Total Foot Care
Total Foot Care is an independent, single-location podiatry practice in Teaneck, NJ, founded in 1980 by Dr. Greg F. Rubinstein, D.P.M. and joined by Dr. Marc Strulowitz, D.P.M. It provides comprehensive foot and ankle care — including bunion, wound, heel-pain, and diabetic foot treatment plus custom orthotics — to individual patients across northern New Jersey.
- Company typePrivate
- Founded1980
- HeadquartersTeaneck, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Total Foot Care does
Total Foot Care is an independent podiatry medical practice founded in 1980 and based at 811 Grange Road, Teaneck, NJ. It is led by two podiatrists — Dr. Greg F. Rubinstein, D.P.M. (founding practitioner) and Dr. Marc Strulowitz, D.P.M. — and operates as a single-location clinic serving the Teaneck and broader New Jersey patient base. The practice provides comprehensive foot and ankle care, including diagnosis and treatment of bunions, hammertoes, heel pain and plantar fasciitis, wounds (including diabetic and venous etiologies), corns, calluses, ingrown toenails, sports injuries, arthritis, and other bone, joint, tendon, nail, and skin conditions. Diabetic foot care and custom orthotic devices are positioned as specialized offerings, and surgical interventions are available in addition to conservative management.
The underlying operating model is a fee-for-service clinical practice with no proprietary technology platform, no mobile app, and no AI-enabled clinical tooling. Service delivery is in-person at the Teaneck office, scheduled via phone ((201) 836-7173) or an online appointment-request form, with hours spanning Monday through Sunday on a varied weekly schedule. Patient acquisition is driven by a deep patient-education website (covering bone/joint/tendon, nail/skin, diabetic, and sports-injury content), local SEO targeting the Teaneck market, and direct patient contact — i.e., a traditional community-medical-practice go-to-market rather than a venture-style growth motion. Pricing is not publicly disclosed; services are billed through insurance where covered or direct patient payment, with treatment pricing dependent on condition complexity.
The business is privately held, without institutional capital, parent-company ownership, disclosed subsidiaries, or external partnership arrangements. Revenue, employee count, and acquisition/partnership history are not publicly reported; firmographics suggest 11–50 employees and a mature, single-clinic footprint. Total Foot Care's commercial position rests almost entirely on the tenure and clinical reputation of its two practitioners, its 40+ year continuous operating history in the Teaneck market, and its indexed patient-education content library — and it shows no active expansion, M&A, funding, or product-roadmap activity in the available data.
Total Foot Care firmographics
Firmographics- Name
- Total Foot Care
- Legal name
- Total Foot Care
- Website
- https://gregrubinsteindpm.com
- Company type
- Private
- Founded year
- 1980
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Total Foot Care is an independent, single-location podiatry practice in Teaneck, NJ, founded in 1980 by Dr. Greg F. Rubinstein, D.P.M. and joined by Dr. Marc Strulowitz, D.P.M. It provides comprehensive foot and ankle care — including bunion, wound, heel-pain, and diabetic foot treatment plus custom orthotics — to individual patients across northern New Jersey.
- Ownership category
- akta.pro rank
Total Foot Care industry classification
Industry- Product category
- Podiatry Services
- NAICS
- Offices of Podiatrists (621391)
- SIC
- Services-Offices & Clinics Of Doctors Of Medicine (8011)
- akta.pro primary industry
- Foot & Ankle (HLAKALAG)
Keywords
Where Total Foot Care is headquartered
LocationHeadquarters
- HQ city
- Teaneck
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Total Foot Care business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales
Revenue model
- Clinical Podiatry Services: Fee-for-service medical practice providing podiatry consultations, treatments, and procedures for foot and ankle conditions. Revenue is generated through patient visits and medical services rendered during appointments.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Quote-based service pricing |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
Total Foot Care product offering
Product offeringCore offering
Total Foot Care is a private podiatry medical practice providing comprehensive foot and ankle care, including surgical and non-surgical treatment of bunions, hammertoes, heel pain (plantar fasciitis), wounds, corns, calluses, ingrown toenails, diabetic foot complications, sports injuries, and arthritis. Services are delivered in-office at the Teaneck, NJ location by board-certified podiatrists Greg F. Rubinstein, D.P.M. and Marc Strulowitz, D.P.M., and are supported by custom orthotic device prescriptions and patient education resources.
Product overview
Total Foot Care is a podiatric medical practice offering comprehensive foot and ankle care services. The practice operates as a single-location healthcare provider with Dr. Greg F. Rubinstein, D.P.M. and Dr. Marc Strulowitz, D.P.M. Their core service portfolio includes bunion and hammertoe treatment, wound care, heel pain/plantar fasciitis treatment, and corn/callus/ingrown nail services. They also provide specialized diabetic foot care, custom orthotic devices, and extensive patient education resources covering conditions from arthritis and fractures to fungal infections and sports injuries. Since 1980, the practice has served the Teaneck, NJ area providing both surgical and non-surgical treatment options.
Differentiator
Problem solved
Functional benefit
Products and services
- Bunion and Hammertoe Treatment Surgical and non-surgical treatment for bunions and hammertoes, addressing bone structure changes and associated arthritis, delivered by the practice's podiatrists.
- Wound Care Treatment of all wounds from the knee down, including complications from diabetes, varicose veins, and trauma, with focus on circulation for healing.
- Heel Pain Treatment Treatment for plantar fasciitis and arch pain, including customized orthotic devices (orthoses) to alleviate foot pain.
- Corns, Callus, and Ingrown Nail Treatment Treatment for corns (circular thickened skin lesions from shoe pressure), calluses, and ingrown toenails.
- Diabetic Foot Care Comprehensive foot care services for diabetic patients including diabetic peripheral neuropathy treatment, diabetic shoes, and amputation prevention.
- Custom Orthotic Devices Custom-made shoe inserts (orthoses) prescribed by the practice's podiatrists to help alleviate foot pain and provide arch support.
Companies that use Total Foot Care
Customer profileSegments1 record
Ideal customer profiles2 records
Total Foot Care technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Total Foot Care partnerships and signals
Strategic signalScale indicators1 record
Recent moves2 records
Expansion highlights3 records
Total Foot Care competitors and assessment
Company assessmentDirect peers
- Ankle & Foot Centers of America: Network of podiatry offices across the Southeast offering surgical and non-surgical foot and ankle care. Comparable as a multi-office podiatry platform with overlapping clinical services to Total Foot Care.
- University Foot & Ankle Institute: California-based multi-location podiatry practice with multiple DPMs treating the full range of foot and ankle conditions. Comparable as a private, physician-led podiatry brand serving local markets with similar service breadth.
- Foot & Ankle Specialists of the Mid-Atlantic (FASMA): Network of podiatry offices across the Mid-Atlantic region offering comprehensive foot and ankle care, including surgical treatment, diabetic foot care, and orthotics. Comparable as a regional multi-office podiatry platform with similar service mix to Total Foot Care.
- Premier Foot & Ankle Center: Multi-doctor podiatry practice offering surgical and conservative care for foot and ankle conditions, including diabetic foot and wound care. Comparable as a private-group podiatry practice of similar scale and scope.
- Weil Foot & Ankle Institute: Multi-location podiatry practice group in the Chicago area with multiple DPMs offering the same breadth of foot and ankle services (bunions, wound care, diabetic care, orthotics). Directly comparable as a private-practice podiatry brand competing for similar patient demographics and conditions.
- Northern Virginia Foot & Ankle Associates: Independent multi-physician podiatry practice offering surgical treatment, diabetic foot care, and orthotics in a defined metro area. Closely mirrors Total Foot Care's office-based, physician-led care model with comparable patient demographic focus.
Regional players
- Manhattan Podiatry Associates: New York City-based podiatry group treating common foot and ankle conditions with multiple practitioners. Comparable service mix to Total Foot Care but operates in the adjacent NYC market, making it more of a regional peer than a direct local competitor.
Broad incumbents
- Rothman Orthopaedic Institute: Large orthopedic specialty group with a dedicated Foot & Ankle division operating across the Northeast. Overlaps with Total Foot Care on foot/ankle surgical and non-surgical treatment but offers a much broader orthopedic portfolio and significant institutional scale.
Market position
Weaknesses5 records
Competitive moat3 records
Key highlights7 records
Customer concentration
Total Foot Care social profiles
Digital presenceTotal Foot Care financial estimates
Financial estimateRevenue estimate
Valuation estimate
Total Foot Care leadership team
Management profileNumber of profiles
Profiles2 records
Total Foot Care funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Total Foot Care M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Total Foot Care
What does Total Foot Care do?
Total Foot Care is a private podiatry medical practice providing comprehensive foot and ankle care, including surgical and non-surgical treatment of bunions, hammertoes, heel pain (plantar fasciitis), wounds, corns, calluses, ingrown toenails, diabetic foot complications, sports injuries, and arthritis. Services are delivered in-office at the Teaneck, NJ location by board-certified podiatrists Greg F. Rubinstein, D.P.M. and Marc Strulowitz, D.P.M., and are supported by custom orthotic device prescriptions and patient education resources.
Is Total Foot Care a public or private company?
Total Foot Care is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Total Foot Care founded?
Total Foot Care was founded in 1980. It employs 11 to 50 people.
Where is Total Foot Care based?
Total Foot Care is headquartered in Teaneck, United States, in the North America region.
How does Total Foot Care make money?
One revenue line is on record: clinical Podiatry Services.
Who are Total Foot Care's main competitors?
Direct peers on record are Ankle & Foot Centers of America, University Foot & Ankle Institute, Foot & Ankle Specialists of the Mid-Atlantic (FASMA), Premier Foot & Ankle Center, Weil Foot & Ankle Institute and Northern Virginia Foot & Ankle Associates. Manhattan Podiatry Associates is listed as a regional player. Rothman Orthopaedic Institute is listed as a broad incumbent.
Does Total Foot Care have an API?
No public API is recorded for Total Foot Care.
What industry is Total Foot Care in?
Total Foot Care's product category is Podiatry Services. Its primary akta.pro industry code is HLAKALAG, Foot & Ankle. Its NAICS code is 621391 and its SIC code is 8011.