Rainbow Rental Car
Rainbow Rent Car (PT. Alnajma Selaras Abadi) is an Indonesian car rental company based in East Jakarta operating a 50+ model fleet across economy, premium, luxury, sport, tourism, and cargo vehicles, serving individuals, corporates, and government institutions in Greater Jakarta and inter-city routes via website and WhatsApp-based bookings.
- Company typePrivate
- Founded2013
- HeadquartersDki Jakarta, Indonesia
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What Rainbow Rental Car does
Rainbow Rent Car (operating as PT. Alnajma Selaras Abadi) is an Indonesian car rental company headquartered in Setu, Cipayung, East Jakarta, with stated operations spanning more than 10 years (founded circa 2013). The company provides short-term, long-term, hourly, daily, weekly, monthly, and yearly vehicle rentals across Greater Jakarta (Jabodetabek) and inter-city routes, offering both self-drive (lepas kunci) and chauffeur-driven (dengan supir) options, plus specialized services for airport transfers, weddings, corporate events, tourism groups, VIP guest hosting, and goods transport.
Its core operating asset is a 50+ model fleet segmented across economy hatchbacks/MPVs (Toyota Avanza, Honda Jazz, Honda Mobilio, Mitsubishi Xpander), premium MPVs (Innova Reborn, Innova Zenix G/V/Q and hybrids, Voxy), SUVs (Fortuner, Pajero Sport, CRV), luxury MPVs (Alphard, Vellfire variants), luxury sedans/SUVs (Mercedes E 300, S 400, S 450, G 400 d, Land Cruiser, Lexus LX 570, Range Rover), sport/exotic vehicles (Lamborghini Aventador/Gallardo, Mini Cooper Countryman), tourism vehicles (Hiace Commuter/Premio variants, Isuzu Elf Long, medium and big tour buses), and cargo pickups (Hilux, Triton double cabin). Pricing is publicly listed with daily rates from Rp 200,000 (Avanza) up to Rp 1,350,000+ (Mercedes E 300), with discounts for long-term commitments.
The business runs on a WordPress-based corporate website (rainbowrentcar.com) with WhatsApp Business API integration as the primary booking and customer service channel; it holds no proprietary software, public API, or developer platform. The company monetizes through transactional usage-based rental fees, subscription-style long-term contracts, and managed chauffeur services. Its customer base spans individuals, corporate accounts, and government/state-owned enterprise (SOE) clients — logos displayed include POLRI, Kemendagri, PLN, Bank BRI, Universitas Indonesia, Pupuk Indonesia, Jasa Raharja, Hutama Karya, Yakult, Adient, Toyo-Engineering, Amazing Thailand, and China Shenhua. The company is privately held with 11-50 employees, ISO 9001/14001/45001 certified, and pursues a direct-to-consumer plus direct enterprise sales motion supplemented by extensive local SEO and organic social media presence.
Rainbow Rental Car firmographics
Firmographics- Name
- Rainbow Rental Car
- Legal name
- PT. Alnajma Selaras Abadi
- Website
- https://rainbowrentcar.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Rainbow Rent Car (PT. Alnajma Selaras Abadi) is an Indonesian car rental company based in East Jakarta operating a 50+ model fleet across economy, premium, luxury, sport, tourism, and cargo vehicles, serving individuals, corporates, and government institutions in Greater Jakarta and inter-city routes via website and WhatsApp-based bookings.
- Ownership category
- akta.pro rank
Rainbow Rental Car industry classification
Industry- Product category
- Car Rental Services
- NAICS
- Passenger Car Rental (532111), Passenger Car Rental and Leasing (53211), Limousine Service (485320)
- SIC
- Services-Auto Rental & Leasing (No Drivers) (7510)
- akta.pro primary industry
- Self-Drive Car Rental (THADAAAF)
- akta.pro secondary industries
- Local City / In-Town Car Rental (THADAAAC), Chauffeur-Driven Car Rental (With Driver) (THADAAAG), Luxury Sedan & Executive Car Rentals (THADAMAB), Sports & Grand Touring (GT) Car Rentals (THADAMAD)
Keywords
Where Rainbow Rental Car is headquartered
LocationHeadquarters
- HQ city
- Dki Jakarta
- HQ country
- Indonesia
- HQ region
- Asia
Offices1 record
Markets served
Rainbow Rental Car business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Short-term daily/hourly car rental (Sewa Mobil Harian, 6/12/24 Jam, Full Day): Per-day, per-hour (6/12/24 hour), and full-day rentals of economy through luxury vehicles. Prices start from Rp 200,000 (Avanza) up to Rp 1,350,000+ (Mercedes Benz E 300).
- With-driver rental (Sewa Mobil Dengan Supir): Chauffeur-driven rental service for individuals, companies, and tourism across all vehicle categories.
- Self-drive rental (Sewa Mobil Lepas Kunci): Self-drive/unattended car rental for customers with their own driver's license.
- Airport transfer service (Jasa Antar Jemput Bandara): Pickup and drop-off service to and from Jakarta airports.
- Wedding car (Sewa Wedding Car): Specialized bridal/ceremony vehicle rental, often using premium models like Alphard and Vellfire.
- Long-term rental (Mingguan, Bulanan, Tahunan, Jangka Panjang): Weekly, monthly, annual, and long-term rental packages with stated discounts for long durations.
- Event and corporate guest transportation (Sewa Mobil Event, Pelayanan Tamu Perusahaan): B2B transportation for special events and corporate guest hosting/handling.
- Tourism vehicle rental (Sewa Mobil Wisata, Hiace Commuter/Premio, Elf Long, Medium/Big Bus Pariwisata): Chartered tourism transportation including minibuses and full-size tour buses for groups.
- Goods transport (Angkutan Barang) via Hilux and Triton double cabin pickups: Pickup truck rental for cargo and goods transport needs.
- Inter-city / out-of-town rental (Sewa Mobil Luar Kota): Rental services for long-distance trips from Greater Jakarta to destinations like Riau, Padang, Palembang, Malang, etc.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Economy (Avanza, Mobilio, Ertiga, Jazz, Yaris, Wuling Confero) |
| Unit Pricing | Pay-as-you-go | Mid-size (HRV, Rush, Baleno, Terios, Xpander) |
| Unit Pricing | Pay-as-you-go | Premium MPV (Innova Reborn, Innova Zenix G/V/Q, Innova Venturer) |
| Unit Pricing | Pay-as-you-go | SUV (Fortuner, Pajero Sport, CRV, Voxy) |
| Unit Pricing | Pay-as-you-go | Luxury (Vellfire Z, Vellfire Transformer, Vellfire Facelift, New Vellfire, Alphard Gen 2, Alphard Transformer, Alphard Facelift, New Alphard, Camry Facelift, Camry New Model) |
| Unit Pricing | Pay-as-you-go | Premium sedan & executive SUV (Mercedes Benz E 300, S 400, S 450, G 400 d) |
| Unit Pricing | Pay-as-you-go | Sport and ultra-luxury (Land Cruiser, Lexus LX 570, Range Rover Evoque, Range Rover Vogue, Mini Cooper Countryman, Lamborghini Aventador, Lamborghini Gallardo) |
| Unit Pricing | Pay-as-you-go | Tourism vehicles (Hiace Commuter, Hiace Commuter Luxury, Hiace Premio, Hiace Premio Luxury, Hiace Premio Executive, Elf Long, Medium Bus Pariwisata, Big Bus Pariwisata) |
| Subscription | Multi-year contract | Long-term rental (Mingguan, Bulanan, Tahunan, Jangka Panjang) |
| Usage-based | Pay-as-you-go | Time-based rental (6 Jam, 12 Jam, 24 Jam, Full Day) |
Go-to-market motion4 records
Distribution channels4 records
Marketing channels8 records
Rainbow Rental Car product offering
Product offeringCore offering
Rainbow Rent Car (PT. Alnajma Selaras Abadi) is a Jakarta-based car rental operator that rents a broad fleet of vehicles — from economy hatchbacks/MPVs to luxury sedans, luxury MPVs, SUVs, sport cars, tourism buses, and double-cabin pickups — to individuals, companies, and government institutions across the Greater Jakarta (Jabodetabek) area and inter-city routes. Services are offered on hourly (6/12/24 hours), daily, weekly, monthly, and yearly terms, with both self-drive (lepas kunci) and chauffeur-driven (dengan supir) options, plus specialized offerings for weddings, corporate events, airport transfers, tourism groups, and goods transport.
Product overview
Rainbow Rent Car (operated by PT. Alnajma Selaras Abadi) is a single, integrated car-rental business — not a multi-product SaaS platform. Its offering is structured as one core service (vehicle rental) delivered through multiple service packages and a large, tiered fleet. The service packages include Sewa Mobil Harian, Sewa Mobil 6/12/24 Jam, Sewa Mobil Full Day, Sewa Mobil Dengan Supir (with driver), Sewa Mobil Lepas Kunci (self-drive), Jasa Antar Jemput Bandara (airport transfer), Sewa Wedding Car, Sewa Mobil Mingguan, Sewa Mobil Bulanan, Sewa Mobil Tahunan, Sewa Mobil Jangka Panjang, Sewa Mobil Event, Sewa Mobil Wisata, and Sewa Mobil Pelayanan Tamu Perusahaan. The fleet backing these services spans economy vehicles (Toyota Avanza, Honda Mobilio, Suzuki Ertiga, Wuling Confero, Honda Jazz, Toyota Yaris, Toyota Rush, Suzuki Baleno, Honda HRV, Daihatsu Terios, Mitsubishi Xpander, Hyundai Stargazer), MPVs (Toyota Innova Reborn, Innova Venturer, Innova Zenix G/V/Q and their Hybrid variants, Toyota Voxy, Hyundai H1, Hyundai H1 Royale), SUVs (Toyota Fortuner, Mitsubishi Pajero Sport, Honda CRV, Toyota Land Cruiser, Lexus LX 570, Range Rover Evoque, Range Rover Vogue, Mercedes Benz G 400 d), luxury MPVs and sedans (Toyota Vellfire Z/Transformer/Facelift/New, Toyota Alphard Gen 2/Transformer/Facelift/New, Toyota Camry Facelift/New Model, Mercedes Benz E 300/S 400/S 450), sport cars (Mini Cooper Countryman, Lamborghini Aventador, Lamborghini Gallardo), tourism vehicles (Toyota Hiace Commuter/Commuter Luxury/Premio/Premio Luxury/Premio Executive, Isuzu Elf Long, Medium Bus, Big Bus), and cargo pickups (Toyota Hilux Double Cabin, Mitsubishi Triton Double Cabin). All of these service packages and vehicles are delivered through one operational unit, located at Rainbow Corner, Jl. Raya Setu Kav 10A, Setu, Cipayung, Jakarta Timur 13880, with a service area covering Jakarta, Bogor, Depok, Tangerang, and Bekasi. The business has more than 10 years of operating history and is certified to ISO 9001, ISO 14001, and ISO 45001.
Differentiator
Problem solved
Functional benefit
Products and services
- Sewa Mobil Harian (Daily Car Rental)
Quantifiable outcome
- More than 10 years of continuous operation serving car rental customers
- +2 more outcomes
Companies that use Rainbow Rental Car
Customer profileNamed customers36 records
Segments8 records
Ideal customer profiles5 records
Rainbow Rental Car technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Rainbow Rental Car partnerships and signals
Strategic signalScale indicators5 records
Recent moves5 records
Expansion highlights5 records
Rainbow Rental Car competitors and assessment
Company assessmentEmerging players
- Traveloka (Car Rental vertical): Traveloka is a leading Indonesian OTA that lists car rental inventory from multiple operators and increasingly sells its own packages. Comparable as a digital aggregator that can either complement or disintermediate Rainbow depending on partnership terms.
- Tiket.com (Car Rental vertical): Tiket.com is a major Indonesian OTA that distributes car rental products alongside flights, hotels, and attractions. Comparable as a digital channel partner/competitor that aggregates demand across multiple rental operators.
Broad incumbents
- Hertz Indonesia: Hertz is a global car rental operator with Indonesian franchise locations, primarily airport-focused. Comparable as an international brand competing for the same premium self-drive and corporate segments.
- Bluebird Group (Golden Bird / Silverbird): Bluebird is Indonesia's largest taxi and chauffeured transport group; its Golden Bird and Silverbird services offer premium chauffeur-driven car rentals comparable to Rainbow's with-driver offerings. As a publicly listed incumbent with broader mobility operations, Bluebird competes for corporate and VIP segments where Rainbow also operates.
- Avis Indonesia: Avis is a global car rental brand operating in Indonesia with airport-focused and corporate fleet services. Comparable as an established international rental brand competing for premium and corporate accounts in the same Jakarta customer base.
- Europcar Indonesia: Europcar is another major international car rental brand with an Indonesian franchise presence, focused on airport and corporate customers. Comparable on premium sedan/SUV rental and corporate contract services in Jakarta.
Direct peers
- Golden Bird (Bluebird premium service): Golden Bird is Bluebird's premium chauffeur-driven rental arm using executive sedans and MPVs such as Alphard. Directly comparable to Rainbow's with-driver executive and corporate VIP service line.
- Garuda Trans Rent Car: Garuda Trans is an Indonesian car rental company offering self-drive and with-driver rentals in Jakarta and surrounding areas with comparable fleet breadth. Directly comparable as a domestic same-market competitor targeting individuals and corporate clients.
- TRAC Astra Rent a Car: TRAC is the largest car rental operator in Indonesia, part of the Astra International conglomerate, serving corporates, government, and individual customers across major Indonesian cities. It is the most directly comparable competitor to Rainbow in the traditional car rental category with both self-drive and with-driver offerings.
- Setia Jaya Rent Car: Setia Jaya is an established Jakarta-based car rental operator with comparable economy-to-luxury fleet and corporate client focus. Directly comparable as a same-city competitor in the self-drive and chauffeur-driven rental categories.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Rainbow Rental Car social profiles
Digital presenceRainbow Rental Car compliance and trust
Trust signalCompliance3 records
Rainbow Rental Car financial estimates
Financial estimateRevenue estimate
Valuation estimate
Rainbow Rental Car leadership team
Management profileNumber of profiles
Rainbow Rental Car funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Rainbow Rental Car M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Rainbow Rental Car
What does Rainbow Rental Car do?
Rainbow Rent Car (PT. Alnajma Selaras Abadi) is a Jakarta-based car rental operator that rents a broad fleet of vehicles — from economy hatchbacks/MPVs to luxury sedans, luxury MPVs, SUVs, sport cars, tourism buses, and double-cabin pickups — to individuals, companies, and government institutions across the Greater Jakarta (Jabodetabek) area and inter-city routes. Services are offered on hourly (6/12/24 hours), daily, weekly, monthly, and yearly terms, with both self-drive (lepas kunci) and chauffeur-driven (dengan supir) options, plus specialized offerings for weddings, corporate events, airport transfers, tourism groups, and goods transport.
Is Rainbow Rental Car a public or private company?
Rainbow Rental Car is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Rainbow Rental Car founded?
Rainbow Rental Car was founded in 2013. It employs 11 to 50 people.
Where is Rainbow Rental Car based?
Rainbow Rental Car is headquartered in Dki Jakarta, Indonesia, in the Asia region.
How does Rainbow Rental Car make money?
Ten revenue lines are on record. Short-term daily/hourly car rental (Sewa Mobil Harian, 6/12/24 Jam, Full Day) is the primary driver. The others are with-driver rental (Sewa Mobil Dengan Supir), self-drive rental (Sewa Mobil Lepas Kunci), airport transfer service (Jasa Antar Jemput Bandara), wedding car (Sewa Wedding Car), long-term rental (Mingguan, Bulanan, Tahunan, Jangka Panjang), event and corporate guest transportation (Sewa Mobil Event, Pelayanan Tamu Perusahaan), tourism vehicle rental (Sewa Mobil Wisata, Hiace Commuter/Premio, Elf Long, Medium/Big Bus Pariwisata), goods transport (Angkutan Barang) via Hilux and Triton double cabin pickups and inter-city / out-of-town rental (Sewa Mobil Luar Kota).
Who are Rainbow Rental Car's main competitors?
Emerging players on record are Traveloka (Car Rental vertical) and Tiket.com (Car Rental vertical). Broad incumbents are Hertz Indonesia, Bluebird Group (Golden Bird / Silverbird), Avis Indonesia and Europcar Indonesia. Direct peers are Golden Bird (Bluebird premium service), Garuda Trans Rent Car, TRAC Astra Rent a Car and Setia Jaya Rent Car.
Does Rainbow Rental Car have an API?
No public API is recorded for Rainbow Rental Car.
What industry is Rainbow Rental Car in?
Rainbow Rental Car's product category is Car Rental Services. Its primary akta.pro industry code is THADAAAF, Self-Drive Car Rental, with a secondary code of THADAAAC, Local City / In-Town Car Rental. Its NAICS code is 532111 and its SIC code is 7510.