Spa Industry Association

Name

Spa Industry Association

Legal name

Spa Industry Association

Website

https://dayspaassociation.com

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Industry Trade Association

NAICS

Business Associations (813910)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Specialty Membership Clubs (Category-Focused) (CRAEADAI)

Keywords

• Spa industry association
• Wellness professional membership
• Spa business resources
• Trade association services
• Spa industry education

Headquarters

HQ city

Minnetonka

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Membership Fees: SIA membership is offered for FREE to spa and wellness professionals. The organization connects members with sponsors who deliver discounts, product specials, cutting edge trends, and new education initiatives not available through other sources.
2. Sponsorship Revenue: The association generates revenue through sponsors who pay to reach the spa industry membership base. Sponsors gain access to deliver discounts, product specials, trends, and education initiatives to members.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Spa Industry Association (SIA) operates as a membership-based trade association providing free membership to spa and wellness professionals. Its core offerings include educational content, business tools, templates, webinars, industry reports, networking groups, event discounts, and a resource library. The association also produces the Flock and Gather Podcast and a Great Spa Products showcase featuring sponsor innovations.

Product overview

Spa Industry Association (SIA) is a membership-based industry association offering free membership to spa and wellness professionals. The organization's core offerings include the SIA Membership program providing educational content, business tools, networking, and event discounts; the Flock and Gather Podcast featuring industry leader interviews; a comprehensive Resource Library with articles and research on spa business topics; and a Great Spa Products showcase featuring sponsor products. SIA does not develop or sell its own product line but serves as a hub connecting the spa and wellness community through content, resources, and industry events.

Differentiator

Problem solved

Functional benefit

Brands

• Flock and Gather Podcast: The official podcast of the Spa Industry Association featuring interviews with spa industry professionals, wellness brands, and business leaders in the spa and wellness space.

Products and services

• SIA Membership Free membership program for spa and wellness professionals providing access to educational content, industry reports, expert guides, webinars, business tools, templates, networking groups, events, and trade expo discounts.
• Flock and Gather Podcast Podcast featuring interviews with spa and wellness industry leaders, covering topics such as skin health innovation, personalized skincare, business growth strategies, and wellness technology. Distributed on iTunes, Podbean, Spotify, and iHeart.
• Resource Library Online library containing industry information including fact sheets, research, and articles on business, marketing, apparel, linens, CBD, design, equipment, HR, and various spa treatments and therapies.
• Great Spa Products Showcase Featured product showcase section highlighting innovative spa and wellness products from sponsors and partners, including aromatherapy devices, massage tables, recovery equipment, and skincare solutions.

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and minor.

• American SpacoreStrategic or Co-development PartnerAmerican Spa is a sister brand within the Questex Wellness Group. The association works with American Spa to gather business intelligence and address timely industry issues. The publication supports the broader conversation and growth of the spa industry.
• International Esthetics, Cosmetics & Spa Conferences (IECSC)coreStrategic or Co-development PartnerIECSC is a leading spa and wellness event brand in the country, taking place in New York, Las Vegas, and Florida. The conferences offer leading education and dynamic show floors. SIA supports and promotes IECSC events to its membership.
• SPATEC North AmericacoreStrategic or Co-development PartnerSPATEC is an unparalleled way to do business, taking place in upscale venues. It's focused, productive, and offers networking in both formal and relaxed environments. SIA partners with SPATEC to provide members access to one-on-one business networking events.
• Questex Wellness GroupcoreStrategic or Co-development PartnerParent organization for American Spa, IECSC, and SPATEC brands. The Spa Industry Association Buyer Council works with Questex to gather business intelligence that addresses timely issues spas face and supports industry growth.
• Spa Industry Association Buyer CouncilminorStrategic or Co-development PartnerVisionary spa leaders who work with SIA to gather business intelligence addressing timely industry issues. The council discovers new ways to optimize businesses, explore unique solutions, and find right providers.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Skin Inc. Trade publication and education platform for skin care professionals. Comparable as a content-led community targeting overlapping spa and spa-adjacent professionals with education, supplier news, and product coverage.
• International SPA Association (ISPA): The leading global trade association for the spa industry. ISPA and SIA both serve spa operators and suppliers with advocacy, education, and resources, making them the most directly comparable membership-led peer in the same category.
• CIDESCO: International body for aesthetics, spa, and beauty education and standards. Comparable as a membership and certification-driven organization operating in the same spa and wellness category, with overlapping sponsor and audience pools.

Others

• Well+Good: Consumer-facing wellness media brand that frequently covers spa, beauty, and wellness trends. Comparable as an adjacent content and brand-discovery channel targeting some of the same end-audience and supplier ecosystem.
• SpaFinder: Consumer and B2B marketplace and content resource for spa services. Comparable as an industry content and discovery platform with overlapping readership and supplier interest, even though positioned differently from SIA's membership focus.

Emerging players

• International Medical Spa Association (IMSA): Operates as a focused medical-spa sub-association housed under SIA. Comparable as a category-specific membership initiative targeting medical spa operators, an adjacent vertical to SIA's day-spa core.

Broad incumbents

• American Spa: Flagship trade publication in the Questex Wellness Group and a direct partner of SIA. Comparable as an industry content and business-intelligence brand serving the same audience, with overlapping sponsor and reader pools.
• Questex Wellness Group: Parent organization of American Spa, IECSC, and SPATEC, which are SIA's core strategic partners. Operates broadly across spa, beauty, and wellness media and events, with overlapping audiences and sponsor overlap.
• IECSC: International Esthetics, Cosmetics & Spa Conferences, one of the largest trade events in the category and a core SIA partner. Comparable as a recurring event-driven community and sponsorship platform for the same industry.

Regional players

• Les Nouvelles Esthétiques & Spa: Long-running international spa and esthetics trade publication with strong continental presence. Comparable as a category media and education brand serving similar professionals, though with a different geographic center of gravity.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/DaySpaAssoc

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Spa Industry Association