GrassRoots Organizing Western Wisconsin

What GrassRoots Organizing Western Wisconsin does

GrassRoots Organizing Western Wisconsin (GROWW) is a 501(c)(4) social welfare nonprofit founded in 2019 by seven neighbors in Pierce County, Wisconsin, that builds political power for ordinary residents across seven western Wisconsin counties (Barron, Buffalo, Dunn, Pepin, Pierce, Polk, St. Croix). The organization's core activity is member-led grassroots organizing through door-to-door and deep canvassing, base meetings, candidate endorsement campaigns, and member ratification of legislative priorities. As of recent reporting, GROWW has 547 dues-paying members, has engaged 1,687 community members at events and public meetings, employs a 9-person staff led by two Co-Executive Directors, and operates from a River Falls, WI mailing address (PO Box 797). Its campaign portfolio spans housing justice, family farm protection from CAFO expansion, local government accountability, healthcare access, democratic reform, and, most recently, data center opposition.

GROWW does not offer technology products or proprietary software; its operational stack consists of third-party nonprofit tools (NGPVAN for donation/membership processing, EveryAction for forms) and standard digital channels (Instagram, Facebook, monthly email newsletter 'The Connection', and a WordPress-based website at gro-ww.org). Its distribution model is field-based direct membership enrollment, supported by community events, earned media, and door-to-door canvassing.

The revenue model is grassroots fundraising: non-tax-deductible member contributions at suggested minimums of $5/individual or $10/household annually, plus larger donations and summer fundraising drives (e.g., $23,092 from 108 donors in summer 2024). GROWW monetizes through community/developer-relations outreach rather than traditional GTM; it earns political capital through concrete campaign wins including the Menomonie SHIELD renter protection ordinance (February 2026), three Operations Ordinances in Pierce County, the election of 11 candidates to local office across 2024-2026, and successful mobilization of 800+ phone calls that secured the Governor's veto of AB 957.

Name

GrassRoots Organizing Western Wisconsin

Legal name

GrassRoots Organizing Western Wisconsin

Website

https://gro-ww.org

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

GROWW is a 501(c)(4) nonprofit founded in 2019 that runs member-led grassroots organizing across seven western Wisconsin counties, building political power on housing, family farm protection, local control, and now data center opposition.

Ownership category

akta.pro rank

Product category

Community Organizing Services

NAICS

Social Advocacy Organizations (8133), Environment, Conservation and Wildlife Organizations (813312), Other Social Advocacy Organizations (813319)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Environmental Education & Outreach (BPAGAGAH)

akta.pro secondary industries

Civic Participation & Leadership Development (Voting, Advocacy, Community Leadership) (EDAAADAL), Community Fundraisers & Charity Events (Gala/Walks excluded) (MPAGAEAK)

Keywords

• Grassroots community organizing
• Civic political advocacy
• Local election mobilization
• Community canvassing campaigns
• Member-based organizing

Headquarters

HQ city

River Falls

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Member Contributions and Donations: GROWW operates as a 501(c)(4) social welfare organization. Revenue is generated through membership contributions with suggested minimum annual dues of $5/individual or $10/household. Donations are not tax deductible.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

GROWW is a grassroots community organizing organization that mobilizes residents of seven western Wisconsin counties to build political power through door-to-door canvassing, member assemblies, local candidate endorsements, and campaigns on housing justice, family farm protection, environmental issues, healthcare access, and local democratic control. Members participate by paying suggested annual dues ($5 individual / $10 household minimum), voting on the organization's Values, Vision, and Platform, and engaging in collective action such as ordinance campaigns and election mobilization.

Product overview

GROWW is a 501(c)(4) nonprofit social welfare organization focused on grassroots community organizing, political advocacy, and building power for people across western Wisconsin. The organization does not offer technology products or software services. Its activities include membership programs, campaign organizing, local candidate endorsements, community advocacy campaigns (housing justice, rural protection from factory farms, data center accountability), newsletter publications, and political action organizing. The organization uses third-party platforms like NGPVAN for donation/membership processing and EveryAction for forms, but these are tools they utilize for operations, not products or services they provide.

Differentiator

Problem solved

Functional benefit

Products and services

• GROWW Membership Annual membership in GrassRoots Organizing Western Wisconsin open to western Wisconsin residents, with suggested minimum dues of $5 per individual or $10 per household. Members gain voting rights on the organization's Values, Vision, and Platform, eligibility for the Board of Directors and Leadership Team, and access to campaign activities.
• The Connection Newsletter Monthly email newsletter 'The Connection' delivering campaign updates, member stories, and organizing news to supporters of GrassRoots Organizing Western Wisconsin.

Quantifiable outcome

• 547 members and 1,687 community members engaged across 7 counties
• +4 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core and minor.

• Midwest Environmental Advocates (MEA)coreStrategic or Co-development Partner · 1 April 2025Nonprofit environmental law firm representing GROWW and individual petitioners in legal challenges against Ridge Breeze Dairy factory farm expansion. Filed petition for contested case hearing on behalf of the organization to challenge DNR permit decisions.
• Great Lakes Neighbors UnitedminorGTM or Marketing PartnerCo-organized 'Uniting West Wisconsin: A Regional Response to Data Centers' event with GROWW and other regional groups.
• Chippewa Valley IndivisibleminorGTM or Marketing PartnerCo-organized regional events including data center opposition events with GROWW and other grassroots groups.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Market position

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/GROWWisconsin
• Instagraminstagram.com/growwisconsin
• LinkedInlinkedin.com/company/gro-ww

Revenue estimate

Valuation estimate

Number of profiles

Profiles17 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GrassRoots Organizing Western Wisconsin