URGE Collective
URGE Collective is a London-based creative industries collective advancing sustainability and circular economy practices in design. It delivers bespoke training, educational products, and thought-leadership content to designers, cultural institutions, and sector bodies.
- Company typePrivate
- Founded2020
- HeadquartersLondon, United Kingdom
- Headcount1–10
- GTM typeB2B
- OfferingServices
URGE Collective firmographics
Firmographics- Name
- URGE Collective
- Legal name
- URGE Collective
- Website
- https://urgecollective.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- URGE Collective is a London-based creative industries collective advancing sustainability and circular economy practices in design. It delivers bespoke training, educational products, and thought-leadership content to designers, cultural institutions, and sector bodies.
- Ownership category
- akta.pro rank
URGE Collective industry classification
Industry- Product category
- Sustainability Training and Education
- NAICS
- Other Similar Organizations (except Business, Professional, Labor, and Political Organizations) (81399), Social Advocacy Organizations (8133)
- SIC
- Services-Membership Organizations (8600)
- akta.pro primary industry
- Environmental Education, Capacity Building & Community Engagement (BPADALAO)
- akta.pro secondary industry
- Corporate Learning & Training Content Development (EDAGAKAC)
Keywords
Where URGE Collective is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
URGE Collective business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales
Revenue model
- Training Programs and Consultancy: URGE Collective generates revenue through bespoke sustainability training programs for design teams, such as the nine-month Green Skills training programme delivered for Casson Mann. Programs include carbon literacy, materials impact, specification writing, and client/contractor communication modules.
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
URGE Collective product offering
Product offeringCore offering
URGE Collective is a London-based creative industries collective that designs and delivers bespoke sustainability training programmes and educational content for design teams and creative professionals. Its core offerings include Green Skills Training (carbon literacy, materials impact, specification writing), the Design Skills for Embedding Circularity pilot programme, and a fortnightly newsletter on sustainable design and circular economy topics.
Product overview
URGE Collective is a creative industries collective dedicated to system change, offering sustainability-focused training programmes and educational content for design teams and creative professionals. The core offerings include bespoke Green Skills Training Programmes, the Design Skills for Embedding Circularity programme (developed with CIWM, Design Council, and WRAP), and a regular newsletter. These services help designers and creative teams build capabilities in carbon literacy, circular design, materials science, and regenerative thinking.
Differentiator
Problem solved
Functional benefit
Products and services
- Green Skills Training Program for Casson Mann A tailored nine-month Green Skills training programme focused on Reducing Emissions, Evaluating Green Impact and Influencing Green Behaviour, delivered through five monthly sessions including Carbon Literacy, Materials Impact, Specification Writing, and Conversations with Clients and Contractors.
- Sustainability Capacity Training for Design Teams Bespoke training programmes building practical green skills across carbon and materials literacy, circular design principles, supply chain understanding, and regenerative thinking, embedded directly into the creative process, starting with a diagnostic survey and delivered through modular facilitated workshops.
- Design Skills for Embedding Circularity A pilot programme developed with CIWM, Design Council, and WRAP that brings together industrial product designers, design engineers, and design researchers to connect with the resources and waste management sector through immersive waste site visits, expert sessions, and a design sprint focused on end-of-life challenges.
- URGE Newsletter A regularly published fortnightly newsletter delivering curated content on creative responses to the climate crisis, including inspiring provocations, innovations, events, courses, guides, competitions, and projects for the creative industries.
Quantifiable outcome
- 249 posts published covering climate and sustainability topics for the creative industries
- +2 more outcomes
Companies that use URGE Collective
Customer profileNamed customers4 records
Segments2 records
Ideal customer profiles2 records
URGE Collective technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
URGE Collective partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- CIWM (Chartered Institution of Waste Management)coreCIWM, together with Design Council, WRAP, Circular Economy Institute, and URGE Collective, developed Design Skills for Embedding Circularity—a pilot programme testing new ways for designers and waste professionals to share skills and knowledge.
- Design CouncilcoreDesign Council partnered with CIWM, WRAP, Circular Economy Institute, and URGE to develop Design Skills for Embedding Circularity. URGE co-founder Alexie Sommer also contributed to the Design Council's Skills for Planet Blueprint content.
- WRAPcoreWRAP collaborated with CIWM, Design Council, Circular Economy Institute, and URGE to create the Design Skills for Embedding Circularity programme. Sophie Thomas also serves as a trustee of WRAP.
- World Design Organization (WDO)coreURGE joined the World Design Organization, the international institution representing the field of industrial design. Membership connects URGE to a global community of over 200 organisations exploring how design can address pressing social and environmental challenges.
- Circular Economy InstitutecoreThe Circular Economy Institute partnered with CIWM, Design Council, WRAP, and URGE to develop the Design Skills for Embedding Circularity programme.
- Design DeclarescoreURGE co-founded Design Declares and co-created Climate Action Cards with Design Declares and the Design Council, produced by Morrama with GF Smith using renewable energy and zero waste to landfill.
- etsaWcoreetsaW is a venture founded by Sophie Thomas continuing her work on transforming waste into resource and supporting early-stage ventures developing new materials and systems. Bengt Cousins-Jenvey is Entrepreneur in Residence at etsaW.
- Spot MaterialminorRob Thompson from Spot Material co-delivered the Materials Impact session as part of the Green Skills training programme for Casson Mann.
Scale indicators2 records
Recent moves6 records
Expansion highlights4 records
URGE Collective competitors and assessment
Company assessmentDirect peers
- RSA (Royal Society of Arts): UK social-impact organization whose Great Recovery project (co-led by Sophie Thomas) pioneered circular design research. Directly comparable as a thought-leadership and practitioner-focused design and sustainability organization.
- Design Declares: Co-founded by URGE, this is a design-industry climate action initiative. Comparable in its mission to mobilize design professionals around climate emergency and in its co-creation of educational tools.
- Design Council: UK's national strategic body for design, which co-developed URGE's Design Skills for Embedding Circularity programme and publishes sustainability skills frameworks. Directly comparable as a design-focused education and skills organization.
- WRAP: UK climate-action NGO working on circular economy and resource efficiency. Co-develops URGE's Design Skills for Embedding Circularity programme and shares overlapping focus on design-sector sustainability training.
- Ellen MacArthur Foundation: Global charity driving circular economy education for designers, businesses, and policymakers. Comparable in its mission to embed circular economy principles into design and its educational/training programmes.
- Circular Economy Institute: Professional body and education provider for circular economy practitioners. Co-develops URGE's Design Skills for Embedding Circularity and overlaps directly in circular economy training for designers.
- CIWM (Chartered Institution of Waste Management): UK professional body for resource and waste management professionals. Co-develops URGE's circular design training and shares the practitioner-education mission for sustainability skills.
Broad incumbents
- IDEO: Global design and innovation consultancy with a sustainability practice. Comparable in offering design-led sustainability training and consulting to enterprise clients, though much larger and broader.
- Climate-KIC: EU-backed climate innovation community and education provider. Comparable in its climate-skills training and systemic-change mission, though broader in scope beyond design.
Emerging players
- Biomimicry Institute: Education and consulting organization advancing biomimicry in design and engineering. Comparable because URGE co-founder Michael Pawlyn is a leading biomimicry architect and the two operate in adjacent biomimicry/circular design education.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
URGE Collective social profiles
Digital presenceURGE Collective financial estimates
Financial estimateRevenue estimate
Valuation estimate
URGE Collective leadership team
Management profileNumber of profiles
Profiles7 records
URGE Collective funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
URGE Collective M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about URGE Collective
What does URGE Collective do?
URGE Collective is a London-based creative industries collective that designs and delivers bespoke sustainability training programmes and educational content for design teams and creative professionals. Its core offerings include Green Skills Training (carbon literacy, materials impact, specification writing), the Design Skills for Embedding Circularity pilot programme, and a fortnightly newsletter on sustainable design and circular economy topics.
Is URGE Collective a public or private company?
URGE Collective is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was URGE Collective founded?
URGE Collective was founded in 2020. It employs 1 to 10 people.
Where is URGE Collective based?
URGE Collective is headquartered in London, United Kingdom, in the Europe region.
How does URGE Collective make money?
One revenue line is on record: training Programs and Consultancy.
Who are URGE Collective's main competitors?
Direct peers on record are RSA (Royal Society of Arts), Design Declares, Design Council, WRAP, Ellen MacArthur Foundation, Circular Economy Institute and CIWM (Chartered Institution of Waste Management). Broad incumbents are IDEO and Climate-KIC. Biomimicry Institute is listed as an emerging player.
Does URGE Collective have an API?
No public API is recorded for URGE Collective.
What industry is URGE Collective in?
URGE Collective's product category is Sustainability Training and Education. Its primary akta.pro industry code is BPADALAO, Environmental Education, Capacity Building & Community Engagement, with a secondary code of EDAGAKAC, Corporate Learning & Training Content Development. Its NAICS code is 81399 and its SIC code is 8600.