The Brew Society

What The Brew Society does

The Brew Society, operating as Brouwerij te Heule, is a Belgian craft brewery based in Heule (Kortrijksestraat 103A) and structured as a sole proprietorship (Natuurlijke Persoon) under founder and master brewer Björn Desmadryl. The company operates from a 13,000 m² facility and runs two parallel business lines: production and sale of its own craft beer brands and contract brewing services for third-party beer entrepreneurs from a 60 hectoliter minimum batch size. Its product portfolio comprises four proprietary or co-produced brands — Martha (signature lager), Zeven Zonden/Seven Sins (organic craft ales co-developed with Hugel), SOSAB (traditional foeder-aged sour ales), and Sigis (abbey-style beers) — each supported by a dedicated brand website. The brewery's revenue model is therefore a hybrid of branded beer sales (hardware-like product revenue) and contract manufacturing services (professional services revenue).

The technical platform centers on a new Braukon brewing installation, a modern Krones filling line handling bottles, cans, and barrels, German stainless steel fermenters delivering 50,000 hl/year capacity (engineered to expand to 100,000 hl/year), a fine-dosing HopGun for dry-hopping, and a fully equipped on-site laboratory performing physiochemical, microbiological, and organoleptic testing. Daily brewing flexibility from 50 to 500 hectoliters supports low fermentation, high fermentation, and spontaneous fermentation styles. Inputs are 100% Belgian-sourced through partnerships with local farmers, and the facility integrates solar panels and on-site water purification for sustainable operation. The company holds an organic (bio) certification and operates a duty-free alcohol warehouse, which together support both the organic sub-line and cost-efficient storage for contract clients.

Distribution is primarily regional (Belgium) through direct brewery sales and contract brewing arrangements, with a European scope claim reflected in a multilingual (Dutch, English, French, Italian) website. Marketing relies on content via the corporate and brand websites, plus earned media through international brewing awards (World Beer Awards, Brussels Beer Challenge, European Beer Challenge, International Beer Challenge, Concours International de Lyon) accumulated between 2015 and 2019. There are no funding rounds, no institutional investors, and no disclosed headcount; the company operates as a privately held, founder-controlled sole proprietorship.

Name

The Brew Society

Legal name

Bjorn Desmadryl (NP)

Website

https://thebrewsociety.be

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

The Brew Society is a Belgian craft brewery in Heule producing proprietary brands (Martha, Zeven Zonden, SOSAB, Sigis) and offering contract brewing from 60 hectoliters, serving beer enthusiasts, organic-minded consumers, and third-party beer entrepreneurs across Belgium and Europe.

Ownership category

akta.pro rank

Product category

Craft Beer Brewing

NAICS

Breweries (31212)

SIC

Malt Beverages (2082)

akta.pro primary industry

Beer Brewing & Craft Brewing (AFAFAAAA)

akta.pro secondary industries

Packaging & Production Breweries (Limited/No On-site Service) (THAFALAB), Beer Brewing & Brands (CRADAIAA)

Keywords

• Craft beer brewing
• Contract brewing services
• Belgian craft brewery
• Organic beer production
• Sour ale fermentation

Headquarters

HQ city

Heule

HQ country

Belgium

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Own Craft Beer Sales: Production and sale of proprietary craft beer brands including Martha, Zeven Zonden (Seven Sins), and SOSAB sour ales, as well as Sigis abbey-style beers
2. Contract Brewing Services: Contract brewing services for third-party beer entrepreneurs starting from 60 hectoliters, supporting low fermentation, high fermentation and spontaneous fermentation processes with organic certification options

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

The Brew Society is a Belgian craft brewery that produces and sells its own proprietary beer brands (Martha signature lager, Zeven Zonden/Seven Sins organic craft beers, SOSAB sour ales, and Sigis abbey-style beers) from its facility in Heule, Belgium. The company also offers contract brewing services for third-party beer entrepreneurs starting from 60 hectoliters, supporting low-fermentation, high-fermentation, and spontaneous fermentation processes, with organic (bio) certification available.

Product overview

The Brew Society is a Belgian craft brewery producing multiple proprietary beer brands including Martha (signature lager), Zeven Zonden/Seven Sins (organic craft ales by Hugel), SOSAB sour ales (foeder beers), and Sigis (abbey-style beers). The company also offers contract brewing services starting from 60 hectoliters, supporting low, high, and spontaneous fermentation methods. The brewery operates from a 13,000 m² facility in Heule, Belgium, with a capacity of 50,000 hl/year expandable to 100,000 hl/year.

Differentiator

Problem solved

Functional benefit

Brands

• Martha: A Brew Society Signature Beer - "There's a Martha in Everyone of Us"
• Zeven Zonden / Seven Sins
• SOSAB
• Sigis

Products and services

• Martha A signature craft lager brand produced by The Brew Society, sold to consumers seeking premium artisanal Belgian beer.
• Zeven Zonden / Seven Sins An organic craft beer collection of seven distinct styles, produced in partnership with Hugel, sold to consumers seeking certified organic Belgian craft beer.
• SOSAB (Sour Ales) Traditional Foeder-aged sour ales produced under the SOSAB brand, targeted at craft beer enthusiasts seeking complex, wood-aged sour beer profiles.
• Sigis A range of abbey-style beers produced by The Brew Society, sold to consumers seeking traditional Belgian abbey-style craft beer.
• Contract Brewing Contract brewing service for third-party beer brands and entrepreneurs, providing professional brewing infrastructure, expertise, and packaging without the need to build their own facility. Minimum batch size is 60 hectoliters.

Quantifiable outcome

• Award-winning beers recognized internationally at World Beer Awards, Brussels Beer Challenge, and other competitions

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Martha Beer BrandcoreOthersProprietary craft beer brand produced by The Brew Society, positioned as 'A Brew Society Signature Beer' with tagline 'There's a Martha in Everyone of Us'. Available through dedicated website marthabeer.com.
• Zeven Zonden (Seven Sins)coreOthersOrganic craft beer brand by Hugel, produced at The Brew Society. 'Blessed are those who sin' tagline. Available through zevenzonden.be.
• SOSAB (Sour Ales)coreOthersTraditional Foeder beers with a twist, branded as SOSAB. 'Facta Non Verba' tagline. Available through sosab.be.
• SigisminorOthersAbbey-style beer range. 'The royal beer that brings life' tagline. Available through stoneofsigis.com.
• Local Belgian FarmerscoreStrategic or Co-development PartnerPartnership with local Belgian farmers for sourcing 100% Belgian agricultural products for beer production. Grains are malted at a Belgian malt house.
• HugelcoreStrategic or Co-development PartnerPartnership with Hugel for organic craft beers branded as Zeven Zonden (Seven Sins), produced at The Brew Society facilities.
• Dairy Farmers (Residual Grain Distribution)minorOthersAfter brewing, residual grain (draf) is collected in silos and distributed to local dairy farmers for use as animal feed.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Brouwerij Verhaeghe: Belgian family-owned craft brewery producing specialty ales such as Duchesse de Bourgogne — comparable craft positioning, mid-tier scale, and family/private ownership profile to The Brew Society.
• Brasserie Cantillon: Brussels-based lambic and gueuze brewery specializing in spontaneous, coolship fermentation — directly comparable to the spontaneous fermentation capability The Brew Society advertises for contract clients and its Zeven Zonden/SOSAB styles.
• Brouwerij Het Anker: Belgian brewery producing the Gouden Carolus abbey-style and specialty beer range, directly overlapping with The Brew Society's Sigis abbey-style beer brand in product positioning and craft heritage.
• Brouwerij Roman: Belgian family-owned traditional and craft brewery (Romy, Wallon, Chouffe-related brands) with a comparable scale, family-run governance model, and Belgian-style product mix.
• Brouwerij Huyghe: Belgian family brewery operating a multi-brand craft portfolio at similar mid-tier scale, providing both own-brand and contract services — a strong operational analog to The Brew Society's hybrid own-brand + contract model.
• Brouwerij De Brabandere: Belgian family-owned craft brewery producing Bavik and other specialty beers, with a similar mid-tier production scale, family ownership, and craft positioning to The Brew Society.
• Brouwerij Rodenbach: Belgian brewery famous for foeder-aged Flemish red and brown ales, closely overlapping with The Brew Society's SOSAB foeder beer line in both product category and foeder-aging method. Comparable scale and Belgian heritage.

Broad incumbents

• Duvel Moortgat: Belgium's most prominent specialty/craft brewery group (Duvel, Vedett, Liefmans, De Konink), operating broadly in the same Belgian craft/specialty beer space as The Brew Society but at substantially greater scale with broader geographic reach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/brew_society
• Facebookfacebook.com/thebrewsociety
• LinkedInlinkedin.com/company/thebrewsociety

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Brew Society