Brenna

What Brenna does

Brenna (legally BRENNA s.r.o.) is a privately held Czech travel agency (cestovn\u00ed kancel\u00e1\u0159) headquartered at Jakubsk\u00e9 n\u00e1m\u011bst\u00ed 7 in Brno, founded in 1992 and operating for 34 years as of 2026. The company's core business is selling package holidays\u2014typically flights plus accommodation, optionally with meals\u2014to Mediterranean destinations, with a heavy concentration in Greek islands (30+ destinations including Thassos, Zakynthos, Crete, Rhodes, Santorini, and lesser-known islands such as Kasos, Astypalea, Meganisi, and Telendos) along with Bulgaria, Turkey, Egypt, Albania, Montenegro, Cyprus, Spain (Mallorca), and Portugal (Madeira). Departures operate from all Czech airports plus Bratislava, Ko\u0161ice, Poprad, and Vienna. The firm holds mandatory statutory travel-agency insolvency insurance under Czech law No. 159/1999 Sb. through UNIQA, satisfying its regulatory baseline.

Revenue is generated through seven streams: (1) package holidays (primary), with per-person pricing of 4,590-18,690 K\u010d depending on destination, season, and tier; (2) standalone flight tickets; (3) in-flight ancillary services (seat reservations 400-990 K\u010d per segment, meals 480-1,550 K\u010d, and a TRAVEL PLUS COMFORT package at 3,990 K\u010d); (4) excess baggage and destination transfers; (5) travel insurance intermediated through UNIQA; (6) in-destination optional excursions paid in cash locally; and (7) gift vouchers from 1,000 K\u010d. Payment terms follow a 50% deposit at signing with the balance due 30 days before departure, or a First Minute structure of 1,500 K\u010d/person deposit until December 31.

The go-to-market is direct-to-consumer with a multi-channel footprint: a Brno retail office, phone/email sales, online booking via brenna.cz with electronic contract signing and Comgate payment processing, plus a commission-based sales partner (prodejce) network. Marketing relies on the website, SEO, Instagram, Facebook, and email newsletter. The company accepts employee benefit vouchers from Pluxee, Up, Edenred, Benefit Plus, and Benefity (up to 12,000 K\u010d/person, max 50% of trip price), and operates loyalty partnerships with Senior PASS and VZP's Klub pevn\u00e9ho zdrav\u00ed. Operations are supported by SmartWings as the primary airline partner, supplemented by Electra Airways, AirCairo, and HelloJets; in-destination service is delivered via Czech/Slovak-speaking local delegate partners. The technology stack is described as standard booking and contract management tools with no proprietary AI, API, or mobile application.

Name

Brenna

Legal name

BRENNA s.r.o.

Website

https://www.brenna.cz

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

11–50 employees

Short description

Brenna is a privately held Czech travel agency founded in 1992 in Brno that sells flight-inclusive package holidays to Mediterranean destinations, with a specialization in Greek islands, to individual Czech and Slovak leisure travelers.

Ownership category

akta.pro rank

Product category

Travel Agency Services

NAICS

Tour Operators (561520), Tour Operators (56152), Travel Agencies (561510), Travel Agencies (56151)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro industry

PRIMARYTHAKAJAC

Package Tour Wholesalers (Pre-Packaged FIT/Group Programs)

Travel & Hospitality/Travel Agencies, Tour Operators & OTAs/Travel Consolidators & Wholesalers

Keywords

• Package holidays
• Travel agency services
• Mediterranean beach vacations
• Flight ticket sales
• Outbound tour operator

Headquarters

HQ city

Brno

HQ country

Czechia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Flight-Only Tickets (Prodej letenek): Brenna also sells standalone airline tickets independent of package holidays, as evidenced by their dedicated 'Letenky' section and exclusions noted in their terms (vouchers not accepted for standalone tickets).
2. Package Holidays (Zájezdy): The primary revenue stream consists of package holidays to Mediterranean destinations (Greece, Bulgaria, Turkey, Egypt, Albania, Montenegro, Cyprus, Spain, Portugal). These are sold as all-inclusive packages including flights, accommodation, and sometimes meals. Prices range from approximately 4,590 Kč to 18,690 Kč per person depending on destination, season, and accommodation tier. Revenue is recognized at the time of booking with payment typically split between deposit (50% at signing) and final payment (30 days before departure).
3. In-Flight Services: Optional revenue-generating services including pre-reserved seating (500-990 Kč per person per segment), in-flight meals (cold meals 550 Kč, hot meals 600 Kč, children's meals 520 Kč, schnitzels 600-1,550 Kč), and the premium TRAVEL PLUS COMFORT package (3,990 Kč per person) which includes airport lounge, meals, beverages, and increased baggage allowance.
4. Baggage and Transfers: Revenue from excess baggage fees (1,250 Kč for additional 23 kg bag, 2,350 Kč for sports equipment up to 32 kg) and airport transfer services in destinations organized through partner agencies.
5. Travel Insurance: Brenna acts as an intermediary for travel insurance products through UNIQA pojišťovna, including coverage for medical expenses, trip cancellation (storno poplatky), and the TravelMedik assistance service provided by Click2Claim. Insurance premiums are paid separately and are non-refundable once the trip is cancelled.
6. Optional Excursions (Fakultativní výlet): Day trips and excursions sold in-destination through local delegates. These are priced and paid for in cash (EUR or local currency) at the destination and represent additional revenue with no commission to the main booking.
7. Gift Vouchers (Dárkové poukazy): Gift vouchers sold online starting at 1,000 Kč per voucher, valid for airline package holidays (excluding ski trips and Czech/Slovak domestic stays). These provide prepaid revenue before services are rendered.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Brenna (CK BRENNA) is a Czech retail travel agency that assembles and resells all-inclusive package holidays to Mediterranean beach destinations — primarily Greek islands plus Bulgaria, Turkey, Egypt, Albania, Montenegro, Cyprus, Spain (Mallorca) and Portugal (Madeira) — combining flights, accommodation and optional meals with departures from Czech, Slovak and Austrian airports. In addition to packages it sells standalone airline tickets, travel insurance through UNIQA, gift vouchers, and ancillary in-flight and baggage services, distributed through its Brno office, website, phone/email, and a commission partner network.

Product overview

Brenna is a Czech travel agency (cestovní kancelář) operating since 1992, offering a comprehensive portfolio of travel services centered around package holidays to Mediterranean destinations. The core offering consists of summer vacation packages (Léto) with flights, accommodation, and optional meals across Greece (including numerous islands such as Thassos, Zakynthos, Kefalonia, Rhodes, Crete, Santorini, Skiathos, and others), Bulgaria, Turkey, Egypt, Albania, Montenegro, Cyprus, Spain (Mallorca), and Portugal (Madeira). Supporting products include standalone flight ticket sales, travel insurance through UNIQA with cancellation coverage, gift vouchers, and loyalty programs. The agency operates with departures from all Czech airports, Bratislava, Košice, Poprad, and Vienna. Brenna also provides a commission-based sales portal for partners and an online signature service for digital contract execution. The company is legally structured as BRENNA s.r.o., headquartered at Jakubské náměstí 7, Brno.

Differentiator

Problem solved

Functional benefit

Products and services

• Package Holidays (Zájezdy / Léto Vacation Packages) All-inclusive package holidays combining flights, accommodation, and optional meals to Mediterranean destinations including 30+ Greek islands, Bulgaria, Turkey, Egypt, Albania, Montenegro, Cyprus, Spain (Mallorca) and Portugal (Madeira). Sold per person with a 50% deposit at contract signing and the balance due 30 days before departure, with both First Minute and Last Minute booking options.
• Flight Ticket Sales (Prodej letenek) Standalone airline ticket sales offered independently of package holidays, allowing customers to purchase flights without bundled accommodation or services.
• Travel Insurance (Cestovní pojištění) Travel insurance intermediation through UNIQA pojišťovna, offering KOMFORT PLUS and KOMFORT PREMIUM policies covering medical expenses and trip cancellation (storno) up to 35,000 Kč per person, plus the TravelMedik assistance service delivered by Click2Claim.
• Gift Vouchers (Dárkové poukazy) Prepaid gift vouchers for travel packages with a minimum denomination of 1,000 Kč, redeemable against flight-based package holidays (excluding ski trips and stays in the Czech Republic and Slovakia). Non-transferable and non-refundable.
• Discount and Loyalty Programs (Senior PASS, VZP Klub pevného zdraví, early booking) Discount programs including Senior PASS (5% discount for senior cardholders), VZP health club Klub pevného zdraví (up to 12% discount on standard packages, max 2,500 Kč per person) and early booking discounts of 4–10% depending on travel period.
• In-Flight and Ancillary Services (TRAVEL PLUS COMFORT, seat reservation, meals, baggage) Optional ancillary services on Brenna flights: pre-reserved seating (400–990 Kč per person per segment), in-flight meals (480–1,550 Kč), the TRAVEL PLUS COMFORT premium package (3,990 Kč per person including airport lounge, meals, beverages and increased baggage allowance) and excess baggage (1,250 Kč for an extra 23 kg bag, 2,350 Kč for sports equipment up to 32 kg).

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• SmartWingscoreTechnology or IntegrationSmartWings is the primary airline carrier for Brenna's package holidays, operating flights from Czech and Slovak airports to Mediterranean destinations. SmartWings handles in-flight services including seat assignments, meals, and baggage.
• UNIQA pojišťovnacoreStrategic or Co-development PartnerUNIQA is the exclusive travel insurance provider for Brenna, offering KOMFORT PLUS and KOMFORT PREMIUM policies that include medical coverage, trip cancellation (storno), and the TravelMedik assistance service. Insurance is sold as an add-on to every package holiday booking.
• Pluxee (formerly Sodexo)minorChannel Partner/ Reseller/ DistributorPluxee (formerly Sodexo) voucher program accepted at Brenna, including Flexi Karta, Gift vouchers (Dárek), Focus, and Flexi vouchers. Accepted up to 12,000 Kč per person, maximum 50% of trip price. Must be used in full value; no cash change given.
• Up Česká republikaminorChannel Partner/ Reseller/ DistributorUp Česká republika provides employee benefit vouchers (Šek dovolená, Cadhoc, Unišek+) and administers the Benefit Plus platform, both accepted at Brenna for holiday payments up to 12,000 Kč per person (max 50% of trip price).
• EdenredminorChannel Partner/ Reseller/ DistributorEdenred voucher program (Tickets Compliments, Ticket Multi, Ticket Holiday) accepted at Brenna for holiday payments up to 12,000 Kč per person (max 50% of trip price).
• Benefit PlusminorChannel Partner/ Reseller/ DistributorBenefit Plus provides online employee benefit management services, allowing employees to pay for Brenna holidays using accumulated benefit credits. Accepted up to 12,000 Kč per person (max 50% of trip price).
• BenefityminorChannel Partner/ Reseller/ DistributorBenefity company provides online employee benefit management similar to Benefit Plus, accepted at Brenna for holiday payments up to 12,000 Kč per person (max 50% of trip price).
• Senior PASSminorGTM or Marketing PartnerSenior PASS is a loyalty program for seniors that provides 5% discount to cardholders at Brenna. The discount can be combined with early booking discounts (4-10%) up to a maximum of 2,500 Kč per person. Available only at the Brno office with card presentation required.
• Klub pevného zdraví (VZP)minorGTM or Marketing PartnerBrenna is a contracted partner of the VZP health club (Klub pevného zdraví), offering members up to 12% discount on standard packages (max 2,500 Kč per person) or 4% on last-minute offers. Not combinable with other discounts and valid only at Brenna directly (not through the partner network).
• Local Delegation PartnerscoreChannel Partner/ Reseller/ DistributorBrenna works with partner travel agencies in destination countries to provide local delegation services, including airport transfers, hotel check-in support, information meetings, excursion sales, and car rentals. These partners assist Czech-speaking delegations in most Mediterranean destinations.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Fischer Travel (CK Fischer): One of the largest Czech travel agencies, offering package holidays to Mediterranean destinations including Greece, Turkey, Egypt, and Bulgaria with departures from Czech and Slovak airports. Direct competitor in the same market with very similar product offerings.
• Čedok: Oldest and one of the largest Czech travel agencies, offering package holidays, city breaks, and own-operated hotels across Mediterranean and other destinations. Competes head-to-head with Brenna in Czech/Slovak package holiday market.
• Exim Tours: Czech travel agency specializing in package holidays to Greece, Turkey, Egypt, and other Mediterranean destinations with departures from Czech airports. Direct competitor targeting similar customer base with similar all-inclusive offerings.
• Alexandria (CK Alexandria): Czech travel agency focused on package holidays to Greece, Egypt, and other warm destinations, with strong Czech-speaking delegation services. Direct competitor in the same Czech outbound package holiday market.
• Blue Style: Czech travel agency offering package holidays primarily to Mediterranean destinations including Greece, Turkey, and Egypt. Competes with Brenna for Czech and Slovak leisure travelers seeking beach packages.
• ETI (CK ETI): Czech travel agency operating since 1991, offering package holidays to Greece, Cyprus, Turkey, and other Mediterranean destinations with departures from Czech airports. Comparable scale and target market to Brenna.
• Firo Tour: Czech travel agency specializing in package holidays to Greece, Turkey, and other Mediterranean destinations with Czech-speaking delegation. Direct competitor in the niche Czech outbound package holiday segment.

Broad incumbents

• TUI Czech Republic: Subsidiary of TUI Group, the world's largest integrated tourism company, offering package holidays to Mediterranean destinations from Czech airports. Larger scale and broader portfolio than Brenna but competes in same segment.
• Der Touristik (DER Touristik): Major European tour operator with presence in Czech market through various brands, offering package holidays to Mediterranean destinations. Broader portfolio and pan-European scale make it a major incumbent competitor.

Emerging players

• Invia.cz: Leading Czech online travel agency (OTA) that aggregates and sells package holidays and standalone services. Represents the digital channel pressure that traditional agencies like Brenna face, with significant overlap in destinations and customer base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/ckbrenna
• Instagraminstagram.com/ck_brenna/?hl=cs

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Brenna