professional services, and local/dining clients via a small senior practitioner team.

Ownership category

akta.pro rank

Product category

Advertising and Design Services

NAICS

Advertising Agencies (541810), Graphic Design Services (54143)

SIC

Services-Advertising (7310), Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Survey/Panel-Based Lead Capture & Co-Registration Services (BPAFAKAN)

Keywords

• Advertising and design services
• Branding and identity design
• Website design development
• Lead generation marketing
• Print collateral design

Headquarters

HQ city

Milford

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Advertising and Design Services: Project-based professional services for branding, advertising, websites, and print collateral. Services are customized to each client's needs and delivered from concept through testing, design, to delivery, maintenance and promotion.
2. Marketing Campaign Management: Ongoing marketing campaign services including paid search, social media advertising, and lead generation with monthly reporting and analytics.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels8 records

Core offering

Sund + Co is an advertising and design studio that delivers four integrated service lines: Customer Acquisition (data-driven lead generation and sales support through search, social, email, and analytics), Web + Mobile (custom website design and development on WordPress, Squarespace, and Shopify), Sales Materials (print and PDF collateral, packaging, trade show displays), and Branding + Design (studio-original logos, brand identities, and brand guideline systems). The studio produces all work in-house at its Cincinnati-area Milford, Ohio location, collaborating directly with clients from concept through delivery and promotion.

Product overview

Sund + Co is an advertising and design studio founded in 1998 that provides a comprehensive suite of marketing services organized around four core offerings: Customer Acquisition (data-driven lead generation and sales support via search, social, and email), Web + Mobile (website design and development using WordPress, Squarespace, and Shopify), Sales Materials (print collateral, packaging, and trade show materials), and Branding + Design (logo development and brand identity systems). The company operates as a project-based service provider rather than a software product company, working directly with clients on campaigns across B2B, consumer goods, professional services, and dining/local sectors. All work is produced in-house at their Cincinnati-area studio with clients collaborating throughout the creative process.

Differentiator

Problem solved

Functional benefit

Products and services

• Customer Acquisition Data-driven lead generation and sales support using search, social media, blogs, and email campaigns. Includes market research, audience targeting, and campaign optimization with ROI quantification and monthly insights reporting for B2B and B2C clients.
• Web + Mobile Website design and development with custom programming and content management using WordPress, Squarespace, and Shopify platforms. Includes visitor and advertising analytics, responsive design, and CRM integration capabilities for businesses across B2B, consumer goods, professional services, and dining sectors.
• Sales Materials Print and PDF collateral design including packaging, point-of-sale materials, trade show displays, presentations, and annual reports with high-quality original designs for client in-person, mail, and trade show marketing.
• Branding + Design Studio original logo and brand identity design, including brand guidelines and applications across print, web, and mobile media. Includes full rebrands, logo updates, stationery systems, and brand guideline manuals for companies across all served sectors.

Quantifiable outcome

• Award-winning campaigns: 2019 AMA Pinnacle Award for Research & Insights, 2020 PRSA Blacksmith Awards for Best-In-Show Cincinnati and Global Communications
• +1 more outcomes

Named customers12 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature3 records

Scale indicators3 records

Recent moves2 records

Expansion highlights4 records

Direct peers

• LPK: Cincinnati-based brand design and innovation agency serving global consumer and healthcare brands. Direct peer given shared Cincinnati heritage, comparable size and tenure, and similar branding-plus-design positioning to Sund + Co.
• Mekanism: Independent creative agency offering integrated advertising, brand storytelling, and content production. Comparable to Sund + Co as a mid-sized independent shop delivering multi-channel campaigns with a senior-led creative model.
• Anomaly: Independent creative agency operating at the intersection of advertising, brand consulting, and digital product. Comparable to Sund + Co in being an independent, creatively led shop working across brand strategy, campaigns, and content.
• Threespot: Independent digital agency specializing in web, brand, and content strategy. Comparable to Sund + Co for its independent, senior-led model and similar blend of web design, branding, and content work for mission-driven clients.

Regional players

• Laughlin Constable: Milwaukee-based independent advertising and marketing agency of broadly similar size and full-service positioning. Comparable to Sund + Co as a Midwest-rooted independent agency offering branding, digital, and media services to mid-market clients.

Broad incumbents

• Wieden+Kennedy: Large global independent creative agency known for integrated brand campaigns. Relevant incumbent peer because Sund + Co competes for the same brand-building and advertising budgets, particularly with consumer and growth-stage clients.
• Ogilvy: Global advertising and marketing services network. Broad incumbent peer for Sund + Co because enterprise and mid-market clients (e.g., Control Bionics, RiverHills Bank, Melink Solar) typically also evaluate global networks for major campaigns.
• R/GA: Global digital agency operating across brand, experience design, and marketing. Comparable incumbent to Sund + Co because it competes for the digital, web, and customer-acquisition work Sund + Co delivers (websites, lead gen, campaigns).
• VML: Global marketing and customer experience agency formed from the merger of VMLY&R and Wunderman Thompson. Broad incumbent peer covering brand, advertising, commerce, and CRM capabilities that overlap with Sund + Co's full-service offering.
• Droga5: Accclaimed independent creative agency (Accenture Song). Comparable to Sund + Co at the high end of independent creative work and a reference point for the kind of brand-building campaigns Sund + Co aspires to deliver for growth-stage clients.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/sund.plus.co
• Xx.com/sundcompany
• Facebookfacebook.com/sundco
• LinkedInlinkedin.com/company/sundco

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sund + Co