NATIONAL BISCUIT INDUSTRIES LTD SAOG

What NATIONAL BISCUIT INDUSTRIES LTD SAOG does

National Biscuit Industries Ltd SAOG is an Oman-based manufacturer of biscuits, wafers, and snack products, established in 1982 and listed on the Muscat Stock Exchange (MSM: NBII). The company operates a single state-of-the-art manufacturing facility in Rusayl, Sultanate of Oman, and sells its products under three brand families: NABIL (its flagship brand positioned as the number-one biscuit brand in Oman), ORYX, and TRENTS. The product portfolio spans sweet biscuits, caramel biscuits, savouries, semi-sweet biscuits, Marie, cookies (marketed as Relish), choco chip, digestive, cream-filled biscuits, wafers, nankhatai, shortbread, date filled cookies, pellet snacks, and extruded snacks, with newer additions including Amora, Maamoul, Fillz, Nutgestive, Big Crunch, Kracklite Toasted Chips, and OH'S.

The company generates revenue through B2C packaged goods sales across domestic and export markets, with products distributed through retail and wholesale channels in Oman, the broader GCC, MENA, Africa, Asia, and Australia. Distribution is managed via regional distributors and wholesale partners, supplemented by brand presence on Facebook, Instagram, LinkedIn, and TikTok for consumer engagement. Pricing is not publicly disclosed, consistent with retail FMCG norms.

For the fiscal year ending March 31, 2026, National Biscuit Industries reported revenue of 19.48 million OMR (down 1.06% YoY) with annual earnings growth of 10.27%, while the most recent quarter showed revenue growth of 18.94% YoY. Headcount is reported in the 101-250 range, and the company has no disclosed subsidiaries, parent entity, or M&A activity. There is no evidence of meaningful AI/ML capability, technology platform, or proprietary digital product in the input data; the competitive positioning rests on the NABIL brand equity and established multi-region distribution.

Name

NATIONAL BISCUIT INDUSTRIES LTD SAOG

Legal name

NATIONAL BISCUIT INDUSTRIES LTD SAOG

Website

http://www.nabilbiscuits.com

Company type

Public

Founded year

1982

Operating status

Operating

Headcount range

101–250 employees

Short description

National Biscuit Industries Ltd SAOG is an Oman-based manufacturer of biscuits, wafers, and snacks selling under the NABIL, ORYX, and TRENTS brands to consumers across the GCC, MENA, Africa, Asia, and Australia via retail and wholesale distribution channels.

Ownership category

akta.pro rank

Product category

Biscuits and Snack Foods

NAICS

Cookie and Cracker Manufacturing (311821), Snack Food Manufacturing (31191)

SIC

Cookies & Crackers (2052), Bakery Products (2050)

akta.pro primary industry

Cookies, Biscuits & Crackers (CRADABAD)

akta.pro secondary industries

Cookies, Biscuits & Crackers Manufacturing (AFAKAAAC), Specialty Snack Foods Manufacturing (Ethnic/Regional, Gourmet, Functional) (AFAKAIAO), Crackers & Savory Biscuits Manufacturing (AFAKAIAJ)

Keywords

• Biscuit manufacturing
• Snack food production
• Consumer packaged goods
• Wafer production
• Bakery products

Headquarters

HQ city

Rusayl

HQ country

Oman

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Biscuit and Snack Manufacturing & Sales: The company manufactures and sells biscuit and snack products under NABIL, ORYX, and TRENTS brands. Revenue is generated through product sales across domestic and export markets.

Distribution channels1 record

Marketing channels4 records

Core offering

National Biscuit Industries Ltd SAOG is an Omani manufacturer of biscuits, wafers, and snack products, operating a state-of-the-art production facility in Rusayl, Oman. The company produces and markets branded snack items under three proprietary brands — NABIL (flagship), ORYX, and TRENTS — serving both the domestic Omani market and export markets across the GCC, MENA, Africa, Asia, and Australia.

Product overview

National Biscuit Industries Ltd SAOG is a biscuit, wafer, and snack manufacturer established in 1982 in the Sultanate of Oman. The company operates under three brands: NABIL (flagship brand with numero uno positioning in Oman), ORYX, and TRENTS. The product portfolio includes sweet biscuits, caramel biscuits, savouries, semi-sweet biscuits, Marie, cookies (Relish), choco chip, digestive, creams, wafers, nankhatai, shortbread, date filled cookies, cream filled biscuits, pellet snacks, and extruded snacks (rings, shells, grills, wheels, twists). Products are exported to Australia, Asia, Africa, and the Middle East.

Differentiator

Problem solved

Functional benefit

Brands

• NABIL: Flagship brand of National Biscuit Industries, rated one of the best brands in Oman with NUMERO UNO market position. Distributed across GCC, MENA, Africa, Asia and Australia.
• ORYX
• TRENTS

Products and services

• NABIL
• ORYX
• TRENTS
• Wafers
• Snacks

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators7 records

Recent moves4 records

Expansion highlights3 records

Direct peers

• Britannia Industries: India's leading biscuit manufacturer with a comparable portfolio of Marie, Cream, Digestive, Cookies, and Creams. Closely aligned in mass-market biscuit positioning and MEA-export reach, serving as a strong comparable for biscuit-led branded CPG in emerging markets.
• Parle Products: India's largest biscuit maker (Parle-G, Hide & Seek, Monaco, Bourbon) with very similar mass-market biscuit focus, multi-brand architecture, and export orientation. Comparable in scale and product breadth within the cookies/biscuits category.
• Bahlsen: German biscuit specialist with branded portfolio (Bahlsen, Leibniz, Pick Up) and broad international export footprint. Closely comparable as a cookies/biscuits-focused manufacturer with multi-region distribution.
• ITC Limited (ITC Foods): Indian conglomerate with Sunfeast biscuits and Bingo snacks brands, competing directly in biscuits and extruded snacks. Comparable across product categories (cookies, creams, extruded snacks) and emerging-market export ambition.
• Lotus Bakeries: Belgian biscuit maker globally known for Biscoff, with strong specialty/cookie positioning and international export reach. Comparable as a branded specialty biscuit player expanding beyond home market.
• Haldiram's: India's largest snacks and sweets company, with significant biscuit and extruded-snack production. Comparable across the savory biscuit, pellet snack, and extruded snack categories that NABIL serves.

Broad incumbents

• Mondelez International: Global biscuit and snacks leader (Oreo, Cadbury, belVita, Chips Ahoy!) operating broadly across MENA. Comparable as the dominant multinational competitor shaping category dynamics in the regions NABIL serves.
• Almarai: Largest vertically integrated dairy and food company in the Gulf with bakery operations. Comparable as a listed GCC food major competing for the same retail shelf space and consumer wallet.
• Nestlé: Global packaged food major with extensive biscuit, wafer, and snack categories in MENA (e.g., Maggi, KitKat). Comparable as a multinational competitor with regional manufacturing and marketing scale.

Regional players

• Arnott's Biscuits: Australia's leading biscuit maker (Arnott's, Tim Tam, Scotch Finger), the very market NABIL exports to. Comparable across product format (Marie, Shortbread, Cream) and Australian distribution, though operating in a different home geography.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/nationalbiscuits
• LinkedInlinkedin.com/company/national-biscuits
• Instagraminstagram.com/nationalbiscuits
• TikToktiktok.com/@nationalbiscuits?_t=8ZrVAXf7hbe&_r=1

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

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