The Center for Nonviolent Communication

What The Center for Nonviolent Communication does

The Center for Nonviolent Communication (CNVC) is a 501(c)(3) nonprofit organization founded in 1985 by Marshall B. Rosenberg, PhD and headquartered in Austin, Texas. CNVC serves as the sole official certifying and standards-keeping body for the Nonviolent Communication (NVC) methodology, teaching and supporting NVC in more than 65 countries through a global network of 1,025 active certified trainers who independently deliver workshops, events, and certification programs. The organization targets individual practitioners seeking empathy and conflict-resolution skills, corporate leaders pursuing culture transformation (with Microsoft/Satya Nadella cited as a reference), educators and schools, government and peacebuilding organizations, and therapists. Its flagship revenue-generating product is the International Intensive Training (IIT), a multi-day residential program run in nine global destinations per year (USA-CA, USA-CT, UK, Bali, China, Slovenia, Colombia, New Zealand, and India).

CNVC's product portfolio spans the foundational NVC book ("Nonviolent Communication: A Language of Life," 6M+ copies sold across 35+ languages), the IIT residential immersions, a formal trainer certification program with ongoing renewal, a five-part "Relationship Reset" micro-lesson series, ad-hoc events and workshops, and a membership program. The underlying technology stack is a web-based learning management and content distribution platform localized into 30+ languages and featuring an OpenStreetMap-powered global trainer locator; no application, API, or SDK is offered, and there is no disclosed AI/ML capability.

The business model blends multiple revenue streams: tuition from IIT programs, fees from trainer certification and renewal, sales of books and resources through the CNVC store, annual membership subscriptions, and charitable donations under the 501(c)(3) framework. Pricing for IITs and certification is quote-based and not publicly disclosed, while a substantial library of introductory micro-lessons and articles is provided free as a top-of-funnel acquisition mechanism. The organization reaches hundreds of thousands of people worldwide and operates without paid advertising, relying on content marketing, a monthly newsletter, flagship events, and the trainer network for organic demand generation.

Name

The Center for Nonviolent Communication

Legal name

The Center for Nonviolent Communication

Website

https://cnvc.org

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

11–50 employees

Short description

The Center for Nonviolent Communication is a 501(c)(3) nonprofit that serves as the sole certifying body for the Nonviolent Communication methodology, supporting 1,025 certified trainers across 65+ countries through residential International Intensive Trainings, certification, publications, and free online learning resources.

Ownership category

akta.pro rank

Product category

Communication and Conflict Resolution Training

NAICS

Educational Support Services (61171), Professional and Management Development Training (611430)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Workshops, Webinars & Live Masterclasses (MPACALAD)

akta.pro secondary industries

Online/Hybrid Lifelong Learning Platforms & Open Enrollment Programs (EDAAAEAL), Open Courseware & Course Modules (OCW) (EDAGAJAB)

Keywords

• Nonviolent communication training
• Conflict resolution education
• Empathy skills workshops
• Trainer certification programs
• Communication methodology

Headquarters

HQ city

Austin

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Training and Program Fees: CNVC generates revenue through fees charged for its International Intensive Training (IIT) immersions, workshops, events, and other learning programs offered globally by certified trainers and the organization itself. These are typically multi-day residential or virtual programs with tuition fees.
2. Book and Resource Sales: The CNVC Store sells 'Nonviolent Communication: A Language of Life' by Marshall B. Rosenberg, PhD — the foundational NVC text that has sold over 6 million copies worldwide. Additional merchandise and resources are sold through the store.
3. Trainer Certification: Revenue is generated through the certification process for individuals seeking to become Certified NVC Trainers, which involves assessment fees and ongoing compliance/renewal requirements.
4. Membership Subscriptions: CNVC offers a membership program providing ongoing access to resources, community, and benefits. Members receive regular newsletter communications and access to exclusive content and networking opportunities.
5. Donations and Charitable Contributions: As a registered 501(c)(3) nonprofit organization, CNVC relies on donations from individuals and organizations to support its mission of spreading Nonviolent Communication globally. The organization actively solicits contributions through its website, positioning donations as a key lever to reach the 'tipping point' for global NVC adoption.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

The Center for Nonviolent Communication (CNVC) teaches and supports the Nonviolent Communication (NVC) communication methodology globally through paid and free programs. Its core offerings include the foundational book "Nonviolent Communication: A Language of Life" by founder Marshall B. Rosenberg, signature multi-day International Intensive Trainings (IITs) held at 9 global destinations annually, a formal Trainer Certification Program, and workshops/events across conflict transformation, education, leadership, counseling, and restorative justice. Distribution is delivered through a paid CNVC Membership Program, an e-commerce store, and a network of 1,025+ certified trainers operating across 65+ countries.

Product overview

The Center for Nonviolent Communication (CNVC) offers a comprehensive ecosystem of educational products and services centered on Nonviolent Communication (NVC), a communication methodology founded by Marshall B. Rosenberg, PhD. The core offering includes the foundational book 'Nonviolent Communication: A Language of Life' (over 6 million copies sold in 35+ languages) and residential International Intensive Trainings (IITs) at global locations. CNVC provides access to a network of 1,025+ certified trainers across 65+ countries offering 1,000+ training sessions. Additional offerings include a formal certification program for aspiring trainers, the 'Relationship Reset' micro-lesson series, and various events and workshops covering applications in conflict transformation, counseling, education, leadership, and restorative justice. The organization also offers a membership program and operates an online store.

Differentiator

Problem solved

Functional benefit

Products and services

• Nonviolent Communication: A Language of Life The foundational book by founder Marshall B. Rosenberg, PhD, with foreword by Deepak Chopra, that launched Nonviolent Communication to the world. Over six million copies sold worldwide, translated into more than 35 languages. Sold through the CNVC Store for individual and institutional consumers.
• International Intensive Trainings (IITs) CNVC's signature residential training programs lasting up to nine days, allowing participants to fully immerse themselves in Nonviolent Communication. Held at various global locations including California, UK, Bali, China, Slovenia, Connecticut, Colombia, New Zealand, and India; sold directly via the CNVC website.
• CNVC Certification Program A formal process for individuals to become certified trainers in Nonviolent Communication, including assessments and ongoing professional development. Serves as the gateway to joining CNVC's global trainer network.
• Events and Workshops Various events and workshops covering NVC applications including conflict transformation, counseling, education, leadership, peace building, and restorative justice. Offered through CNVC and its certified trainer network.
• Membership Program An organization membership program providing access to resources, community, and benefits for NVC practitioners, distributed via annual subscription on the CNVC website.

Quantifiable outcome

• Over 6 million copies sold worldwide of the foundational NVC book, translated into 35+ languages
• +1 more outcomes

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Mindful Schools: Mindful Schools provides mindfulness and social-emotional learning training for K-12 educators and students, mirroring CNVC's educator-focused NVC programming and teacher-training use case.
• Search Inside Yourself Leadership Institute: Originally incubated at Google, SIYLI offers mindfulness- and empathy-based leadership and emotional intelligence training to corporations and individuals — closely paralleling CNVC's NVC-based executive coaching and leadership development offerings.
• Brené Brown / Dare to Lead: Brené Brown's Dare to Lead program trains leaders in vulnerability, empathy, and courageous communication — overlapping directly with CNVC's NVC methodology in target audience (corporate leaders) and curriculum focus (empathic leadership).
• International Institute for Restorative Practices: IIRP provides training, certification, and graduate education in restorative practices for educators, criminal justice, and community settings — a comparable offering to CNVC's restorative justice and conflict resolution programs.
• Conscious Leadership Group: Conscious Leadership Group offers leadership development programs emphasizing emotional intelligence, authentic communication, and personal growth — a comparable offering to CNVC's leadership and executive development track.
• Potential Project: Potential Project delivers mindfulness and empathy-based training programs to organizations globally, addressing leadership effectiveness and workplace culture — a direct comparable to CNVC's executive and organizational NVC offerings.
• Alternatives to Violence Project: AVP runs volunteer-led workshops in nonviolent conflict resolution across prisons and communities worldwide — directly comparable to CNVC's restorative justice, peacebuilding, and conflict transformation programs.

Broad incumbents

• Center for Creative Leadership: CCL is a large, established provider of leadership development research and programs for executives worldwide, addressing a similar enterprise audience to CNVC's leadership and culture transformation offerings but with a much broader portfolio.
• Search for Common Ground: Search for Common Ground is a major international peacebuilding organization that, like CNVC, applies conflict transformation methodologies globally across government, community, and civil society contexts.

Others

• Greater Good Science Center (UC Berkeley): Greater Good produces research-based educational content, courses, and programs on empathy, compassion, and social-emotional well-being — adjacent to CNVC's mission and curriculum, though positioned as a research-and-media platform rather than a training-and-certification body.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/NonviolentFor
• Facebookfacebook.com/centerfornonviolentcommunication
• LinkedInlinkedin.com/company/center-for-nonviolent-communication

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Center for Nonviolent Communication