NatureWise
NatureWise is a privately held U.S. dietary supplement company selling 80+ non-GMO, gluten-free vitamins, minerals, and herbal products via its DTC website, Amazon, Walmart.com, and TikTok Shop. It serves health-conscious consumers and HSA/FSA buyers through subscriptions and tiered bundles.
- Company typePrivate
- Founded2012
- HeadquartersCosta Mesa, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What NatureWise does
NatureWise is a privately held U.S. dietary supplement manufacturer headquartered in Southern California that produces and sells a catalog of 80+ clean-label, non-GMO, gluten-free vitamins, minerals, herbal supplements, omega-3 products, and specialty formulations including vegan, NSF-certified, and HSA/FSA-eligible lines. All products are manufactured in the USA in FDA-registered, cGMP-certified facilities, with third-party testing performed by ISO 17025 laboratories for purity and potency verification. The company does not disclose proprietary formulations or novel technologies; its differentiation rests on ingredient quality, testing rigor, and U.S.-based manufacturing rather than IP-protected compounds.
The business operates a direct-to-consumer e-commerce model anchored at naturewise.com, supplemented by third-party marketplaces (Amazon, Walmart.com, and TikTok Shop) and an international distributor network for non-U.S. customers. Revenue mechanics combine one-time purchases with subscription plans and a Build Your Bundle configurator offering 5–20% tiered discounts, free shipping over $50, and Truemed-enabled HSA/FSA payment options that allow qualified buyers to use pre-tax dollars. Marketing channels include an educational content blog, email and SMS, the supplement recommendation quiz, social commerce on TikTok Shop, and Rebuy-powered cart upsells. The customer base consists of health-conscious individuals and HSA/FSA account holders seeking third-party-verified supplements across general wellness, immune, bone/joint, heart, stress/sleep, digestive, and beauty health goals.
NatureWise is privately held with no disclosed institutional investors, parent company, or subsidiaries; the management team is not publicly identified in the available data. There are no disclosed funding rounds, revenue figures, or headcount figures, and no AI/ML capabilities are described. The product portfolio, certifications, and multi-channel distribution structure place NatureWise as a mid-size, bootstrapped DTC supplement brand competing on quality and trust signals rather than technological differentiation.
NatureWise firmographics
Firmographics- Name
- NatureWise
- Legal name
- NatureWise
- Website
- https://naturewise.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- NatureWise is a privately held U.S. dietary supplement company selling 80+ non-GMO, gluten-free vitamins, minerals, and herbal products via its DTC website, Amazon, Walmart.com, and TikTok Shop. It serves health-conscious consumers and HSA/FSA buyers through subscriptions and tiered bundles.
- Ownership category
- akta.pro rank
NatureWise industry classification
Industry- Product category
- Dietary Supplements
- NAICS
- Food (Health) Supplement Retailers (456191)
- SIC
- Medicinal Chemicals & Botanical Products (2833)
- akta.pro primary industry
- Specialty Condition Supplements (Sleep, Stress, Heart, Joint, Gut, Immunity) (CRADAGAE)
- akta.pro secondary industries
- Herbal & Botanical Supplements (CRADAGAD), Healthy Aging & Cognitive Support Supplements (CRADAGAM), Weight Management & Metabolic Supplements (CRADAGAG)
Keywords
Where NatureWise is headquartered
LocationHeadquarters
- HQ city
- Costa Mesa
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
NatureWise business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure
Revenue model
- Direct Product Sales: NatureWise generates revenue through direct sales of dietary supplements to consumers via its e-commerce website. Products are sold as one-time purchases or through subscription plans with recurring deliveries. The company also sells through third-party online marketplaces (Amazon, Walmart.com, TikTok Shop) and international distribution channels.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Budget supplements (Vitamin D3, Vitamin C, B vitamins) |
| Subscription | Monthly | Custom bundle discounts (5-20% savings) |
| Unit Pricing | Pay-as-you-go | Premium supplements (Probiotics, Collagen, Hair Growth) |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels5 records
NatureWise product offering
Product offeringCore offering
NatureWise manufactures and sells clean-label dietary supplements — including vitamins, minerals, omega-3s, probiotics, herbal extracts, and condition-specific formulations — directly to consumers via its own e-commerce site and major online marketplaces. The portfolio spans over 80 SKUs across 14 health categories with a dedicated vegan line, NSF-certified line, and HSA/FSA-eligible products, available as one-time purchases or recurring subscriptions with bundle discounts.
Product overview
NatureWise is a dietary supplement company offering a diverse portfolio of over 80 individual products across 14 health categories including Vitamins, Minerals, Herbal Supplements, Omega-3, Digestive Support, Stress & Sleep Support, Immune Support, Heart Health, Bone & Joint Support, Hair, Skin & Nails, Healthy Weight, Fitness, Oral Health, and Vision Support. The company also provides pre-made product bundles and a custom Build Your Bundle feature for personalized supplementation. All products are non-GMO, gluten-free, and manufactured in the USA with third-party testing. The product line includes various delivery forms such as capsules, softgels, liquid supplements, chewables, and gummies, with dedicated vegan and NSF Certified collections. NatureWise differentiates through clean ingredients, third-party verification, and HSA/FSA eligibility for many products.
Differentiator
Problem solved
Functional benefit
Products and services
- Vitamin D3 Vitamin D3 (cholecalciferol) supplement available in multiple dosages for immune and bone health support, for individual consumers.
- Vitamin C with Citrus Bioflavonoids Immune support supplement combining vitamin C with citrus bioflavonoids for enhanced antioxidant benefits.
- Magnesium Glycinate Highly absorbable magnesium supplement using glycinate form for muscle and nerve function support.
- Magnesium Citrate Complex Mineral supplement combining magnesium citrate with magnesium oxide for mineral support.
Quantifiable outcome
- Third-party testing by specialized ISO 17025 facilities verifies purity and potency of all supplements
- +1 more outcomes
Companies that use NatureWise
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles3 records
NatureWise technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
NatureWise partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core and minor.
- TruemedcoreTruemed is NatureWise's HSA/FSA payment partner, enabling qualified customers to use pre-tax health savings account or flexible spending account funds to purchase supplements. The partnership allows customers to save approximately 30% on qualifying purchases through a health survey and Letter of Medical Necessity process. This expands the addressable market to health-conscious consumers seeking tax-advantaged wellness purchases.
- International DistributorsminorNatureWise maintains a network of international distributors to serve customers outside the United States, as the company does not ship internationally from its direct website. These distributors enable global reach beyond domestic operations.
Scale indicators1 record
Recent moves6 records
Expansion highlights6 records
NatureWise competitors and assessment
Company assessmentMarket position
Competitive moat4 records
Key highlights7 records
Customer concentration
NatureWise social profiles
Digital presenceNatureWise compliance and trust
Trust signalCompliance7 records
NatureWise financial estimates
Financial estimateRevenue estimate
Valuation estimate
NatureWise leadership team
Management profileNumber of profiles
NatureWise funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
NatureWise M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about NatureWise
What does NatureWise do?
NatureWise manufactures and sells clean-label dietary supplements — including vitamins, minerals, omega-3s, probiotics, herbal extracts, and condition-specific formulations — directly to consumers via its own e-commerce site and major online marketplaces. The portfolio spans over 80 SKUs across 14 health categories with a dedicated vegan line, NSF-certified line, and HSA/FSA-eligible products, available as one-time purchases or recurring subscriptions with bundle discounts.
Is NatureWise a public or private company?
NatureWise is a private company. It is classified as unknown and is currently operating.
When was NatureWise founded?
NatureWise was founded in 2012. It employs 11 to 50 people.
Where is NatureWise based?
NatureWise is headquartered in Costa Mesa, United States, in the North America region.
How does NatureWise make money?
One revenue line is on record: direct Product Sales.
Does NatureWise have an API?
No public API is recorded for NatureWise.
What industry is NatureWise in?
NatureWise's product category is Dietary Supplements. Its primary akta.pro industry code is CRADAGAE, Specialty Condition Supplements (Sleep, Stress, Heart, Joint, Gut, Immunity), with a secondary code of CRADAGAD, Herbal & Botanical Supplements. Its NAICS code is 456191 and its SIC code is 2833.